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Here we will explain some basics of email marketing and email marketing best practices. And, how it works. Once you have finished reading this out you will have the idea about how to launch email marketing for your business.
What is email marketing?
Importance of email marketing in 2020
From the basic order confirmations to the newsletters, emails are a quintessential viewpoint of the growth and command of your business.
Informing, influencing, and winning the loyalty of recipients who are interested in your offerings.
Marketing emails include a distinct call-to-action intended to generate sales or induce traffic to particular pages of your site.
Some business goals accomplished by email marketing
There are three categories of objectives that can be achieved with the help of Email Marketing.
- Growth or Conversion (selling your offerings)
- Loyalty of Customer
- Brand awareness
It is a great channel because email has a specific degree of confidence attached to it. There are so many people, for whom the inbox is an information space loaded with messages from their favorite brands.
Via contacting straight into a recipient’s email inbox, you have an unprecedented opportunity to be present in their everyday lives. This has more impact than posting on social media, where you cannot be certain about the possibilities of seeing your post at all.
Aside from intimacy, email has the inherent etiquette when it comes to delivering important messages. This would explain the importance of email for brands for choosing this channel even in this COVID-19 pandemic for delivering the right pieces of information.
Email plays a vital role in each stage of the buyer’s cycle: Starting with information and prospection stage, even during conversion, and also there is a role of email later on for customer retention.
One of the main advantages of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a wide number of recipients.
The state of email marketing in 2020
Email is a very old technology it isn’t new. In fact, email was one of the first channels for communicating digitally. But at around 50 years old, email marketing is now more extensively used than ever before.
Email has one of the excellent things that is it’s convenience/accessibility.
It lets you approach a large-scale range of diverse audiences, and this also includes those who are not surely comfortable using the internet. This presents it as the most common mainstream form of marketing.
Additionally, email marketing creates an opportunity or a chance to build long-lasting relationships with your leads and customers.
Here are some statistics:
- Around 80% of Americans check their email at least once per day, with almost one-fourth of them check their personal email inbox many times a day. This report is according to a data of 2018 Inbox Report.
- Buyers who buy merchandise by email, spend around 138 percent more than those who don’t receive offers through email.
- More than 85% of business professionals prefer email as a communication channel.
By seeing these figures now it is not a surprising fact that email is recognized as the most effective channel in B2B marketing.
If you are not applying any email marketing strategy this means you are missing out on sales opportunities and the opportunity to strengthen your relations with customers. email marketing best practices email marketing best practices email marketing best practices
Now’s the time to get your email marketing up and running – and we’re going to explain to you how.
Getting started: choosing the right email marketing solution
Benefits of emailing marketing software
The first and foremost step towards performing an effective strategy of emailing is to choose the right emailing marketing solution.
Some reasons are here why it is worth spending in a dedicated email marketing service to create and send marketing emails.
Platforms of email marketing (like Mailcot) have the basic support or infrastructure in place to assure deliverability of email – This is something which you cannot guarantee while sending an email campaign with a regular Internet Service Provider like Gmail, Yahoo, or Outlook.
Another use of an email service is that you can manage your email subscribers and also segment them into email lists.
And when you talk about designing marketing emails, you find that most of the email services usually offer ready-made templates and easy-to-use email editors. In a few clicks, you can create a newsletter very easily. No HTML coding skills or graphic designs are necessary.
You will also get the insights into email campaign performance. You’ will get to see which emails were most successful and learn more about your audience thanks to open rates, click-through rates, and reactivity insights.
Comparing different solutions
There are various distinctive emailing solutions to pick from. For choosing a relevant one for your business, some questions are here to consider:
- The number of contacts you have now and in one year what is your planning to increase this number?
- No. of emails you are planning to send?
- What sorts of emails do you wish to send? Is it promotional, transactional, or both?
- Your budget?
When you are comparing email services there is another factor you m just take into consideration, that is scalability and the associated costs. When you are up to starting your business of email marketing it is anticipated that your contact list will be short or small – but as the time goes on it will grow ideally.
With Mailcot, you will only pay for the number of email sents – not the number of contacts stored.
There are different types of marketing emails
Promotional emails
This type of email is sent as and when it is needed, in line with the of your business.
Newsletters present news that is associated with your business. Such as your new breakthroughs reached, product capabilities, or for highlighting a product use case. It is a tendency to stay at the forefront of your connections’ minds and inspire them to engage with you more.
Email campaigns are highly focused on marketing and sales. A campaign could consist of 3 to10 emails sent over many days or weeks. These types of emails are sent with a particular purpose in mind – be it to promote some exclusive offers, boost the downloading of a white paper, or to sign up for a webinar.
Automated emails
Automated emails save a lot of time and do miracles for fostering customer relationships.
It is as simpler as a welcome email sent to a fresh newsletter signup or a personalized email based on the buyer’s behavior or existing knowledge or information.
The special thing about automated emails is that nobody has had to present there physically to hit the send button.
Mailcot email automation feature lets you set up automated emails that are sent out in answer to a specific ‘trigger’ event that’s pre-defined by you.
There are lots of email automation possibilities.
Different types of automated emails
Automated marketing emails:
Transactional emails:
Mailcot caters for both transactional and promotional emails. Big thanks to our strong SMTP service.
Email marketing best practices
Now you are well known to the different types of emails and benefits of them for your business. So, now its time to grab some very important features of email marketing. email marketing best practices
These are the points which will help you done your email marketing with legality. Pay attention!
Collect email addresses legally
This is obvious that if you are sending emails you must need email addresses. Though, the way in which you collect those email addresses is very important.
The GDPR is a regulation in EU law that protects the personal data and privacy of consumers, including their email addresses.
For legally collecting email addresses, you need the ‘opt-in’ process.
This is a method by which a client or lead share you their consent by an online form for collecting and use their information/data.
Segment your mailing list
As when your list of email expands, it is destined to hold diverse buyer profiles.
Segmentation means parting down your email list and creating more petite sub-lists of contacts those who have something in common.
For instance, age, geographic location, lead score, first-time purchase, etc.
This enables you to maintain proposing content that is both relevant and personalized for each person on your mailing list.
Optimize your deliverability
Email deliverability basically means the ability of an email to land in a subscriber’s inbox. For marketers this is an important concept because it shows that emails have rightly reached their destination, rather than stopping up in the junk folder where they are improbable to be read.
This depends on technical and behavioral factors. For situation, the quality affects your deliverability.
Must ensure quality.
Further reading: Improve Email Deliverability in Inbox
Choose an email design that works for your brand & audience
The design is just as important as the content.
Catch your contacts’ attention with your design. email marketing best practices email marketing best practices
The email design and its feel is going to communicate a word about your company and its values. It is worth spending your time on.
A good email design also helps you make your content more clear, legible, and structured.
Save time with email templates
Create reusable email templates. Pick an email template and then personalize it with your brand. And, when this is done you will only need to modify the text each time for sending different emails.
Personalize your emails
This also sounds true in the case of email marketing.
Personalizing emails is necessary to build relationships with your leads and customers.
So, personalize your email in this modern era, you necessitate to make the most out of it at every opportunity.
