Google Analytics tool is a free web analytics tool which is offered by Google to help you analyze your website traffic and from where visitors are coming and what they are doing at your website.

Even though “web analytics tool” sounds like a very small area of your digital network or you can say presence, the implications of Google Analytics are in fact huge or big.

This is because, for most of the companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

That’s why over 50 million of websites around the world use Google Analytics Tool.

How does Google Analytics Work?

Simply put, Google Analytics puts several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes such as age, gender, interests, location, etc. of those users.

Google Analytics Demographic Data on Age, Gender

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertise channels and even your overall business model – and it’s readily available.

How demographic information is available on Google Analytics?

Google Analytics has a wealth of free information about the different demographics who visit your website.

This data is collected mainly from people who are log in to a Google account and from third-party DoubleClick cookies.

Each Google account has a lot of pre-set personal information, such as age and gender. Google can identify any users who are logged in while they are browsing a website which has Google Analytics running in the background. They can then collectively associate the users’ personal information with their website sessions. Users can be sign into a Google account when using any of the following:

• Google Chrome Browser
• YouTube
• Gmail
• Chromebook Laptop Devices
• Android Mobile Devices

What type of demographic information is available in Google Analytics?

1. Age

The ages reported on the google analytics are segmented into seven age ranges: 18-24, 25-34, 35-44, 45-54, 55-64 & 65+. And under 18’s are not part of the age demographic report.

2. Gender

The Gender reported on google analytics are Google currently has slightly more data on gender than age.

Demographic data is readily available and can influence how you build your website, how you advertise online and even what your target market should be.

It’s easy to find demographic data on Google Analytics or social networks, plus you can quickly use it to your advantage when creating Google AdWords or Facebook ads.

If you are willing to pay, then there are some very accurate demographic services to gather information from, or you can gather statistics from your paid advertising campaigns.