An Overview of Threats and Safeguards, Email security refers to the collective measures used to secure the access and content of an email account or service. It allows an individual or organization to protect the overall access to one or more email addresses/accounts. Common Threats are Effect on the Emails. Email is the most used method for exchanging business data. If used improperly, email can expose businesses to all kinds of threats, such as spam, phishing, spoofing, and viruses. Therefore, Adopting an email security policy will help safeguards your organization and empower your users to handle their email response.

What are Common Threats:-

1. Computer Virus:-

The Common threat computer viruses are one of the most common threats to cybersecurity. They are pieces of software that are designed to be spread from one computer to another. so it sent as email attachments or downloaded from specific websites with the intent to infect your computer

2. Trojan Horse:-

They spread often by email; it may appear as an email from someone you know, and when you click on the email and its included attachment, you’ve immediately downloaded malware to your computer. Also, Trojans spread when you click on a false advertisement.

email security, common threats, Safeguards, Threats, Threats and Safeguards

3. Adware and Spyware:-

we consider any software that is designed to track data of your browsing habits and, based on that, S0 you advertisements and pop-ups. Adware collects data with your consent — and is even a legitimate source of income for companies that allow users to try their software for free, but with advertisements showing while using the software.

4. Computer Worm:-

Computer worms are pieces of malware programs that replicate quickly and spread from one computer to another. A worm spreads from an infected computer by sending itself to all of the computer’s contacts, then immediately to the contacts of the other computers.

5. Rogue Security Software:-

The rogue protection software program is a malicious software program that misleads users to consider there may be a pc virus mounted on their pc or that their security measures are not up to date. Then they offer to install or update users’ security settings.

How to Recover Email Based Attack:-

1. Sending Password and Reset Links in Email:-

when everyone tries to be more secure then each other, when companies spend billions on information security, it seems a little bit odd that the password reset left behind, the place that, in my opinion, should be everyone’s concern, still relies only on the email provider.

2. perform Scans Your System:-

Once your compromised account is safely back under your control – and hopefully this does not take too long – you should do a security audit to check for suspicious files and another strange behavior.

3. Get the Basic Right:-

After attacked, you need to make sure that you now get the basics right. For example, make sure you change passwords often – using complex ones or a password manager where possible, whilst you might want to consider using two-factor authentication (2FA) and an anti-virus solution.

Email Security Tips to Safeguards Vital Business Information:-

1. Be Aware of Common Phishing Schemes:-

Cyber criminals or common threats employ increasingly sophisticated tactics to gather personal information from users by sending phishing emails that appear to come from trusted sources. For instance, an email purportedly from your bank or a vendor with whom you have an account may ask you to verify your password or credit card information.

2. Keep Business and Personal Email Separate:-

Keep a separate email account for personal use, and make sure to create a unique password for each account. Re-using passwords between accounts leaves you vulnerable to hackers.

3. Sare Wisely:-

Despite what your mom taught you, sharing is not always the best idea. When it comes to files, think carefully before you email that link. Share only the information that needs to be shared and only with the people who need to use it.

4. Double-Check the Target Email Address:-

In conjunction with wise sharing, take a minute to slow down and verify the email address before you click Send. All too often, users rely too much on a fast lookup. It would be easy to accidentally send a confidential email to Mary Sanderson that was intended instead for Marion Sanders.

Email Campaign, Email Marketing, promotional email service

How To Write A Promotional Email That Runs The User Action

November 15, 2018

Despite social media marketing and its widespread reach over the past few years, email marketing and promotional email still retains its strong position and is one of the tools used by companies to promote their goods and services. No matter whether you operate a B2B or B2C company, however, for a successful campaign you need a basic and engaging e-mail that can drive the user action and as a result, more leads and higher Revenue can be.

Email Marketing

According to a recent study, global email users reached 3.7 billion in 2017, and in 2022 is expected to grow to 4.3 billion. This suggests that great potential e-mail marketing campaigns can give the fact that marketers are able to come out with a copy that will grab the attention of the user and cause the desired action. One of the ways to do this is to get advice from experienced writers.

The email copy that runs the desired user action should include some attributes that will cause click-through and conversions. Here are some great tips that instruct you on how to organize promotional emails so that they can achieve their goals. It is also important to know which one can use the most successful promotional email types in your campaign.

Here Are Some Great Email Marketing Tips on How to Write a Promotional Email That Drives User Action

According to 2017 Marketing Statistics, you should send your promotional email on Monday as Mondays have the highest email open rate of 13.3%, while Fridays are at the end of the line with 11.9%.

Use Small Subject Lines

A concise subject line generally leads to higher open rates. Try to keep it short, simple but catchy so that it grabs the attention of the receiver and sparks curiosity and the desire to find out more. Short subject lines play an important technical role as well. Keep in mind that desktops, tablets, and smartphones display e-mails differently. Your aim is to communicate the most important information in the subject line and if possible in its beginning so that you are sure that your message will be seen regardless of the screen the reader uses. A good trick, especially if you already have an established relationship with your customers, is to include your brand name in the subject line. This will evoke positive emotions and boost open rate

Ask A Question or Urge For Action In The Subject Line

One of the ways to grab the attention is by asking a question in the subject line of your promotional e-mail. This will urge the user to open it and find the answer. Implying urgency also a useful trick for a subject line – users tempted to open the e-mail in order not to miss a good deal.

Activate The Reader’s Wishes In The Email Body

In order to get your e-mail not only opened but also read, you need to list the benefits of the product that the user will experience. The features of a certain product may grab the interest of the user but it is the benefits it has that sell it. Present the good/service you are promoting in the context of your subscriber’s needs and everyday life and point out how it will improve them.

Choose A Design That Enhances The Content

Good email marketing design is of paramount importance if you want to grab the interest of the readers but at the same time avoid distracting them from the main point of your content. You should be smart and careful when using capital letters or bolded text and you need to choose your color combinations carefully as the color is one of the main elements that help people judge a given brand or product. Your design needs to support the content and it is good to use engaging photos, well-structured points and a clear call to action. Make sure that social media icons

placed at the end of the copy, otherwise, the readers may click on them prior to taking the desired action.

Enter A Clear Call To Action

If you want conversion rates you need a clear call to action that urges the user to click on the button and get the item you are offering. The Mailcot Email Marketing “click here” has a much lower conversion rate. It then a benefit-centered call to action that clearly shows the advantage of taking an action now. A message like “Click and save 20% now” is much more likely to get higher click-through rates. It is important to make your call to action buttons clearly visible and links easy to follow so that the user can easily complete the action.

Email Campaign, Email Marketing, Marketing

7 Ways Email Marketing Can Improve Your Business

November 9, 2018

You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing(promotional emails), like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business.

Here Are 7 Ways Email Marketing Can Completely Transform Your Business:-

1). You will sell more of your product through promotional emails

Promotional emails still work, and they work very well. As a consumer, you’ve probably noticed how many promotional emails you get. After the merchants send out those emails, they sit back in their ergonomic chairs in front of their computers and rub their hands in glee as they watch the sales come in. Perhaps less than 10% of those who receive those emails bother to open them up; and then, out of that small percentage, only 4% click through to the sales letter and only 1% buy. But when you consider that the list might have 100,000 subscribers, that’s an easy $1,000 for five minutes of work.

While these are conservative estimations, imagine if your conversion rates were higher and you were to send out more emails. You will quickly see how you can make thousands a month by sending out emails alone. It’s essential that your promotional email uses copywriting triggers to get people enthused about buying your product.

2). You will build a relationship with your audience through content-rich emails

The secret to getting higher sales from your promotional emails is to build up a relationship with your audience over time through non-promotional, content-rich emails. This way, when they receive your promotional email, they’ll know, like, more trust you enough to respond in a favorable way. Every highly informative, value-packed email you send out will build trust with your audience. They are going to look forward to receiving your emails and visiting your blog posts. When they visit your website, they may start clicking on some of your affiliate ads or buy directly from your website.

3). You will be able to increase your repeat customers by sending complimentary offers

Once people buy your products and like them, they will be more open to complementary products or products that offer more advanced training. In this way, a single subscriber may buy many products from you over many years as you continually appeal to their core interests. As you get more people interested in what you have to sell, you can build a repeat business by offering an evolving line of products.

4). You will be able to increase the size of your sales by sending advanced product offers

If you happen to sell information products, then you could create advanced level products. Since people liked your introductory level products, they will be open to trying out your more expensive advanced level products.

5). You will build your brand through repeated contact with your customers

The best way to build your brand is not through fancy logos and bold colors and cute slogans; it is through regular contact. By sending weekly emails that offer useful information to your niche, you build up your brand through repeat exposure. These emails might even get forwarded to your subscribers’ friends because they want to share your good information.

6). You will become more of a trusted friend than a business entity

Your emails will be a way of sharing your personality with others. Instead of feeling as if they are buying from a business, people will see you as a trusted friend who is offering valuable insights and providing useful products at a fair price.

7). You will be seen as an authority in your field because of how much valuable content you share

You become an authority figure when you can demonstrate that you know what you’re talking about. Since you will be sending information-dense emails that improve people’s lives, you will be seen as an expert in your field. It doesn’t matter if your information has been culled from other sources and you have credited your sources. Eventually, you will be seen as the one who came up with the idea, even if all you did was put other people’s ideas together.

Conclusion

While, of course, email marketing is not the only way you can improve sales in your business, it is an essential component in any marketing and sales strategy. Through email marketing, you build rapport and a loyal customer base. In time, your email list might become one of your most valuable business assets

Email Marketing, Marketing Automation

How to Design Email Templates to get more Lead: Best Email Design Tips

September 7, 2018

The personal, plain-text emails approach

Despite all the email design best practices and people saying they prefer HTML emails, study after study has shown that plain-text emails (Email Marketing ) perform better. In fact, it turns out, “as the number of images in an email increases, click-through rates generally decrease” (Hubspot).

Now, these studies don’t tell us everything – it’s another case of correlation vs. causation but, for a lot of businesses, this holds true. In my experience, this is more common for B2B brands than B2C but not exclusively, by any means. So don’t rule out the possibility of some plain-text emails because you could be in for a surprise.

Know when to use Images

There’s a place for plain-text emails in many marketing campaigns but it’s important to know when to use images. It’ hard to think of a situation where you’ll want to promote retail products without images so, it depends on the product or service that you are promoting whether you should use images or not. Considering images with retail products is the good option so the customer can get more about it.

The typographic Approach

How much can you achieve in an email marketing design without using images? With bold, branded typography and clear calls-to-action, there’s no doubt in the recipient’s mind about what they’re supposed to do next. Typographic emails have some well-designed texts, call-to-actions, and at least one image to get the product visually. So it can be a lead nurturing email that will get more leads.

The ‘newsjacking’ approach

Newsjacking is the art of jumping on a current news story and using it to boost your marketing efforts. It’s a classic strategy but one that’s not always easy to pull off. However, marketers get it to spot on by capitalizing on news that’s of genuine interest to its users rather than latching on to gimmicks or cliches.

Breaking up your message into chunks

Whenever you are designing an email template for multiple services, break it into different chunks so it will look more attractive and easy understanding. You should try to promote multiple services and promotions in a single piece. This isn’t like an eCommerce email where you can simply use product images to break up your message. But dividing the message into chunks and using suitable background images complement its bold use of text.

These above are some tips to Design an email to get more leads with email templates. These tactics help any business to promote their services and products and increase sales and revenue. One of the best email marketing tool Mailcot providing Email Marketing Services with lead nurturing platform.

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Email Security: An Overview of Threats and Safeguards