Email Marketing, Lead Nurturing, Marketing Automation, Transactional Email

Why Should We Choose Email Marketing Automation Platform?

by Vmayo Team

July 12, 2018

Email Marketing automation is the uses of the Email Marketing tool, such as Mailcot or MailChimp, to send targeted emails at specified times or in response to certain actions your customers take. It’s all about reaching customers with the right message at the right time. Below, we discuss why your business should use marketing automation.

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Increase Transactions by Getting Personal

You’re more likely to pay attention if someone addresses you personally, and the same principle holds real with email marketing. When you use an email marketing automation platform, you can include customized fields (like first name and company name) that will be populated with the statistics you have in your email list.

Tailoring emails to the recipient can have a massive impact. Marketing emails with personalized subject line have a 26% higher open rate than people who don’t. And emails that include customized content can have a transaction rate that’s six times better than people with regular messages.

Make a higher Impact with Segmented Emails

In a survey asking companies why they use email marketing automation. 83% stated the biggest benefit they see is being able to ship extra relevant messages. With marketing automation, you may segment your purchaser or lead database into different companies and tailor specific messages to the ones groups based on their pursuits, demographics, or purchase conduct.

This ensures that email recipients best receive content that aligns with their hobbies. As with customized fields, segmenting your electronic mail list through your advertising automation platform can result in more engagement.

Boost Your Revenue with Transactional Emails

Transactional emails are messages that automatically go to website visitors after they take a specific action. These actions might include subscribing to your newsletter, downloading an eBook, or making a purchase. Transactional emails usually include some basic information the recipient was expecting to get such as an estimated shipping date. But they don’t have to stop there.

Since recipients interact with transactional emails at a much higher rate than they do with promotional emails. Savvy marketers often use these messages to encourage customers to take another step.

Keep Leads Engaged with Drip Email Marketing Campaigns

Drip campaigns can be a great way to keep your business top-of-mind with people who interested in your product or service but aren’t ready to make a purchase. A drip campaign consists of a series of automated emails that are sent to leads on a regular schedule. You can use these emails to answer FAQs, address customer pain points. And you can demonstrate how your products solve problems, keeping your leads warm until they’re ready to buy.

If you think that Email Marketing Automation help your business to generate leads but don’t know how to start with Email Marketing you can get in touch with mailcot services.