email marketing strategy for eCommerce

Email marketing leading business growth and functions nowadays. E-commerce platform uses email marketing to regularly connected and communicates with its customers. email marketing strategies for ecommerce.

But how to make email marketing strategies for E-commerce more effective?

Email Marketing strategies for business and e-commerce are not the same.

There is no scope of growth of the e-commerce website without an email marketing campaign and good customer relations.

After all, they have now purchased with your brand. Industry benchmarks reveal that nearly 21% of people will open your email, with 2.56% of them clicking over to your website. Additionally, 33% of receivers will open your email on the subject line alone and 60% of emails are opened on a mobile device.

email marketing strategies for ecommerce.

Email Marketing Strategies For E-Commerce

email marketing strategy for eCommerce

email marketing strategies for ecommerce.

#1 Subscription FORM

The first step to your successful email marketing campaign to build a high quality and effective subscription email for a good database of customers.

This type of subscription form helps to gain all the information related to the customers. This information helps to divide customers into different groups and segments. So design your subscription form easy as possible so new customers can easily fill it and you can gain all the information.

Building a good subscription list can help you in achieving the target and good profit so use it according to your need for good results.

email marketing strategies for ecommerce business.

#2 Welcome Emails

“Welcome Mail” is the first response left in the inbox of a new customer, blog subscriber, or newsletter subscriber. When you become the subscriber then the first email you get is usually a “welcome mail“. The valuable possibility to get in touch with the recipient is also very important in the subsequent marketing activities.

A welcome email is the first impression that represents how interested you are to communicate with the customers.

When you send a welcome email to a new subscriber, or to a new customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of welcome emails from brands big and small.

#3 Offer And Discount Emails

When you sing up for any brand and e-commerce company they always send you a personalized email with a one-time purchase offer.

They give you an offer with 20 or 30% off when you make the first purchase using their brand.

This type of email faster get the attention of the subscriber and they purchase product and services because of the discount offers.

email marketing strategies for ecommerce business.

#4 Mobile-Friendly Emails

In what device you generally view email? Is that your mobile phone?

So choose your email service provider according to that. Because 70% of people view emails on their mobile phones. That will lead your email marketing campaign to perform well and higher lead generation. It is very important to look for an email service provider that provides email marketing services that are mobile-friendly.

#5 Transactional Email And Information

Transactional emails are messages that businesses use to communicate information with consumers. Transactional email is triggered by events and interactions.

These emails are essentially functional and give an anticipated response. User-generated it on a website page. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user wants from the company for regular updates and information related to transaction services. The transactional message includes a high response rate and bulk mails.

Share all information about products and transactions through emails so a customer can easily track them and feel safe with your services.

#6 Personalized Email

Mailing allows you to send a personalized email and you can design email according to the customers and their name and greet them by sending an email newsletter. This way you appeal directly to recipients and they know the email is directed to them and people feel part of your community.

Most of the e-commerce company use subscriber name to wish them on their birthday and provide different purchase offers and discount so they buy their products. This is the way by which you can target consumers and attract them because this type of email carries a higher open rate.

#7 Create Targeted Upsell Campaigns

Most sellers will tell you that selling to existing customers is more comfortable and more cost-effective than to new possibilities. Returning customers are less influenced by your competition, more independent in their decision making, have shorter buying cycles, are less price-sensitive and are more likely to spend more on each following visit. Satisfied clients are also potential brand advocates, promoting your products to their friends, colleagues, and social networks.

At the first purchase confirmation, email might be just a little too soon but the opportunity to upsell to an existing happy customer is there. If they’re not already subscribed the confirmation email can be a useful opportunity to invite a sign-up to receive further offers and promotions.

So provide them all the information according to their interest and products they are looking for connecting with them for the similar product and services they are looking for the purchase.

email marketing strategies for ecommerce businesses.

#8 Engaged Customers for Reviews

We discussed social proof earlier, but we’re going to do it again. This time, we’re talking about a specific form of social proof: reviews.

When you have involved customers that are buying from your store and ticking on your emails, you should feel confident to reach out to them and ask for a review.

That helps you to gain new buyers and reliable subscribers for your e-commerce that attracts new subscribers for your emails.

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Email Marketing, Email Marketing Tips

Best Email Subject Line Tips For Higher Open Rate

March 3, 2020

Most of the email users view email which has a good subject line which can help them to gain information. Because of the email subject line, a user visits email and read them, other than they don’t read them. Best Email Subject Line Tips

The subject line of an email decides the open rate of an email. In fact, 47% of marketers say they experiment with many email subject lines to optimize their emails’ performance.

Use your personal experience for selecting a subject line, because we also view emails that have an attractive and interesting subject line.

Make your email subject line short and interesting so everyone views your emails. This is the first step toward growing your business by connecting with people.

Your subject line is the first impression of your email marketing so keep the focus on it.

Email Subject Line Tips for higher open rate

Best Email Subject Lines Tips

best email subject line tips

⇒1 Keep It Short

Keep your email subject line sweet and short because emails with a long subject line do not involve a high open-rate. 74% of emails viewed on mobile phones some studies even suggest these words can decrease the message’s open rate since it tells readers the email is associated with a series, and therefore they can reach the next one.

⇒2 Use Humorous In Subject Lines

If you know about your audience and targeting your audience than using some jokes in your email to increase the open rate of the email. Most of the marketers in recent times use these types of tricks to increase the open rate of the emails. So that is the way you can increase your email open rate.

⇒3 Avoid Using Spam Word

Spam words are the words that email inbox providers use to verify whether a message is a spam — and they also usually give readers a bad impression of your email as well!

There are some words connected with spamming can usually trigger they can lead email inbox providers Gmail to transfer your emails straight to the spam folder

These words include things like:

Free

Promotion

⇒4 Make People Feel Special

When people feel like they are inside that build loyalty and people go through your emails and give an instant reaction on it so that is the way you can design your email subject line accordingly.

These are some example of email subject line

“For our beloved customers only”
“An exclusive offer for you”

Best Email Subject Line Tips

⇒5 Personalized Subject Lines

The personalized subject line in the email is one of the most used ways to increase the open rate. People like email with special offers only for them. So make your emails subject line short and personalized so everyone goes and opens your emails.

Seeing our name or something related to our interests in an email subject line can make the content feel more relevant. This will usually catch our eye more efficiently and increase the desire to click.

email subject line

⇒6 Put Important Information In Emails

If you want to people open your emails by reading it subject line than it is important to put the most important information of email in the subject line. So that you can grab the attention of people and them open emails.

Use some words in your email subject line that can easily grab the attention of the peoples and they open it immediately.

best email subject line tips

⇒7 Make It Simple And Professional

Make your email subject line useful and effective don’t make it full of experiments and emoji.

Make your email subject line stand out in the inbox so that it attracts the reader to open it. Most of the promotional emails move in spam because of the subject line of the email.

best email subject line tips

⇒8 Be Loyal

Be loyal toward your audience don’t make them fool by writing lie in the subject line. Because if people find nothing interesting in a message related to the subject line that will make a bad impression of the company among the audience and they avoid opening it next time. So be loyal and deliver the right information in the subject line and message.

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Email Marketing Service For Healthcare

February 8, 2020

HEALTHCARE EMAIL MARKETING

Every other business wants to connect with their customers and make a good customer relationship. Healthcare Email Marketing. email marketing service for healthcare.

Healthcare industries also want to make a good customer relationship with their customer and email marketing is one of the platforms which enables them to communicate with the customers and provide them regular healthcare update and information. healthcare email marketing

Nowadays email marketing is a unique marketing channel by which you can design your emails and target your audience regarding any type of information you want to share with your customers. So it is a campaign that you can monitor according to your needs.

Healthcare industries have a high email open-rate which is 33% and that helps to connect with a larger number of the audience regarding information.

In other words, the customer engaged with the healthcare-related email rate is higher than the other industries.

Why Use Email Marketing In Healthcare Industry?

WHY?

#1 Cost-Effective
If compared to other marketing platform email marketing is less expensive and more effective than others, and include a high response of the customer to grow the business faster.

#2 Direct Communication
It helps to communicate directly to the customer with personalized emails that increase customer engagement with healthcare emails. So you can communicate with every segment of customers easily

#3 Campaign Management

Manage your campaign with the help of marketing automation and triggered email that results in connection with every age group and segment customers. So that can also help you to manage and think about what particular area needs improvement. It is helpful to make a decision accordingly for the industry.

#4 Target Audience

Email marketing is the easiest way by which you can connect to the audience you want to connect to. Because email marketing includes high ROI so every business goes through email marketing services.

READ MORE:- NEWSLETTER RECIPIENTS

email marketing service for healthcare.

Improve Healthcare Email Marketing ROI

INCREASE ROI

email marketing service for healthcare

#1 Segmentation
It is very important for every type of business by which you can target the audience of any group that creates a great impact on the subscriber. In other words, segmentation helps in generating business leads and increase sales of a business. healthcare email marketing

#2 Automation
Automated emails are triggered email which is sent to the targeted audience in a time period. It is an easier way to manage an email marketing campaign for any industry that helps to connect with the audience with information.

#3 Right Information
Provide the right information to the subscribers related to healthcare and offers for checkups which leads to increase the open rate of the emails. So that it can be beneficial for the industry to connect with the people.

#4 Mobile-Friendly Emails

Design your email which is mobile friendly so the subscriber can view emails on their mobile phones also that increase the reach of the email among the customers. A mobile-friendly email is a more effective way of email that can view any time and any device.

#5 Newsletter And Education Content
Use newsletter which carries all the information regarding healthcare industries and provides educational content to the subscriber. So Provide information regarding product and news related to healthcare industries which attract subscriber to read an email.

#6 Track Emails Data
Track your data of email campaigns to manage them and make strategies according to that so you can make tour email campaigns more effective and connect with a large number of people any time. As a result, tracking data of email results in higher and good performance.

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READ MORE:- EMAIL DELIVERABILITY

Digital Marketing, E-commerce Email Marketing, Email Marketing, Email Marketing Tips, InternetMarketing, Mail Marketing, Successful Marketing Campaign

Benefits Of Segmentation In Email Marketing

January 26, 2020

EMAIL SEGMENTATION

Segmentation in email marketing is the way by which a business can divide their customers into different groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segmentation. These segment helps to target the right audience at the right time with the right information. It is a way by which you can manage the personalized messages and make emails unique for every person. So that’s a way by which you can make email unique for every customer. segmentation in email marketing.

Segmentation decision one which helps your business to stand in the competitive market.

In other words, Segmentation in email marketing helps you to connect and communicate directly with subscribers. It provides the knowledge that they want about company products and services. best bulk email service

How email marketing is helpful for business? How segmentation help ineffective email marketing?

These questions come in the mind of every marketer when they decide to go through email marketing, and that can be solved by the right segmentation decisions.

When we decide to go with email marketing for our business, Then it is important to choose the right segment.

Read more: Email Marketing Working

Ways Of Email Segmentation

SEGMENTATION

segmentation in email marketing | benefits of email marketing segmentation so

#1 Geographical

Geographical segmentation refers to the target of a specific location customer to promote business products and services. Because that is a way by which you can connect faster to the audience for whom you design products and services. In other words, Selecting the right geographical segment for a business is the first strategy for any business.

#2 Demographical Audience

Target your audience on the basis of age group, income group, family, education, and interest they show in the services of a business. So That helps to communicate with the customers of different age and income groups you are going to target.

#3 Customer Engagement

Use data of your emails to analyze email performance and customer engagement in which area they are more interested, So it helps to connect with the subscriber. That gives a base to know about your customers. but its required the right content.

#4 New Subscribers

Segment according to the new subscriber and leads to engage with them and share all information regarding company services. By sending them welcome emails and popups to stay connected with subscribers. So send them emails with content and offers to grow a relationship with them.

Uses Of Segmentation

use of segmentation

| segmentation in email marketing| benefits of segmentation in email marketing

#1 Personalized Message

If you send the same emails to every customer that directly affects your business because customers found no new and different thing in the mail and they ignore those messages. So it is more important to send your message with different content for different segment customers. Personalized messages get more response if compare to other emails. because of segmentation personalized message can be done easily.

#2 Content According To Customer Interest

Most people show interest in those emails which can help them to gain information on a topic they are interested in. So design mail content according to that in which area your customers are interested.

#3 Target Audience According To Response

Target your audience on the basis of their response to emails, that help to make the right segment decision according to their interest areas. That helps your business to make strategies for segment areas.

#4 Segmentation By Geographical

Divide customers on the basis of location. That helps to reach the customer according to their location for business goals. Dividing customers on the basis of geographical areas helps to target the right location.

#5 Increase Open Rate

Use information about the subscriber’s open rate of emails to know about how many subscribers open your emails. So that helps to get information about the interest of customers regarding company services and helps to increase the open rate of emails.

Read more: Transactional Emails
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3 Effective Email Tracking Tools (Opens & Clicks of email)

January 8, 2020

Email Tracking

email tracking

It is basically the tracking or monitoring sent, delivered, opens, clicks and bounce of emails to follow up with leads, job applicants, and partners. Email Tracking can be termed as the checking of metrics of your email marketing campaigns to improve their quality, efficiency, and effectiveness.

Working on Email Tracking

Email trackers are browser extensions from chrome, as it typically employs a tiny pixel image. Tiny pixel image of 1 x 1 attached with email is invisible to you. email opens and clicks
But once you open the email, the image is loaded from a server and then the server records that data for tracking agency. These trackers vary in precision.
You can use this tool for recruitment and link building to save time and to know when to follow up with more emails.

Tracking Tools

email tracking tools, email tracking

There are many email tracking tools, three of them those who offer extra features and beyond basics are listed below:-

Snov.io

Snov.io’s unlimited email tracker offers emails open and clicks tracking as well as additional features. Features, for instance, are email scheduling, follow-up reminders, real-time notifications, and reports. It is a free and unlimited chrome extension that integrates seamlessly into Gmail. And it shows the exact number of clicks and opens, and help to enable or disable the monitoring of particular email addresses.

MailTrack

MailTrack offers the same features as offered by snov.io but it adds a branding signature to each email sent. So recipients may find out that you keep track of opens and clicks. It offers some additional features too but with the paid plan. Therefore, you can see the opens information directly in the inbox and you can see if a person opened an email once or twice. email opens and clicks

OrangeBox

This service allows you to monitor the way recipients interact with your attachments. The document can be viewed and how far a recipient has progressed in reading it. And, you can see the exact percentage of reading by this so that you can make changes if the recipients are responding to it half-way.

Disadvantages of Email Tracking

Images can be blocked by default
Blockers installed by users
Previews count as an open
It doesn’t work for groups

There are advantages and disadvantages of email tracking. Images can be blocked by default so that your pixel images that are invisible will not load. Blockers installed so that trackers are not able to see the email or cannot track your emails. It doesn’t work for groups as if you sent a single texted message to groups you cannot track the exact count of opens for a particular message.

email tracking, best email marketing company in india, email tracking tools

https://en.wikipedia.org/wiki/Email_tracking

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Email Marketing Strategies For E-Commerce Business

Email Marketing Strategies For E-Commerce

#1 Subscription FORM

#2 Welcome Emails

#3 Offer And Discount Emails

#4 Mobile-Friendly Emails

#5 Transactional Email And Information

#6 Personalized Email

#7 Create Targeted Upsell Campaigns

#8 Engaged Customers for Reviews

Best Email Subject Line Tips For Higher Open Rate

Best Email Subject Lines Tips

⇒1 Keep It Short

⇒2 Use Humorous In Subject Lines

⇒3 Avoid Using Spam Word

⇒4 Make People Feel Special

⇒5 Personalized Subject Lines

⇒6 Put Important Information In Emails

⇒7 Make It Simple And Professional

⇒8 Be Loyal

Email Marketing Service For Healthcare

Why Use Email Marketing In Healthcare Industry?

Improve Healthcare Email Marketing ROI

Benefits Of Segmentation In Email Marketing

Ways Of Email Segmentation

#1 Geographical

#2 Demographical Audience

#3 Customer Engagement

#4 New Subscribers

Uses Of Segmentation

#1 Personalized Message

#2 Content According To Customer Interest

#3 Target Audience According To Response

#4 Segmentation By Geographical

#5 Increase Open Rate

3 Effective Email Tracking Tools (Opens & Clicks of email)

Email Tracking

Working on Email Tracking

Tracking Tools

Snov.io

MailTrack

OrangeBox

Disadvantages of Email Tracking

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