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Digital Marketing, Email Marketing

Best Email Marketing Tools and Services for Business

April 4, 2019

Are you looking for Best Email Marketing Tools and Services for Business –  Mailcot, Constant Contact, ConvertKit, SendInBlue, GetResponse, MailChimp, Drip. Start with the term Email Marketing Tool or services, is a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool.

Choosing the right email marketing service can have a major impact on the success of your marketing campaign. Good email marketing services allow you to create highly engaging emails. It also allows you to manage your contacts, divide users into groups, and track the performance of your email campaigns.

A  suite of tools that enables a marketer to do all their email marketing end-to-end. Also, tools are tools that marketers use to create, send, test, optimize and report on their email campaigns. 

In this article, we share the best email marketing tools for you.

Best Email Marketing Tools and Services

1. Mailcot

Best Email Marketing Tools, GetResponse, ConvertKit, Constant Contact, MailChimp

MailCot is the Best Free Email Marketing Tools Provider in India. Also, unmatched expertise in email marketing technology, insights, and service. Also, Email Marketing Tools is not a one time service, you might want to consider hiring a MailCot that offer monthly packages with a sufficient volume of emails sent per month. Mailcot sends 50 million emails per day and manages more than 3000 mail servers. You can get mailcot service starting pricing plan in just19$ with 20000 email credits for 3 months.

For the creation of responsive email ads in HTML and CSS, Mailcot code your email using media queries to help you get the best format in all sizes of devices.

2. SendInBlue

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

SendinBlue is the most easy-to-use all-in-one email marketing, SMS, transnational email (SMTP), and marketing automation platform. Also, It provides the best email marketing tools or services. Also, it,s campaign design tools are easy to use and enable us to create emails.

It also has the option of using their AI algorithm to send emails at the best time. SendinBlue offers a completely free email marketing program that lets you send up to 300 emails a day, but all your emails will have their brand. The paid plan starts at $ 25 per month.

3. GetResponse

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

GetResponse is an email marketing platform. So, It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

With its drag and drop generator, you can create campaigns, segment your contacts, and send content designed for a specific group. These tools create an effective campaign for you, to increase your profits. GetResponsecomes with a nice response form, landing page, AB testing, tracking, and autoresponder.

4. MailChimp

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponseMailChimp is a marketing automation platform and Best email marketing tools or services. Also, Automatic Email Solutions, Advanced Testing Tools. Flexible Plans. Re-marketing Ads. Also, it is a marketing platform that has been providing underdogs the tools they need.

It also allows you to pass time-based on the user’s time zone setting, and you can set up segments based on geographic location. You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

MailChimp offers a free, always-on program that allows you to send 12,000 emails and up to 2,000subscribers.

5. Drip

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools , ConvertKit, Constant Contact, MailChimp, GetResponseDrip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Also, It offers a unique trade financing product targeted towards SMEs in developing markets.

It provides seamless integration for all popular website builders including WordPress and WooCommerce. Drip ‘s support options include live chat support, webinars, automated training, detailed courses, free guides, and excellent documentation. We will Drip for several of our business, because it allows us a more intelligent e-commerce marketing automation, connect, touch and connected with each customer on a personal level.

6. Constant Contact

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponseConstant Contact is one of the world’s largest and fastest-growing email marketing services. You can easily manage your email lists, contacts, email templates, marketing calendars, and more. Each account makes it easy to track and report, built-in social media sharing tools, free image libraries, list segmentation, Facebook ad integration, and powerful Shopify store e-commerce integration.

Their email Plus account also has powerful features, such as automated e-mail, surveys and polls, coupons, online donations and the subject line of A / b testing, to maximize your open rates. Constant Contact provides unparalleled support through live chat, phone, email, cell support and a host of useful resource libraries.

7.  ConvertKit

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

ConvertKit is a powerful email marketing platform, for professional bloggers, authors, and marketers. It allows you to easily provide content upgrades and rewards via an email registration form and is equipped with an easy-to-manage automated response process. With ConvertKit, you can easily divide your contacts into interested people and those who have already purchased them.

This helps you increase your conversion rate by feeling personalized, automated email. ConvertKit offers email-based support and has a wealth of knowledge and a wealth of learning materials.

Benefits of  Best Email Marketing Tools and Services

Hence, Email Marketing tools or Services have many benefits-

  • Easy to use
  • Low costs
  • Drive revenue
  • Deliver targeted messages
  • Easy to get started
  • Reach an already engaged audience
  • Low costs
  • Easy to measure
  • Also, helps Reach a global audience.
  • Also, Generated Leads

 

Business, Email Marketing

Why Email Marketing still matters for your business in 2019

March 21, 2019

“Top 5 Reason Why Email Marketing still matters for your business in 2019″ But firstly talk about Email Marketing.

The uses of email to promote products/services and business. It is the use of email to develop relationships with potential customers and clients. Also, Particular groups of customers can be targeted or even individuals. So, Offering individual customers special deals on merchandise and services on the customer.

Top 5 Reason Why Email Marketing Still Matter

Why Email Marketing?

It is a channel you should not be ignoring.so, Some effective reasons for email marketing:-

  • More effective than social media:- social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with the audience. Also, strengthening your personal relationships with them.
  • Economic and Cost Effective:- It’s easy, effective, and inexpensive. Also, It allows business owners to reach a large number of consumers. At a rate of nearly nothing per message.
  • Measurable:- When you use any email marketing software, you can track who opened your email. Hence, which links were clicked, and how many people unsubscribed.
  • Action Oriented:- You realize it or not, everybody is trained to do something.so, An email -reply, forward, click-through, sign-up, or even straight buying.

Top  5 Reasons Why Email Marketing still matters for your business

When the Internet was new to consumers, everyone loved email. Email Marketing is still better Reasons are following-

Top 5 Reason Why Email Marketing Still Matter1 – An easy way to reach mobile customers

It has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Using email is better for mobile marketing than SMS because:

  1. It works on mobile devices other than phones
  2. Emails are free for the consumer, whereas texting may incur a charge
  3. Emails have far more space for content than text messages, allowing for the better marketing piece

2 – Email marketing is inexpensive

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message.  this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

3 – Email coupons drive online and in-store sales

Consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The big brands are already using this tactic for that purpose.

Top 5 Reason Why Email Marketing Still Matter4 – The preferred marketing method

All consumers prefer using e-mail communication to contact brands and businesses, over and above all other forms of communication across the board.

5 – Mobile Marketing

The mobile revolution is providing businesses and marketers alike with extraordinary new opportunities to reach their target audiences.

Email Marketing

Top 5 Email Marketing Company in Hyderabad

March 15, 2019

Email marketing is a powerful direct marketing strategy that involves sending a commercial message to a group of people or potential customers/clients using email. It is an inexpensive way of communicating profitable or fundraising messages to your audience. Over the years, Email Marketing Company has emerged as the most effective digital marketing strategy for getting new clients. Also, communicating with the existing customer base. In this article, I’ll discuss the Top 5 Email Marketing Company in Hyderabad.

Organizations are using email marketing as one of the most potential marketing tool available for communicating with people. Therefore, for an economical mode and means to reach a wide range of customers. As an online marketing tactic, email marketing is quite cheaper and faster than traditional mail. Similarly, It is through which advertisers can reach substantial numbers of email subscribers who had made a choice of receiving communications on subjects of interest to them. However, Companies are reaching to their targeted audience or customers by sending highly targeted content quickly, easily and at minimal cost.

Here are the Top 5 Email Marketing Company in Hyderabad listed below:-

1. Mailcot

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

Mailcot is No.1 Mass Mailing Service Provider Company, and Email Hosting Services provider. Boost your sales and business with Mailcot Email Marketing Solutions. Also, for email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, email strategy, email analytics etc. And having contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws.

2. HemsMail

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

HemsMail providing Email Marketing Services & SMTP Server in India. However, it is also providing Reseller & Super Reseller subscriber based email marketing.

3. Vmayo

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

Vmayo is an online leading Digital Marketing Agency and Software Development Company in India. We Offer a Wide Range of Digital Marketing & Software Development Services.

4. Hostbili

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

Have a look is one of the hostbili web services growing web site design companies providing quality web site design, specifically tailored for small and medium-sized businesses.  The cost to run your own web site is now affordable as all our customers have access to our own World’s Easiest Self-Update Console.

5. Webrocz

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

Webrocz is the market from years and has been providing quality services to our clients of various domains such as Digital Marketing, Web Solutions, and Branding. However, it is one of the best companies in Hyderabad, we pride ourselves to beat our competition and succeed in the market. Our team of experts loves to take up challenges and communicate complex ideas in a simple and effective way.

Email Marketing, Marketing

How to Market a Startup or newly Started Business?

November 28, 2018

Marketing for Startups

Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. New companies have to pay thousands a month in team salaries, office-leasing fees, raw materials, and other ongoing operational costs — all while struggling to secure enough revenue to stay afloat. They have to invest in marketing their product and services. So it requires a lot of money to market your product and give information to the people about that. Effective marketing doesn’t have to cost a lot of money. Sure, higher-budget marketing strategies might bring more visibility and consistency in their eventual returns, but there are plenty of highly effective — and low-cost — marketing strategies you can use to help your startup grow.

low budget marketing services

Here we will discuss few low-budget marketing strategies that will lead your business with high ROI-

Referrals

One of the best ways to market is to avoid marketing altogether; instead, create a system that lets your customers do the marketing for you. Consider the fact that people are four times more likely to buy a product when it’s referred to them by a friend.

Despite tech publication reviews, we still trust personal recommendations more than anything else. What’s more, establishing a referral program doesn’t cost much, and depending on how you structure it, might be entirely free. You could offer your current customers a discount on their subscriptions in exchange for referring a new customer

Content marketing

Content marketing takes many forms, but none require significant investment. The simplest approach is to manage an on-site blog, adding new content a few times a week that informs or entertains your readers in some unique and practical way. Infographics, videos, and podcasts all belong to the content-marketing category as well.

Email marketing

Email marketing remains one of the most cost-efficient marketing strategies around, with some sources claiming a return on investment (ROI) of 400 percent or more. As long as you have a good list and a steady but non-invasive stream of outgoing email blasts, you should be able to see a significant return on any time or money you put into it.

Email Marketing is the best way of marketing as the ROI is very high and fastest method to reach the customer. You can choose an Email Marketing tool like Mailcot to promote your services via email newsletters.

SEO

If you’re spending time writing articles for your content marketing campaign, you might as well invest in improving your search engine optimization (SEO). It might seem technically complex, but the reality is, with a bit of reading and dedication, you can easily understand the basics. You can go for an SEO Service provider like veetly and easily optimize your website so that whenever any user put a query to search engine he/she will get your website on top. SEO will allow you to attract high traffic to your site with low competition.

Social media marketing

Social media marketing isn’t something you can do casually, but it is freely available, and it’s something you can master if you invest the time. Start by establishing profiles for your business on major platforms like Facebook, Twitter, and Instagram. Flesh out your profiles, and start syndicating content that your target market would like.

Reach out to individuals, and make sure to stay connected. In time, you could grow an audience of thousands, representing an anchor stream of traffic to your site.

If you find yourself struggling with your business’s budget, don’t resort to cutting marketing out of the equation. Instead, find creative ways to build recognition for your brand and products that don’t require significant up-front investment.

Once you establish a stronger stream of consistent revenue, you’ll have more freedom to invest in bigger, more expensive strategies; or you can pour more resources into the top performers from your earlier experiments.

Email Marketing, Marketing Automation

7 Tips to Perfect Your Email Marketing this Holiday Season

November 5, 2018

As the Festivals are coming, now is the time for you to ramp up your email marketing. Here’s what you should do to make your holiday email marketing a success.

Make a Game Plan

Your first step is to make sure that you have a game plan. Every email marketer knows that armed with the right strategy, there’s no way you’ll lose sight of the bigger picture. Decide how and when you want to market this holiday season, and prepare a solid, well-thought-out plan.

You do not have to get an email for every holiday and opportunity (Holiday Email Marketing), but it’s good to know what’s going on, and for whom you want to make a market. Once you know it, the types of offers and imagery you are going to use will be easy to sync.

Make a Date of Email Marketing

Holidays like Christmas, New Year’s Eve will always fall on the same date each year, but remember the days of the week shift. So when you’re planning out your holiday Email Marketing strategy, be sure to keep that in mind.

Make it Mobile Friendly

As the working year winds to a close and schools start to let out, more and more of your customers and clients will be going on leave. Chances are, they won’t be checking your emails on their work computer anymore. Best you make sure your emails are mobile friendly, so your subscribers can read them from anywhere. It’s vitally important that not only are your emails legible and functional on mobile, but they also need to look fantastic as well.

Send Automated Emails

Holidays are busy times for all retailers and marketers. Instead of extracting valuable time from your sales and other responsibilities, you can use automated email to do all the work for yourself. Already set up, these automated emails will send the correct email to the right customer at the right time.

You can create a series of emails reaching certain holidays, with special mail sent on specific dates. You can split your automation and trigger different emails to different customers, depending on how they interact with your mail. Once this is all right, you can sit back and relax.

Grab Attention with Images

Using big, bold hero images is one of the easiest ways to showcase your products and keep you top of mind, all at one go. Make your hero images around the holidays that you are marketing to get the most impact.

Get personal with your offers

If you are not using dynamic content, then you run the risk of boring your customers with your generic, one-size-fits-all campaigns. Start making your holiday marketing more relevant by customizing your subject line, copy, or even entire content sections based on your individual segments.

In this way, you will deliver targeted, special offers and content directly to those people who find it most relevant, and you will see a direct promotion.

Make it urgent

One way to guarantee your subscribers jump at whatever offer you throw at them is to make it urgent. Nobody wants to be the only person to miss out on something. The best place to do this is in your subject line.

Things like “One day only sale”, “specials for Christmas only”, “don’t miss out” and “last call” will all drive home the urgency and importance of your marketing.

Diwali Dhamaka Offres, Email Marketing, Offres

Digital India Ki Digital Diwali: Diwali Dhamaka Offers For Email Marketing

October 31, 2018

Let’s Celebrate This Diwali With Mailcot Email Marketing Services “Digital India Ki Digital Diwali”

Digital IndiaDiwali is India’s largest Festival and also the largest Shopping Festival, bringing more new customer with the help of Email Marketing Campaign. Any business having an online presence can Share there promotional Diwali offers with the help of well-designed Email Templates. This will bring more engagement and convert leads into sales, means the conversion rate will also improve.

Mailcot Email Marketing services have been providing practical, results-driven solutions for over a decade

Mailcot Email Marketing Services are problem solvers with extensive Email and behavioral marketing expertise. We know EMAIL MARKETING and we are highly engaged with our clients to ensure success.

This festive season Mailcot provide “Digital India Ki Digital Diwali Dhamaka Offers” for All Email Marketing Services

Digital India Ki Digital Diwali Dhamaka OffersWelcome To This Special Diwali Dhamaka Offers

Festivals, in general, are a great time. For the market, however, festivals like Diwali are especially critical. Marketers and advertisers are aware of the fact that sales during the festive season can make a huge impact on the year’s bottom line. Most brands are ready to pay whatever it takes to launch a digital campaign that everybody will remember. But how exactly should they be doing this?

While the general themes such as fireworks, lights, maintaining relationships, and new beginnings are the more common router brand managers take to get their customers excited about their products and offers during Diwali

Offers For Email Marketing Services

Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.

Use our Email Marketing services and Get up to 30% Off

Email Marketing ServicesWith permission to email, your business can do a number of things with Email Marketing Services. So that you can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Offers For Transactional SMTP Server

Our Transactional Email Service reliable sending platform delivers your transactional messages to the inbox and scales with your volume needs.

Use our Transactional SMTP Server services and Get up to 30% Off

Diwali Dhamaka OffersSet up SMTP relay in minutes or seamlessly integrate with Send API for your bulk emails.  Understanding what you’re sending and searching the right plan and provider for your types of messages will improve both your relationship with an SMTP service as well as your email deliveries.

Offers For Marketing Automation

Mailcot EAP (Email Automation Platform) isn’t just an email marketing platform. It’s an automation engine that’s designed to help you build the emails (and entire automated email campaigns) that get results. Use EAP’s proven blueprints and simple tools to launch broadcasts, autoresponders, and behavior-triggered emails.

Get 30% discount on buying 1 lakh emails

Digital India Ki Digital DiwaliMailcot’s Email marketing Automation platform lets you engage subscribers with ease, boost sales and take back the time to do the things you love.

Offers For Lead Nurturing

We put Marketing First in everything we do. We also help you transform your digital marketing with constant product innovation, a vibrant community of marketers, and a robust partner ecosystem. So that Mailcot Lead Nurturing Platform focuses on marketing and communique efforts on listening to the needs of potentialities and offering the information and solutions they need.

Get 10% to 30% discount on buying 2 lakh emails

Of course, there are more plans available for Email Services, Our SMTP Service is available at affordable pricing with the fastest email delivery service. So to know more pricing please contact our customer support team. So That they will give you a complete solution and describe all plans with offers and discounts.

You can contact us via mail: –

Email: Sales@vmayo.com
Support Team: Support@vmayo.com

Email Campaign, Email Marketing

Why Email Marketing is the Most Preferred Channel for Online Marketing

October 20, 2018

There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entrepreneurs have many tasks that are calling for their attention. They also are the individuals that are responsible for mapping out the road for success ahead of their endeavor.

Email Marketing is the most preferred Channel

With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.

Here are some reasons why email marketing is the most preferred channel for Online Marketing :

You Can Afford It

If you have ever tried printing advertisements, online ads, or telemarketing, you know that these tactics could be quite expensive. You could be spending up to thousands of dollars each month running campaigns where people may not appreciate your hard efforts. They may throw away your printed flyers, browse past your online advertisement, or even hang up on you the moment they hear you pitch your business over the phone. However, email marketing effectively targets the same individuals with more cash left over in your pocket.

It’s Easy

While marketing may not be your forte, you certainly do not have to hire a professional. Whether you graduated business school or not, anyone with a computer could try their hand at email marketing. It does not have to be an expensive effort, nor does it have to be elaborate.

Best Email Marketing solutions

Quick to Start Up

Email marketing certainly does not have to take up the majority of your time. As a small business owner, you have better use for your day than sending emails. In as little as 90 minutes, you could compose an impressive email for thousands of internet users worldwide.

Quick Start Email Marketing

Keep Your Customers Attention

In case you do not know, internet users have a very little attention span. With the large amounts of information flooding the web all day, there is not enough time to spend on every content. This is more than enough reason to get creative with your marketing tactics in order that you might keep the attention of your potential customers for a long time.

 Customer Attention via Email Marketing

Most Preferred Contact Option

What was your answer the last time a company or individual asked: “In what way would you prefer to be contacted?” Most likely you chose your business or personal email address over other contact solutions like mail, text messaging, or phone calls. This is the same discovery a case study by Marketing Sherpa found.

Communication via Email marketing

If you have not considered email marketing, you may be missing out on millions of prospective clients. Everyone is browsing the internet in some shape or form whether they are updating a status or browsing their emails. This is your opportunity to expose your business to a wide range of internet users all around the world.

Business, Email Marketing

6 Tips For Successful Email Marketing in Holiday Season

October 16, 2018

Many Festivals are coming and it is necessary to have a proper planning and strategy for customer engagement. You’ve got a choice with your brand: to embrace holiday marketing (Email Marketing). Of course, you know that your strategy, no matter what needs to engage your customers across multiple channels. And Email is 40 times more effective than any other marketing way (Facebook, Twitter etc.).

Here we will discuss how to get more engagement in the holiday season:

Segmentation

Marketers have found a 760% increase in revenue attributed to an email from segmented campaigns. Start with some basic segmentation: separating your active subscribers from your inactive subscribers. This not only ensures the best possible deliverability, but you can then target the two separate groups with different messaging. A simple subject line tweak to the inactive segment that feels personal and triggers emotions, such as ‘We missed you,’ can go so far as re-engaging them. Once you have this covered, you can delve deeper into segmentation, focusing on things such as age, gender, browsing activity, and purchase history.

Personalization

A key element of successful email marketing lies in personalization. This can be as simple as putting the subscriber’s first name in the subject line or body copy of the email, or something a little more sophisticated, such as re-targeting the consumer with similar options to items they have previously purchased or browsed. Always keep an eye on your data and watch to see what works for your audience. If you consistently achieve a higher open rate with subject line personalization, consider making it a permanent fixture in your email strategy.

Re-engagement

One strategy for the holiday season is targeting inactive subscribers with a re-engagement campaign in the lead-up to Black Friday. This means slowly ramping up the re-targeting Email Marketing campaign—to avoid being blacklisted—and aiming to re-activate subscribers and build your database in time for the big sales. The first step is ensuring these subscribers are still within the time limit of permissions in the various CAN-SPAM/CASL laws. Once you have that covered, you can split the segment into manageable chunks and begin to email.

Re-emailing

Another tactic in the lead-up to the holiday period is to re-email those who have not yet opened the email from your initial send. If you’re sending a daily email, wait 6-8 hours and use a query to find those subscribers who haven’t opened.

Compile a segmented list of these email addresses and re-send the email—with a different subject line and hero. Everything else in the email can remain the same, and you should hit the audience who choose to check their emails at a later time.

Testing

One of the key elements of successful email marketing is testing. With a test and learn principle, it is possible to continually make improvements to those all-important KPIs. Such as open rate and click-through rate. This principle remains true around the busy holiday period, and you should continue to utilize it to boost engagement.

Subject line testing is the most obvious, with a straightforward tactic being to send two separate subject lines to a select group of active subscribers, and send the remaining subscribers the winner 2-4 hours later. This ensures relevancy and can be done each time an email campaign is sent if desired.

Mobile Optimization

Always make sure your email design is responsive. According to a report, 73% of email is now opened and read on smartphones or tablets. And 27% viewed on a desktop (non-apparel). With over half of all emails being opened on mobile devices, a non-responsive design will cause high unsubscribe/spam rates and deter consumers from interacting with your brand. Ensure that you are providing the best possible user experience to your consumers. So that your click through and conversion rate don’t drop over the holiday period.

Email Marketing

Why nothing matters more than your email’s subject line

October 15, 2018

The average person receives between 120 and 130 emails per day. Ponder that for a moment. Between the massive volume of work emails, personal emails and, you guessed it, marketing emails, our eyes are saturated with copy 24/7, whether we’re actively looking for it or not. When it comes to sending an important email, whether it be to one person or a mass marketing communication, the key to success is creating engaging content. With email marketing, the aim is to achieve a high open rate and, ideally, a high click rate. Though the body of an email is always the most important element to focus on, the first section that will engage your audience is the subject line.

Why is the subject line important?

Typically, the subject line often left until the last minute and doesn’t have a lot of thought put into it. Using an attention-grabbing subject line, however, is always one of the best ways to achieve high email engagement (marketing Emails) levels.

Many workers receive hundreds of emails a day, and many of these will often go unnoticed. The subject line is one of the first things a recipient will see. So it’s essential that yours is the one that stands out and catches their attention.

What makes an engaging subject line?

There isn’t a guaranteed way to create the perfect subject line, but there are a few tips you can use to make it a lot easier.

Keep your Subject Line short and sweet

The key to a catchy subject-line is one that quickly and descriptively summarizes the nature of your email in as few words as possible. However, don’t make it too short. You’ll ideally want to make your subject line between 30-50 characters (Marketing Emails).

Example: “New cloud-based Office 365 service launched by Exclaimer”

Hook your audience

Use incentivized language to grab your audience’s attention immediately and give them a reason to open your email. Try asking a question that will make them want to find out more.

Example: “Migrating to Office 365? Try Exclaimer Cloud!”

Do not mislead

You must make sure your subject lines accurately reflect the content of the email you are sending. It must not be used to make false promises as this will only encourage recipients to unsubscribe or even complain. Make sure your subject line is as specific as possible so your audience knows exactly what it is they’re about to read.

Do some Email testing

Are you struggling to decide between two or more subject lines? Then, try some A/B testing!

If you’re sending an email communication to 1,000 people, first send out an email with subject A to 100 people. Then subject B to another 100. Whichever subject lines perform best, use that for the remaining 800 emails.

When you take the time to write an email with great content, don’t ruin your chances of the email being opened by not putting enough thought into your subject line. By using enticing language and the tips we’ve given, you will see a rise in your open and click rates!

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