What Is Bulk E-mail? – An Overview

January 16, 2020

Bulk E-mail

Bulk E-mail is a mail sent to a certain set of people. These mails are used to promote products or brands. The main aim of Bulk E-mail is to promote some brands or to make an interaction with users or clients.

Bulk Email

But why does this is trending in marketing strategies?

Bulk E-mail is an effective way by which a company reaches its customers by email services. It provides them good and specific information related to the brand product and services. Thus today every business wants to reach the target audience by less effort and low budget. Therefore mailcot services provide the best in class services to their clients.

What makes bulk email services more effective?

Personalized email

Design your email differently for the different people, so it can affect more than ordinary email personalized email help to connect with every individual customer which leads to improving communication between business and customers.

Targeted audience

Every other business wants to reach its target audience. So, bulk email services one of the services which help a business to reach the targeted audience by different services like promotional email and newsletter.

Campaign monitoring

Campaign monitoring is a global technology that provides an email marketing platform that is easy to use yet powerful. Monitoring and analyzing market campaign gives us the chance to dig in and see the actual performance. In the event when the level of success is low then we need to figure out the problem at that point we decide to reinvest in improving the campaign on to quit its focus on a new event.

Highest ROI

ROI, in other words, Return on investment of an email help to measure the performance of an email how it performs and how it’s able to connect with the customer at what cost and what results its gives to a business by its services.

No geographic boundaries

Email services enable a business to go and connect with the people worldwide which leads to generating large sales for the business product and services across the boundaries.

Types of Bulk E-mail:-

Promotional E-mails :

Bulk email services use promotional email to promote the product by providing offers and discounts to customers to build awareness of the brand. Also, this type of email use to attract new customers.

E-mail newsletter :

Email newsletter uses to communicate between business and customers related to the change and update in product and services. In addition, these mails provide time to time information to the customer for a good connection and awareness.

Acquisition E-mails :

This type of email is sent to acquire new customers. Thus these mails are used to share special offers to convince the potential customers to make a purchase.

Retention E-mails :

This type of mails is sent to existing clients to keep purchasing from your store. Thus these mails help to remind the existing customers.

Email Campaign, Email Marketing, promotional email service

How To Write A Promotional Email That Runs The User Action

November 15, 2018

Despite social media marketing and its widespread reach over the past few years, email marketing and promotional email still retains its strong position and is one of the tools used by companies to promote their goods and services. No matter whether you operate a B2B or B2C company, however, for a successful campaign you need a basic and engaging e-mail that can drive the user action and as a result, more leads and higher Revenue can be.

Email Marketing

According to a recent study, global email users reached 3.7 billion in 2017, and in 2022 is expected to grow to 4.3 billion. This suggests that great potential e-mail marketing campaigns can give the fact that marketers are able to come out with a copy that will grab the attention of the user and cause the desired action. One of the ways to do this is to get advice from experienced writers.

The email copy that runs the desired user action should include some attributes that will cause click-through and conversions. Here are some great tips that instruct you on how to organize promotional emails so that they can achieve their goals. It is also important to know which one can use the most successful promotional email types in your campaign.

Here Are Some Great Email Marketing Tips on How to Write a Promotional Email That Drives User Action

According to 2017 Marketing Statistics, you should send your promotional email on Monday as Mondays have the highest email open rate of 13.3%, while Fridays are at the end of the line with 11.9%.

Use Small Subject Lines

A concise subject line generally leads to higher open rates. Try to keep it short, simple but catchy so that it grabs the attention of the receiver and sparks curiosity and the desire to find out more. Short subject lines play an important technical role as well. Keep in mind that desktops, tablets, and smartphones display e-mails differently. Your aim is to communicate the most important information in the subject line and if possible in its beginning so that you are sure that your message will be seen regardless of the screen the reader uses. A good trick, especially if you already have an established relationship with your customers, is to include your brand name in the subject line. This will evoke positive emotions and boost open rate

Ask A Question or Urge For Action In The Subject Line

One of the ways to grab the attention is by asking a question in the subject line of your promotional e-mail. This will urge the user to open it and find the answer. Implying urgency also a useful trick for a subject line – users tempted to open the e-mail in order not to miss a good deal.

Activate The Reader’s Wishes In The Email Body

In order to get your e-mail not only opened but also read, you need to list the benefits of the product that the user will experience. The features of a certain product may grab the interest of the user but it is the benefits it has that sell it. Present the good/service you are promoting in the context of your subscriber’s needs and everyday life and point out how it will improve them.

Choose A Design That Enhances The Content

Good email marketing design is of paramount importance if you want to grab the interest of the readers but at the same time avoid distracting them from the main point of your content. You should be smart and careful when using capital letters or bolded text and you need to choose your color combinations carefully as the color is one of the main elements that help people judge a given brand or product. Your design needs to support the content and it is good to use engaging photos, well-structured points and a clear call to action. Make sure that social media icons

placed at the end of the copy, otherwise, the readers may click on them prior to taking the desired action.

Enter A Clear Call To Action

If you want conversion rates you need a clear call to action that urges the user to click on the button and get the item you are offering. The Mailcot Email Marketing “click here” has a much lower conversion rate. It then a benefit-centered call to action that clearly shows the advantage of taking an action now. A message like “Click and save 20% now” is much more likely to get higher click-through rates. It is important to make your call to action buttons clearly visible and links easy to follow so that the user can easily complete the action.

Email Campaign, Email Marketing, Marketing

7 Ways Email Marketing Can Improve Your Business

November 9, 2018

You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing(promotional emails), like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business.

Here Are 7 Ways Email Marketing Can Completely Transform Your Business:-

1). You will sell more of your product through promotional emails

Promotional emails still work, and they work very well. As a consumer, you’ve probably noticed how many promotional emails you get. After the merchants send out those emails, they sit back in their ergonomic chairs in front of their computers and rub their hands in glee as they watch the sales come in. Perhaps less than 10% of those who receive those emails bother to open them up; and then, out of that small percentage, only 4% click through to the sales letter and only 1% buy. But when you consider that the list might have 100,000 subscribers, that’s an easy $1,000 for five minutes of work.

While these are conservative estimations, imagine if your conversion rates were higher and you were to send out more emails. You will quickly see how you can make thousands a month by sending out emails alone. It’s essential that your promotional email uses copywriting triggers to get people enthused about buying your product.

2). You will build a relationship with your audience through content-rich emails

The secret to getting higher sales from your promotional emails is to build up a relationship with your audience over time through non-promotional, content-rich emails. This way, when they receive your promotional email, they’ll know, like, more trust you enough to respond in a favorable way. Every highly informative, value-packed email you send out will build trust with your audience. They are going to look forward to receiving your emails and visiting your blog posts. When they visit your website, they may start clicking on some of your affiliate ads or buy directly from your website.

3). You will be able to increase your repeat customers by sending complimentary offers

Once people buy your products and like them, they will be more open to complementary products or products that offer more advanced training. In this way, a single subscriber may buy many products from you over many years as you continually appeal to their core interests. As you get more people interested in what you have to sell, you can build a repeat business by offering an evolving line of products.

4). You will be able to increase the size of your sales by sending advanced product offers

If you happen to sell information products, then you could create advanced level products. Since people liked your introductory level products, they will be open to trying out your more expensive advanced level products.

5). You will build your brand through repeated contact with your customers

The best way to build your brand is not through fancy logos and bold colors and cute slogans; it is through regular contact. By sending weekly emails that offer useful information to your niche, you build up your brand through repeat exposure. These emails might even get forwarded to your subscribers’ friends because they want to share your good information.

6). You will become more of a trusted friend than a business entity

Your emails will be a way of sharing your personality with others. Instead of feeling as if they are buying from a business, people will see you as a trusted friend who is offering valuable insights and providing useful products at a fair price.

7). You will be seen as an authority in your field because of how much valuable content you share

You become an authority figure when you can demonstrate that you know what you’re talking about. Since you will be sending information-dense emails that improve people’s lives, you will be seen as an expert in your field. It doesn’t matter if your information has been culled from other sources and you have credited your sources. Eventually, you will be seen as the one who came up with the idea, even if all you did was put other people’s ideas together.

Conclusion

While, of course, email marketing is not the only way you can improve sales in your business, it is an essential component in any marketing and sales strategy. Through email marketing, you build rapport and a loyal customer base. In time, your email list might become one of your most valuable business assets

Email Marketing, Marketing Automation

How to Create an Email Marketing Campaign: Marketing Solutions

August 3, 2018

Building a successful email marketing campaign appears easy. You just have to write the textual content, sprinkle in some photographs, locate your email listing, and hit send. In reality, a successful e-mail campaign requires a greater thorough approach to growth your conversions and develop your enterprise.

if you’ve failed to successfully interact your audience and you’re left thinking a way to make an email campaign successful, you’re not alone. however after you break down successful e-mail marketing campaigns into smaller portions, things get easier.

Email Marketing Services

whether you’re creating drip campaigns or an email newsletter, constant contact makes it easy to create beautiful emails (Email Marketing Campaign) that drive real business outcomes.

Let’s take a look on some tips to create an email marketing campaign that will help to generate more ROI:

The Header

In e-mail marketing, your header describes everything your audience sees before they open your email. The aim here is to entice your recipients to open the email and read your message. Here are a few tips on your email header:

From name

It’s easy to dismiss the sender of the email as nonessential. However, it absolutely performs a vital part in getting your reader’s interest and gaining their trust. Sending from a recognizable name, instead of an anonymous account, will increase your open and click-through rates.

subject Line

Your subject line ought to be personal, action-oriented, and honest. It also needs to be short; in fact, a study by return path observed that subject lines under 50 characters accelerated open rates by 12.5 percent and click-thru rates by 75 percent.

Preheader

Most email customers permit users to look a quick preview of the e-mail similarly to the subject line. If you don’t specify this preheader text, the software will genuinely pull in the start of your email. Alternatively, customize it with six to eleven words that describe succinctly why your message is precious to the people you’re looking to reach.

The body

Once a person opens your email, you face the next challenge: convincing them that what you’re announcing is interesting and valuable enough to lead to action. Here are the tips to Design your emails for success with these body elements:

Employer logo

Upload your logo right at the top of your email and make it clickable, so it leads back on your website.

Text

This is your chance to convince your target audience about the value of your message. Maintain your message focused and concise. Studies suggest that for maximum industries, emails with around 20 lines of textual content and 3 or fewer images receive the highest click-through rates.

Call-to-action

The suitable spot for a call-to-action button is at the point while your target audience has examined sufficient to be intrigued but doesn’t yet want to scroll. Normally, placing it right after the intro paragraph results in click-through success.

The Footer

The end of your body content does not mean the end of your email. Your footer is vital, both for compliance and maximum impact. Here’s what it should include:

Social Media Links

Allow your audience to keep their engagement going and connect with your through other avenues. So include links to all your active social media channels at the end of your email.

Address and Contact Information

Always make it easy for your audience to respond to the email or contact you in a different way. Similarly, your email should always include your company’s physical address to comply with CAN-SPAM.

Unsubscribe Option

CAN-SPAM compliance requires that you offer your subscribers an easy way to opt out of future communication. An easily visible unsubscribe link accomplishes the trick.

If you want to reliably succeed in email marketing, make sure every campaign you send to subscribers and customers includes these elements. Make it easy on yourself by using a drag-and-drop email editor, which lets you create a professional, mobile-responsive email template in minutes.

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