- February 20, 2019
- Posted by: vmayo
- Category: Digital Marketing
Vmayo Technologies Provide Best Online Marketing Course & Free Digital Marketing Course In Jaipur
I know the first question arising in your mind is: What is the scope of Digital Marketing? By the time you reach the end of this blog, I’m sure that you’ll be convinced that a Career in Digital Marketing is the best choice that you can make.
Why Digital Marketing?
The world is becoming digital and by the year 2020, there will be an online presence in all the companies worldwide including India and thereby create many career opportunities. This is a progressive field. With the technology being developed every day, you have to constantly develop your digital marketing skills so that your career progresses.
According to this research, the digital economy is growing 10 times faster than the conventional economy and the possibility of generating jobs for firms engage in online trading is double because they are not companies. It provides you different career options. If you love coding, you can go for web designing or if you are a birth writer, then go for content marketing.
You do not have to spend to sleep for those nights, which you will never use in your life. You can dress as you like so say bye bye to the boring formals.
Have you learned the Free Digital Marketing Course / Online Marketing Course? You haven’t? Well, not to worry! So that here is an opportunity for you to start everything from scratch. Our Organization has made many Lessons to Empower the world and embrace people with our knowledge in digital marketing and our passion for teaching.
But first We have Known……
What is Digital Marketing
Digital marketing is a broad term that includes assets or tactics used to market your products or services online. This includes all advertising used to reach with your target audiences on digital channels, for example, search engines, social media, email, and your website. While traditional media makes it difficult to measure the success of your ad campaigns—there’s no way to determine how many people actually read your ad in the newspaper—digital marketing allows you to measure your ROI in real time and make informed decisions based on quantifiable results.
- Video / audio output
- Interactive techniques (like AI)
- mobile marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social media
- Email marketing
- Marketing automation
- Content management and duration
- Web development
- Web Design
- Copywriting and Editing
- Business/Marketing Strategy
Many legends such as that think of Digital Marketing
- Kotler and Armstrong, 2009:- Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera.
- Bains et al., 2011:- It facilitates many-to-many communications due to its high level of connectivity and is usually executed to promote products or services in a timely, relevant, personal and cost-effective manner.
- Edelman, 2010:- The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.
Key Terms Of Digital Marketing
Digital strategy is a plan that outlines your digital marketing goals, what you do to get them, and how to measure success. Do you want to create brand awareness? Reach new prospective customers and generate leads? Encourage existing customers for the new service? A clear goal for success and specific metrics make a guiding principle for mixing digital marketing assets that you choose.
1. Content marketing
It offers value by using content like blog posts, white papers, emails, or social media posts to reach and connect with your target audience. Whether educational, inspirational or entertaining, content marketing provides relevant information to your target audience and makes it less likely that potential customers will scroll past. Offering content like infographics, interactive graphs or eBooks can help you generate leads and give users the confidence to make purchase designs.
2. Inbound Marketing
It uses the digital platform and invites them to include customers in their company. Unlike the outbound strategy, which takes a scary approach to keep the ads in front of more and more eyes, inbound marketing focuses on identifying “qualified” viewers – people who are interested in your products or services.
The toolkit of Digital Marketing
Digital marketing assets fall into three seven categories:-
1. Owned media
Owned media refers to channels controlled by the brand, whether that means your website, blog, or social media accounts. An appealing, intuitive website encourages viewers to stay on the page and gives them opportunities to engage with your company—this could be through a link to subscribe to your email list or a visual carousel of recent projects. Compelling, uncluttered UX design makes it easy for your target audience to find and engage with the content that interests them.
2. Social media marketing
Social media marketing provides valuable content to the audience – to make them laugh or teach them something new – to create a real emotional relationship with your brand. According to Sprout Social, 74% of consumers use social media to help purchase decisions; Many of your potential customers will use your social channels to research your services before purchasing. A consistent online presence can separate your company from the competition.
To convert leads into customers, email marketing is a valuable tool for sharing content and encouraging sales. Attaching emails and newsletters is a clear, relevant objective – providing special discounts or promoting current product offerings. Blurred, visually appealing emails can strategically strengthen your brand and encourage buyer behavior.
3. Paid Media
It is a payment format for advertising that allows you to use outside of digital channels to connect with new audiences. Ad servers display ads, when and where to optimize your ads to reach the most relevant audience based on the user’s recent search history. Display Advertising allows you to include graphics and interactive elements to grab the attention of your viewer.
4. Search Engine Optimization
Search Engine Optimization (SEO) use keywords and best practices in order to “rank” higher on the search engine results page, where you’re more likely to get more traffic from customers who are looking for products/services related to your core business. With a website that is relevant, easy to navigate, and credible, your website will appear higher in Google search results for more free traffic. Partnering with a UX/UI design expert can help navigate the technical set-up and site architecture for an elegantly designed website and enhanced SEO.
5. Paid Search Advertising
Paid Search Advertising or pay-per-click advertising is another way to drive traffic to your website. Publishers like Google AdWords place your “sponsored results” at the top of the search engine results page, and pay each time advertisers to click on their ad. Paid Search allows you to target your ads to certain keywords and search terms, so your ads are only shown to relevant audiences.
6. Native Advertising
A native Ad is content-driven and the other appears on platforms like BuzzFeed next to non-paid content. Sponsored social posts work the same way, and mix in users’ newsfeeds next to other non-advertisement content. When you develop visually appealing branded content, sponsored posts allow you to reach new audiences and take advantage of those digital channels where your dream customers live.
7. Earned Media Advertising
Earned media is organic publicity, which is spread by word of mouth because users share or start conversations with content you create. Engaging in content marketing encourages users to become brand advocates and increases your reach to include new potential customers.
Careers in Digital Marketing
Digital marketing is a career that has plenty of space for tech, creative and business people. There are a lot of ways you can follow; It is best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communication background, then you can consider moving into management.
Roles of Digital Marketers
1 – Digital Marketing Manager or Digital Director
You can say that it is the highest place in the field of digital marketing. To achieve this situation, there should be 5-7 years of experience in digital marketing at least. Digital Marketing Manager/Director takes care of strategies for preparing overall marketing development, which will serve more traffic, start digital marketing campaigns, improve a website and update it regularly.
Salary:- 4 lakhs to 10 lakhs
2 – Web Developer & Web Designer
Salary:- 3 lakhs to 6 lakhs
3 – Social Media Executive and Social Media Manager:-
Job in social media is one of the coolest jobs but don’t mistake it for only Tweeting and Facebooking, there is more to it. As a social media executive/manager you are required to keep a check on the latest social media trends and plan strategies accordingly, coordinate with the content team and client servicing team on regular basis, creating quality content or video etc. Knowledge about all the social media platforms and a lot of creativity are a must for this job role.
Salary:- 3.5 lakhs to 7 lakhs
4 – SEO Executive/Expert:-
A well-designed website will not be of no use if the company does not have such people who can promote it and thus employ the SEO executives who ensure that the company’s website is available on the entire web is. The SEO officer is responsible for getting traffic on the website and improving Google ranking. So that they must ensure that content is searchable on the website, conduct keyword research, research about SEO tools, create sitemaps and submit etc.
Salary:- 3 lakhs to 7 lakhs
5 – PPC/SEM Expert
Sometimes useful and sometimes annoying ads that we have mentioned above have been created by these people. They generate many leads for the company and therefore there is a lot of demand for PPC professionals. As a PPC/SEM expert, you are about to provide suggestions for managing PPC keywords, splitting ad groups, refining landing pages, preparation of reports, advertisement copies and graphics etc.
Salary:- 3 lakhs to 5 lakhs
6 – Content Marketer:-
If you think that you can write better than what is already there on the web then you are perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, coordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing you will need an impeccable knowledge of the English language along with a lot of creativity.
Salary:- 2.5 lakhs to 5 lakhs
There are many other roles and designations in digital marketing that depend on the company and its needs. some of them are:-
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-Commerce Manager
- Digital Agency Account Director
Begin The Journey To Become a Digital Marketing Expert With Us!
For the first time in the last 5 years! Vmayo Technologies offering a Free Digital Marketing Course In Jaipur & Online Marketing Course and you should not miss this if you are keen to build your Career in Digital Marketing!
This would be the first question on your mind! You might think there might be some hidden costs. But, No! It is a Free 6 Month Free Digital Marketing Course In Jaipur & Online Marketing Course and Vmayo Technologies launching this as a token of gratitude on successfully training 152+ professionals, via 50+ training programs organized in various cities of Rajasthan and Jaipur in last 5 years!
What Does Vmayo Learn?
Vmayo Technologies aiming to make you a Pro Blogger and you shall deep delve into the art of generating leads online through Email marketing, Inbound marketing, Google, Facebook, Linkedin, and Twitter advertisements! So that every minute of this course would be precious for you and you will learn and unlearn hundreds of things in the 6 months program with us!
So here is the plan of action for Free Digital Marketing Course In Jaipur Journey:-
What Will You Learn In This Free Digital Marketing Course In Jaipur:-
- What is Digital Marketing?
- Why Should You Learn Digital Marketing?
- Skills Required to Become a Digital Marketer.
- How to Start a Website
- How to Start Blog Of Your Own.
- Customize Your WordPress.
- How to Polish Twitter Profile.
- Twitter Tips to Drive Sales.
- Polish Your LinkedIn Profile to Turn Your Contacts into Contracts.
- LinkedIn Marketing.
- Introduction to Plugins.
- Basics of SEO.
- Basics of Blogging and Content Marketing.
- Importance of Google Analytics.
- How to use Google Analytics to Understand the Behavior of Website Visitor.
- Facebook Advertisements.
- Ways of Making Money Online.
- Facebook Marketing.
- Target Your Audience on Facebook.
- Generate Leads on Facebook.
- Run Advertisements on Twitter.
- How to Run LinkedIn Lead Generation Ads.
- What is Google Adwords – Introduction to Google Advertisements?
- Intro Email Marketing.
- Introduction to Affiliate Marketing.
- Conversion Rate Optimization.
- Introduction to Social Media Marketing.
- Inbound Marketing.
- Introduction to Columbia – 3rd Party Advertising Tool.
- Landing Pages and Leadpages Tool.
- How to Create a Website in One Click using BlueHost.
What Will You Get On Completion of This Course
- Absolutely amazing knowledge.
- Study material (soft copy)
- Hands on experience.
- Access to exclusive Question and Answer Community.
- If you require a certificate of completion and want us to personally mentor you in the process by a weekly feedback
Who Can Attend This Online Marketing Course?
- Marketing professional
- Branding professional
- Sales professional
- Online marketing enthusiasts
Why are all courses 100% free?
Great question! Think about this… How many people would have a Facebook profile, if it wasn’t free? How many people would do searches on Google if it wasn’t free? many people would use Skype if it wasn’t free? Did Facebook, Google, and Skype do great, while being free? Yes. We also believe that free stuff is great. That’s why all our courses are 100% free.