“Tips for 2019 Elections Political Campaign Email Marketing” Almost every political campaign uses email at some point or another to communicate with voters. Given how ubiquitous it is and its potential to affect an election outcome, it is always surprised at how badly political campaign email marketing is done. In this piece, we will take a look at the topic and give you the tips you need to make your outbox your best weapon.

Email Advantages in 2019 Elections Campaign

It’s easy

Once you get set up it’s as easy to send 10,000 emails as it is to send 10.

It’s flexible

You can send almost anything by email. Images, links, embedded videos, and call-to-action buttons can all be sent and emails can be styled with a variety of template designs.

It’s effective

Despite its detractor’s, email does work. Open rates of 1 in 4 or 1 in 10 might sound unimpressive but if you are sending thousands of emails, that is still a huge number of people that are getting direct communication from you. It is also far easier to track open rates and click rates than on social media so you have an effective analytics stream.

Measuring Email Open Rates: Tracking Email Matrices

Open rate:- If less than 10% of delivered emails are being opened (you will see these metrics as standard in most email blast software by the way) then you are doing something wrong. 25-50% open rate is very respectable.
Click rate:- If you have links embedded in your email to click (again this is tracked as standard) then you should be aiming for circa 3% or higher click-through rate (CTA).
Unsubscribe rate:- This is a really important metric. If more than 5% of emails delivered result in people unsubscribing from the email list then you have an issue. Either you are sending the incorrect material to them or you did not get correct permission from them to be sending emails.

Researching Email Marketing for Political Campaign

Political campaign email marketing is like research science. You do not get it perfect the first time, it is through trial and error and lots of testing that you find what types of emails work for which voter segments.
A great way to get out ahead with this is to do some competitor research in the beginning. Sign up for newsletters from your competitors (discreetly) or from similar industries to see what types of emails they send.

Things to note might be-

Email subject lines – which would you be most inclined to open?
The frequency of emails, daily, weekly, monthly?
The content of the emails
How specific they are to you – this indicates the level of targeting is done by the sender
Offers were made, links and look-and-feel generally.

How to do your Political Campaign Email Marketing Targeting

So email marketing relies on the good quality targeting of the voter. Universe matched with relevant information in order to be successful. Doing the targeting can be one of the more difficult tasks. But there are a number of techniques that can be used.

1. Voter database

Firstly, use your voter database and the intelligence contained within that to create segmented groups for email blasts. Obvious possibilities here include by precinct, by voting history, or any of the other key data-points you hold on voters

2. General to specific

If you don’t have any data on which you can segment, ie, you just have the email address and perhaps the person’s name then it is still possible to run a smart segmentation program. Starting by sending an email to everyone in your database. You can build segments based on who opened, who did not, who clicked links within the email.

3. Voter outreach data

If you are using campaign tech like Mailcot or any other method of digitally capturing and organizing information from voter outreach then you can segment based on that. Set up custom fields or surveys in your canvassing operations that can provide the basis of email targeting. For example, you might have a standard question asked of all voters such as ‘do you intend to vote for our candidate’. It is then very simple to set up a list of voters who do intend to vote for you. Who can then receive emails designed to ensure they get out to vote on the day. The rest can be divided into email lists that target swing voters or ones that set out to persuade those who are set against your candidate.

4. Differentiated signups

Another great way to find targeted groups of people is to set up differentiated email signup forms on your website. Ask your website visitors if they are interested in, say, healthcare reform, to sign up for your newsletter. All leads captured from this signup button then go into a newsletter letter marked ‘healthcare’. Similarly, on other pages of your site. You could have the same type of form, but this time talking about ‘education’. Some websites contain newsletter forms that ask the person, as they are signing up, what issues that most concern them.

Marketing Automation

Integrating Your CRM with Marketing Automation Benefits

February 24, 2019

Integrating Your CRM with Marketing Automation Benefits

There are many companies which integrating customer relationship marketing platforms (CRM) with marketing automation systems can be harnessed to achieve the best possible relationships with customers. Marketing automation is already used by a quarter of all B2B Fortune 500 companies and 76% of the world’s largest SaaS companies.

Important Marketing Automation Benefits that integrating your CRM

1. Bigger Purchase at a Lower cost

Successful lead nurturing breeds educated, gratified customers who channel their satisfaction into their purchase sizes, making 47% larger purchases than non-nurtured leads. Companies excelling at the practice generate 50% more sales-ready leads—and do so at a 33% lower cost per lead.

After considering the previously mentioned benefits of marketing automation on lead nurturing, add in the fact that it increases sales productivity by 14.5% while simultaneously trimming marketing overhead by 12.2%. If higher revenues were not already desirable enough, earning them by cutting costs is a rare opportunity. Lead nurturing increases sales productivity by 14.5% and trims marketing overhead by 12.2%.

2. More Information Can Gather On Customers

Modern marketing and sales departments focus on collecting as much information about consumers and their purchasing patterns as possible. This data is invaluable because it lets companies determine the best way to reach and convert prospects into customers.

Hence the greater the volume of customer data that companies can effectively process, the more targeted and strategic they can be in communications.

3. Sales Process can get shorten by automatically sending leads

A company with a long sales cycle can spend months nurturing potential clients. Who lose interest or take their business elsewhere. To make matters worse, as more decision makers have entered the typical buying process, the average sales cycle has increased by 22% in the past 5 years.

The old saying still rings true: time is money. Between a buyer considering multiple options and a sales force attending to numerous leads. There is ample room for communication inefficiency, dragging out the process. Longer than necessary and jeopardizing the success of the sale. Automation minimizes lost days or months by sending the most relevant content at the best time—and while you still have their attention.

4. Improved Efficiency in Handling Customers

Confused customers often come at a great cost. Lost sales, reduced business, and diminished customer interest. Fortunately, one of the most commonly cited advantages of combining CRM with marketing automation is a reduction in confusion and an increase in clarity. This clarity derives from the marketer’s newfound ability to deliver a precise and consistent message. One that also benefits from extra time gained from automation efficiencies. Which allows teams to spend more time on establishing relationships.

5. Companies Can Focus More on What Works

Companies that are unable to make precise analyses of their businesses performance face an uphill battle in growing their company. After all, low confidence in obscure analytics makes it unclear. As to what’s working, and what needs additional growth.

Hence CRM integrated marketing automation allows companies to better measure marketing successes and failures. Subsequently, companies are able to increase focus on growing the successful parts of their business.

There are many companies which integrating customer relationship marketing platforms CRM with marketing automation systems can be harnessed to achieve the best possible relationships with customers. So that marketing automation is already used by a quarter of all B2B Fortune 500 companies. And 76% of the world’s largest SaaS companies.

Lead Nurturing, Marketing

Lead Nurturing Strategies To Increase Your Sales

February 23, 2019

Lead Nurturing Strategies is a Process of developing a relationship with buyers at every stage of the sales funnel and through every step of the buyer’s journey. Also, Lead Nurturing focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Lead Nurturing Strategies helps you to convert your inbound traffic into real sales. Therefore, lead nurturing Strategies is supposed to guide potential customers through the sales process while developing strong relationships at the same time.

Lead Nurturing Strategies

Effective Lead Nurturing Process

1. Acquire Leads:-

Begin by attracting leads Nurturing Strategies to your website by generating engaging content that can be shared throughout your various marketing channels. Create content about your business in the form of eBooks, blog posts, white papers, photos, infographics or whatever else that would fit your business and your audience.

2. Nurture Existing Leads:-

Once a lead is a part of your lead Nurturing system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase.

3. Score Each Lead:-

A valuable lead is one that is interacting more with your business online whether they are downloading more content or viewing more web pages as compared to other leads.

4. Pass Along Leads to Sales:-

The lead generation process of reaching leads, retaining interest, nurturing leads to prevent them from dropping off and establishing their desire to interact with your company is the focus of the marketing team.

5. Evaluate the Lead Generation Process:-

The entire lead generation process should be under scrutiny by your team to ensure that it is as effective as possible in bringing in new leads, nurturing them, converting them into customers and retaining those customers over time.

Lead Nurturing Strategies

How to Choose Leads For Lead Nurturing Strategies:-

If you’ve implemented a reliable lead generation process, then perhaps many of your leads are qualified. But, remember that not all leads are the same. They come in as leads at different stages of your sales funnel and at varying levels of readiness to buy. Lead nurturing takes time and some investment in content marketing and sales automation. For it to be effective, you have to know your audience. Also, Know exactly which leads are the best fit leads, and devote more of your time nurturing these.

Lead Nurturing Strategies The best way to get to your best leads is to develop a data-backed lead scoring strategy. Also, lead scoring, you rank leads according to their perceived value, based on their information, interests, and actions. The data you need here are easily accessible, such as demographics, firmographics, and BANT. Many of these can be searched online. So, you can implement simple subscription forms for access to your gated online content.

Your lead’s online behavior and actions can also tell you where they are in the sales funnel. For instance, reading blog posts puts them on top, at the early stages of the funnel. Signing up for demos or requesting for quotes places them closer towards the bottom. Assign higher lead scores for actions that indicate readiness to purchase.

Lead Nurturing Strategies Increase your Sales:-

1. Lead Fit:-

A lead fit outlines how a particular prospect meets the criteria of your ideal target customer. Because This will define from the start of the buyer’s journey to whether or not a person is worth pursuing at all. It’s three categories-

Demographic
Firmographic
BANT

2. Interest:-

The best way to evaluate people’s interest in your product or service is to track your brand’s overall behavior. So, Do your prospects visit your website often enough? So, Do you have any type of engagement with them on social media? You will have to attribute each of these behaviors with a scoring number.

3. Behavior:-

If you carefully monitor the lead’s behavior, you will get valuable data on whether or not he/she is sincere about buying your product. Furthermore, you need to assign high values to behaviors such as filling an opt-in form and downloading your lead magnet.

4. Timing and Buying Journey Phase:-

Ranking the buyer’s quality will help you decide the stage of your sales funnel that the person can reach. So, Give higher scores to people that are constantly on your product pages, pricing package pages, and the ones that want to conduct a product demo.

5. Company Size and Budget:-

Finally, If you’re in the B2B segment, you have to carefully assess every single company that left its credentials in your landing page opt-in forms. Therefore, everyone wants to buy from you, perhaps they only want your lead magnet (ebook) to learn more about your business process and tactics.

Email Marketing

Email Security: An Overview of Threats and Safeguards

February 23, 2019

An Overview of Threats and Safeguards, Email security refers to the collective measures used to secure the access and content of an email account or service. It allows an individual or organization to protect the overall access to one or more email addresses/accounts. Common Threats are Effect on the Emails. Email is the most used method for exchanging business data. If used improperly, email can expose businesses to all kinds of threats, such as spam, phishing, spoofing, and viruses. Therefore, Adopting an email security policy will help safeguards your organization and empower your users to handle their email response.

What are Common Threats:-

1. Computer Virus:-

The Common threat computer viruses are one of the most common threats to cybersecurity. They are pieces of software that are designed to be spread from one computer to another. so it sent as email attachments or downloaded from specific websites with the intent to infect your computer

2. Trojan Horse:-

They spread often by email; it may appear as an email from someone you know, and when you click on the email and its included attachment, you’ve immediately downloaded malware to your computer. Also, Trojans spread when you click on a false advertisement.

email security, common threats, Safeguards, Threats, Threats and Safeguards

3. Adware and Spyware:-

we consider any software that is designed to track data of your browsing habits and, based on that, S0 you advertisements and pop-ups. Adware collects data with your consent — and is even a legitimate source of income for companies that allow users to try their software for free, but with advertisements showing while using the software.

4. Computer Worm:-

Computer worms are pieces of malware programs that replicate quickly and spread from one computer to another. A worm spreads from an infected computer by sending itself to all of the computer’s contacts, then immediately to the contacts of the other computers.

5. Rogue Security Software:-

The rogue protection software program is a malicious software program that misleads users to consider there may be a pc virus mounted on their pc or that their security measures are not up to date. Then they offer to install or update users’ security settings.

How to Recover Email Based Attack:-

1. Sending Password and Reset Links in Email:-

when everyone tries to be more secure then each other, when companies spend billions on information security, it seems a little bit odd that the password reset left behind, the place that, in my opinion, should be everyone’s concern, still relies only on the email provider.

2. perform Scans Your System:-

Once your compromised account is safely back under your control – and hopefully this does not take too long – you should do a security audit to check for suspicious files and another strange behavior.

3. Get the Basic Right:-

After attacked, you need to make sure that you now get the basics right. For example, make sure you change passwords often – using complex ones or a password manager where possible, whilst you might want to consider using two-factor authentication (2FA) and an anti-virus solution.

Email Security Tips to Safeguards Vital Business Information:-

1. Be Aware of Common Phishing Schemes:-

Cyber criminals or common threats employ increasingly sophisticated tactics to gather personal information from users by sending phishing emails that appear to come from trusted sources. For instance, an email purportedly from your bank or a vendor with whom you have an account may ask you to verify your password or credit card information.

2. Keep Business and Personal Email Separate:-

Keep a separate email account for personal use, and make sure to create a unique password for each account. Re-using passwords between accounts leaves you vulnerable to hackers.

3. Sare Wisely:-

Despite what your mom taught you, sharing is not always the best idea. When it comes to files, think carefully before you email that link. Share only the information that needs to be shared and only with the people who need to use it.

4. Double-Check the Target Email Address:-

In conjunction with wise sharing, take a minute to slow down and verify the email address before you click Send. All too often, users rely too much on a fast lookup. It would be easy to accidentally send a confidential email to Mary Sanderson that was intended instead for Marion Sanders.

comparisons, Email Marketing

Why Email Marketing is Better Than Social Media Marketing

February 22, 2019

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you that by reaching the end of this article you will understand why Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because emails open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.

But still, in my experience, emails are the best conversion channel that I have experienced so far. Here are three reasons why you should build an email list and implement email marketing for your business.

Why Email Marketing is Better than Social Media Marketing:-

Emails Are Personal And Customized

Emails can be customized better than websites because you clearly know who your target audience is. You can segment your emails list into different customer avatars. And send messages that are personalized and targeted to each segment of your audience.

For example, in my blog, I have two major groups of readers who want to learn digital marketing: students and professionals. Though their goals are similar, their needs are different. When I send emails, I make sure that each segment gets communication that is relevant to them.

My subscribers also feel good about this because the email messages are customized for them and hence more useful for them. Students look for new jobs in digital marketing after they graduate. Professionals look for a change in career and are seeking to achieve different things. I fine-tune my content to who my audience is.

Email Marketing Helps You Build Better Relationships.

When people read emails, they are in a very different mode. It is like getting a post in the mailbox, opening it and reading it. It’s personal and attention-grabbing. Email is a one-on-one communication tool and is great for building long-term relationships with customers.

Social media, though an excellent communication tool, does not have the power to build relationships. It is like talking to a prospect in a public event. People are in a different mode when they are on social media and don’t take communication very personally. Hence, you cannot build relationships on social media. Social media is a great place to meet new people and make their acquaintance.

I would use social media as a discovery tool to find new customers, but when it comes to building a relationship with them, email would be my choice of communication. And without strong relationships, you cannot sell premium products to your customers. With email marketing automation such as Drip marketing emails and behavior-based emails, you can build relationships with your audience on automation.

For example, people who visit my blog subscribe to a free digital marketing course. The course delivered via email and they get one lesson every two days. In every lesson, they learn digital marketing and these lessons strengthen the relationship between my subscribers and me. Such relationships never built via social media channels.

No One Can Limit Access To Your Audience.

If you have an email list of 1,00,000 people and send a broadcast email to all of them, your message is going to land in the inbox of at least 98 percent of this audience. Two percent may bounce or not delivered due to technical issues.

No one in the middle will restrict you because they are your users. They gave their email ID to you and hence you can reach out to them. However, Facebook Likes and Twitter followers are not your users. Yes, they have chosen to get updates from your Facebook page or Twitter handle, but they are not your users because they have not given you their email ID and did not register on your website.

If you have 1,00,000 ‘Likes’ on your Facebook page and if you post an update, it will hardly reach a few thousand people depending on how engaging your post is. Then Facebook will ask you to pay them to ‘Boost’ the post for a budget. Here you are paying Facebook to reach your audience. Because they are not your users, they are Facebook’s

That’s why when you are building an audience, it is always advisable to create an email list instead of building an audience on a platform that is not under your control. You don’t want to build your dream home on someone else’s land.

Conclusion.

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you got convinced that email list building and email marketing is critical for any brand. It’s an essential component of digital marketing.

If you have any questions, leave a comment below.

Successful Marketing Campaign

Tips to write best Email Marketing Templates

February 18, 2019

First of All, An email Marketing template is a preformatted and or prewritten email that you could use to replace along with our own content material so that you can quickly and effortlessly write and create emails. So Email Template can be defined as a specific Set of Emails sent to a particular set of people to advertise some product or services. Also, the Email Marketing Campaign template used.

Why Waste a Sentence saying nothing?

How to create an Email Marketing Template?

Finally, Some steps to create Email Marketing Template-

1. Decide Who’ll Receive Emails and Import Contacts:-

Before Send the Email it will be decided who will receive our emails. If We collecting customer data, We probably already have their email addresses.

2. Create and Name our Template:-

After the above all steps completed create the name of the company. If it’s a special promotional email, so use the product or deal We promoting in the title.

3. Set up Tracking:-

make sure tracking is selected. Also, we want to know how many people open our email, and how many people click the links. so This will help you determine what works and what doesn’t when you’re ready to send the next message.

4. Create a Template:-

Email Marketing Template

In this process, the template is created. so Email Marketing platforms have predesigned templates set up for you already.

5. Start Editing and Writing Copy:-

Writing copy is challenging, but this part of your email marketing campaign is essential. so editing is most important for the template.

6. Preview our Email:-

Check to make sure all the links work and that everything is up-to-date, especially if you’re using an old template that might have an old address or phone number.

7. Schedule our Email:-

Before you click “send,” stop and think about the best time to send your email. so the schedule of email is important.

Different Type of Email Marketing:-

Email Marketing Template

Transactional Emails:-

Transactional emails are the messages that get triggered by a specific action your contacts have taken and enable them to complete that action.

Lead Nurturing Emails:-

As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success. also, Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content.

Email Digests:-

email digests provide summaries of existing information and offer a snapshot of a specific time frame, e.g. a week or a month. Traditionally, digests highlight the most popular pieces of content that new readers will also gravitate towards.

Dedicated Emails:-

Dedicated emails, or also known as stand-alone emails, contain information about only one offer. For instance, you can be notifying your target audience about a new whitepaper you have released or invite them to attend an event that you are hosting.

Email Marketing Template

Email Newsletters:-

Finally Many business and organizations send email newsletters in order to stay top of mind for their recipients. In this section, we will cover some general guidelines for using newsletters as the foundation of your email marketing program.

Benefits of Email Marketing Template

It can increase traffic to your website
Email marketing Template is easy to track and measure
We can increase brand awareness through email marketing
We can target your email marketing campaigns for best results
Email marketing can help build credibility
Email marketing content is shareable
We can reach people on any device
Email allows you to add a personal touch to your marketing
Automated emails can help you increase abandoned cart conversions
Email marketing provides real-time communication
We can stay on top of mind with email marketing

Marketing Automation, Successful Marketing Campaign

How to Save Time and Money With Marketing Automation Software

February 17, 2019

First of all Marketing Automation Software is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. So Marketing Automation Software refers to the software that exists with the goal of Automating Market action. Many Marketing departments have to automate repetitive such as emails, social media, and other website actions. The technology of Business Automation makes this task easier.

Best Marketing Automation Tool

1. Hubspot:-

Marketing Automation Hubspot’s Workflows tool is automation beyond email so you can scale your growth and spend less time on repetitive tasks. Professional enterprise uses a workflow to automate the process of creating a new deal in HubSpot and reduce administrative processes for sales representatives.

2. Marketo:-

Marketo, Inc. is a software company that provides Marketing Automation Software focused on account-based marketing, including email, mobile, social digital ads, web management, and analytics. business software is a category of technology that allows companies to streamline, automate, and measure business tasks and also, workflows.

3. Pardot:-

Pardot smarter Business Automation on the words. #1CRM Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Why Marketing Automation important for our Success?

Personalize Communications
Increase Efficiency
Leads
USE Those Leads
Get Better Data

Marketing Automation Software, Marketing Automation, Automation Software

Benefits of Marketing Automation Software

Improving customer experience:- These highly tailored campaigns get sent to customers automatically when they do certain things. This could include signing up for your emails, browsing certain products, or abandoning items in their basket.
Empowering your team to improve results:- Any marketing automation software worth its salt comes with nifty reporting capabilities. Also, allows you to create detailed reports, automatically.
Increasing average order value:- Also, Automated product recommendations are one of the most revenue-boosting features in the marketing automation arsenal.
Recovering lost revenue:- Using marketing automation tools because to send basket abandonment campaigns helps to encourage customers to complete their purchases.
Boosting ROI on staff costs:- Marketing automation also reduces the need to employ staff to do repetitive marketing tasks. This allows you to streamline your team and cut staff costs.
Predicting and shaping behavior:- First of all Smart business software makes use of machine learning to improve product recommendations over time. so, Every interaction your customers make gives you more data.

How to Save Time and Money with Marketing Automation Software?

Mailing Lists:- Regular mail-outs can be automated. You can also use software like Mailchimp, or if you’ve already opted for more comprehensive business software you might find that your emails can be tailored to the behaviors learned from your clients.
Online Posts:- That includes posts on your blog as well as posts on social media accounts. Finally, It’s common to develop a month’s worth of content. It’s used automatism to space its delivery out over the rest of the month.
Prioritizing Leads:- You can also use the software to analyze sales history and customer behavior to predict which customers are best for following up with new sales offers. This also helps to increase the efficiency of your sales team.
Shopping Cart:- There are a number of ways you can also improve the shopping cart experience too. Lots of potential customers add things to the cart but never complete the transaction
Website Testing:- Google will automatically test your site and record useful metrics such as traffic and crawling results
Scheduling Appointments:- Also, online calendars have powerful features that can allow you to show times that you are available for meetings or appointments with clients. This also allows customers to select and book appointments themselves without needing direct input from you.

Conclusion

Simple, powerful, and affordable, MailCot is a dynamic Marketing Automation Software & Marketing Automation platform allowing businesses to connect faster, target precisely, and maximize results. Know more. Do more. Achieve more.

Marketing Automation Software, Marketing Automation, Automation Software

MailCot’s Provide Best Marketing Automation Software in India, Marketing Automation Platform is the best technology that allows companies to streamline, automate, marketing tasks, workflows, generate more business & maximize ROI. India’s No.1 Marketing Automation Software Solutions,

Digital Marketing Experts

Who are Top 10 Best Digital Marketing Experts in India 2019

February 9, 2019

In this article Mailcot defines Who are Top 10 Best Digital Marketing Experts in India, There are many Digital Marketing Experts in India 2019 but in this blog post, we will talk about the Best Digital Marketing Experts in India who aced the field of digital marketing. So let’s get started.

Digital marketing is not a luxury anymore, it is a core requirement of a business to attract lead and to form a brand presence. So, Either you create an in-house marketing team or outsource it to some digital-marketing agencies you online presence tells a lot about your business.

Who are Top 10 Best Digital Marketing Experts in India

India being the second largest internet market in the world is the perfect place to market your product digitally. Therefore, the demands for Digital Marketing is increasing. Therefore, Best Digital Marketing Experts in India. Hence, we will talk about the Top 10 Best Digital Marketing Experts in India who aced the field of digital marketing. So let’s get started.

They are Best Digital Marketers of India in 2019:-

1. Hemant Kumar Meena

Founder & CEO at Vmayo Technologies, Director of Operations at TelCob and Director of Operations Hems Mail, Hemant Kumar’s customer-centric approach, strategic thinking, and analytical mindset prove his powerful position in the digital marketing world. His love for digital marketing gave him the motivation to start his marketing site:- Vmayo Technologies(Digital Marketing) Motive Academy(Coaching), Fleely(IAS, RAS & IPS Online Coaching), TelCob(Telecommunication Solutions), Veetly(All SEO and Adword Campaign, PPC& CPC),

HIS ORGANIZATION VMAYO TECHNOLOGIES AWARDED THE NATIONAL ICON AWARD 2018

Apart from providing Digital Marketing and Web Designing Services, he shares knowledge by providing online marketing training.

He is a certified Google AdWords trainer. Also, His extensive experience in strategic planning and the business building has helped multi-billion dollar companies across many industries.

2. Pradeep Chopra

Pradeep Chopra is the CEO and Co-founder of one the Best digital marketing institutes in India named “Digital Vidya”. He is an engineer by education from IIT Delhi and working in the field of Digital Marketing since 2000. He has shared his passion for digital marketing and Entrepreneurship by publishing articles on the Wall Street Journal, Entrepreneur, and Inc. Magazines. Pradeep Chopra has also been invited to speak at global conferences such as SES US, ad: tech, World Blogger & Social Media Summit Malaysia, NASSCOM India Leadership Forum

3. Sorav Jain

Sorav Jain is the founder renowned digital-marketing blog(www.soravjain.com) and a best digital marketing agency in Chennai named “Echovme”. He has done his Masters in International Marketing Management from Leeds University Business School and Bachelors from Loyola College, Chennai. Sorav Jain also provides free digital marketing lessons online. Anyone can register on his website and learn the best digital marketing for free.

4. Jitendra Vaswani

Jitendra Vaswani is a professional blogger and a digital-marketing authority, currently based out of India. His blog, BloggersIdeas, is one of the top-ranked blogs on blogging and digital marketing in the country. also a top digital marketing consultant in India, public speaker and has given keynotes about blogging, personal branding and online money making across events, colleges and forums in India.

5. Rajat Jain

Rajat Jain is the founder and CEO of “Shoot Order” which is a top-ranked digital-marketing company with 200+ clients across the globe. Along with that, he has also been regarded as one of the best digital marketing consultants in India. Rajat also writes a blog named “SpeakRJ” where he shares his marketing experiences and latest developments in the market.

6. Harsh Agarwal

Harsh Agarwal is a B.tech graduate and professional blogger. He has also worked in Convergys before becoming a full-time blogger. His blog “ShoutMeLoud” is a one-stop solution for every aspiring blogger out there. Blogging is a very important and crucial aspect of Digital Marketing. Also, His expertise in blogging and contribution in this field is outstanding.

7. Kunal Choudhary

Kunal Choudhary, the founder renowned digital-marketing institute Delhi School of Internet Marketing. He also has 8+ years of experience in digital marketing and has done Internet marketing for top brands like Snapdeal, Myntra, Flipkart, Fashionandyou, Jabong etc. He is also an Affiliate marketing expert with over $2 Million earned in revenue.

8. Rohit Onkar

Rohit Onkar is an experienced marketing professional, business leader, and trainer. He has been able to successfully set up processes at scale, manage cross-functional teams, enhance the profitability of organizations and lead them to desired goals. Also the Head of Digital at Loyalty Rewards Mngt Pvt Ltd where his role is to oversee daily digital marketing campaigns, setting up processes at scale, identifying new monetization opportunities to create fresh revenue streams and managing a cross-functional team responsible for daily campaign execution.

9. Lakshmipathy Bhat

He has 25 years of experience in the marketing world, he blends traditional advertising methods and new digital information in a wonderful manner. Currently, he heads the corporate communications of Robosoft Technologies, a leading mobility solutions partner. Also, he worked with demanding FMCG and had a successful business growth track in Mumbai, Sri Lanka, Bangalore, and Bangladesh.

10. Prateek Shah

Prateek is a partner trainer with Google India, a lead trainer at Digital Vidya and AIMA (All India Management Association). Apart from managing social media campaigns for various brands, he had launched India’s first student social network ‘Asset Ambassador’.

Another, marketing workshops have been attended by the employees of organizations like SBI, NTPC, CNN-IBN, Hindustan Times and more.

finally, Their enterprise Green Smiles organizes social media training, video production services and pleasure workshops for the overall development of individuals and organizations.

Email Marketing Software

Who is Top 7 Best Free Email Marketing Software Solutions in 2019

February 7, 2019

Here is a list of the “Top 7 Best Free Email Marketing Software Solutions in 2019” that you can choose from ranked from 1 to 7., So you can compare and choose the best options. Looking for Free Email Marketing software? Check out MailCot for Best Email Marketing Software solutions

Email Marketing Software should be the most incorrect and misunderstood online marketing tool today. And yet, this is particularly popular for small business owners and entrepreneurs, especially for the ambitious.

If used wisely, then email marketing can be a very powerful tool that will not only increase sales but also customer retention by strengthening your relationships with your prospects and customers.

It is clear that Free Email Marketing Software is a fast way to reach your target market and distribute information and marketing content. Apart from this, it is very easy and convenient because good people will automate a lot of process for you.

I understand you should be using Free Email Marketing Software in your business, but where do you find the Best Free Email Marketing Software Solutions in 2019 available and how do you know they are the best.

Today, Best Free Email Marketing Software Solutions are a dime a dozen. You have to be careful in choosing the right program for your business.

But First We Know……

Why use Email Marketing Tools?

Businesses of all types – Startup, small, medium and large – can benefit from an Email Marketing Tools today. To send bulk emails, using traditional business emailing methods such as Gmail, Yahoo Mail, sometimes, may put you at risk of being tagged as a fashion designer. Therefore, the creation and management of a large mailing list can seem quite formidable without a Free Email Marketing Tools

An email marketing tools clean sheets your emailing efforts by automatically managing the list from unsubscribes, so you don’t have to manually remove each one. It automatically triggers a drip campaign for nurturing leads who opt-in through a web form.

The primary feature of email marketing tools is that they make sure you abide by the national standards, like the CAN-SPAM Act, while sending the business emails. These services automatically regulate according to the standards and update regularly on the restrictions.

How do you choose the Best Free Email Marketing Software Solutions in 2019?

Most of the Free Email Marketing Software Providers try to fit in the mold by offering different plans for different sizes of businesses. Assess your business’s email needs in terms of the size of the mailing list and how often you email this list. Startups might not need as much automation as an established large enterprise, so based on the business choice, you can customize the offer.

Best Free Email Marketing Software base their offerings on:

The emailing list – Depends on the number of contacts for emailing
The frequency of emailing – How many emails per contact in a month
Pay-as-you-go – Ideal for businesses which are not regular email senders. Opt-in for the credits, which are cumulative and don’t expire, and then use. Price depends on the quantity – more credits, less cost per credit.
High subscriber volume – If the subscriber volume is high, usually beyond 25000, you need to approach the team with a custom pricing.

Who’s Top 7 Best Free Email Marketing Software Solutions in 2019:-

Here is a list of the Top 7 Best Free Email Marketing Software Solutions in 2019 that you can choose from ranging from 1 to 7.

1 – MailCot:-

MailCot As a Best Free Email Marketing Software Solutions in 2019 with unmatched expertise in marketing technology, insights, and services, MailCot Email Hosting & Mass Mailing enables the world’s best brands to use data-driven insights to create relevant conversations in real-time.

The methodology based on a philosophy that, through the right tools, can achieve the desired results from an email marketing campaign, makes it one of the Best Free Email Marketing Services Provider Company in India that provides customized email marketing software solutions that meet all your requirements Meets.

Notable reasons for using MailCot are its features, such as Integrated Marketing, Display Marketing and Permission Marketing with Integrated Marketing Technology and Expert Services. MailCot, you will find a multi-channel email and SMS service, 100% delivery, white label service, APIs for CPM / ERP integration etc.

Other feature sets include Tools for Creating Subscriber List, Only Opt-In List is allowed, Automatic Unsubscribe, Can-Spam Complaints etc.

Mailcot Best Free Email Marketing Software Solutions can provide your business with various ways to target specific customers. So,To do this, make sure that your email marketing software allows for lead scoring.

Free plan:-

First Free plan for up to 1,000 subscribers and 10,000 emails/month

Paid plans:-

Start at $20/month for unlimited email

Send First 10000 emails free

Create a responsive email without HTML knowledge by moving the necessary blocks into the template

Send the right message to the right recipient.

Thanks to the platform’s advanced features, you can divide up your database and automatically send differentiated content

Email Design Features

Email Personalization

Easy, Automatic Unsubscribes

Dynamic Content Blocks

Send Now or Later

Pause & Resume Sending

Statistics & Reporting

Email Open Reporting
Link Click Tracking
Email Bounce Tracking
Unsubscribe Reporting

2 – MailChimp:-

Following its success in 2014 behind the spectacular podcast marketing campaign, MailChimp is probably the most widely used email marketing system for small businesses with an estimated 15 million + users. And this is more than just a popularity contest winner. In a recent email marketing survey of 60 small business owners, it received reviews from its users.

Free plan:-

2,000 subscribers and 12,000 free plans for email/month forever

Payment plan:-

Start $ 20 / month for unlimited emails

Professionals:

Extensive integration list – Integrates with WordPress, Twitter, Facebook, Facebook, Magento, Salesforce, ZenDesk, BigCommerce, Drupal, Mandrill and Google Analytics (to name some)
Good analytics-easy-to-read graph reports that compare your email performance to your email display compared to previous email or any other industry

Drawbacks:

It’s difficult to customize the sign-up form
Some features included in the free edition include autoresponders, spam filtering diagnostics, email client testing,
delivery by time zone, advanced social media surveillance and email/chat support.

3 – Mailjet:-

With the name like Mailjet, it’s fast. The company is based in Paris but works in more than 150 countries, in which the American market has been included as “a solution in all”, the purpose of the mailjet is to become a stop shop for email marketing.

Free plan:-

6,000 emails / month or 200 emails / day for unlimited contacts

Payment plan:-

To remove daily shipping limit, start from $ 9.65 / month, add mailjet branding, and 24/7 customer support

Professionals:

No limit on contact on the free plan
The user interface is simple and easy

Drawbacks:

Some useful features, such as A / B testing and marketing automation, are behind premium payments (starting from $ 15.50 / month)
Many users found difficult to navigate contact and distribution lists

4 – SendPulse:-

A new newcomer for email marketing view is located in New York based SendPulse 2015. It offers a liberal free plan and has received many positive reviews in its small existence. The system also provides SMS text and web push notifications (for additional charges).

Free plan:-

15,000 emails / month for less than 2,500 subscribers

Payment plan:-

start with $ 9.85 / month

Professionals:

The higher limit on the free plan means that you will not have to pay until you have a chance to see exactly what the SendPulse is capable of.
The system is simple and easy in a short time

Drawbacks:

Some users may find the template options limited
In some users’ experience, the system performed slowly while completing tasks such as sending emails and importing contacts

5 – SendinBlue:-

The color of the name SendinBlue is an email marketing service from France which is around 2010. Now she has a North American office in Seattle and offers services in French, English, Spanish, Portuguese, Italian, and German.

Free plan:-

9,000 email / month (300 / day limit) to unlimited customers

Payment plan:-

With no daily limit for unlimited customers, start with $ 25 / month for 40,000 emails/month

Professionals:

Thanks for its simple design, you need very little technical information to start a campaign.
The system offers automated text messaging (as well as for an additional fee), so you have two channels to reach your customers

Drawbacks:

Reviewers are divided into SendinBlue’s customer service; Some love it, while others have reported some experience
Some users find the main interface a little complicated

6 – MailerLite:-

MailerLite is based in Lithuania, one of the cheapest email solutions, and its purpose is to make everything easy for those who email it first. The company claims that over 30000 companies use their services to send more than one billion emails per month.

Free plan:-

Unlimited email to 1,000 customers

Payment plan:-

Start up to $ 7 / month for unlimited emails up to 2,500 customers (when yearly payment is made)

Professionals:

MailerLite is a light solution; First-timers will not be confused with many features
A / B testing, autoresponder capabilities, and embedded forms to collect email include all free plans

Drawbacks:

Advanced marketers can find that it lacks many features they need
The template gallery is a bit stingy compared to the competition

7- Zoho Campaigns:-

Zoho Campaign, California-based SaaS developer, Also, email marketing tool offers a liberal free plan, which includes premium features like A / B testing, reports, and templates.

Free plan:-

12,000 emails / month for 2,000 subscribers

Payment plan:-

Start from $ 5 / month for unlimited emails for 500 customers

Professionals:

You can design your own templates
Integrates with other Zoho products, such as Zoho CRM, as well as the G suite

Drawbacks:

The system is slightly more than the others, which means that the campaign can take several hours to begin
Also, You can not embed videos in your email

Conclusion:-

Looking for Free Email Marketing software? Check out MailCot for Best Email Marketing Software solutions.

Services

Solutions

Industries

Contact

Support

February 2019

Email Advantages in 2019 Elections Campaign

It’s easy

It’s flexible

It’s effective

Measuring Email Open Rates: Tracking Email Matrices

Researching Email Marketing for Political Campaign

How to do your Political Campaign Email Marketing Targeting

1. Voter database

2. General to specific

3. Voter outreach data

4. Differentiated signups

Important Marketing Automation Benefits that integrating your CRM

1. Bigger Purchase at a Lower cost

2. More Information Can Gather On Customers

3. Sales Process can get shorten by automatically sending leads

4. Improved Efficiency in Handling Customers

5. Companies Can Focus More on What Works

Effective Lead Nurturing Process

1. Acquire Leads:-

2. Nurture Existing Leads:-

3. Score Each Lead:-

4. Pass Along Leads to Sales:-

5. Evaluate the Lead Generation Process:-

How to Choose Leads For Lead Nurturing Strategies:-

Lead Nurturing Strategies Increase your Sales:-

1. Lead Fit:-

2. Interest:-

3. Behavior:-

4. Timing and Buying Journey Phase:-

5. Company Size and Budget:-

What are Common Threats:-

1. Computer Virus:-

2. Trojan Horse:-

3. Adware and Spyware:-

4. Computer Worm:-

5. Rogue Security Software:-

How to Recover Email Based Attack:-

1. Sending Password and Reset Links in Email:-

2. perform Scans Your System:-

3. Get the Basic Right:-

Email Security Tips to Safeguards Vital Business Information:-

1. Be Aware of Common Phishing Schemes:-

2. Keep Business and Personal Email Separate:-

3. Sare Wisely:-

4. Double-Check the Target Email Address:-

Why Email Marketing is Better than Social Media Marketing:-

Emails Are Personal And Customized

Email Marketing Helps You Build Better Relationships.

No One Can Limit Access To Your Audience.

Conclusion.

How to create an Email Marketing Template?

1. Decide Who’ll Receive Emails and Import Contacts:-

2. Create and Name our Template:-

3. Set up Tracking:-

4. Create a Template:-

5. Start Editing and Writing Copy:-

6. Preview our Email:-

7. Schedule our Email:-

Different Type of Email Marketing:-

Transactional Emails:-

Lead Nurturing Emails:-

Email Digests:-

Dedicated Emails:-

Email Newsletters:-

Benefits of Email Marketing Template

Best Marketing Automation Tool

1. Hubspot:-

2. Marketo:-

3. Pardot:-

Why Marketing Automation important for our Success?

Benefits of Marketing Automation Software

How to Save Time and Money with Marketing Automation Software?

Conclusion

Who are Top 10 Best Digital Marketing Experts in India