What Is Capability Of SEO In Your Business?

Digital Marketing Services different are at different points of maturity and knowledge levels of search, and may also have organizational challenges that create barriers to implementing the work.

Digital marketing agency, it is imperative to understand where the organization falls on the maturity curve so that better recommendations tailored to meet organizational goals.

This is where a maturity model is required, which can help diagnose the current maturity of the business in a certain area, and So that help identifies to the focus efforts to evolve to the next stage on the maturity curve. So it provides a great way for marketers to analyze where the organization is, and understand how to move forward together.

Technical SEO capabilities maturity

The various SEO capabilities criteria on which an organization’s maturity level analyzed include –

Content –

How integrated is organic search into the digital content marketing practice and process?

On-page –

How limited or extensive is on-page optimization for a brand’s content?

Off-page –

The depth of a brand’s off-site optimization including local listings, link building, social profiles, etc.

Mobile-friendliness –

How mobile friendly and mobile optimized is the brand?

Technical –

How consistently the best technical practices implemented and maintained?

Technological –

The depth of adoption of new technology that impacts search like AMP, voice search, etc.

Collaboration –

How well relevant stakeholders integrate and collaborate to execute the work?

SEO capabilities maturity stages

  • The level of harmful/damaging SEO practices
  • No tactical implementation of SEO strategies
  • The least possible structure and pre-planning with a few SEO strategies in place, so that where minimum skills and work are implemented
  • Efforts being put in to dedicate resources for implementing so that  best practices and staying in trend
  • Implementation of the basic best practices, and testing new techniques to improve search presence
  • SEO is the whole and soul of the marketing DNA with resources and processes in place, so that along with continual reviewing and optimization of the processes


For organizations at the lower end of the maturity scale, advanced work like AMP and voice searches not recommended. alternativelybasics, like cleaning up, fixing meta tags, and securing the website, are importanthoweverorganizations on the higher end of the maturity scale would require advanced tips in preference to wasting their time with the basics.

Search practice maturity criteria

The various search practice maturity criteria are as follows –

Knowledge & learning –

The organization learned so that about search and committed to continuous learning?

Resources and integration –

Amount of resources invested in SEO like developers, data analysts, and copywriters so that who can implement organic search successfully

Capacities and capabilities –

The number of skills and capabilities allocated so that to work in terms of human resources and budget

Processes and policies –

Existence and improvisations of documented  so that processes for inclusion of organic search

Planning and preparation –

Do organic search align with the business, brand, or campaign goals/?  proactively planned or reactive?

Search practice stages of maturity

  • Knowledge & learning –

The organization learned about search and committed to continuous learning?

  • Resources and integration –

Amount of resources invested in SEO like developers, data analysts, and so that copywriters who can implement organic search successfully

  • Capacities and capabilities –

Is that number of skills and capabilities being allocated to work in terms of human resources and budget


Organizations at the lower end of the curve, there can be no connection between stakeholders, no defined and repeatable processes,  So that which means that it doesn’t matter what projects recommended.

Organizations at the higher end of the curve, So that only minor areas of improvement need identifying to keep perfecting the process.

It is with the help of the above criteria and scorecards so that professionals offering digital marketing services in India can identify their clients and understand where to start working. So that finding the strengths to capitalize upon, areas so that need to be worked upon, and tackling all of it together is of prime importance.

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