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email marketing

Business, Email Campaign, Email Marketing, Marketing

The best email marketing examples that will Inspire you

Best Email marketing is a powerful tool to speak to your audience, generate leads, share information, and be remembered by prospects. Email marketing has been written off several times over since the era of Web 2.0 and beyond. But the truth remains that Gmail has over 1 billion active users. Add to that the less popular email service, work emails, college communities and more; emails remain one of the highest used communication tools of the connected era.

Best Email Marketing

However, breaking the clutter is a challenge across most marketing functions today. Email marketing is no different. Sometimes, all you need to come up with an idea that stands out is creativity. But some days, it could be just plain inspiration. So we went out and looked for some examples for the next time you need the inspiration to make the most of your best email marketing effort.

Here Are 4 Best Email Marketing Examples That Will Leave You Inspired And Force You to Think –

APPLE

Much like its website, devices, advertisement, and product launch press conferences. Apple’s email marketing is minimalistic and truly mirrors the brand personality.

It says all that it needs to, without an overdose of words and pictures to dilute the message. It only says what is important and that alone is enough to make you want to switch or upgrade as the case may be.

MANGO

Yet another brand that gets its email marketing right is Mango. Simple, clear albeit persuasive graphics, extremely relevant updates, and ones that are helpful to both fashion conscious and fashion ignorant shoppers. Add to that their end of season sale alerts being more honest and to the point than most other clothing companies, and you have a formidable brand loved the world over. That is the kind of authenticity it takes to win hearts of such a diverse, global club of fans.

URBAN LADDER

Although Urban Ladder’s frequency of emails can get a little intimidating considering the category they operate in, sometimes their emails get it really right. The #ULStory campaign on social media and its application in best email marketing was once such example. They gathered examples of how Urban Ladder furniture was used among its customers and used their creativity as inspiration for prospects in what was a minimalistic yet function and good-looking email. Since most of these ideas came from real users, they looked practical and realistic. Way more inspirational than a Photoshop image of what can only be a hotel room for most people. Kudos for this one, Urban Ladder!

INDIGO

Indigo’s special brand of irreverence in an industry that had thus far strived on luxury clichés, was truly a game changer. From check-in signages to magazines, in-flight announcements to meal packaging, Indigo does many things right and in style. Their email marketing is no different. I started 2016 with a whole series of Indigo flights through India, visiting friends and relatives. A few months later, I get an email in my inbox from a brand that not only tells me they are giving me a discount but also, that they miss me. While the offer details at the bottom might be a legal boilerplate. Everything else about this emailer is fun, friendly, and persuasive. In short, truly Indigo.

Believe it or not, our favorite emails don’t even try too hard to be clever. They say what they need to, and they do it well. And what’s more is that they get out of your way quickly. Few things reflect the character of a brand better than respecting your customers’ time and intelligence.

Email Marketing, Marketing Automation

40 Years of Email Marketing: A Complete Journey

History of Email Marketing

Even the first email marketing message, however spammy, achieved astounding results. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints. It served as the foundation of email marketing as we know it today.

In the early days, marketing emails were essentially spam. Marketers routinely sent emails to massive lists of potential customers — none of whom had willingly subscribed. The original marketing emails also lacked the features that define a quality email today, like HTML, simple design concepts and value-added content. But despite the spammy nature of his email, Thuerk’s mass email generated $13 million in sales for his company — a result every email marketer today would be proud of. So the power of email as a marketing channel was clear from the start.

Best Email Marketing Services

Biggest Moments in the history of Email Marketing

Email has matured and evolved over the years. Here are some of the biggest moments that have shaped modern email marketing since inception:

1978

Gary Thuerk, a marketer for Digital Equipment Corporation, sends the first electronic mail marketing blast, generating $13 million in sales. Early emails like this are rudimentary, text-based and lack personalization.

1989

Oxford English Dictionary adds “e-mail” as an acceptable abbreviation for electronic mail, with the first documented case of the term’s use traced to 1979, the Washington Post reports.

1993-1996 

AOL, Hotmail, and Yahoo enter the email scene, offering user-friendly email services that make it easy for the average internet user to sign up and communicate. Hotmail is the first to offer email as a free, web-based service, which allows marketers to reach even more consumers.

1998

Consumers first use the word “spam” to describe unwanted email, which originated from a 1970s Monty Python skit referencing the canned meat brand with the same name. At this time, consumers are frustrated by the number of unsolicited promotional emails they receive. As a result, major providers add “junk” folders to give subscribers control over their email experiences.

2003 

The U.S. government passes the CAN-SPAM Act, which is the first law regulating email marketing. The law sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to opt out of email marketing lists and spells out tough penalties for violators.

2010 

As subscriber inboxes become more saturated, marketers begin to focus on deliverability and engagement with strategies like triggers, dynamic content, strategic segmentation, and newsletters. Email design innovation also improves significantly with new coding support and capabilities. This lays the foundation for real-time, interactive emails.

2018

Consumers become wary of businesses using their data in the wake of massive data breaches. So businesses across the world enact new safeguards for data protection as the EU implements the GDPR.

Email Campaign, Email Marketing, Latest Trends, Marketing, Marketing Automation

Best 7 Tips For Best Email Marketing Services in 2018

Email Marketing Services continue to be one of the top performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing services strategy.

One month into 2018 and you can hear the distant rally cry that email marketing services are smarter, stronger and go to be a popular topic throughout 2018 (and in the years to come). In 2018, email marketing services are going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise, there is a lot to be excited about and get prepared for. You need an emails address to do just about anything online including paying your bills, sign up for a social media account, access your bank account, or apply for a job.

The first email was sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, emails are ubiquitous.

Here are a few more emails facts you might not know:

• In 2017, Lifewire reported an estimated 260 billion emails were sent every day.
• There are nearly 5,500 million active email accounts in the world.
• The average office worker receives 121 emails every day.

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.
The rapid growth in the use of smartphones and tablets will see consumers continue to use email marketing as one of the preferred ways to stay in touch with their favorite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing services.

These are Best 7 Email Marketing Services Tips For 2018

We’ve compiled a few ways you can master email marketing services in 2018. If done right, you can inform, delight and drive your customers straight to that “buy” button. Better yet, you can avoid making customers feel you are cluttering their inbox.

First Create Your Email Marketing Strategy.

You should have a content marketing strategy in place before you start sending any emails. Knowing your customers are vital when determining the type of content you are going to deliver. Nothing is ever set in stone so be prepared to make changes to your strategy especially if you find that a particular type of content is not working as well as you had hoped. Take a look at this article on how to create a successful marketing email.

Don’t Buy Email Lists.

This is likely one of the greatest mistakes many marketers make and should be avoided as far as possible. Buying a lead list is likely to fail for a number of reasons. First and foremost, the data quality cannot be confirmed regardless of promises made by the data collection company. The data could contain invalid, incorrect and outdated email addresses, not to mention spam traps to curb ‘serial spammers’.

Even if the data quality is acceptable, you might have a different marketing approach, goals and targets to the leads on the purchased list. Following white hat techniques always recommended and growing your list organically means you have more control over the entire process. Do this right and you will reap the rewards!

Make It Easy To Register or Subscribe.

Email marketing services start with the creation of a subscription form. You have to make it easy for people to register while at the same time avoid asking too many questions. No-one wants to complete a form with 20 questions. The best way to encourage users is to create a one-click registration form. Create a box for first name and email address along with a clear call to action or subscription button. Once you have their basic information, you can always gather more data at a later stage.
Another great way is allowing people to register using their social media accounts. It makes it easier for them and you also get their social media to account details in the process.

Provide A Clear Message And Stick To The Plan

Majority of people focus on the email subject line so not everyone will read your messages all the time. Even if they open your mail doesn’t necessarily mean they have read the entire message. As a result, it’s vital to provide a clear message from the onset. You need to assume users will spend no more than 5 seconds looking at your email so try to grab their attention immediately. Create catchy subject lines, titles and easy formats. Use headings and paragraphs and ALT tags for images as some email clients don’t show images by default.
If you are using software to send emails to your subscribers, spend some time creating clear messages. Provide them with step-by-step instructions on what you need them to do. For example, tell them to confirm their email address for double opt-in purposes or where they need to click to proceed to the next step.

The tone you use in your email marketing message can also greatly affect how your audience responds. A conversational tone could result in more personal and genuine interactions. Ask questions to get them thinking and then provide them the answers they need. This achieved through your CTA by directing them to your content that helps or educates them.

Lastly, don’t overdo it and send too many emails. If you promised a weekly email, stick to the plan as daily emails could subsequently be seen as a disturbance. These can also easily result in more unsubscribes or even spam complaints that could tarnish your reputation.

Best Key Is Transparency.

For the sake of transparency, don’t hide the unsubscribe button. It won’t help your cause and doing so will certainly put you on the spam list. Besides, it’s important knowing how your audience respond so you can build a better email marketing services strategy for your business and your customers.

Mobile-friendliness Is A Non-Negotiable.

According to numerous reports, around 51% of emails are opened on mobile devices which means having a mobile-friendly campaign is essential. It’s not just about the design and readability; you also need to build a strategy for mobile users. Make sure you test your emails in on all major mobile devices before finalizing your email marketing services campaign. The end-goal is to create a functional, attractive and value-adding mobile campaign for a complete customer experience.

Create Advanced Reporting Services.

There are a number of email monitoring and reporting tools available such as Mailcot Email Marketing Services and Google Analytics. If you are using similar tools to generate accurate and detailed reports, be sure to read them intently. Identifying areas you can improve upon is key to a successful email marketing services strategy in 2018. Keeping a close eye on a weekly basis will put you in a position to adjust your strategy accordingly should the need arise.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and a great email marketing services campaign.

Contact Mailcot Services today to discuss your email marketing services strategy for the New Year. We can help tailor specific solutions for your brand including Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and more.

Email Campaign, Email Marketing, Marketing, Marketing Automation

Generate Leads Through Marketing Automation

When we hear the term marketing automation then suddenly things appear in our mind that marketing like Email Marketing, Mobile Marketing completes through the special tool, robots or software.

Marketing Automation is a marketing tool which implies Correct Message at Correct Time. With the help of marketing automation, you can save your time, eliminate repetitive task and focus on your business.

Marketing Technology target customer on the basis of search, interest, Preference, earlier sales and tries to make greetings for the new customer and retarget the earlier visitor.

Key Feature of Marketing Automation

Attach Multiple Contact List

Marketing automation connects various contact lists through marketing channels like social networks, email marketing, and content marketing.

Marketing AutomationSend Personal

Advertising automation gives your team the potential to add greater personal touches for your marketing campaign through gathering information on a prospect’s hobbies and goals, you could custom-tailor destiny gives so that they may be more relevant.

User-Friendly

Marketing automation is one of the most user-friendly advertising and marketing channels available as it’s obtained from customized user reviews. You’re no longer booming audiences with advertising and marketing messages. Believe rather that you’re nurturing leads and guiding possibilities through the sales conversion funnel.

Feedback loop

When you send information to someone, the receiver may have any kind of response to that, even though that response is to do nothing in any respect. That response is a part of your feedback loop.

Marketing Automation
To the point

Make your point clear and quick. Furthermore, create a unique campaign to interact new customer and retarget the previous visitor.

Avoid looking spammed

some things will always look spammy, such as typing in all capital letters, overusing the color red, and using too many hyperlinks within the frame of the message. in case you’re going to apply symbols to your subject traces or messages, don’t use to lots of them.

Why Marketing Automation?

The best strategy for marketing is to stand out of the competition. This Automation provides different types of functionality and depth insights and also offers more metrics.

Email marketing is a comprehensive part of marketing and advertising automation. For some instance, email marketing is one of the best parts for marketing because it offers basic information about the receiver interaction.

While these automation programs allow you to get much more hyper-segmented.

Marketing automation needs constant attention and refinement to ensure it’s as successful as possible.

Email Marketing

4 Essential points you should think before using email marketing services

Bulk email services are the service that allows you to send several emails in bulk in a single time. the availability of a lot of software program within the markets makes it easy so that it will send emails in bulk. however, you need to be very careful while using such a service. Here are a few points which you must keep in your mind before using bulk email services:

Create a list of Subscribers email

While using email marketing services, the first thing you should keep in mind is your subscriber’s email list. You need an email list of subscribers by using which you send bulk emails. So, create an email list in your email campaign to send transactional and promotional emails.

Email marketing

Frame a proper email message  that consists of applicable images and text

While writing an email for subscribers consider some images and write the appropriate content with an attractive subject line. It helps to improve your email open rate. If email open rate improves then obviously the ROI will also improve and your business will able to generate more revenue.

Design templates and pics

The Email Template is the most important part of an email. The email Template shows your email quality (Email marketing). It means, how you describe your service or product so the readers start taking interest in your service and wish to buy it. To design the best email template you can add extra features and offers that makes it look attractive.

Do proofreading the final draft, do editing of found mistakes and hit Send

In the end, you just need to finalize your content you have written. If there is any editing required just modify it. Make it clear that the email message you have written should have high readability and high open rates.

In the market, there are many tools for bulk email services that can produce you an extensive range of services. You need to examine the tools thoroughly before selecting such a tool. Your chosen tool should contain suitable options for adding and removing the recipients’ email address. It should be able to export the contacts from one system to another. You should ensure that your emails being sent should reach into the Inbox of the recipients. It is important as most of the people don’t read the emails that come into their spam box. Normally they delete the emails that fall in such boxes.

Your email service tool should have a Reply system to make the communication (Email Marketing)between you and your customers easier. In brief, your email service tool should be chosen very carefully.

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