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Types of Email Marketing You Can Send

January 4, 2021

Whether you are already using email marketing or you are just starting email marketing, you need to know that email is one of the most successful channels for selling any service or product. Marketers are always looking for a new way to build a relationship with the customer and increase revenue.

You worked very hard to create a correct email address list. Now that you have completed all your work, you have also decided which messages will be sent to whom i.e. personalizing the messages. Also, know how to make email mobile-friendly. Every practice of email marketing is very important for your strategy. If you are sending the wrong email, no positive result will come in your favor.

Email design also plays an important role, design the email in such a way that you can engage the customer and succeed in building a trustworthy relationship with the customer.

Now in this article, we will discuss several types of email marketing to communicate with the customer. So you read this article till the end, you will not be deprived of any important information.

Types Of Email Marketing

1. Welcome Email

Wow, you’ve got a new customer, make your new customers feel polite while sending a welcome email. Try to imagine that you have gained a new friend or colleague. This is a series of welcome emails. This is not a normal email practice but is one of the most effective email campaigns.

When you send a welcome mail chain, you form a familiar relationship with the customer. If they are interested in hearing about your brand, you can give the customer information about your product and services.

Some examples should be in your welcome email marketing campaign.

Introduction of your brand among with product and services
Invite them to follow your social media account
Let them know
Describe brand history in an attractive manner.

Ask about how they liked the mail? how did they find you? Ask if they are interested in your brand?

When we take too long to send a welcome mail to the subscriber, they forget after some time that we had signed up on this list. Send the welcome mail as soon as the subscriber signs up, this gives average open rates, click-throughs, and increases revenue.

4 important factor to keep in mind whenever designing a welcome email

Welcome and Customer name on top, For example, Welcome Ramesh!
Give a presentation of your brand.
Say a Heartfelt thanks to a new customer.
Give a small gift for showing an interest in your brand.

Start your Welcome Email Campaign at a small cost. Mailcot

2. Promotional Email Marketing

This is one of the most common and very popular types of email marketing campaigns. It is likely that there will be many promotional messages in your inbox. This is according to my consumer experience that it requires less strategy or orderliness. It is like a machine fire gun that forces us to open the inbox again and again.

In promotional email marketing, we promote our company’s product or service to our customers, so that if they need this product or service, they can buy it.

Instead of sending 10-12 different emails to promote your product, put multiple emails in one campaign that is progressive. Email builds on the previous and leads the marketing strategy towards the next

There are some points that will give some extra spice to your email marketing campaign.

Provoke customer sentiments.
Add company humor.
Raise curiosity.
Offer a Free Product.
Use a Slogan line.
Use attractive images and video, keep font size large to grab the user’s attention.

3. Festive Email Marketing

Seasonal email marketing is to discontinue promotional email marketing.

An email marketing campaign is run whenever there is a festival or a national holiday. People are eager to shop on festivals, and if they get any discount offer at the same time, it will increase sales. This is why markets promote and discount their product during festivals so that people’s needs can be met at lower prices and sales and revenue are increased.

When the sale comes on Diwali, Holi, Father’s Day, Mother’s Day, Valentine’s Day or Christmas or New Year, they send us the message of sale through email. So use festive email marketing campaigns to offer festive sales or discounts to all your customers.

Some Points add in Seasonal Email Marketing Campaign

It is important to know about the holidays of the country when promoting your product.
Hurry Up, marketers bombing weather promotional messages, so you should be first in the inbox.
Use themes, colors, and language according to festivals and holidays.
Give discounts according to festivals.
Mention date and time of sale or discount, that this sale valid on till this date.

4. Seasonal Email Marketing

You must have noticed that most people shop at the end of the season because they know that season sales will come from this date to this date. They come to know this by email in their inbox. Companies start sending brand’s season sale mails to their customers a month in advance and for this, they run a season email marketing campaign.

Some points which must follow and add in Seasonal Email Marketing Campaign

Give discounts on those things that are used more in that season.
Give a name on the top of the email like Summer season sale and get this much amount of discount, Winter Season sale etc.
Design an email according to a season
Send email early
Specify the start and end date of sale.

Run a Seasonal Email Marketing Campaign at a Specific Season. Mailcot

5. Triggered Email Marketing

With email marketing automation, we can trigger a series of relevant and targeted emails of consumers’ action.

The subscriber may have clicked the link inside an email in your automated email series, or placed an item in the cart and bounced without checking, or only one piece of entire content has been downloaded, or have shopped, Or have responded by participating in a survey. In this way analyze customer behavior and trigger it as a drip campaign.

Types of Triggered Email Marketing

Activity of Campaign: Email will be sent to the same person who is in the campaign’s email address list, who opens an email campaign, who not give a response to the email campaign, who clicks on a link inside an email, or who not open a link.
Management of List: Automated email is sent when someone has signed up andActivity of Workflow: made themselves part of the list, or manually added to the list.
Activity of Work FLow: Send email triggers when a customer has opened an email or opened and clicked on the link of a previous automated email campaign email. You can filter the list and then run an automated email campaign.
E-commerce: Trigger an email and send when the customer has purchased or bought one product not bought another, placed an item in the cart and not yet purchased, have shown interest in the former product email.

6. Transactional Email Marketing

Transaction Email marketing is required when a customer takes some specific action and enables the customer to complete that specific task. Transactional Email is that email marketing where the customer wants these types of emails for further updates. Take some example:

Whenever we fill up a sign-up form and using the double-opt method send an email verification email.
On the eCommerce site, when we buy some products from any e-commerce site, they give full details from product dispatch to receiving the product.
When we put some products in the cart and do not buy them, we send the entire testing process through an email that you buy this product.
Send Reset Password Email.
Thank You mail.
Money Transaction Email.

7. Newsletter Email Marketing

A newspaper is not a campaign, like a newspaper, which enables daily communication between you and the recipient. The newsletter is not for product sale, but it uses to educate our customers and prospects about our business profile, business product and services, product updates, and for customer entertainment.

Many businesses and companies send email newsletters so that they are always on top of the recipient’s mind. You can get the benefit from this that having a constant communication increases brand awareness, if readers are willing to read the content, they will surely be constantly connected with us., and your audience will likely grow.

8. Re-Engagement Email Marketing

If your data shows that some people in your contact list have become inactive, then take the time to send them a re-engagement email to re-establish your contacts and relationships. Asking for customer’s response or feedback is the best way to get your business back in their mind. if they respond you win. Now they are active again about your business and you have got new enthusiasm to improve your marketing process.

If someone unsubscribes or does not respond, it is also a positive direction. With this, you can remove contacts from your list who are not interested at all about your business. This will improve your email engagement rates and your email reputation will increase on Internet Service Providers (IPs).

9. Sponsorship Email Marketing

In all types of email marketing happens that we communicate with our email database, sending email to a contact list which we made ourselves. But you want to reach different people and want to expand your business, then you have to use sponsorship with a display ad.

Sponsorship email marketing is part of a paid marketing strategy, where you can run a mobile advertisement, google ads, or affiliate marketing to reach a new audience. Sponsorship allows a copy of your company to be placed on another seller’s newspaper, but they pay for it.

Conclusion

In the above we discuss many types of email marketing, we can run any email marketing campaign according to the requirement of the business. Send welcome mail when getting a new subscriber, run a seasonal marketing campaign when offering a sale on a seasonable product, share regular or weekly information about a business send newsletter email, and so on.

Start a Email Marketing Campaign and take a business to the next level. Mailcot and Migomail

Email Campaign, Email Marketing, promotional email service

How To Write A Promotional Email That Runs The User Action

November 15, 2018

Despite social media marketing and its widespread reach over the past few years, email marketing and promotional email still retains its strong position and is one of the tools used by companies to promote their goods and services. No matter whether you operate a B2B or B2C company, however, for a successful campaign you need a basic and engaging e-mail that can drive the user action and as a result, more leads and higher Revenue can be.

Email Marketing

According to a recent study, global email users reached 3.7 billion in 2017, and in 2022 is expected to grow to 4.3 billion. This suggests that great potential e-mail marketing campaigns can give the fact that marketers are able to come out with a copy that will grab the attention of the user and cause the desired action. One of the ways to do this is to get advice from experienced writers.

The email copy that runs the desired user action should include some attributes that will cause click-through and conversions. Here are some great tips that instruct you on how to organize promotional emails so that they can achieve their goals. It is also important to know which one can use the most successful promotional email types in your campaign.

Here Are Some Great Email Marketing Tips on How to Write a Promotional Email That Drives User Action

According to 2017 Marketing Statistics, you should send your promotional email on Monday as Mondays have the highest email open rate of 13.3%, while Fridays are at the end of the line with 11.9%.

Use Small Subject Lines

A concise subject line generally leads to higher open rates. Try to keep it short, simple but catchy so that it grabs the attention of the receiver and sparks curiosity and the desire to find out more. Short subject lines play an important technical role as well. Keep in mind that desktops, tablets, and smartphones display e-mails differently. Your aim is to communicate the most important information in the subject line and if possible in its beginning so that you are sure that your message will be seen regardless of the screen the reader uses. A good trick, especially if you already have an established relationship with your customers, is to include your brand name in the subject line. This will evoke positive emotions and boost open rate

Ask A Question or Urge For Action In The Subject Line

One of the ways to grab the attention is by asking a question in the subject line of your promotional e-mail. This will urge the user to open it and find the answer. Implying urgency also a useful trick for a subject line – users tempted to open the e-mail in order not to miss a good deal.

Activate The Reader’s Wishes In The Email Body

In order to get your e-mail not only opened but also read, you need to list the benefits of the product that the user will experience. The features of a certain product may grab the interest of the user but it is the benefits it has that sell it. Present the good/service you are promoting in the context of your subscriber’s needs and everyday life and point out how it will improve them.

Choose A Design That Enhances The Content

Good email marketing design is of paramount importance if you want to grab the interest of the readers but at the same time avoid distracting them from the main point of your content. You should be smart and careful when using capital letters or bolded text and you need to choose your color combinations carefully as the color is one of the main elements that help people judge a given brand or product. Your design needs to support the content and it is good to use engaging photos, well-structured points and a clear call to action. Make sure that social media icons

placed at the end of the copy, otherwise, the readers may click on them prior to taking the desired action.

Enter A Clear Call To Action

If you want conversion rates you need a clear call to action that urges the user to click on the button and get the item you are offering. The Mailcot Email Marketing “click here” has a much lower conversion rate. It then a benefit-centered call to action that clearly shows the advantage of taking an action now. A message like “Click and save 20% now” is much more likely to get higher click-through rates. It is important to make your call to action buttons clearly visible and links easy to follow so that the user can easily complete the action.

Email Campaign, Email Marketing, Marketing

7 Ways Email Marketing Can Improve Your Business

November 9, 2018

You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing(promotional emails), like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business.

Here Are 7 Ways Email Marketing Can Completely Transform Your Business:-

1). You will sell more of your product through promotional emails

Promotional emails still work, and they work very well. As a consumer, you’ve probably noticed how many promotional emails you get. After the merchants send out those emails, they sit back in their ergonomic chairs in front of their computers and rub their hands in glee as they watch the sales come in. Perhaps less than 10% of those who receive those emails bother to open them up; and then, out of that small percentage, only 4% click through to the sales letter and only 1% buy. But when you consider that the list might have 100,000 subscribers, that’s an easy $1,000 for five minutes of work.

While these are conservative estimations, imagine if your conversion rates were higher and you were to send out more emails. You will quickly see how you can make thousands a month by sending out emails alone. It’s essential that your promotional email uses copywriting triggers to get people enthused about buying your product.

2). You will build a relationship with your audience through content-rich emails

The secret to getting higher sales from your promotional emails is to build up a relationship with your audience over time through non-promotional, content-rich emails. This way, when they receive your promotional email, they’ll know, like, more trust you enough to respond in a favorable way. Every highly informative, value-packed email you send out will build trust with your audience. They are going to look forward to receiving your emails and visiting your blog posts. When they visit your website, they may start clicking on some of your affiliate ads or buy directly from your website.

3). You will be able to increase your repeat customers by sending complimentary offers

Once people buy your products and like them, they will be more open to complementary products or products that offer more advanced training. In this way, a single subscriber may buy many products from you over many years as you continually appeal to their core interests. As you get more people interested in what you have to sell, you can build a repeat business by offering an evolving line of products.

4). You will be able to increase the size of your sales by sending advanced product offers

If you happen to sell information products, then you could create advanced level products. Since people liked your introductory level products, they will be open to trying out your more expensive advanced level products.

5). You will build your brand through repeated contact with your customers

The best way to build your brand is not through fancy logos and bold colors and cute slogans; it is through regular contact. By sending weekly emails that offer useful information to your niche, you build up your brand through repeat exposure. These emails might even get forwarded to your subscribers’ friends because they want to share your good information.

6). You will become more of a trusted friend than a business entity

Your emails will be a way of sharing your personality with others. Instead of feeling as if they are buying from a business, people will see you as a trusted friend who is offering valuable insights and providing useful products at a fair price.

7). You will be seen as an authority in your field because of how much valuable content you share

You become an authority figure when you can demonstrate that you know what you’re talking about. Since you will be sending information-dense emails that improve people’s lives, you will be seen as an expert in your field. It doesn’t matter if your information has been culled from other sources and you have credited your sources. Eventually, you will be seen as the one who came up with the idea, even if all you did was put other people’s ideas together.

Conclusion

While, of course, email marketing is not the only way you can improve sales in your business, it is an essential component in any marketing and sales strategy. Through email marketing, you build rapport and a loyal customer base. In time, your email list might become one of your most valuable business assets

Email Marketing

Mailcot Email Marketing Services: Benefits with proven Deliverability

August 12, 2018

A brief introduction of Email Marketing

Before we get into why Email Marketing Services are important for your business, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.

Unlike many other marketing opportunities, when properly implemented, email marketing services can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to define various actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined, you can then follow up with them with targeted messaging to further drive them down the funnel.

There are few benefits that show Mailcot Email Marketing tool is the Best For Every Business: –

More Personal and Targeted than Social Media

While there are many benefits to using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. Few ways are having form on your website, asking them during the account creation or asking them during phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails. It means you can dynamically insert their information into emails or subject lines.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of an Email Marketing Campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who were sent an email actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Whether it is having personalization in the subject line, or text that makes it impossible for them not to open, having an eye-catching subject line helps to create higher open rates.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by having users confirm their email after they submit it to you. This is called a “double opt-in”, meaning that not only did the user submit their email address. But they are confirming they did so by logging into their email and clicking on a verification link. So by clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission. You must be conscious of how often you email them as you don’t want to flood their inbox. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With the permission to email, your business can do a number of things with Email Marketing Services. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Generate Sales with Email Marketing Services

At the end of the day, your business is about making sales. You have probably heard the phrase, “the money is in the list”. The list they are referring to is your email list.

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way. The smart way. To do this, I suggest pairing up your email marketing with a marketing automation platform, allowing you to put your email marketing initiatives into overdrive.

Through lead scoring, progressive profiling, and well-defined Email Marketing Campaigns, your business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Mailcot provides you a platform where you can generate leads and make more revenue by selling your products and services.

To know more please visit https://mailcot.com/ and if you have any query feel free to contact us

mail: vmayoservice@mail.com

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Promotional Email

Types of Email Marketing You Can Send

Types Of Email Marketing

1. Welcome Email

2. Promotional Email Marketing

3. Festive Email Marketing

4. Seasonal Email Marketing

5. Triggered Email Marketing

6. Transactional Email Marketing

7. Newsletter Email Marketing

8. Re-Engagement Email Marketing

9. Sponsorship Email Marketing

Conclusion

How To Write A Promotional Email That Runs The User Action

Here Are Some Great Email Marketing Tips on How to Write a Promotional Email That Drives User Action

Use Small Subject Lines

Ask A Question or Urge For Action In The Subject Line

Activate The Reader’s Wishes In The Email Body

Choose A Design That Enhances The Content

Enter A Clear Call To Action

7 Ways Email Marketing Can Improve Your Business

Here Are 7 Ways Email Marketing Can Completely Transform Your Business:-

1). You will sell more of your product through promotional emails

2). You will build a relationship with your audience through content-rich emails

3). You will be able to increase your repeat customers by sending complimentary offers

4). You will be able to increase the size of your sales by sending advanced product offers

5). You will build your brand through repeated contact with your customers

6). You will become more of a trusted friend than a business entity

7). You will be seen as an authority in your field because of how much valuable content you share

Conclusion

Mailcot Email Marketing Services: Benefits with proven Deliverability

A brief introduction of Email Marketing

More Personal and Targeted than Social Media

Data-Driven & Measurable

Permission to Contact Prospects & Clients

Generate Sales with Email Marketing Services

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