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Why How Marketing Automation Is Useful For a Business?

November 12, 2020

Marketing Automation is useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals.

What is Marketing Automation?

Marketing automation is the use of software to deliver personalized messages to customers and leads. The software allows you to create a dynamic series of messages to send to your contacts. The factors you specify determine the message a person receives, such as what their spending habits are, where they are in the process of buying, and past interactions they have with your site.

Delivering content that suits an individual’s needs and interests helps build strong relationships, which, in turn, can help increase conversions and revenue. Marketing automation can help you accomplish all these things while streamlining your operations at the same time.

In the broader scope of things, marketing automation encompasses many different aspects of marketing and business development, including email marketing, content development, conversion rate optimization, and lead generation.

Why How Marketing Automation Is Useful For a Business?

The Benefits of Using Marketing Automation

By far, the biggest advantage of marketing automation is that its use works more quickly for sales and marketing teams. People like personal content; Sending personal emails generates six times more revenue than sending non-personal emails. But manually sending customized messages to contacts is not practical. Marketing automation platforms handle the mundane and repetitive work of giving private content more time to sales and marketing professionals to focus on what is more interesting and challenging.

Not only does marketing automation make it easier to deliver messages, it also makes it easier to find where people are in the conversion process. Marketing automation programs typically have a lead scoring quality that helps users quickly identify which leads are ready for the most sales.

One of the most common reasons why businesses consider using marketing automation in the first place is because they want to improve their conversion rates and revenue. Marketing automation is a way to encourage customers to stay engaged longer, making it possible for them to last longer to convert. Companies using marketing automation have an average conversion rate of 53% and an annual revenue growth rate of 3.1%.

For products and services with long conversion cycles, marketing automation can also be used to speed up the process. In an example cited by Ventura Harbor, Thomson was able to reduce its conversion time by 72% using Reuters marketing automation software.

What Applications Are There for Marketing Automation?

While marketing automation has several different applications, email messaging and lead generation/nurturing are among the most common.

Yes, email is still relevant as a marketing tool. Although it is easy to say things like “everyone on Facebook / Twitter / Instagram”, this is not true. However, most Internet users have at least one email address. Email inboxes also tend to move slower than social media feeds, giving you the best chance of making a direct connection with your contacts. Several methods of marketing automation can be used with email:

Welcome messages
Product retargeting
Abandoned cart reminders
Personalized product recommendations

And that’s just to name a few.

Many companies use marketing automation to respond to their contacts, whether they change or not. Whether sending surveys or asking people to send comments directly to them, the information they provide can be extremely valuable in guiding changes that will help improve their revenue in the long run.

Given that personalized emails generate a lot more revenue than non-personalized emails, marketing automation can be an effective way to nurture your leads. According to Marketo, about 50% of leads in any system are not ready to buy and about 80% of all new leads will never make sales. With marketing automation, it aims to give people something of value when they need it so that they are more likely to convert. Effective lead nurturing generates 50% more sales-ready leads at 33% less cost. Nurtured lead also leads to larger purchases than non-nourished leads.

Marketing automation platforms are also often commonly used to supervise social media campaigns, create landing pages, and conduct ongoing A/B testing.

More more information, you can check:- Mailcot, Migomail and Telcob.

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4 Effective Marketing Strategies Your Company Needs

November 12, 2020

Each business enterprise has a founding objective of increasing its sales to achieve a higher peak level in the market. High competition within the market has deprived many organizations of achieving their fundamental desires. This is why it is difficult for most businesses to have a great earnings margin.

However, providing your enterprise with an high-quality marketing strategy will let you outperform your competition.

Bringing new customers to your business is your biggest priority, and the only way to achieve this is to ensure that your products meet the needs of consumers, and discover ways to mesmerize your customers with products .

Below are 4 Effective Marketing Strategies to inculcate on your organization for a greater earnings margin.

4 Effective Marketing Strategies Your Company Needs

1. Outreach Your Products – Effective Marketing Strategies

To make your enterprise stand out, you want to take charge of the market; Dominate the market with viable brands. But before this can happen, here are the questions you need to ask yourself.

How many people know about my product? How badly do people want my brand? Do they know what they can gain if they get my product? What steps will I take to get millions with my offer?

This is why you should leave the services and products of your brand.

As an example, Apple has engaged in several promotional strategies to promote its product – on TV, billboards and magazines; It has tried to make customers close to their products non-public.

In any case, there are ways your product can get to as many people as you need.

Social Media Marketing: Due to the high charge of social media use, it’s one of the only methods to exhibit your product to a big target audience who may, in turn, be potential clients.
Mobile Marketing: We are in a world mobile use is rapidly outdistancing computing device use. Take benefit of this opportunity to create a marketing campaign for your brand targeted at mobile customers.
Email Marketing: That is one of the most effective method to sell your product and build a strong relationship between you and your clients because a whole lot of people can easily be reached via a well-built electronic mail list.
Offline Marketing: Word of mouth and using other marketing platforms like radio, billboards, hand payments, tv advertisements, just to say only but a few, also play a big role in building strong brand exposure and outreach.

2. Engage In Giveaways And Freebie – Effective Marketing Strategies

Businesses that “adopt the marketing approach of Purchase 3 and offer a 30% discount for the next 30 days” and still do a lot better than organizations in the market that don’t.

The motive is that the freebie works as a seed of reminder of your brand within the customer’s mind. This not only assures you to buy more customers, but also gives those customers a chance to tell friends and people about your brand.

Organizations like Coca-Cola often spend a lot of enterprise budgets for every marketing and promotional giveaways, while other small startups often use coupons in the area of this marketing approach.

This undoubtedly enables such organizations to easily double their sales, promotions and credibility compared to their competitors.

3. Make Your Brand Specific – Effective Marketing Strategies

Your brand is your name, your symbol, or layout that sets your services or products apart from other vendors. This is the foundation of the rest of your marketing strategy because your product has been used by your brand. One of the ways to create an edge is to create a brand that stands out in the market.

This is why companies have put a lot of effort into crafting attractive taglines, brand building, spending a lot of business venture budgets on the company’s website design, and always making sure to keep their site on professional theme platforms Customize properly with. They not only do this for a better user interface and experience, as they also play a role in increasing the organization’s search engine optimization and web ranking.

Give your customers a special reason to remember your brand. Most customers who prefer something simple and specific can never offer for a fluctuating organization. All they need is something original.

Some customers do not pay much attention to the rate of a product; They can go for this for so long, as long as they are from a brand they are familiar with and are interested in. Build a brand that can build a strong relationship with your customers. Branding your organization can increase or slow down your sales.

4. Collaborate With Other Prospective Businesses – Effective Marketing Strategies

The objective of marketing your product is to bring to market a major goal and attract new customers to buy your product.

There are many companies with large audiences, better reputation and good recognition. Collaborate with them and fuel your business to grow.

There are many ways to market support, but it is best that you choose your product. This can range from advertising and marketing campaigns or brand to brand promotion.

For more related information you can check Mailcot and Migomail.

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7 Cause Email Marketing Still Works

November 12, 2020

Email is still the most preferred communication technique for many people and companies. This remains for several reasons. Email is convenient, direct, timely, and it gives what you want to identify in a way that does high quality work for the patron mind. Now-a-days email marketing is very useful.

Why is email so important? Access is vast and specialized in your customer’s needs and choices. This is still an effective way to invest in your business and usually expand your circle as the potential is limitless. Now, let’s dive into 7 other cause email marketing is still powerful to your bottom line.

7 Cause Email Marketing Still Works

1. Effectively target your Messaging – Cause Email Marketing:

On most web sites, you can choose to receive targeted emails. Because of this people who have received your email have signed up for a reason; They may invest or be interested in your product in some way. They want to hear from you. As the company is sending it, you should always reach the customer directly because it is accessible to them as it will make the most significant impact.

2. Easily keep your Clients in the know – Cause Email Marketing:

Part of what makes this type of marketing effective, as previously expressed, is that you can reach out to your customers to tell them information they would not otherwise have seen or heard in time. Having a sale? The best way to spread information is through email! Have a coupon? Email is the way to go. The worst result is if your customer is not aware of the latest happenings and opportunities they have made for you. There is nothing worse on your customer base than finding out about that sale at your favorite store after the fact. Keep them updated and they will appreciate you for it.

3. Cost Effective – Cause Email Marketing:

In any business, price is king. For a wise business owner, it is important for you to have as much effective value as possible. When any method is used to spread news about your business, data matters. Whether you are sending coupons, sales advertisements or any other information about your business, emails will meet on time and can be scheduled in advance. You do not have to worry about lost data in the mail or being picked up through the wrong person. Excellent news is email marketing that allows you to keep your budget on track. There is no over-monitoring of marketing tools that provide very little in terms of ROI.

4. Security and Mobility – Cause Email Marketing:

Those of us who got up from the computer knew that email could one day replace “snail mail” as a means of communication. Even since it is not taken as the only form of communism as a whole, it has actually made it easier so that you can communicate with others quickly within the modern day world. You can keep track of receipts, get confirmation as well as other digitally accessible details.

It is much more convenient today to have digital access to a number of mainly paper-based documents. Your customers increasingly favor being paperless. Wherever you can access the Internet, there is your security and assurance in knowing how to access that document. He is a valuable tool; Effective and safe for your customers on the go.

5. Less Intrusive – Cause Email Marketing:

No one wants to be interrupted by the telephone while having a meal or enjoying family time. Time at home with your family can be limited throughout the week and with a plethora of your children after school activities, and is valuable time when it is protected by many.

So how is email less intrusive? That answer is simple. It is something that when you have time, your customer wants to open and read it. They are not being forced to read it, or open it to that trust. They will likely read it, hoping to find something that offers a new opportunity to fulfill their wishes, discount or free item or advertisement. E-mail is a fun and convenient way to get new mail today instead of the old style literal mailbox in the front yard.

6. Business-Based – Cause Email Marketing:

Emails are still seen as the maximum professional technique of outreach on line. Nowadays, people expect offers, information and contact from businesses via email. When you provide promotions or useful data you can count on increased click-through rates.

Many business professionals are regularly checking their e-mails at work, not all visiting social media web sites. Reach directly where they prefer communication for their business transactions and informational needs. Heck, 40 percent of US citizens read emails while in bed. Which means you already take care of them in your inbox, so use it.

7. Tests the Market – Cause Email Marketing:

This is a great way to see how effective your marketing is because you can monitor the clicks, clicks, conversions, call volume, web visits, and promotional codes used after an e-mail offering. Analytical tools are available to do the math and see the benefits, so that you know what is working and what is not. A good query to test is: Why are people unsubscribing? This will help you improve your reach and show you the way to meet the real and express needs of your consumer base.

For more related information you can check Mailcot and Migomail.

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14 Tips to Collect Email Addresses: Do You Really Need It? This Will Help You Decide!

November 12, 2020

14 Tips to Collect Email Addresses

If you expect any success in the email marketing world by any means, you want a risk-less and ethical way to gather electronic mail addresses first and stay in touch with buyers of your abilities. At the same time some marketers employ motels to gain contact knowledge for unethical strategies, a technique that is regressive and ineffective.

Fortunately, there are many approaches to legally accumulating email addresses and persuade your website’s audience to share the understanding that you want for your advertising efforts.Listed below are 14 Tips to Collect Email Addresses: Do You Really Need It? This Will Help You Decide! and enhance your advertising success:-

1. Add a link to your electronic mail list to your email signature. You ship quite a few email each day, so make that verbal exchange be just right for you.

2. Position an email signal-up link on the front web page of your internet site. Make it as convenient as viable for buyers to sign up in your electronic mail record.

3. Offer specified incentives and reductions to visitors who offer their emails. Ship coupons and other offers by way of electronic mail to inspire record contributors to remain.

4. Add an electronic mail signal-up type to the important navigation bar of your web publication. Supply that sign-up type a outstanding spot on the web page.

5. Put up your email sign-up hyperlinks anywhere that you may. The extra concentration you draw to them the more successful you can be.

6. Upload instructional videos to YouTube. Comprise a link to your email signup sheet in the online content.

7. Use your LinkedIn profile to advertise your e-mail record. Include a signal-up sheet to your email list to your Linkedin profile.

8. Start a referral application wherein current record participants get targeted discounts and free products for encouraging their acquaintances to sign up.

9. Display an small and unobtrusive pop-up when visitors depart your web page. Use that web page to inspire viewers to share their email addresses.

10. Send postcards to local residents to promote your brick and mortar store and acquire electronic mail addresses. Print a discount or targeted offer on the postcards and ship them out, then accumulate their e-mail addresses when the coupons are redeemed.

11. Update your Twitter profile with a hyperlink to your electronic mail signup record. Twitter is a quality instrument for industry, and for email marketing.

12. Customise your landing web page to incorporate a hyperlink to your electronic mail list. Touchdown pages are quality advertising and marketing instruments anyway, and this will make them work even harder.

13. Add a forwarding link to your emails to inspire present record individuals to share your content material. Make certain that forward hyperlinks to your electronic mail sign up sheet.

14. Ask for electronic mail addresses over the cellphone. When consumers name to order products, ask for an e-mail address as a part of the checkout procedure.

14 Tips to Gather Email Addresses: Do You Really Need It? This Will Help You Decide!

For more related information you can check Mailcot and Migomail.

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6 Factors of Lead Nurturing

November 11, 2020

Some Factors of Lead Nurturing are as following :-

1. Messages – Factors of Lead Nurturing:

Think about what you would say, what the lead needs to read, and what parts of the content will take the lead from where they currently are where you need them. When you think about going with the flow, you have to decide how many steps it is in, how many emails there are, and what lies ahead.

2. Options and Branches – Factors of Lead Nurturing:

An automation drift should not be a linear direction. The lead may decide not to open your electronic mail, no longer click on your hyperlink, and which needs to consider your automation. Believe about the link options that result in one-of-a-kind branches in ship positions – were they open or no longer electronic mail?

3. Automation Web – Factors of Lead Nurturing:

Ultimately, everything you have looks like an “automation web”, a space that is connected between them all and, according to their preferences, soar mechanically. Single, well-built automation in the direction can vastly extend conversion lead premiums, but again – branching provides large differential efficiencies.

4. Segmentation – Factors of Lead Nurturing:

Creating the right audience is primary for getting the right message. It’s like we’ve said before – people don’t need to read the same content material. Check this content material for more information.

5. Lead Recovery – Factors of Lead Nurturing:

Think of ways to get well that are not after the mark you require, reminding users who do not engage with the email and content you send. Present specific content through sending leads to an additional automation or use of an additional individual process.

6. Trigger – Factors of Lead Nurturing:

What will start automation? A set off is an opportunity that will incorporate a lead into the automated flow when detected by an automation platform. It can be the kind they fill, a page view, a click and so forth.

Factors of Lead Nurturing

For more related information you can check Mailcot and Migomail.

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Email Marketing For Hotels – 3 Effective Ways – Mailcot

April 10, 2020

Email marketing is a big platform— it is a powerful tool to reach out to fresh audiences, build healthy relationships with the customers, and vending any type of product or to offer any type of service. The hotel industry is no exemption.

Here in this blog, we’ll get to know about how to design email marketing for hotels, bringing your attention to the types of emails to send. google.com

Start your email marketing with a high-profile mailing list

Hotels have an opportunity when it about to reach out to the customers — we can simply get the email addresses of new tourers both online or offline.

Offline, you can request for email addresses at the check-in or check-out right at the hotel and can offer a short form that people can fill in.

Online, you can put a form (subscription form) on your website. To make it extra appealing, you can offer a discount or maybe a gift. Set lead magnets on applicable pages of your website to bring something valuable in exchange for an email address.

For instance here is an enclosed subscription form on the Hotel website:

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The form offers people an opportunity to join a “VIP list” not just a mailing list and ensures insider news and special offers. By advancing exclusivity, the firm makes candidates feel special and try to win their trust. email marketing for hotels

When signed up, candidates receive an email with confirmation with clear cut instructions:

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Subscription form on the website + confirmation email (a double-opt-in subscription) is an easy and simple yet remarkable way to look after your mailing list from invalid emails. Furthermore, this method makes your email communication legal. As you approach only those customers who permitted you through the medium of email.

Customer Segmentation for Better Targeting

It doesn’t matter whom you address, your persistent guests or your expected guests. You must let them identify you apprehend the needs of them. So, your email content going to suit the expectations of all the guests, which is not possible without segmentation.

Auspiciously, hotels are some kind of the experts when it comes to flock together the data about customers. Consider leveraging it to divide your mailing list into segments for better targeting.

Some statistics display that segmented campaigns are more compelling compared to non-segmented ones:

14.31% – higher opens;
0.64% – higher unique opens;
100.95% – higher clicks;
4.65% – lower bounces;
9.37% – reduced unsubscribes.

To gather information about your customers and prospects, ask them to fill out some details of their profiles on your website or practice check-in and check-out time to contact with customers face-to-face querying them about their choices. Put out surveys, request feedback/evaluation from those who have stayed at your hotel in the recent past, and use data from your CRM system.

Here are some probable options for segmenting the hotel guests:

international, national & local travelers;
summer, winter, autumn and spring birthdays;
children, family, couples and business travelers;
type of room;
duration and frequency of visits.

Afterward, you can tailor your offerings to disparate segments. For instance, when a customer travels for business, you can point out the quality of room service, the speed of WiFi, business arenas and conference rooms, leaving SPA-related and entertainment offers to other visitors.

Give your guests a warm welcome

Welcome email not only assists or serves as the inception of your relationship with a customer. It is a persuasive jumping-off point for the achievement of your marketing campaign.

As according to the statistics, the use of welcome emails leads to

Approximately a 320% of bigger revenue compared to promotional emails;=
and around 61.9% of higher opens as compared to the average rate.

Greet your guests or prospects with a warm welcome, let them understand who you are, share your values, and let them understand about your best or prominent products or services.

When looking for new ideas for your welcome email, create a list of the most – reoccured asked questions by the visitors and select the ones that you can answer in your very first email.

Some hotels present their probable guests a very nice welcome through their well-thought email. With some quality emotional photographs & structured friendly copy. This email gives information about everything a new subscriber or new guest may need to know which also includes the hotel deals and events.

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Sell with your hotel email by bringing value

Around 55% of guests are capable to accept personalized offers or promotions in a swap for personal details. Users only want relevant and personalized content which is related to them

The primary goal is to clear all possible doubts by making them believe why your hotel is worth the customer’s attention and providing value to people.

For example, some hotels decided to encourage some interest in their cruises with a “myth-busting” email. By waken-up their curiosity and sharing interesting facts, they give out a lot of information and address the potential “pain points” of their audience.

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You can provide the details of the present weather in the through the email. This idea is to show that the hotel takes care of their guests, and then they will feel appreciated. It brings value. email marketing for hotels

Celebrate with your subscribers together

Approximately, 73% of guests appreciate loyalty programs with continual rewards that don’t depend on gaining points. Apart from Christmas, New Year and birthdays, each day could become a special occasion to reward your subscribers with something special.

Celtic Manor celebrated Father’s Day with a series of vouchers with, for 25% off. They fully explored and used up all the opportunities this holiday has to offer by making up “Luxury dads,” “Foodie dads” and other unusual ways to celebrate it. email marketing for hotels

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Communicate with your hotel guests before and after their stay

The experience of your customers goes far more than the hotel property itself. Your strategies of email marketing must target the visitors at the particular stages of the guest’s journey, which also includes the time before and after their stay.

These are a few basic hotel emails you should send to your customers:

1. “Thank You for Booking”

Confirmation email will be sent immediately after the guest has just made their booking.

Express gratitude to the guests for picking your hotel. Give them information about the confirmation of booking and notify them with details about the possibility if they want to modify the booking. This must include check-in and check-out date and time. Tell them about the additional services available at your hotel.

2. “Your Upcoming Stay”

This should be sent two-three days before the check-in date.

Send all the information that can be useful for the customers. Prepare a checklist of items that are allowed for them to carry-on, provide a weather forecast as I have mentioned above with recommendations of what clothes. Provide a link for the directions to the hotel, closest tourist attractions as well as information about the transport.

3. “Thank You for Staying”

Send this a day after the check-out.

Convey thanks to your customers one more time and mention that you would be happy to see them again. Additionally, you can add a personal touch in your email and ask them to leave their feedback. One solution is that you can send them a survey to fill out in swap for a reward.

Conclusion

There are many ways for your hotel email marketing. But right now just remember, top three things:

Always choose quality over quantity. Mainly when it comes to the subscribers count and the frequency of your emails.
For segmenting your mailing list, use all the personal data you are having and send email content that will justify their expectations
Get communicate with the subscribers during their journey and send useful information too with the promotional emails.

Finally, Mailcot always here to help you do email marketing for hotels.

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Lead Nurturing Tools

March 30, 2020

Lead Nurturing Tools are used in the process of developing relationships with buyers at every stage of a sales funnel and through every step of the buyer’s journey. As companies utilize inbound marketing as a way to produce more leads, the value of having an effective lead nurturing tools strategy displays very clear. In most cases only a nearly small percentage of your inbound leads will be fast to make an instant purchase, leaving upwards of 90% of your inbound leads on the table. Performing an efficient lead nurturing approach can have a tremendous impact on the effects of your inbound marketing strategy.

How to Nurture Leads- With Lead Nurturing Tools?

Lead Nurturing Tools

Lead nurturing is the persistent process of involving a defined target group by providing appropriate information at all stages of the buyer’s journey. You want to actively lead the prospects with lead nurturing tools you have imagined through your marketing and lead generation efforts, to the point where they convert paying customers. Some tactics on how to nurture leads are through targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization. Despite the clear advantages of lead nurturing tools, marketers can struggle to build the right strategy around it.

7 Amazing Lead Nurturing Tools Best Practices

1. Support Targeted Content

How to Master Facebook Ad Targeting & Zero-In on Your Audience

When it comes to lead nurturing, one size absolutely does not fit all. As the research proves, strategically nurturing your leads using targeted content can significantly improve the results of your inbound marketing strategy. Using targeted content for lead nurturing tools may seem obvious, but it’s something that marketers are trying with. Last year Forrester Research reported that 33% of B2B marketers cite “targeted delivery of content” (i.e., delivering the correct content, to the right people, at the right time) as their largest lead nurturing challenge.

There are a few requirements for using targeted content for lead nurturing. First of all, you need to understand each of your unique buyer personas. Of course, you then need to create a variety of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers. Lastly, you need to have a marketing automation platform in detail to help you identify, segment and target your different buyer personas as you scale your inbound marketing strategy.

2. Use Multi-Channel Lead Nurturing Techniques

Lead Nurturing Tools

In the past, most lead nurturing strategies included setting up a simple email drip campaign that would send out universal emails to a list of possibilities. Today, marketers like you are looking for new lead nurturing tactics and technologies that go ahead the limits of email. With the help of powerful marketing automation platforms, savvy marketers are now producing multi-channel lead nurturing approaches.

Effective multi-channel lead nurturing most commonly involves a combination of marketing automation, email marketing, social media, paid retargeting, dynamic website content and direct sales outreach. Because there are so many tactics required, to achieve this properly, you really need to ensure that your sales and marketing teams are well adjusted and working cohesively.

3. Focus on Multiple Touches

While the buyer’s journey for every product and service can be quite different, research from the Marketing Lead Management Report indicates that on average, prospects receive ten marketing touches from the time they enter the top of funnel until their closed-won customers. Interestingly, another research study from Demand Gen suggests that 49% of marketers admit less than five touches in their lead nurturing programs. If you’re in this category, it might be time to revise your lead nurturing purposes a bit.

As you can imagine, the most successful lead nurturing procedures deliver content that helps prospects progress through the buyer’s journey by addressing general questions and concerns. In addition to email tactics, consider how you can use a mix of content types like social media, blog posts, whitepapers, interactive calculators, or even direct mail, to nurture your promises into customers.

4. Follow Up With Leads in a Timely Manner

Lead Nurturing Tools

The benefits of immediate follow-up calls seem quite evident, but most organizations still aren’t acting very quickly. A recent article in Harvard Business Review highlighted the surprisingly delayed response times of most US-based companies. Here are a few benchmarks from the study which incorporated feedback from more than 2,240 US companies:

The average first response time of B2B companies to their leads was 42 hours
Only 37% of companies responded to their leads within an hour
24% of companies took more than 24 hours
23% of the companies never responded at all

Automated lead nurturing can help you reach large groups of views, but a timely followup email or a phone call is still quite often the best way to change inbound leads to adequate sales opportunities. As different research studies have shown, the odds of changing a lead into a sales opportunity are exponentially more important when the lead is reached directly following a website conversion.

When you make a timely, well-researched call to an inbound lead it’s far more powerful than any volume of cold calling. You know exactly what the prospects are researching based on their recent browsing behavior and you also have enough information about the prospect to do some original research about the organization they work for and their particular role within the company.

5. Convey Personalized Emails

How To Write Truly Personalized Emails And 3 Other Nurture ...

Many research studies indicate that email marketing proceeds to be the most effective tactic for lead nurturing. The research also consistently shows that personalization tends to perform significantly better results than generic marketing. A study found that 41% of consumers switched businesses due to a lack of personalization.

As highlighted in this helpful blog post, there are all kinds of ways you can personalize your emails to increase your lead nurturing strategy. You can send triggered emails when someone downloads your gated content, clicks on links in your emails, visits specific pages on your website, or when they show a high level of engagement. When you connect the power of marketing personalization with behaviorally triggered emails you can pass the right marketing messages to the right people, at precisely the right times.

6. Practice Lead-Scoring Tactics

For those who are new to the idea of lead scoring, it is a methodology used to rank chances against a scale that expresses the observed value each lead represents to the organization. Lead scoring can be performed in most marketing automation platforms by allowing numeric values to certain website browsing behaviors, passing events, or even social media interactions.

The resulting score is used to decide which leads should be followed up directly by a sales rep or which leads need to be trained further down the funnel. Based on this research, it seems as though lead scoring is an efficient lead nurturing tactic that most marketers simply aren’t taking the power of yet.

7. Be sure your Sales and Marketing Strategies are Arranged

3 B2B Sales and Marketing Strategies that Proved their Power in ...

According to a study by market research when both sales and marketing share duty for lead nurturing, companies experience a significant financial boost. In fact, organizations with tightly aligned sales and marketing teams experience 36% higher customer recognition rates.

In order for both sales and marketing to contribute to lead nurturing you’ll need to identify when possibilities should be transitioned within teams as they progress within the funnel. In creating your lead nurturing strategy, think about how you can use triggers like lead scoring, page views, workflow enrollment, conversion events or sales contact to transition leads from automation to direct one-on-one outreach.

The shared expectations, responsibilities and goals for this collaboration between sales and marketing should be outlined in a sales and marketing service level agreement (SLA). Creating a formal sales and marketing SLA will help the two teams hold each other responsible for changing leads and effectively nurturing them into paying customers.

So, you are at the right place as Mailcot is the one which provides you with the best lead nurturing tools :

Our Lead Nurturing Platform helps you attract buyers and nurture them with personalized campaigns, so sales can step in when they are engaged and ready. Efficiently developing leads in today’s consumer-driven marketplace means organizing and nurturing buyer relationships with a strategic lead scoring system after which filling out that framework with a radical content material marketing plan.

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Best Email Service Provider In India – Mailcot

March 17, 2020

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“India’s No.1 email marketing company. Best email service provider in India. Try out our services with the best prices & features to start mass mailing.”

Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door. MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services(either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Additionally, Mailcot also provides an email Marketing Reseller program.

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Why Mailcot Email Solutions?

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Email List Cleaning: We will refine your existing email database and ensure that your list is very clean and ready to receive delivery points.
Managing Your Address Book: Creating and Managing your address book, advanced segmentation lists, customize tag contacts
Campaign Production and Development: We focus on helping you maximize your business’s performance with interactive, targeted, trigger communication
Email Copywriting: Our email copywriting service will enable you to produce large returns from the marketing channel with the highest ROI
Responsive Email Design: To create responsive email ads, we code your email in HTML and CSS, which uses media queries to help achieve the best formatting in all devices of all sizes.
Automated Email Marketing: Our email marketing specialists will help you save time, money and stress, increase your sales and generate more leads
Create Your Campaign: HTML Editor, easy and fast drag and drop editor, responsive templates
Fully Managed Email Marketing: Our fully-managed email marketing service includes the creation of two email campaigns per month, all of which are professionally designed and written for you based on their needs.
Measure Your Sucess: Advanced statistics for newsletters, engagement geolocation, track your success

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Therefore, we are the No.1 Mass Mailing Service Provider Company in India. Boost your sales and business with MailCot Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws

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Simple and Flexible Pricing

Just pre-pay when you need
Pricing to suit Indian business
No monthly charges
Unused email credits don’t expire
Discounts on higher volume plans
Both online and offline payment options

You can visit our Plans here

Features of Email Marketing Service

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Drag and Drop Editor best email service provider
Manage Subscribers best email service provider in India
List Segmentation best email service provider
Campaign Scheduling best email free
Live Testing/Preview
WebForms
Geo Reporting

best email service provider in India

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Email List Cleaning: We will refine your existing email database and ensure that your list is very clean and ready to receive delivery points.

Managing Your Address Book: Creating and Managing your address book, advanced segmentation lists, customize tag contacts

Campaign Production and Development: We focus on helping you maximize your business’s performance with interactive, targeted, trigger communication

Email Copywriting: Our email copywriting service will enable you to produce large returns from the marketing channel with the highest ROI

Responsive Email Design: To create responsive email ads, we code your email in HTML and CSS, which uses media queries to help achieve the best formatting in all devices of all sizes.

Automated Email Marketing: Our email marketing specialists will help you save time, money and stress, increase your sales and generate more leads

Create Your Campaign: HTML Editor, easy and fast drag and drop editor, responsive templates google.com

Email Campaign, Successful Marketing Campaign

Email List Hygiene Advantages that every business’s need

December 28, 2018

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Good email list hygiene is the best practice for any email marketing program. Active email addresses are necessary for maintaining your relationship with your users and retaining their loyalty. There are always chances to get invalid, non-responsive and duplicate email addresses. I would like to share a few reasons for the benefits of a clean email list. With a clean email list, hence you’ll have fewer bounces, better deliverability, and increased conversions.

First We Know:-

What is Email List Hygiene

List cleanliness is important to keep the email marketing list viable. A list must be reviewed from time to time to remove bounced email addresses, delete non-licensed subscribers, and update any email address change request. From time to time, it may also be necessary to verify the subscriber’s permission that they still want to receive messages from your company.

Email List Hygiene Advantages:-

Here are Some Email List Hygiene Advantages that can be useful for your Email Marketing.

1. Reducing Bounce Rates

Determine an appropriate bounce suppression strategy for your email list. Cleaning your email list at frequent intervals will keep SPAM and invalid emails from building up on your list of subscribers and possibly to more conversions. So the higher the bounce back, the more risk you run that your email marketing campaign blacklisted.

2. Better Deliverability

Regular cleaning of inactive addresses, which have not responded within a year period will help to prevent deliverability issues caused by emotionally unsubscribed recipients. When you shape up your list to valid emails then you will get better deliverability on your mailing activity. Compare each Email Marketing Campaign (Email Marketing India) to your past history of delivery percentage to see whether you have a problem and then act on it.

3. Increasing Conversions

If your list is loaded with bad, duplicate and invalid email ids, your email marketing (Email Marketing USA) efforts will negatively be affected because subscribers will not receive your email communication. After all, if your subscribers don’t receive your messages, how will you expect them to convert? The more people that get your email the more people should open and the more opportunity for conversion. So Email marketers estimate most of the email revenue derives from targeting to specific segments. If your list contains only active email accounts that can convert into better quality emails being sent out with each Email Marketing campaign that you release.

For more information about Email List Hygiene Advantages, You can check- Mailcot, Vmayo, and Telcob.[/vc_column_text][/vc_column][/vc_row]

Email Marketing

Reasons: Why Effective Email Marketing is Still a Useful Tool

December 11, 2018

Many companies shy away from email marketing campaigns because they think it’s an outdated approach. But 65 percent of B2B marketers said email is the most effective channel for revenue generation. And in 2014, email marketing listed as the most powerful tool for customer retention.

You should still use effective email marketing for these six reasons.

1. Effective email marketing can help create lasting relationships

A brand with a strong email marketing strategy can become the local news anchor everyone is excited to see. With useful advice and the latest information, he draws individuals in with his engaging personality and then builds trust so his viewers look forward to hearing from him. Receiving emails that are consistently appealing helps prospects and customers feel connected to your brand.

2. Marketing emails can be hyper-personalized and targeted

With other marketing channels—for example, social media—targeting can only be so granular. In fact, many channels have audience-size thresholds that marketers must meet before their ads will even be served. On the contrary, marketing emails highly targeted and personalized down to an individual user level.

With email marketing software, you can analyze user data, segment your contact lists based on common factors and then send emails addressing the specific needs of recipients. Prospects and customers will appreciate this personal touch and be more inspired to interact with your brand.

3. Effective email marketing keeps your brand top of mind

According to a study by Blue Hornet, 34 percent of Americans check their email “throughout the day,” which means companies that aren’t using email marketing are missing out on countless opportunities to link up with prospects and customers.

Your content should be where your target buyers spend their time. If you have their email addresses, you know they have an inbox they are checking regularly. So be there when they are.

4. Effective Email Marketing Campaigns are (relatively) inexpensive

Should you decide to purchase marketing automation or customer relationship management software (which we highly recommend), there will be an initial financial investment. However, after that first expenditure, the cost is often less than a penny per message. With email marketing, you won’t have to worry about media buys or postage or print charges (like in direct mail).

On top of that, marketing automation software reduces the time commitment associated with email marketing—scheduling, sending, database maintenance—making these campaigns even more cost-effective.

5. Emails, in general, are action-oriented

Emails naturally prompt responses—replying, forwarding, clicking through. By including direct calls-to-action (CTAs) with clear benefits in your messages, you can take advantage of this impulse to react and drive traffic to your site or encourage the desired conversion event.

Don’t be afraid to include multiple CTAs in your emails. A common mistake marketers make is stuffing as much into the message as possible. A better tactic is to provide enough information to pick the target’s interest and then include links where he can learn more. But be sure not to use too many CTAs, which can overwhelm the reader—try to keep the total below three.

6. Email marketing is measurable and testable.

One of the great things about email marketing campaigns is the objective metrics—delivery rate, open rate, and click-through rate, among others. Marketers can evaluate performance and make data-driven decisions about how and where to optimize. This is a benefit not all marketing avenues have.

Email marketing also lends itself well to A/B testing. Marketers can test several different elements, including the subject line, email length and CTAs. You can make confident decisions about which approaches work and which don’t.

While email marketing is a great strategy, it’s important to keep in mind that if your messages not crafted properly, it may be all for naught.

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What is Marketing Automation?

The Benefits of Using Marketing Automation

What Applications Are There for Marketing Automation?

1. Outreach Your Products – Effective Marketing Strategies

2. Engage In Giveaways And Freebie – Effective Marketing Strategies

3. Make Your Brand Specific – Effective Marketing Strategies

4. Collaborate With Other Prospective Businesses – Effective Marketing Strategies

2. Easily keep your Clients in the know – Cause Email Marketing:

3. Cost Effective – Cause Email Marketing:

4. Security and Mobility – Cause Email Marketing:

5. Less Intrusive – Cause Email Marketing:

6. Business-Based – Cause Email Marketing:

7. Tests the Market – Cause Email Marketing:

14 Tips to Collect Email Addresses

1. Messages – Factors of Lead Nurturing:

2. Options and Branches – Factors of Lead Nurturing:

3. Automation Web – Factors of Lead Nurturing:

4. Segmentation – Factors of Lead Nurturing:

5. Lead Recovery – Factors of Lead Nurturing:

6. Trigger – Factors of Lead Nurturing:

Start your email marketing with a high-profile mailing list

Customer Segmentation for Better Targeting

Give your guests a warm welcome

Sell with your hotel email by bringing value

Celebrate with your subscribers together

Communicate with your hotel guests before and after their stay

Conclusion

How to Nurture Leads- With Lead Nurturing Tools?

7 Amazing Lead Nurturing Tools Best Practices

1. Support Targeted Content

2. Use Multi-Channel Lead Nurturing Techniques

3. Focus on Multiple Touches

4. Follow Up With Leads in a Timely Manner

5. Convey Personalized Emails

6. Practice Lead-Scoring Tactics

7. Be sure your Sales and Marketing Strategies are Arranged

Best email service providers in India

Why Mailcot Email Solutions?

Best email service providers in India

Simple and Flexible Pricing

Features of Email Marketing Service

best email service provider in India

What is Email List Hygiene

Email List Hygiene Advantages:-

1. Reducing Bounce Rates

2. Better Deliverability

3. Increasing Conversions

You should still use effective email marketing for these six reasons.

1. Effective email marketing can help create lasting relationships

2. Marketing emails can be hyper-personalized and targeted

3. Effective email marketing keeps your brand top of mind

4. Effective Email Marketing Campaigns are (relatively) inexpensive

5. Emails, in general, are action-oriented

6. Email marketing is measurable and testable.

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