Which type of digital Marketing Works: Top 5 Digital Marketing Services

Whenever you move to digital Marketing or choose digital Marketing, the first thing that comes into your mind is, where to start or which platform should I advertise on first. Here below are the top 5 Digital Marketing Services, which are the best for product or service advertisement

Search Engine Optimization (SEO)

SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website. That means SEO has a lot to do with using the right keywords or keyphrases in the copy of a website or within the content you want to show in search and getting links to this website or content.

There are multiple strategies for optimizing your website(s) for search engines. Some of them are accepted by Google and others are regarded as rather shady and may result in Google penalizing your website. There is a strong connection between content, social media marketing, and SEO. The most obvious is that social media and SEO are perfect distribution channels for content.

Social Media Marketing

The Social Media has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.

Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source Wikipedia

That means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the awareness of a brand.

Affiliate Marketing

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser is limited. This is because they only pay for conversions. Affiliate marketing is popular with bloggers and high-traffic website owners. They make money from selling other people’s products to their audience.

Email Marketing

Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust. Eventually, you will be able to turn a percentage of your audience into customers.

Note that email marketing is far more than buying an email list and bombarding them with promotional messages or a one-time advertising spot in someone else’s email newsletter. The best results from email marketing will always be achieved with a list of subscribers you personally earned and nurtured. Then your email list can easily turn into your best digital marketing asset.

Mobile Marketing

Of course, many of the above types of digital marketing can take place on your mobile phone. You are probably using Facebook, Instagram, and Google on your mobile phone after all. But there are some other types of marketing on your mobile phone that so far would not fit into any of the mentioned categories.

SMS Marketing has been around for some time now. And with technology like Bluetooth still, on the rise, the marketing and advertising options for mobile especially in local marketing have by far not yet been fully leveraged.

Source:           

Susanna Gebauer

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