- March 29, 2018
- Posted by: vmayo
- Category: Digital Marketing
There are different ways to optimize one’s online presence online marketing. Building an online presence requires the following: –
A Website that is accessible and functioning 24 x 7
Websites are becoming a widely accepted scenario, which gains brand’s reputation and revenue. To persuade a customer, it is imperative that your site must be available anytime. Hence, it is necessary to monitor your website constantly to check the availability and functioning of the website. The products, content, and services placed on the website should be able to access efficiently by customers.
Social Media Optimization
Social media sites like Google+, Facebook, Twitter, etc., help your business go viral at lower costs. It is one of the best ways to nourish your interaction with existing customers and to acquire new customers. Every image, video, or blog post you share will increase the likelihood of an eventual conversion. Also, adding social media share buttons on your website, emails, etc., will enable your content to be shared more quickly. Therefore, create profiles in all the leading social media platforms and start your activities. Make sure you update your social media profiles every day as customers always look for fresh, vibrant and unique posts.
Blogging on your company’s website is the best possible way to differentiate yourself from the competitors. It makes a huge difference in search visibility, leads, and sales. this increases search engine traffic, customer trust, and helps convert that traffic into leads. Blogging gives a unique opportunity to share your voice and to increase your brand’s likability. Blogging helps in delivering valuable content to customers by posting write-ups or articles related to your business.
In digital marketing, there are a vast number of ways to generate traffic
Search Engine Marketing
80% of customers do ample research before making a significant purchase decision, according to Online Marketing Philippines. Henceforth, in order to make a customer reach your website, optimizing your search engine is crucial. So Customers will come to your site through search results.
Social Media Advertising
Social Media platforms are helping businesses to gain more customers by allowing them to place ads on these platforms. For example, Facebook ads help companies to target a specific group of customers by specifying the demographic and geographic characteristics while creating ad campaigns. Twitter also has Twitter Ads, through which companies can outgrow their reach.hence twitter hashtags and mentions help firms to maintain a close relationship with customers.
Today most of the customers access the internet from their mobile devices. Design a website that is compatible with all the devices and ensures that they get the same experience of viewing and functionalities while accessing through other devices.
Email marketing helps to deliver a message to customer’s personal email. It is very much essential as it gives a feel of individual and personal communication with the sender and receiver. Tools like Mail-chimp are widely used by enterprises to send bulk emails to people all over the world.