As the technology is growing, the world is going digital, and most importantly India is going digital. We all love being in the digital world which is the virtual world. With the advent of personal computers, internet and smartphones, the world has swiftly adapted to the digital mediums for staying connected with their friends and families. People spend half of their time on digital platforms like Facebook, Instagram, Twitter, Snapchat, Google, Youtube, etc. This has created a great opportunity for marketers and companies to interact with the users which eventually end up being their customers. Companies have realized this digital transformation and started approaching digital marketing companies for the same. We see digital marketing advancements every other month or year as it is a small but a fast-changing world.

Live Video Broadcasting

Brands have smartly integrated live videos as part of their digital marketing strategy. The idea behind leveraging live videos is to engage with fans and customers in real time, create brand awareness, boost the engagement rate on social media platforms, increase conversions and build a happy community. Live video broadcasting should be entertaining, arouse interest in the eyes of the viewers. You can give your audience a behind-the-scenes glimpse of your business. Create a how-to tutorial of your product showing its benefits to the customer, host interviews, showcase events in real time. Live Video Broadcasting was initially introduced by Periscope and Meerkat, later on, adopted by Facebook, Youtube, and Instagram, and will be one of the best digital marketing trends to look out for in the year 2018. Now they are adding other features to it that increase its popularity.

Marketing Automation

A smart marketer should automate the tasks which are performed more than or equal 5 times a day. So here you see, Marketing Automation. Marketing Automation not only saves time but also increases the productivity, customer engagement and boosts sales. Effective Email Marketing is about sending the right email to the right person at the right time. Email Marketing tools like Mail Chimp, Mailcot and Campaign Monitor can help you with Email Marketing Automation. Social media posting also automated with tools like Buffer, Veetly, and Gramblr. Here you can manage multiple social media accounts and automate your posts by scheduling.

Digital Marketing

We are discussing digital marketing trends and how can we forget about virtual reality technology. This technology took the digital world by storm. And marketers are leveraging it to provide their customers with a virtual reality experience of their products and services. Luxurious car companies like BMW and Audi have started making use of this technology to provide a 360° virtual reality experience of their cars. It has not only saved the cost of having an actual showroom but has also helped to increase company sales.

Personalized video Ads

Personalization has always been the key to success in the world of digital marketing. What started as putting your customer’s first name into an email message has since erupted in many ways to personalize the experience for different individuals and companies. Imagine a video advertisement saying your company name and inviting you to try out their new service or product. Now, imagine a video advertisement showing images of your website and how it can be improved with new technology. This level of personalized video marketing has become a digital marketing trend. The benefit of personalized video marketing is that it will not only increase engagement from consumers but will also give a better return on investment.