- October 8, 2021
- Posted by: Tanu Shyara
- Categories: Marketing, Mobile commerce
Nowadays mobile commerce has become a topic of discussion in the e-commerce industry. We know m-commerce as mobile commerce. It has completely changed the attitude of its consumers towards e-commerce. It allows people to transact through mobile devices. However mobile e-Commerce apps are taking over. Gaining many customers and earning many profits. Apart from this, people like to shop online from their mobile phones.
We have many ways. Which is affecting lives among retailers and consumers. In this article we are going to tell about the advantages of m-commerce and business.
What is Mobile Commerce(M-Commerce)?
We call mobile commerce as m-commerce. It refers to directing business activities online through mobile devices such as smartphones or tablet computers over a wireless Internet connection.
So it is a perfect online shopping experience. But with the benefits of mobile devices. Moreover, m-Commerce has extended reach of all goods and services and assures complete connectivity at any time.
Nowadays, mobile devices have become more prevalent. And people are spending more time handling them than with traditional computers with internet connections.
With the increase in smartphone and tablet ownership, mobile commerce is becoming more and more popular. With multiple applications, m-commerce is likely to emerge as the dominant mode of marketing or sales among businesses.
Moreover, the process of buying, paying and delivering products has become easier with m-commerce. Many benefits of m-commerce are passed on to both small and large businesses. The number of people owning and using smartphones is constantly improving. Thereby providing a large and thriving market for many goods and services.
Advantages of Mobile Commerce(M-Commerce):
1. Provides Easy Store Access:-
This makes it easy to find products available in the m-Commerce market using wireless devices. With mobile commerce, customers don’t have to go to the store to buy what they need. Rather they can buy their product online. Hence, it minimizes their efforts and saves their time and money.
Plus, one of the benefits of mobile commerce is that you can continually update and deliver your e-commerce site better than ever.
2. Better User Experience:-
User experience really matters in e-commerce. Today people are well acquainted with the way tablets and smartphones work. And customers already know how we can navigate to their desired products in multiple clicks. Additionally, customers share the joy of earned items with their friends.
And solicit advice from a community of compulsive buyers. So a seamless user experience equals better conversion rates and revenue.
To be successful in your eCommerce business, your mobile app needs to:
3. Creates a New Marketing Channel:-
Another advantage of mobile commerce is that you create a new marketing channel. Using mobile apps, you can quickly sell your goods and products to end users. Apart from this, it performs on many functions. As it provides general information, search features, news feed, product prices etc.
However, one of the biggest benefits of having a mobile app for your business is that any information you want to provide to your customers is available at the customer’s fingertips.
This includes special sales and promotions, you can contact your buyers directly with push notifications. So you can easily remind your consumers about your products and services whenever needed.
4. Location Tracking and Personalized Notifications:-
Location tracking can benefit consumers by providing assistance in navigating directions, finding the required transportation service, etc. So, once a customer subscribes to your brand, you can send them location-based push notifications with personalized discounts. And you can increase your sales. It brings more chances of easy conversions.
According to research by Responsys, personalized push notifications are loved by people. And provide up to two times higher conversion rates than marketing emails.
5. Advantages over Traditional Retailing:-
One of the main advantages of mobile commerce is that it can help traditional retailing. Remember what a retail store would look like. If he has good access to all aspects of the products.
This would only be a hassle for those employees who would have to manually update that data. But it will be difficult for everyone from employees to customers to buy it. That’s why mobile commerce is growing and it will grow by taking a leading position in the retail business.
6. Cost Reduction and Productivity:-
By reaching your customers faster from the mobile app, you can definitely reduce the cost of your marketing campaign. This is why mobile apps reduce the cost of SMS messages, paper newsletters and brochures. If your ecommerce app has social commerce integration then customers will also play their part in spreading the word.
Apart from this, you can earn money by putting ads in your app. It simplifies client communication using secure, instant and direct messages. In addition, it has reduced the workload of the crew as they are no longer required to send information requests and phone calls.
7. Attracts New Consumers:-
There is always a possibility of new customer lanes in e-commerce. A customized ecommerce website that not only retains its existing customer base. But it also attracts new buyers who come to your online store and find it attractive.
In addition, mobile search is one of the essential methods. So that consumers are going to find your website. And there is a strong chance that you will get more business.
Additionally, mobile retargeting, which displays ads to people who have recently visited your eCommerce website, so they can return to your business and purchase the items they’ve visited. A wonderful addition. Can be an extremely helpful tool.
8. Higher ROI:-
According to a Google search, 67% of people said they are more likely to shop from a mobile-friendly eCommerce site, And 61% said that a website that was not mobile-friendly prompted them to walk away. So, your products speak for themselves, however word-of-mouth can be a strong tool.
When a consumer wanders about a product and what a great buying experience they have, and that’s really free marketing to you. Despite this, consumer orders to upgrade your e-commerce site may cost you paid time and money.