Trends that Will Define the new Vision of Marketing Automation

Moreorless, for many of us, the term “marketing automation” sounds like a bit abstract. It’s like having a bot for running our ad campaigns, SMM, blogging and sending Email Newsletters to the customers. Now, the future of marketing automation has arrived since the broad introduction of Artificial Intelligence and machine learning. That’s why it’s time to start thinking about how exactly marketing automation will help us to evaluate your business to a new level.

What is Marketing Automation?

Marketing Automation is the software platforms i.e designed for the marketing departments and organizations to have a more effectively market on multiple channels online. The main idea of marketing automation is to prohibit the routine of human labor so that employees can focus on creative and intellectual work.


Trends that Will Define the new Vision of Marketing Automation, Marketing Automation


1. Integration of Marketing Activities into the Customer Life Cycle

Considering digital marketing it has become more complex, the greater role has been given to communication schemes for mapping the customer experience. However, Development of such schemes allows determining the most relevant communication channels and the most successful interaction points on the customer’s journey from lead to payment.  The following pyramid will let you know how to determine the personalization path for your business:


Trends that Will Define the new Vision of Marketing Automation, Marketing Automation


2. Integration of Instant Messengers into Communications

According to the Communications Market Report 2019, the WhatsApp messenger was used by half (50%) of the surveyed demographics, 61% used Facebook, and Snapchat by 28% of people. In 2019, companies are paying specific attention to chatbots that might function around-the-clock and generate leads everywhere. Today, your email channel is working as an independent lead generation tool along with the website.


Trends that Will Define the new Vision of Marketing Automation, Marketing Automation


3. Integration of Your Search Marketing in Content Marketing

In 2019, search marketing retained the position of top digital sales-driving channels. Using social media is cool, but it’s running far behind search and content marketing. Why? For many B2C businesses, social media is working well in terms of engaging the audience.


Trends that Will Define the new Vision of Marketing Automation, Marketing Automation


4. Integration of Machine Learning with Automated Marketing

Personalization can be successfully applying for streamline email communications. Even though it’s a common fact, the majority of brands do not use such systems for mapping their customer’s lifecycle. Email Marketing and Marketing Automation clearly elaborates the point:

  • More than half of respondents do not use segmentation
  • Less than 32% use basic segmentation for targeting
  • Less than 13% use personalization and segmentation to reach a specific audience


Trends that Will Define the new Vision of Marketing Automation, Marketing Automation


5. Integration of Various Data Sources

In analytics and optimization, almost everything falls into the category of routine tasks. And analytics is what helps marketers to understand what works and what doesn’t. If you’re following the marketing trends, then you probably know that the modern marketing landscape. Similarly, it might be lacking an essential component of a tool that would easily integrate and consolidate the data from various paid media.

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