According to the national client email report by DMA, for every dollar you spend on email marketing, you can expect a return of 38 dollars. So why are so many businesses still struggling to get email marketing right? Every week, a new “industry guru” declares that email is dead when it comes to marketing. But the statistics don’t agree.

Here are 8 tactics to help you supercharge your email marketing

Tell a Story

No one wants to receive an email that seems to be written for the masses, especially not when they gave out personal information to be included on your email list. But when your email list is very large, and you’re using a service to help you get your emails out in a timely manner, personalizing each and every one can get tricky. Just using someone’s name isn’t exactly the same as nailing an intimate voice.

Make Sure to Spend Time In Your Subject Line.

When it comes to creating marketing emails, it can be easy to assume that the bulk of the effort should be put into the content. While every effort should be made to ensure that the content is relevant and engaging, just as much effort should also be spent on the title.

The title can be seen as the “hook”, and while you shouldn’t resort to a clickbait title (they don’t often resonate well with audiences), you should ensure that the headline is punchy and to the point. It can help to have a set process in place such as the following:

First, think of 20 possible subject lines.
From these, select the best five.
Pitch these five to friends or colleagues to see which they prefer.

Of course, you don’t have to conform to this particular process, but you should have something that allows you to really invest time into your headline rather than opting for the first thing that pops into your head.

Create a knowledge gap to spark curiosity

Knowledge gaps are the cliffhanger endings of email marketing.They provide just enough information to pique the recipient’s interest without revealing too much. Leveraging knowledge gaps (also known as curiosity gaps, the basis for those aptly-named clickbait headlines) is a psychological trick that drives email recipients to seek more information.

This technique can work well for one-off subject lines as well as a multi-step campaign. Adding a knowledge gap to your subject line might involve asking a question or hinting at the value of your email content. Anything that makes your email too irresistible to leave unopened. In other words, leave a bit to the imagination to get people clicking.

Examples :

You won’t guess what just happened
Check this out, John
This is what it’s like
Here’s why we do this

Give Away Something for Free

It’s an age-old marketing tactic that stands the test of time no matter what industry you’re in. People love free stuff. When customers sign up for an email list, they typically do expect to find something exclusive that can save them money – it could be conditioning by other companies, but it’s a business model that works. Offering free eBooks, free educational webinars, or even simply discounts on product, are all methods that frequently earn high click-through rates.

Concentrate on the Timing of Your Email

Just as the context and content of your email are important, so too is the time it is sent. Of course, we aren’t able to find out what time each and every person checks their email, but there are some stats that show sent an email between 8.00 a.m. and 9.00 a.m. or at 3.00 p.m. often yields the best results.

As well as the time, there’s also the day of the week to consider. As you would imagine, people are often catching up on Monday and spend less time in their inbox Friday through Sunday, so sending an email on a Tuesday, Wednesday or Thursday generally generates the best results. Of course, there will be some of us who have demographics spanning numerous time zones. You should look at the slew of online tools which ensure that you are able to send emails based on different locations.

Re-engage Inactive List Members

This means that more than half a list is never clicking, never opening, and never buying. In order to ensure that you don’t lose the majority of your sales opportunities. It’s a good idea to be constantly re-engaging those who have gone inactive. For example, sending out a special discount for list members who haven’t opened the last four to six emails. Or send out an update email regarding changes that have occurred. Since the last time, this member clicked through to your website.

Target the right day to increase visibility

There are conflicting studies on which day of the week is best for sending messages to busy people. Some find that mid-week emails tend to get better results, but it ultimately depends on your audience.

Many people work strictly Monday to Friday, which means Saturday email will get buried before the recipient even sees it. However, since some people do read and respond to email on the weekends. That might be a good opportunity to get into their inbox at a time of low traffic.

Experiment with List Segregation

One of the most crucial parts of having an email list is using that list to perform market research. The best way to do this is to segregate the list into groups and send each group different emails. This allows you to test what works and what doesn’t. You can send out more if you prefer, but be sure keep track of which emails are hitting their targets.

Business, Email Marketing

Maximize Email deliverability to improve business growth

February 20, 2018

You’ve probably read all the tips about subject lines, open rates, engaging content, powerful CTAs, and strategic email landing pages. But let’s take a big step back and look at the picture from its most foundational level — email deliverability. To Maximize Email deliverability to improve business growth, you need to be familiar with these tactics

Maximize Email deliverability to improve business growth

Prime your IP for success.

The job of ISP filters is to defend against spam emails. How do you tell these filters that your IP is valid and trustworthy?Start an Email Marketing campaign by sending small batches of emails.

Implement a sender policy framework.

A sender policy framework or SPF increases your trustworthiness in the eyes of the receiving email server. The server can cross check the domain name against the associated IP address to make sure that it is legitimate. If you don’t have an SPF in place, your emails might be rejected.

Check your sender reputation.

The biggest reason why your emails are not delivered is due to a low sender score. ISPs automatically reject any emails that fall below a certain score.

Return Path produces sender Score. Sender Scores assigns a number to every outgoing mail server. The score is calculated by using traditional email metrics such as unsubscribes and spam reports.

Stick to a consistent send schedule.

One cause for lower sender score and IP rejection is random and erratic broadcast activity. If you are not maintaining a regular schedule with your emails, it creates sending spikes. Do your best to stick to a consistent email sending schedule.

Check feedback loops.

Most major ISPs provide feedback loops, in which the email sender can gain information from the recipients who have complained about that sender’s email. Complaint Feedback Loops or FBLs.

Filter contest entry email signups.

The worst email lists are created from giveaways or signups. People, true to their nature, will attempt to enter multiple times using invalid or nonexistent email addresses. They don’t care about getting on your email address list; they care about a chance to win a free iPad mini.

Send emails at just the right frequency.

Too many emails can burn your subscriber list. Too few emails can kill your revenue.

So what do you do to Maximize Email deliverability? You send just the right number of emails. The only way you can find that perfect number is by thoroughly testing, which isn’t easy. Plus, it takes a long time, during which time you might make some mistakes.

Use branding in your “from” name.

Using your brand’s name in your “from” line will help to reduce spam complaints. Increasingly, some companies use a front person, an individual, to head up their email marketing in order to improve business growth and give it a more personal feel. You can still use this approach. Just add “from” after the individual’s name.

Email Marketing

5 Amazing Effective Lead Nurturing Tactics

February 20, 2018

An increase in Sales opportunities of more than 20% targeted content with lead nurtured.

Using targeted content for lead nurturing could seem obvious, however, it’s one thing that marketers area unit fighting. Last year Forrester analysis reportable that thirty third of B2B marketers cite. Targeted delivery of content delivering the correct content, to the correct folks, at the correct time. As their biggest lead nurturing challenge.

There are a few prerequisites for using targeted content for lead nurturing. First of all, you need to understand each of your unique buyers. Of course, you then need to create an assortment of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers. Lastly, you need to have a marketing automation platform in place to help you identify, segment and target your unique buyer personas as you scale your inbound marketing strategy.

Multiple Touches

The prospects receive an average of 10 touches from the time they acquire a client until they need to be closed the client. in step with a research study from Demand info, 49% of marketers have but 5 touches in their lead nurturing program. you would like to revamp your strategy if you constitute this class.

Hence, it’s necessary to possess multiple channels to attach to your audience. A lot of they fathom your product, or a lot of queries you solve that they need, the more practical the lead nurturing strategy. additionally, to email ways, the prospects will use social media, blog posts, and direct email to nurture prospects into customers.

Personalized Emails

It is also seen that personalized emails create a much better impact than sending generic emails to the customer base. Even with the social media in today’s times, several research studies still believe that sending personalized emails is the most effective tactic for lead nurturing. The former generates six times more revenue than the latter.

Following are the ways in which you can personalize your emails:
● Sends triggered email when someone downloads your content
● Clicks any link is given in your email
● Visits a specific page on your Website or show a high level of engagement on your page

Offline Marketing

On the whole, inbound marketing is a digital discipline but, depending on your buyer personas, sometimes the box you need to think outside of is the computer monitor.

Consider integrating traditional marketing tactics like direct mail and phone calls into your lead nurturing routine. As marketing moves further and further online, old-school tactics like these can work to stand out and separate yourself from the competition. But tread lightly. As we’ve mentioned, outbound tactics can be expensive and off-putting, and only work well when used very thoughtfully and strategically.

Timely Follow-ups

Research says that there are more chances to convert the customer in the first five minutes. After visiting your content than it is after 30 minutes. A quick follow up is required, but most organizations are still not acting quickly.

Automated lead nurturing can help you reach your target audience, but it is necessary to also make a phone call or send a follow-up email to convert your inbound leads into qualified sales opportunities. Calling a lead right after a Website conversion gives you the best chance of converting your lead.

Email Marketing

7 Reasons Email Marketing Still Works

February 4, 2018

Email is still the maximum preferred technique of conversation for lots of people and companies. It remains so for a variety of reasons. email is convenient, direct, timely, and it gives what you want to recognise in a way that works high-quality for the patron mind-set.Now a days Email Marketing is very useful.

Why is email so vital? The reach is huge and specific in your client’s needs and alternatives. it is still an efficient manner to invest in your business and usually extend your circle as the potential is limitless. Now, let’s dive into 7 other reasons email marketing is still powerful to your bottom line.

1. Effectively target your Messaging:

On most web sites, you could opt to receive targeted emails. because of this the people receiving your emails have signed up for a reason; they may be invested or interested in your product in a few manner. They desire to hear from you. as the company sending this, you should always reach out to the customer in a direct way this is accessible to them as it will make the most important impact.

2. Easily keep your Clients in the know:

As expressed before, part of what makes this kind of marketing effective is that you may reach out to inform your customers about information they won’t otherwise see or hear in time. Having a sale? The best way to spread the information is through email! Have coupons? email is the way to go. The worst outcome is if your client isn’t informed of the latest events and opportunities you have for them. nothing feels worse to your client base than finding out about that sale at their preferred store till after the fact. keep them updated and they’ll appreciate you for it.

3. Cost Effective:

In any business, price is king. For a wise business owner, it is important to be as price effective as you can. when the usage of any method to spread news about your business, the data matters. whether you are sending coupons, sales advertisements or another information about your business, emails will get there in a timely manner and can be scheduled in advance. You don’t have to worry about the data getting lost in the mail or getting picked up through the wrong person. The excellent news is email marketing allows you to keep your budget on track. No more overspending on marketing tools that provide little in terms of ROI.

4. Security and Mobility:

Those of us who’ve been raised with computers knew emails might one day replace “snail mail” as the means to communicate. even as it has not completely taken over as the only form of communique, it has in fact made it easier so that you can quickly communicate with others within the modern-day world. you can keep track of receipts, order confirmations as well as other digitally accessible details.

It’s so much greater convenient to have digital access today to many documents that was mainly paper based. Your customers increasingly favor to go paperless too. there’s safety and assurance in knowing you can access that document wherever you can access the internet. that is a precious tool; effective and secure for your customers on the go.

5. Less Intrusive:

Nobody wants to be interrupted with telemarketers while eating or enjoying family time. Time at home with your family can be limited with the entire work week and plethora of your children’s after school activities, and that is valuable time this is highly guarded by many.

So how is email less intrusive? That answer is simple. it is some thing that your client chooses to open and read through when they have time. they are not being forced to read it, or open it for that rely. they will likely read it, hoping to find something that conveys a new opportunity meeting their desires, a discount or a free item or advertising. e-mail is the fun and convenient manner of receiving new mail today instead of the old style literal mailbox in the front yard.

6. Business-Based:

Emails are still seen as the maximum professional technique of outreach on line. nowadays, people expect offers, information and contact from businesses via email. you may count on increased click-through rates when you offer promotions or useful data.

Many business professionals are checking their e-mail at work regularly, not going onto all of the social media web sites. reach out to them directly where they prefer communication for their business transactions and informational needs. Heck, 40 percent of american citizens read emails while in bed. which means you already have their attention in their inbox, so use it.

7. Tests the Market:

This is a wonderful manner to see how effective your marketing is simply because you may monitor opens, clicks, conversions, volume of calls, web visits and promotional codes used after an e mail offer. There are analytical tools available to help do the math and see the benefits, so that you know what is working and what isn’t. a good query to test is: Why are people unsubscribing? this will help show you the way to improve your reach and meet the real and expressed needs of your consumer base.

For more related information you can check Mailcot and Rccess.

Email Marketing

14 Tips to Gather Email Addresses

February 1, 2018

If you hope to have any success in any respect in the world of email marketing, you first desire a risk less and moral method to collect electronic mail addresses and preserve in touch together with your abilities buyers. At the same time some marketers motel to unethical strategies to reap contact knowledge, this technique is counterproductive and ineffective.

Fortunately, there are tons of approaches to legally accumulate email addresses and persuade your website viewers to share the understanding you want to your advertising efforts. Listed below are 14 tips to gather email addresses you want and enhance your advertising success:-

1. Add a link to your electronic mail list to your e-mail signature. You ship quite a few email each day, so make that verbal exchange be just right for you.

2. Position an email signal-up link on the front web page of your internet site. Make it as convenient as viable for buyers to sign up in your electronic mail record.

3. Offer specified incentives and reductions to visitors who offer their emails. Ship coupons and other offers by way of electronic mail to inspire record contributors to remain.

4. Add an electronic mail signal-up type to the important navigation bar of your web publication. Supply that sign-up type a outstanding spot on the web page.

5. Put up your e mail sign-up hyperlinks anywhere that you may. The extra concentration you draw to them the more successful you can be.

6. Upload instructional videos to YouTube. Comprise a link to your email signup sheet in the online content.

7. Use your LinkedIn profile to advertise your e-mail record. Include a signal-up sheet to your email list to your Linkedin profile.

8. Start a referral application wherein current record participants get targeted discounts and free products for encouraging their acquaintances to sign up.

9. Display an small and unobtrusive pop-up when visitors depart your web page. Use that web page to inspire viewers to share their email addresses.

10. Send postcards to local residents to promote your brick and mortar store and acquire electronic mail addresses. Print a discount or targeted offer on the postcards and ship them out, then accumulate their e-mail addresses when the coupons are redeemed.

11. Update your Twitter profile with a hyperlink to your electronic mail signup record. Twitter is a quality instrument for industry, and for e mail marketing.

12. Customise your landing web page to incorporate a hyperlink to your electronic mail list. Touchdown pages are quality advertising and marketing instruments anyway, and this will make them work even harder.

13. Add a forwarding link to your emails to inspire present record individuals to share your content material. Make certain that forward hyperlinks to your electronic mail signup sheet.

14. Ask for electronic mail addresses over the cellphone. When consumers name to order products, ask for an e-mail address as a part of the checkout procedure.

For more related information you can check Mailcot and Rccess.

Email Marketing

Email Marketing- Types Of Emails You Must Have In Your Campaign

January 7, 2018

A successful email marketing campaign will contain dynamic content material with an array of email sorts. a number of the most precious forms of email to include for your marketing strategy are indexed below. those will assist you optimise the potential of your e-mail marketing campaign for the highest stage of success possible.

1.Informative Emails:

Email is a great manner to send data in your subscribers. It’s very important to base informative emails in your audience – and base who you send what messages to on their choices. discover subscribers via their preferences, and send e-mail marketing messages accordingly. This way, all recipients will receive indicators which can be relevant to them – and as such, are more likely to open, read, and act upon them.

2.Transactional Emails:

This relates to amazing customer support. when a subscriber completes a transaction, keep the lines of conversation open. allow them to know their order and price have been received, which you are working to finish their order, while it has been shipped, and give them a monitoring number. include a follow-up e-mail to make certain goods were received and that the client is satisfied.

3.Promotional Emails:

Marketers are promoters. email marketing material will, to some extent at least, be promotional in nature. this can include sales promotions, free vouchers, occasions alerts, and lots greater.

4.Confirmation Emails:

Even though digital channels mean we aren’t literally face to face with our clients, doesn’t mean we need to deal with interactions any in a different way. Being present is important to top customer support and relations. For every digital interaction affected by a purchaser, a response is appropriate. Use email to try this: send confirmations to new subscribers; acknowledge receipt of subscription updates and desire modifications. Be present and be reciprocal.

5.Lifecycle Emails:

those make the recipient feel visible and essential. they’ll include:

Welcome Emails.
Birthday Emails.
Anniversary Emails.
Wish listing reminders.
Inactive shopping cart content material reminders.
Loyalty reward offers.

Your e-mail marketing campaign can be a totally effective way to acquire, convert, retain, reactivate, and increase your client base. Use it to its full potential.

Email Marketing

How to Improve Your Email Marketing in 2018

November 6, 2017

1) Send emails to lists that want to hear from you.

If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain position and your opportunities of connecting with other potential customers.

Monaghan said it best in his talk: “You are what you eat, and so is your marketing.” When you receive tons of emails from brands you don’t engage with, constantly deleting them or marking them as “read” is most likely tiresome. Empathize with your subscribers and treat their inbox the way you would want your inbox treated.

2) Have a goal for each email before you press “send.”

If you don’t have a goal in mind for the emails you’re sending, the recipients won’t know what the goal is, either. Once you define a goal for your email sends, you can define success and build a list to make that arise.

Goals for your emails could include a contact filling out a longer form for a gated content offer to provide your team with more information about their organization, or redeeming a promo code for a purchase on your website.

Give recipients options in your messages, such as calls-to-action and links in-text, so they have multiple avenues to achieve your goal. Everyone’s behavior is different, so make your emails flexible.

3) Personalize and test your emails.

Email personalization really works. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough ratesthan emails that didn’t.

When it comes to personalizing your emails, stick with the basics. Personalize according to recipient names and company names, but to avert being creepy, leave it at that, urges Monaghan.

Nothing is less intimate than receiving a “Dear Customer” or “Dear First Name” email, so test every email to make sure you’re sending to recipient names.

4) Send emails from a personalized account.

Don’t send emails from a “noreply” email account. Personalization works on your end, too. Boost your engagement by personalizing the “from” email address to drive replies from subscribers to a real person instead of “noreply@company.com.”

5) Experiment with sending emails on different days of the week.

Stop sending emails on Tuesdays. Seriously, stop.

Tuesdays, Wednesdays, and Thursdays are the most famous days to send email, but they’re oversaturated with messages that might be overwhelming your subscribers. If you want your emails to be opened, try sending them on Mondays and Fridays. Emails with calls-to-action execute well on Saturdays, so don’t be afraid to send emails on the weekend, either.

In any case, try experimenting with your approach to lessen your subscribers’ email load Tuesday through Thursday.when most business emails are sent.

6) Engage with contacts who’ve submitted forms, not contacts whose information you’ve imported.

When someone fills out a form and provides his or her email address, that person’s engagement rate is typically higher than cold contacts you’ve imported from a list. That’s because these recipients want to hear from you and chose to engage with your content — they’ve told you this by filling out a form. This is evidence that the inbound marketing methodology is working for email marketers.

And by the way, don’t purchase email lists– you’re only hurting your credibility and annoying people who haven’t asked to hear from you.

7) Suppress your unengaged subscribers to avoid sending graymail.

You may be sending spam without knowing it, and that’s because the definition of spam has changed. Graymail refers to bulk email messages that aren’t technically spam because the recipients gave you their information, but the fact of the matter is, they get your emails and don’t touch them. Engagement rates plummet if recipients don’t open your first email, so if they continue ignoring you, the expectations of them ever opening your messages is going way, way down.

Stop sending graymail, and listen to what people are telling you by notopening your emails. Start suppressing your unengaged subscribers. That way, your open rates will increase, and inbox providers will see that you’re responding to subscriber behavior.

8) If people are unsubscribing, don’t worry too much (yet).

You can’t please everyone, and unsubscribes will happen. Luckily, your subscribers didn’t mark you as spam — they simply told you, in the nicest way possible, that they’re not interested in hearing from you anymore.

Don’t be too worried yet, but if more people keep unsubscribing, try to identify the potential cause. Consider suppressing or sending fewer emails to subscribers who aren’t engaging as much.

9) If people stop opening your emails, figure out what’s going wrong fast.

If your email open rate is falling, it means you’re missing the expectations of your recipients and that you should prepare for worse outcomes. It’s a leading indicator that spam complaints and unsubscribes are coming, and you should immediately suppress your unengaged subscribers to show email providers that you’re responding to feedback. Test different emails to see if you can improve your open rates.

10) If people mark you as spam, immediately stop sending email and identify the source of the complaints.

If you’re being marked as spam, your domain reputation is at risk, and you could become blacklisted by email providers. Whether the spam complaints are caused by a new source, bad forms, or you missing expectations of your list, slow or completely stop sending emails until you figure it out.

If you aren’t getting unsubscribe or spam complaints, that doesn’t necessarily mean you’re in the clear — the messages could be going straight to recipients’ junk folders.

11) If you want to learn more about email marketing, take the free email marketing certification course.

Learn more about email marketing with Monaghan right now by taking HubSpot Academy’s Email Marketing Certification Course. In only 3.5 hours, you’ll learn about lifecycle marketing, email list segmentation, design, deliverability, and more skills to help you cultivate a strong strategy for 2018 and beyond.

12) Be thoughtful about your subject line.

Don’t write clickbait email subject lines. When people click on your email and then immediately bounce away when they realize your subject line wasn’t genuine, your clickthrough rates will suffer.

For best results, customize and personalize email subject lines and Experiment with emojis Pro tip: Read subject lines out loud before sending. Would you open that email if you received it?

13) Remember: Email is getting harder, but it’s still working.

Every year, engagement rates start to slip, and it gets harder to reach people’s inboxes. This doesn’t mean that email marketing is losing its efficacy, it’s just getting more competitive. The divide is growing between email marketers who know what they’re doing and those who don’t, so make sure to put in the effort to test different strategies and keep your subscribers engaged.

The theme of all of these email marketing guidelines? Testing. Every audience and contacts database is different, so make sure you’re testing the implementation of new strategies and tailoring them according to how your subscribers engage.

Email Marketing

9 Email Marketing Strategies for Driving Event Registrations

October 4, 2017

When it’s time to host an event, marketers need strategies for promoting the event and encouraging registration. One channel they turn to? Email.

Email marketing can be instrumental in driving subscribers to sign up and attend, which in turn drives the ROI of your event.

According to research done for our Event Marketing 2018: Benchmarks and Trends report, most event organizers believe that email marketing is the most effective marketing channel for promoting events.

But how can you build email marketing strategies that help you reach these goals? While there may be no silver bullet, there are many strategies that have been proven to work as you promote an event.

In this post, you’ll find 9 outstanding email marketing strategies paired with some favorite examples.

1. Be deliberate with your announcement

Your event is a big deal, so make sure prospective attendees know it. Sending out an announcement email is a fundamental way to drive registrations.

The key to this email strategy is packaging your message as breaking news. Help your subscribers feel like they are the first to hear about your awesome event and get the enthusiasm flowing.

For example, C100, host of 48hrs, does an excellent job of announcing their event and the companies that will be at the center of it:

Notice how they offer congratulations, as though this is the first these 21 companies have heard about the selection. It’s a small copywriting decision that creates intrigue and excitement.

2. Include a video

A study by EyeView video found that having a video on a page increased conversions by 80%. In another study by Vidyard, 70% of marketers reported that video is more effective than other content in driving conversions.

Including a “sizzler” video from previous events is a great way to immerse subscribers in your event. This video can showcase speakers and explain what attendees can expect.

Influitive, a customer success software company, tackled this brilliantly for their Advocamp event series with a fun and educational video featuring Head Counselor Buck.

3. Share testimonials

Along the lines of the video approach, show your subscribers that your event is going to be awesome with the assistance of previous attendees.

The ClientSuccess team does a great job of this for their CS100 event series. The event speaks for itself through people like Elizabeth Doherty, its biggest champion.

If you haven’t hosted the event before, you can include testimonials from speakers or future attendees that share their excitement. If you’re hosting a retail store opening or one-off event, you can showcase testimonials that share how much people love your brand or products.

For example, check out how Amy Porterfield, an independent coach for entrepreneurs, uses a testimonial pulled from Facebook to promote a webinar:

4. Showcase your speakers

Dedicating an email to the outstanding speakers at your event is another great way of grabbing subscribers’ attention and getting them to click “RSVP.”

For many events, it’s the speakers who provide the majority of content, so it’s only natural for them to be a big factor as a subscriber decides whether they want to attend.

There are a few ways that you can draw attention to your speaker line-up. You can take some inspiration from Wistia, a video hosting company, and highlight a handful of your top speakers:

Or, if your event is boasting some well-known celebrities, you can feature them front-and-center as Collision, a tech conference, did in the below email:

Another tactic is to list your speakers to showcase how much value is coming to the event. For example, check out this line-up from 48hrs:

5. Give the gift of opportunity

It’s one thing to tell people that they’ll have a lot to take away from an event. It’s another thing to tell people that they have a lot to bring.

Whether you’re hosting a conference, an in-store event, or a webinar, try giving people an opportunity to contribute to the event. Your event is nothing without participants, after all. Make sure your prospective attendees realize how special they are.

For example, Vanguard, an investment company, recently announced a new CEO and CIO. To help their clients feel comfortable with the transition, the team hosted a webinar where participants had the opportunity to ask questions to the board and the new CEO.

In a similar vein, Gainsight wants their email recipients to know that attending their event is much more than attending an event— it’s taking part in a movement.

6. Offer early bird discounts

When it comes to creating compelling calls to action, the early bird discount is an established staple. In fact, 64% of event planners believe early bird discounts to be the best promotional method for an event, according to a report by BizBash and Eventbrite.

Sending your contacts discounts in advance of your event is an effective way of driving registrations. Of course, that discount has to end sometime, and having a clear deadline is key for driving action.

Notice how Unbounce creates a sense of urgency for their Call to Action Conference by mentioning how many tickets are left.

Dreamforce makes things seem even more urgent. Whereas most event planners hope that their events will sell out, with Dreamforce that’s pretty much a guarantee. That’s not something marketers are hiding.

7. Promote registration at another event

One of the best times to drive registrations for an event is while subscribers are in attendance. Capitalize on your attendee’s elation and let them know about special offers for future events.

This works especially well for annual events. Give your attendees an unbelievable offer now that commits them to an event in the future.

CoinDesk executes this brilliantly with their Consensus event series:

8. Send out content that gives subscribers a taste of what they’ll get

Once you’ve sent subscribers your best content about early bird offers, speakers, and testimonials, it’s time to move on to other approaches.

Going back to the fundamentals of inbound marketing, think about how you can provide a fun, engaging, and educational spin to your event promotion emails.

One example that we particularly love are these fun facts from SaaStr, a community for SaaS entrepreneurs. These facts are a fun and creative way to get prospective attendees interested in the event, but they also put the spotlight on the people who will attend.

9. Send a direct message from a company leader or influencer

Another email marketing strategy is the direct message. Have your CEO, your CMO, or Head of Events personally address your contacts.

Among all of the visual-heavy images that can flood someone’s inbox on any given Monday, a person-to-person email might be the approach you need to break through the noise.

Here’s a snippet from an email from Social Media Examiner’s CEO Mike Stelzner promoting Social Media Marketing World, their flagship event:

Alternatively, you could send a message from an influencer. If you’re having a retail store opening, for example, you could show a celebrity wearing the clothing to promote the product

Services

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email marketing

Here are 8 tactics to help you supercharge your email marketing

Tell a Story

Make Sure to Spend Time In Your Subject Line.

Create a knowledge gap to spark curiosity

Give Away Something for Free

Concentrate on the Timing of Your Email

Re-engage Inactive List Members

Target the right day to increase visibility

Maximize Email deliverability to improve business growth

Prime your IP for success.

Implement a sender policy framework.

Check your sender reputation.

Stick to a consistent send schedule.

Check feedback loops.

Filter contest entry email signups.

Send emails at just the right frequency.

Use branding in your “from” name.

An increase in Sales opportunities of more than 20% targeted content with lead nurtured.

Multiple Touches

Personalized Emails

Offline Marketing

Timely Follow-ups

1. Effectively target your Messaging:

2. Easily keep your Clients in the know:

3. Cost Effective:

4. Security and Mobility:

5. Less Intrusive:

6. Business-Based:

7. Tests the Market:

1) Send emails to lists that want to hear from you.

2) Have a goal for each email before you press “send.”

3) Personalize and test your emails.

4) Send emails from a personalized account.

5) Experiment with sending emails on different days of the week.

6) Engage with contacts who’ve submitted forms, not contacts whose information you’ve imported.

7) Suppress your unengaged subscribers to avoid sending graymail.

8) If people are unsubscribing, don’t worry too much (yet).

9) If people stop opening your emails, figure out what’s going wrong fast.

10) If people mark you as spam, immediately stop sending email and identify the source of the complaints.

11) If you want to learn more about email marketing, take the free email marketing certification course.

12) Be thoughtful about your subject line.

13) Remember: Email is getting harder, but it’s still working.

1. Be deliberate with your announcement

2. Include a video

3. Share testimonials

4. Showcase your speakers

5. Give the gift of opportunity

6. Offer early bird discounts

7. Promote registration at another event

8. Send out content that gives subscribers a taste of what they’ll get

9. Send a direct message from a company leader or influencer

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