- October 26, 2021
- Posted by: Tanu Shyara
- Categories: Blog, Blog SEO, Mobile commerce
Mobile commerce is no longer a trend of the future, it is now a revolution that is changing the way customers approach e-commerce businesses. To make things clear, let’s clarify what mobile commerce is. Mobile commerce, and m-commerce for short, can be described as a business transaction carried out through a mobile device.
And your online business is optimized in the form of an application for mobile phones. We have come up with an explanatory line to state it clearly. Mobile commerce is not limited to the e-commerce industry only.
Benefits of Mobile Commerce Businesses
1. In-App Messaging-Know Your Customer:
A new era of customer relationship is in app chat with automated platform. This instant messaging solution helps in providing customer query clarifications through text, images, voice, video calls etc.
The major selling point in in-app messaging depends on user engagement. In terms of customer support, I play a role in actively responding to boat users. Similarly, both in-app messaging and AI create a good connection between sales and users.
2. Personal Touch-Push Notifications:
Information delivery system that bridges the gap between a business and its potential customers. They are quick to offer and reach out to the audience in a better way. Because mobile devices can often be taken anywhere. Wherever the person goes.
According to a survey by Responsys, 76 percent of consumers between the ages of 18 and 34 have enabled push notifications for mobile purchases. With push notifications, I can improve business conversion rates by accurately targeting potential customers with m-commerce apps.
3. Instant Contact-One Step Calling:
The instant contact option helps the customer to provide easy access to any business. Real time chat support, one click calling facility and toll free help desk benefit the customer by improving their business reach whenever they want.
Triggering mails and waiting for responses is no longer a lengthy scenario in terms of customer engagement. Because even a little while will encourage the customer to change his choice.
4. Complete Access:
Giving customers full access to a business is the key to its success. The slightest hesitation in accessing information or a delay in a business owner’s response will result in a customer jumping to the thousands of other available options.
One of the most focused areas in mobile commerce is offering customers multiple channels of communication to solve their problems in real time. When using mobile devices, regardless of operating system (iOS, Android, Windows etc.), customers do more and more research and engagement.
Mobile applications are gateways that allow customers to quickly access information, get answers to queries, and provide search facilities.
From convenience of purchase to support service, everything they need can be provided in a precise and compact manner.
Live chat support, demo videos, detailed pricing, discount information, out of stock notifications, service descriptions and whatever else is convenient for the customer can be integrated into the m-commerce application and at their fingertips.
5. Location Tracking-The must have Advantage of Triple Conversions:
Location-based notifications help local businesses and businesses in general provide personalized discounts targeted to shoppers. Those who make purchases with a certain regularity.
A study of Responsys states that information is perceived as more personal. And gets 50% higher open rates and 2x higher conversion rates than marketing emails. Location tracking helps the customer to navigate directly. and help them to find Near Transportation Service and much more.
Security and convenience are essential for trading across all mediums. Be it web or mobile. A few things can be discussed in the payment part. First comes in-app payments.
These in app payments allow the customer to make payments within the application to receive more personalized and premium offerings from the service provider and to purchase add-ons within the app.
In-app payment transactions do not require any third party payment gateway and are hosted by the platform itself. For example Android users can pay through Google Wallet, while iOS users can pay through Apple Pay.
Mobile wallet is another concept which allows the customer to maintain a prepaid account. From which the amount can be debited for the purchase.
7. Promotional Mediums:
Ecommerce businesses and stores that operate through m-Commerce have many opportunities to promote their business.
In addition to notification push, businesses offer discount coupons, daily deals, special prices for registered customers, free shipping and much more to improve user registration and earn new customers. Thus marketing of a business goes viral and customers pile up.
8. The Future-Investments Towards Bettering Customer Experience:
Heavy competition in mobile e-commerce has left behind a key aspect, which is the customer experience. The focus is on making products, data and services available to consumers, but they are not yet feeling the convenience and taking advantage of traditional product and service purchases.
Spending on creating new business models or products will not help companies gain a competitive advantage. Therefore, the future of mobile commerce will be spent on extensive research and technology to improve the customer experience.