You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing(promotional emails), like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business.

Here Are 7 Ways Email Marketing Can Completely Transform Your Business:-

1). You will sell more of your product through promotional emails

Promotional emails still work, and they work very well. As a consumer, you’ve probably noticed how many promotional emails you get. After the merchants send out those emails, they sit back in their ergonomic chairs in front of their computers and rub their hands in glee as they watch the sales come in. Perhaps less than 10% of those who receive those emails bother to open them up; and then, out of that small percentage, only 4% click through to the sales letter and only 1% buy. But when you consider that the list might have 100,000 subscribers, that’s an easy $1,000 for five minutes of work.

While these are conservative estimations, imagine if your conversion rates were higher and you were to send out more emails. You will quickly see how you can make thousands a month by sending out emails alone. It’s essential that your promotional email uses copywriting triggers to get people enthused about buying your product.

2). You will build a relationship with your audience through content-rich emails

The secret to getting higher sales from your promotional emails is to build up a relationship with your audience over time through non-promotional, content-rich emails. This way, when they receive your promotional email, they’ll know, like, more trust you enough to respond in a favorable way. Every highly informative, value-packed email you send out will build trust with your audience. They are going to look forward to receiving your emails and visiting your blog posts. When they visit your website, they may start clicking on some of your affiliate ads or buy directly from your website.

3). You will be able to increase your repeat customers by sending complimentary offers

Once people buy your products and like them, they will be more open to complementary products or products that offer more advanced training. In this way, a single subscriber may buy many products from you over many years as you continually appeal to their core interests. As you get more people interested in what you have to sell, you can build a repeat business by offering an evolving line of products.

4). You will be able to increase the size of your sales by sending advanced product offers

If you happen to sell information products, then you could create advanced level products. Since people liked your introductory level products, they will be open to trying out your more expensive advanced level products.

5). You will build your brand through repeated contact with your customers

The best way to build your brand is not through fancy logos and bold colors and cute slogans; it is through regular contact. By sending weekly emails that offer useful information to your niche, you build up your brand through repeat exposure. These emails might even get forwarded to your subscribers’ friends because they want to share your good information.

6). You will become more of a trusted friend than a business entity

Your emails will be a way of sharing your personality with others. Instead of feeling as if they are buying from a business, people will see you as a trusted friend who is offering valuable insights and providing useful products at a fair price.

7). You will be seen as an authority in your field because of how much valuable content you share

You become an authority figure when you can demonstrate that you know what you’re talking about. Since you will be sending information-dense emails that improve people’s lives, you will be seen as an expert in your field. It doesn’t matter if your information has been culled from other sources and you have credited your sources. Eventually, you will be seen as the one who came up with the idea, even if all you did was put other people’s ideas together.

Conclusion

While, of course, email marketing is not the only way you can improve sales in your business, it is an essential component in any marketing and sales strategy. Through email marketing, you build rapport and a loyal customer base. In time, your email list might become one of your most valuable business assets

Email Marketing, Marketing Automation

How to Design Email Templates to get more Lead: Best Email Design Tips

September 7, 2018

The personal, plain-text emails approach

Despite all the email design best practices and people saying they prefer HTML emails, study after study has shown that plain-text emails (Email Marketing ) perform better. In fact, it turns out, “as the number of images in an email increases, click-through rates generally decrease” (Hubspot).

Now, these studies don’t tell us everything – it’s another case of correlation vs. causation but, for a lot of businesses, this holds true. In my experience, this is more common for B2B brands than B2C but not exclusively, by any means. So don’t rule out the possibility of some plain-text emails because you could be in for a surprise.

Know when to use Images

There’s a place for plain-text emails in many marketing campaigns but it’s important to know when to use images. It’ hard to think of a situation where you’ll want to promote retail products without images so, it depends on the product or service that you are promoting whether you should use images or not. Considering images with retail products is the good option so the customer can get more about it.

The typographic Approach

How much can you achieve in an email marketing design without using images? With bold, branded typography and clear calls-to-action, there’s no doubt in the recipient’s mind about what they’re supposed to do next. Typographic emails have some well-designed texts, call-to-actions, and at least one image to get the product visually. So it can be a lead nurturing email that will get more leads.

The ‘newsjacking’ approach

Newsjacking is the art of jumping on a current news story and using it to boost your marketing efforts. It’s a classic strategy but one that’s not always easy to pull off. However, marketers get it to spot on by capitalizing on news that’s of genuine interest to its users rather than latching on to gimmicks or cliches.

Breaking up your message into chunks

Whenever you are designing an email template for multiple services, break it into different chunks so it will look more attractive and easy understanding. You should try to promote multiple services and promotions in a single piece. This isn’t like an eCommerce email where you can simply use product images to break up your message. But dividing the message into chunks and using suitable background images complement its bold use of text.

These above are some tips to Design an email to get more leads with email templates. These tactics help any business to promote their services and products and increase sales and revenue. One of the best email marketing tool Mailcot providing Email Marketing Services with lead nurturing platform.

Business, Email Campaign, Email Marketing, Marketing

The best email marketing examples that will Inspire you

August 29, 2018

Best Email marketing is a powerful tool to speak to your audience, generate leads, share information, and be remembered by prospects. Email marketing has been written off several times over since the era of Web 2.0 and beyond. But the truth remains that Gmail has over 1 billion active users. Add to that the less popular email service, work emails, college communities and more; emails remain one of the highest used communication tools of the connected era.

However, breaking the clutter is a challenge across most marketing functions today. Email marketing is no different. Sometimes, all you need to come up with an idea that stands out is creativity. But some days, it could be just plain inspiration. So we went out and looked for some examples for the next time you need the inspiration to make the most of your best email marketing effort.

Here Are 4 Best Email Marketing Examples That Will Leave You Inspired And Force You to Think –

APPLE

Much like its website, devices, advertisement, and product launch press conferences. Apple’s email marketing is minimalistic and truly mirrors the brand personality.

It says all that it needs to, without an overdose of words and pictures to dilute the message. It only says what is important and that alone is enough to make you want to switch or upgrade as the case may be.

MANGO

Yet another brand that gets its email marketing right is Mango. Simple, clear albeit persuasive graphics, extremely relevant updates, and ones that are helpful to both fashion conscious and fashion ignorant shoppers. Add to that their end of season sale alerts being more honest and to the point than most other clothing companies, and you have a formidable brand loved the world over. That is the kind of authenticity it takes to win hearts of such a diverse, global club of fans.

URBAN LADDER

Although Urban Ladder’s frequency of emails can get a little intimidating considering the category they operate in, sometimes their emails get it really right. The #ULStory campaign on social media and its application in best email marketing was once such example. They gathered examples of how Urban Ladder furniture was used among its customers and used their creativity as inspiration for prospects in what was a minimalistic yet function and good-looking email. Since most of these ideas came from real users, they looked practical and realistic. Way more inspirational than a Photoshop image of what can only be a hotel room for most people. Kudos for this one, Urban Ladder!

INDIGO

Indigo’s special brand of irreverence in an industry that had thus far strived on luxury clichés, was truly a game changer. From check-in signages to magazines, in-flight announcements to meal packaging, Indigo does many things right and in style. Their email marketing is no different. I started 2016 with a whole series of Indigo flights through India, visiting friends and relatives. A few months later, I get an email in my inbox from a brand that not only tells me they are giving me a discount but also, that they miss me. While the offer details at the bottom might be a legal boilerplate. Everything else about this emailer is fun, friendly, and persuasive. In short, truly Indigo.

Believe it or not, our favorite emails don’t even try too hard to be clever. They say what they need to, and they do it well. And what’s more is that they get out of your way quickly. Few things reflect the character of a brand better than respecting your customers’ time and intelligence.

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7 Ways Email Marketing Can Improve Your Business