Mailcot is the Best SMTP Server Provider in India

Best SMTP Server Provider in India, Best SMTP Server, Best SMTP Server Provider, SMTP Server Provider
An SMTP server is the most reliable email server when it comes to sending out emails to clients and customers. Mailcot provides cost-efficient Simple Mail Transfer Protocol (SMTP) for a standard communication protocol for sending email messages on business networks and the Internet.

As most businesses are going online, the need for email marketing is increasing by the day. Most e-mail systems that send mail over the Internet use SMTP to send messages from one server to another. The main purpose of SMTP is to deliver messages to user’s mailboxes.

How Does SMTP Server Works?

All modern email client programs support SMTP. The SMTP settings maintained in an email client include the IP address of an SMTP server (along with the addresses of either a POP or IMAP server for receiving emails). Web-based clients embed the address of an SMTP server inside their configuration, while PC clients provide SMTP settings that allow users to specify their own server of choice.

A physical SMTP server may be dedicated to servicing email traffic only but is often combined with at least POP3 and sometimes other proxy server functions.

SMTP runs on top of TCP/IP and uses TCP port number 25 for standard communication. To improve SMTP and help combat spam on the Internet, standards groups have also designed TCP port 587 to support certain aspects of the protocol. A few Web email services, such as Gmail, use the unofficial TCP port 465 for SMTP. Related: Key Features of SMTP Server

Why Mailcot is the Best SMTP Server Provider in India

Our Transactional SMTP Server reliable sending platform delivers your transactional messages to the inbox and scales with your volume needs.

MailCot SMTP Server is a top-grade SMTP relay service that easily integrates with various email marketing applications and helps you maximize email rate rates. Mailcot is the Best SMTP Server Provider in India offers many affordable plans which are extremely affordable and are loaded with many advanced and future features. Which you can send thousands of emails at a fast pace.

The MailCot SMTP server can be used to send emails for a variety of purposes and the option of early customer support can be taken for further assistance.

Features of Mailcot

Inbox Delivery:- With this SMTP service, you are 99% inbox delivery due to its white servers. MailCot gives priority to Inbox delivery of SMTP email.
Multiple Domains:- MailCot SMTP supports multiple domains, which means that you can send emails through different domains and addresses using the same account.
DKIM Server:- The SMTP service embeds a DKIM signature to get a higher delivery rate and also sends emails to customers at a higher speed.

Pricing

The MailCot Best SMTP Server Provider in India has got several pricing plans which are very cost effective as well as full of different features.

Take advantage of the free price plan of service, and send a newsletter to a small mailing list.
A transition from one value plan to another can be done by the customer at any time.
Delivery of letters around the world and professional online technical support are both attractive features of each of the current plans.
Our Nuclear SMTP server is available to customers anywhere on the planet.

Benefits

1. A Complete Analysis of Sent Emails

Whether an email is received, delayed, not sent or bounces back, you will know right away and you will know why. You have a way of knowing for sure if it was received through reports with your own SMTP server.

2. Email Privacy with Your Full Control

Your lists are secure in your hands, and not vulnerable in anybody else’s. You can use your lists in the best way that engages your customers. You can segment and combine lists in any way you want for testing and campaigns.

3. No Restriction by Third Party ToCs

You will not be held back by restrictions imposed by third parties who also have to work with other clients. The actions of other third-party clients could affect your own deliverability. Because you will be sharing servers, your email deliverability is also compromised if they do anything spammy.

4. Cost Efficient

In terms of time and dollars spent, the investment for running your own server may be a little heavy at the onset because of time invested in learning and setting up – but it gets easy. Once set, you will not need to pay a monthly service fee or pay per email sent like you would with 3rd parties.

5. Sharing

When you are using other providers, they always share servers, share IPs and share staff. Unless you send millions of emails every day, you end up sharing your server with 200 or more other marketers. If anyone of them gets blocked – you will also be blocked, so through no fault of your own, you may be labeled a spammer and your emails could be declined until the provider takes action.

6. Tracking Emails and Maintaining Reports

In an email marketing strategy, it is very important to track the status of your emails. Tracking your emails is only possible if you use a Best SMTP Server in India. Your emails will be tracked until they are delivered to the recipient. You can also find out whether your mail has bounced, is in the queue or has been deferred. It is also possible to find out the recipients reaction and response to the email. Using this service, you can now find out how successful your email marketing strategy has been.

7. Avoids Emails from Going into SPAM

What happens most of the times is that your email or newsletter goes into spam or the junk mail of the recipient. This way, many emails do not reach recipients inbox and are therefore deleted even before it is opened. Best SMTP Server Provider in India make sure that your emails reach the inbox of the recipients without fail. This reliable service helps people circulate their emails and newsletters without the fear of them landing up in the junk mail or as spam.

Summary!

There is various Best SMTP Server provider available in the market but I would like to recommend MailCot SMTP Services as we have personally used and verified its features.

I can assure you that MailCot SMTP Services is the cheapest among all and offer a higher delivery rate for sending emails.

Email Marketing

Mailcot Email Marketing Services: Benefits with proven Deliverability

August 12, 2018

A brief introduction of Email Marketing

Before we get into why Email Marketing Services are important for your business, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.

Unlike many other marketing opportunities, when properly implemented, email marketing services can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to define various actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined, you can then follow up with them with targeted messaging to further drive them down the funnel.

There are few benefits that show Mailcot Email Marketing tool is the Best For Every Business: –

More Personal and Targeted than Social Media

While there are many benefits to using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. Few ways are having form on your website, asking them during the account creation or asking them during phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails. It means you can dynamically insert their information into emails or subject lines.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of an Email Marketing Campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who were sent an email actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Whether it is having personalization in the subject line, or text that makes it impossible for them not to open, having an eye-catching subject line helps to create higher open rates.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by having users confirm their email after they submit it to you. This is called a “double opt-in”, meaning that not only did the user submit their email address. But they are confirming they did so by logging into their email and clicking on a verification link. So by clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission. You must be conscious of how often you email them as you don’t want to flood their inbox. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With the permission to email, your business can do a number of things with Email Marketing Services. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Generate Sales with Email Marketing Services

At the end of the day, your business is about making sales. You have probably heard the phrase, “the money is in the list”. The list they are referring to is your email list.

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way. The smart way. To do this, I suggest pairing up your email marketing with a marketing automation platform, allowing you to put your email marketing initiatives into overdrive.

Through lead scoring, progressive profiling, and well-defined Email Marketing Campaigns, your business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Mailcot provides you a platform where you can generate leads and make more revenue by selling your products and services.

To know more please visit https://mailcot.com/ and if you have any query feel free to contact us

mail: vmayoservice@mail.com

Email Marketing

How to improve Email Deliverability: Email Marketing Solutions

August 7, 2018

Remove inactive contacts

If your email communications (Email Marketing) wanted, major ISPs will deliver them. If you are sending to many inactive contacts who don’t open your emails, ISPs will consider your mail “unwanted” and deliver it to the spam folder. It’s very important to routinely clean inactive subscribers from your list or move them into segments that get mailed less often. As a general rule, you should only be sending (Email Marketing) to contacts who have opened in the past 12-24 months if you want to have top-notch deliverability. On the same note, make sure you’re constantly finding ways to add new subscribers to your list to combat the natural process of list churn. The older your data, the harder it is to deliver.

Focus on good, engaging content

If your content is engaging and valuable your contacts will open and your emails delivered (Email Marketing) to the inbox. Make sure you are sending content that your subscribers signed up to receive and that it stays fresh and interesting. So if you repeatedly send purely promotional, hard sell offers, you will see read rates lower and deliverability decline.

Review your signup process and try to think like a subscriber

What did your contacts expect to receive when they signed up? If you are sending content they didn’t expect to receive they won’t read it and will mark as spam. Think about the language you use on your signup form and make sure it’s clear about what people are opting in to receive. Also, make sure your email (email marketing) design is consistent. Don’t change out your logo or template too often because this will confuse recipients and lead to spam complaints.

Send more targeted, triggered, personalized emails

It’s a lot more likely for big batches of mail to be identified as spam whereas one-off Email Automation messages will almost always be delivered and will keep your contacts engaged and happy. however at the most basic level, be sure you have a welcome message to greet your subscribers after they signup. When possible always send fewer, more personalized messages.

Pay attention to the spam filter testing before sending

This is an option on the summary step of creating an email campaign. So it will let you know if it spots any major issues with your email that could affect delivery.

Don’t use a free email address as your “from” email

Instead of using your free/personal email address such as @yahoo.com or @gmail.com, you should use an email address for the company or organization for which you are sending the email (Email Marketing).

Pay attention to your links in your email

Spam filters check the URL’S that you are linking to. If you link to a domain that has a poor reputation you will be penalized.

Check your Email Automation

If you have email automation running, routinely do health checks. You may learn that certain contacts are getting 6, 8, 10 messages a day which is causing them to ignore everything and hurt your sending reputation.

Make it very easy to unsubscribe

A spam complaint is very bad for your deliverability. But an unsubscribe is not necessarily bad — it just indicates that someone no longer wants your mail. You should make it very easy for contacts to unsubscribe (Email Marketing) so that they not encouraged to mark it as spam. Make sure your unsubscribe link is easy to spot and think about putting a second unsubscribe link at the top of your email.

Email Marketing, Transactional Email

5 Tips on How to Secure Your Mail Server

April 2, 2018

It should go without saying that the security of your mailing infrastructure (Mail Server) is closely tied to your sender reputation and is a building block for establishing long-lasting relationships with your customers.

If you are hacked and spam lands in your subscribers’ inboxes, there are multiple risks, each having a different impact on your email program:

Spam creates a lot of complaints against your domains and IP addresses
Spam will lead to a drop in subscriber engagement with your legitimate email
Both subscribers and Mailbox Providers (MBP’s) could block your mail
Malicious actors will likely send spam to random email addresses that are not your subscribers, which usually includes a high number of spam traps
If unauthorized content is being sent from your infrastructure and you are hitting spam traps, then you are likely to be listed on publicly available blacklists

The various factors I’ve mentioned above matter. Because major MBP’s are checking performance and security parameters. To make filtering decisions before accepting a connection from your email server.

The time it takes for performance metrics to normalize varies based on the scale of the spam run, but no matter how long it takes, it will have a detrimental effect on email deliverability and ROI.

Based on our experience with Certified Clients, we put together 5 tips on how to secure your mail server. Share this information with your IT department for better protection from malicious actors:

Encryption: When securing your mail server, make sure you are using secure connections. Encrypt POP3 and IMAP authentication and use SSL and TLS.
Mail relay configuration: Avoid being an open relay for spammers by specifying which domains/IP addresses your mail server will relay mail for.
Connections and default settings: To avoid DoS attacks, limit the number of connection and authentication errors that your systems will accept. Remove unneeded server functionality by disabling any unnecessary default settings. Have a dedicated mail server and move other services like FTP to other servers. Keep total, simultaneous, and maximum connections to your SMTP server limited.
Access Control: To protect your server from unauthorized access, implement authentication and access control. For example, SMTP authentication requires users to supply a username and password. to be able to send mail from the server.
Abuse prevention: Check DNS-based blacklists (DNSBLs) and reject email from any domains or IPs listed on them. Check Spam URI Realtime Blocklists (SURBL), and reject any messages containing invalid or malicious links. Also, maintain a local blacklist and block any IP addresses that specifically target you. Employ outbound filtering and use CAPTCHA/reCAPTCHA with your web forms.

Keeping your mail server security is not only a prerequisite for a successful email program. But also for making the most of the Certification program. Hence the benefits include improved email deliverability at major MBP, bypassing critical MBP filters, unblocked images, and active links. If Compliance team detects spam on your Certified IP address/domain. They suspend your IP address/domain from the Certification Program. And it may take 30 days or more for performance metrics to comply with Certification thresholds.

Email Marketing, Marketing, Transactional Email

5 Insanely Effective Tactics to Engage Email Subscribers

March 5, 2018

We recently surveyed marketers about what their goals and challenges were for their email marketing strategies. Increasing customer engagement rates were the most important goal for 60% of marketers.

Here we’ll share 6 insanely effective tactics you can begin using today in order to engage your email subscribers

Create Dynamic and storytelling content

Content that engages in storytelling and inspires its readers provides a unique value to their online experience. When creating email campaigns, it’s important to include relevant content that relates to your brand’s message and the interests of your subscribers.

One of the best ways to do this is through creating an email newsletter that is rich with value-add content including news, customer success stories, tips, and more.

Use powerful subject lines

inboxes are constantly flooded with personal, professional, and promotional emails each day. While we sift through our inboxes, deciding which emails to open and which ones to skip over or delete, we usually make these decisions based on the subject lines we see at first glance.

It’s crucial to create subject lines that appeal to your readers and lead to higher engagement rates. Strong subject lines are short, descriptive and promising. You can explore different styles like informational, personal, clever, how-to, etc.

Create polished email designs

If an email is difficult to consume, chances are that a reader will stop engaging with it. Having a clear, crisp and creative email design is essential to customer engagement. Using eye-catching and relevant images with short blocks of copy will encourage customers to read through the entire email.

It’s not only important to have a strong desktop email design, you also need to make sure that your newsletters are easily adaptable to mobile.

Personalize your emails

Your readers want to digest content that is most relevant to them and their interests. Adding their name in the subject line is a great start. But there are even more ways to engage in a personal way. They want to feel as though you understand who they are.

Using segmented lists can enable you to create personalized and targeted email campaigns across different demographics. Through using accurate data, you can send individualized email messaging and behavior triggered emails as a way to improve your email personalization.

Use email marketing automation

In order to create segmented lists, send out targeted email campaigns and measure their effectiveness, you need to have a reliable email marketing automation tool in place. Marketing automation allows you to nurture leads through customer journeys and convert them into customers.

These tools allow you to implement workflows and send out both timely and consistent targeted email campaigns that are relevant to your subscribers.

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Transactional SMTP Server

Best SMTP Server Provider in India – Simple Mail Transfer Protocol