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Email Marketing Automation

Email Marketing, Marketing Automation

Lead Generation with Email Marketing : Email Marketing Solution

September 8, 2018

While many new avenues of online Email marketing have evolved into effective strategies over the last two decades, one of the more primitive styles, mail/newsletter marketing, still remains a primary tool for promoting businesses today. In fact, more than 75% of online businesses beginning to
market their brands are able to start feasibly only by generating leads through email marketing.

Developing Email Content to Increase Online Traffic

The subject line and the body of an advertisement-email need to be crisp, segmented and stocked with relevant information for the right recipient at the right time.

Preparing an effective subject line

The subject line should carry all the information required to attract the attention of lead prospects. However, that essentially involves avoiding a clutter of information or too many concepts. Depending on the information available on lead(Email Marketings ) you should be able to prepare subject lines that have specific information on your brand’s deliverables.

The content of your lead generation emails

Preparing the write-up or content of your campaigning email can take some planning, strategizing and filtering of information. It is important to keep our communication explanatory, and yet precise. Best practices include customizing your advertising content as per the profiles for different prospects. It has been observed that campaign emails beginning with vivid explanations, followed by offer details are more successful than the ones which simply thrust the offers up front.

Ensuring that Emails delivered

Unless you are able to gather a hitch-free list of email IDs before your lead generating operations in an email or newsletter campaign. It can be very difficult to ensure that most of your emails even reach them. Old, out-of-use, invalid and fake email IDs in your leads-inventory can cause unpardonable losses. The delivery of newsletter ads to millions of IDs is more complicated than it sounds. Because you have to first decide who the prospects really are. Moreover, there are costs associated with the emails you send. While defining the mailing lists can be difficult, there are techniques for fetching the right IDs so that delivery failures stay low

Ways to obtain lucrative email lists for marketing any business

  • Working for permission to government databases through business development experts
  • Leasing a list of IDs from event-based, organizational and geographical databases
  • Appointing teams of experts for fetching large lists in manners complying with best practices
  • ID verification and re-verification through database and inventory management teams.

 

Email Marketing, Lead Nurturing, Marketing Automation

How To Generate Leads with Marketing Automation Platform

August 31, 2018

Why Marketing Automation?

When you are in marketing you know how difficult and important it is to generate leads. Usually, you would work with the small amounts of leads you have and try to squeeze all you can out of them. But most of the time this is not a very successful strategy. There is a solution to your lead generating and nurturing problems, it’s called Marketing Automation. Marketing Automation automates a lot of repetitive processes that would otherwise require a lot of manual time and effort. This will improve the efficiency of your marketing team and help you get more out of your leads.

Email Marketing Services in India

There are 5 crucial steps to get the most out of inbound lead generation:

Collaboration between the Marketing and Sales team

Automation helps two teams to collaborate so that the Sales team can take up the leads that are ready from the Marketing team. Scoring the leads will help you determine when they are ready for the sales team.

Drip Campaigns

Around sixty percent of consumers read promotional emails. Categorizing each prospect based on demographics and behavioral data and then designing auto-responders campaigns based on this data helps improve the relevance of each email. Email is also 3 times more effective in promoting a sale than social media.

Landing Pages

Drip campaigns direct lead to the landing pages where the leads can provide their contact information for relevant details. CRM is not just a software. You can generate leads directly into CRM from landing pages, website forms & marketing campaign responses. Automation combined with landing pages can lead to as high as 50% in conversion rates.

A/B testing

3 out of 5 companies agree that A/B testing is a useful tool for getting better conversion rates. Testing this way lets you know which approach appeals most to your prospects. Testing will also reduce the amount of guesswork from your marketing strategy.

Marketing Channel ROI

All in one CRM solution like Kreator can help to automate your sales & marketing management. You can calculate the ROI against marketing spend by all the channels like Print, web or social to narrow down the high impact marketing channel for your business.

Personalization

With personalization, you can pull data from the prospect’s social profile so they don’t have to enter it manually on your landing pages. Personalized emails have been known to generate six times more revenue than non-personalized.

Use Outbound Marketing to Nurture and Qualify Inbound Leads

The inquiries you receive from the inbound lead generating campaigns should be sent to outbound Marketing follow-ups like emails, newsletters, phone calls and postal mails. This is the next step in nurturing your leads with outbound marketing. Use Marketing Automation software to send personalized and automated responses to initial inquiries. Depending on the replies you get to send out personalized offers to attract the leads.

source

Email Marketing, Marketing Automation

40 Years of Email Marketing: A Complete Journey

August 28, 2018

History of Email Marketing

Even the first email marketing message, however spammy, achieved astounding results. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints. It served as the foundation of email marketing as we know it today.

In the early days, marketing emails were essentially spam. Marketers routinely sent emails to massive lists of potential customers — none of whom had willingly subscribed. The original marketing emails also lacked the features that define a quality email today, like HTML, simple design concepts and value-added content. But despite the spammy nature of his email, Thuerk’s mass email generated $13 million in sales for his company — a result every email marketer today would be proud of. So the power of email as a marketing channel was clear from the start.

Best Email Marketing Services

Biggest Moments in the history of Email Marketing

Email has matured and evolved over the years. Here are some of the biggest moments that have shaped modern email marketing since inception:

1978

Gary Thuerk, a marketer for Digital Equipment Corporation, sends the first electronic mail marketing blast, generating $13 million in sales. Early emails like this are rudimentary, text-based and lack personalization.

1989

Oxford English Dictionary adds “e-mail” as an acceptable abbreviation for electronic mail, with the first documented case of the term’s use traced to 1979, the Washington Post reports.

1993-1996 

AOL, Hotmail, and Yahoo enter the email scene, offering user-friendly email services that make it easy for the average internet user to sign up and communicate. Hotmail is the first to offer email as a free, web-based service, which allows marketers to reach even more consumers.

1998

Consumers first use the word “spam” to describe unwanted email, which originated from a 1970s Monty Python skit referencing the canned meat brand with the same name. At this time, consumers are frustrated by the number of unsolicited promotional emails they receive. As a result, major providers add “junk” folders to give subscribers control over their email experiences.

2003 

The U.S. government passes the CAN-SPAM Act, which is the first law regulating email marketing. The law sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to opt out of email marketing lists and spells out tough penalties for violators.

2010 

As subscriber inboxes become more saturated, marketers begin to focus on deliverability and engagement with strategies like triggers, dynamic content, strategic segmentation, and newsletters. Email design innovation also improves significantly with new coding support and capabilities. This lays the foundation for real-time, interactive emails.

2018

Consumers become wary of businesses using their data in the wake of massive data breaches. So businesses across the world enact new safeguards for data protection as the EU implements the GDPR.

Business, Email Marketing, Marketing, Marketing Automation

Why You need Marketing Automation in your Enterprise

July 21, 2018

With Marketing Automation, you keep away from the hidden costs associated with hiring new marketing employees–and as an alternative, have access to an array of tools that don’t take sick leave, go on holiday or leave the business. With Email Marketing Automation, you’ve got the means to conduct specific marketing activities without an entire marketing department… providing you understand how to use it properly.

Marketing Automation

At the same time as Email Marketing Automation provides your small business with the means to automate most (if now not all) elements of the marketing process, it is not a “replacement” for your marketing managers. Email Marketing Automation, at its center, provides the means to scale up marketing activities, access deep analytics, and customize marketing efforts. This means extra personalized and applicable marketing at scale and repetitive tasks may be controlled automatically, permitting your marketing team to focus on the aspects of the marketing campaign that matter.

Marketing Automation for small businesses ultimately takes the “heavy lifting” from your marketing processes and helps you and your marketing and sales teams to get returned to what they do high-quality!
at the B2B marketing Lab, we specialize in HubSpot but also have also supported our clients with different marketing Automation platforms. We help businesses to simply get the most out of their marketing Automation platforms and increase Inbound campaigns that deliver high-quality leads.

The advantage of Marketing Automation for Small Organizations.

new york, April 22, 2016, /PRNewswire/ — marketing automation has the capacity to fuel small business growth and provide these companies the competitive edge they need to compete in a saturated marketplace. previously touted as a solution for Fortune 500 companies, small corporations that are trying to maximize their dollar and streamline their marketing campaigns can benefit tremendously from what marketing automation has to offer.

Here are the top Advantages that small businesses can expect if they adopt marketing automation:

 

Automates lead capture.

Marketing Automation captures offline and online leads via using integrated forms and these leads are added directly into the company’s database. All companies can benefit from and these leads are added touch list that Best Marketing Automation Platform can help develop and even monetize.

Nurtures the middle pack of the sales funnel.

Thru automated email campaigns, prospects that weren’t ready to buy after their first interaction can now be nurtured through academic and beneficial content.

Right message on the Right time.

Marketing Automation provides integrated behavioral tracking together with what links are possibilities clicking on, what content do they view and the way engaged are they with the content? This information is a goldmine as it allows businesses to provide messaging this is laser-focused on an individual’s needs and interests.

Marketing Automation Software

luckily, there are many Best Marketing Automation Platform software alternatives for small companies. these answers can deal with some, or built-in, of automatic marketing techniques. In different words, they encompass integrated various automation features such as:

  • Forms and landing pages,

  • Automated email campaigns,

  • Trigger emails based on set or custom rules,

  • Built-in eCommerce functionality or integration with eCommerce platforms;

  • Lead scoring,

  • Built-in CRM or CRM integration,

  • Smarter segmentation and

  • Website behavior tracking.

marketing-automation (Tools)

while you’ll be hesitant to try one because of either cost or gaining knowledge of curve, you should be aware that many marketing automation software companies:

  • Charge based on use (number of clients, features used, and so forth.) so the cost scales, and is viable, as you grow; 
  • Offer Strong help as you learn how to use their tool including free training, customer support representatives, comprehensive documentation and a supportive user community forum.

And more Information To Best Marketing Automation Platform Tools Visit Website:- https://mailcot.com/services/marketing-automation/

 

Email Marketing, Marketing, Marketing Automation

4 easy tips to Increase your sales with Marketing Automation

July 16, 2018

For busy marketers, technology is a lifesaver. So that With such a lot of advertising tasks, technology helps you juggle everything from social posts to email campaigns. But are you getting the most out of your marketing technology?
In case you’re equipped to increase engagement with intuitive advertising and marketing technology, Mailcot’s Email Marketing Automation tools are the solution.

Marketing Automaton

So that Mailcot’s Email Marketing Automation is going beyond the “set it and overlook it” mindset and offers you the tools to track customer conduct, segment customers based totally on their interests, and send relevant emails that subscribers can’t ignore.

To help you streamline your Mailcot’s Email Marketing Automation method,

4 Easy tips to Increase your sales with Marketing Automation:

Use website tracking snippets

What happens when a subscriber clicks on a link to your email? Does the subscriber make a purchase? Read a blog post? Understanding what occurs after a subscriber clicks on a hyperlink in your email can provide valuable insight. Luckily, the marketing campaign monitor offers a website tracking tool that does just that. The usage of the website tracking snippet, you could monitor how subscribers flow from your email for your website — and what they’re looking at. With this tool, the subscriber journey will become actionable statistics on your advanced tracking platform, like Google Analytics. You’ll see essential KPIs like click on-thru, bounces, first-time visitors, and conversions. You’ll also get important information about subscribers, like their geographical location.

If you can understand subscribers’ online journey, you may tailor your emails and website content material to drive better engagement.

Try segment builders with access to website behaviors and relative dates

With the website tracking snippet in a region, So you could begin organizing your contacts into like-minded groups.
segment subscribers based on the purchases they make on your website or the kind of content they examine on your blog. those types of segments go beyond classic segments that are typically based on demographic data like age, location, or income, and focus greater on a subscriber’s behavior. With a marketing campaign monitor, you can use the segment builder to create those groups.
you can even create groups that visit your website and take a specific action within a certain time-frame. for instance, you could create a segment of customers that purchase a specific product from your website in the last month.
The segment builder helps you organize subscribers into small, niche groups that share a comparable behavior.

Consider segment-triggered automation

After the use of the segment builder, you have got the groundwork complete to create and send hyper-personalized emails. With Mailcot’s Email Marketing Automation, the process is a breeze. You could pre-make and automate emails based on a subscriber’s actions. That’s right; you could deliver emails based on actual actions taken by the customer. So that Let’s say you need to send a welcome email to subscribers who join your list. When a contact is added to a segment, like a new subscriber segment, that action triggers an email to send. Those subscribers receive a welcome email.

The email sends automatically. You don’t have to log into your account each day, review new contacts, and manually send emails. Just set up the automated journey and new contacts will receive a welcome email from you.

You may trigger emails based on other actions too.

So here is six special triggers campaign monitor customers can use as a starting point:

  • Subscriber joins a list
  • The subscriber enters a segment
  • Subscriber exits a segment
  • A date
  • An anniversary
  • Subscriber activity (advanced plan)

Let’s observe another example. Let’s say you’ve created a segment of customers who bought a high-end digital camera from your website in the last two months. So You need to encourage these customers to purchase accessories add like a camera bag and tripod. You may create and send a follow-up email with this goal in thoughts.
The purchase triggers the delivery of the follow-up email that showcases and-one available for purchase.
This kind of email marketing Automation makes sure you’re engaging cutting-edge customers in a timely, applicable way. Those subscribers have simply made a purchase; they’ve taken your product for a test spin, and are ready to think about accessories add that make picture-taking even better.

Employ basic dynamic content

Marketers are always crunched for time. If you need to send a personalized e-mail in a hurry, rely on dynamic content. Dynamic content gives you the capability to create one email, however, customize pieces of it primarily based on the subscriber receiving it. Let’s say in case you need to send an email promoting a new line of formal footwear.  whenever You want men to see their styles and women to see theirs. With dynamic content, the product image adjustments based totally on the gender of the subscriber, so women see a photo of heels and fancy flats while men see loafers and wing tips.

Displaying products specific to a subscriber’s gender is the maximum common use case, but you can customize dynamic content to fit your needs. in case you’re opening multiple store locations, for example, you can change the photo of the storefront based on a subscriber’s location. Of course, to make dynamic content work, you’ll need to collect subscriber information to ensure the right content gets to the right person. You’ll need a variety of tools at your disposal to collect information.

So that Here are a few ways to collect customer information over time:

  • Email sign up forms
  • Surveys
  • Website tracking tools
  • Event registration forms
  • Forms to access gated content

Use the data you have to create smart segments so your dynamic content is tailored to specific subscribers.

Email Marketing, Marketing Automation

5 Reasons Why Your Business Needs Marketing Automation

May 10, 2018

Marketing automation is a game changer when it comes to generating leads (Email Marketing), conversions, and sales. Automation is very useful at this time. Many companies are uncertain whether marketing automation is for them and if it may indeed have a big effect on their enterprise.

In this blog, we share with you 5 important reasons why you have to don’t forget Marketing automation:

Connect the digital dots of customers and deliver a unified experience

The manner we stay, shop and look for data has rapidly changed over the years and use of more than one device is not an exception but a rule that governs the world these days. This fundamental shift in client behavior and the ever increasing expectation of records on demand requires companies to track clients across multiple channels, send enormously choreographed cross-channel campaigns and create a regular consumer experience. Marketing automation does this great thereby bringing in uniformity in all your digital advertising and marketing efforts.

Personalize and stay relevant

The rulebook of marketing needs you live relentlessly relevant if you want to achieve achievement. It’s that one single differentiator between achievement and failure. Personalization maximizes relevance and drives responses and relationships. The use of a tool like automation, we are able to smartly get consumer insights. 66% of marketers report that improved targeting and personalization are the top advantages of marketing automation.

Improve ROI with Marketing Automation

In a country like India, wherein budgets are allotted only on the basis of ROI, what companies look out for is a system that will assist generate revenue. And in relation to generating revenues, the no different tool gives the kind of returns like marketing automation. Hence it offers actual-time actionable metrics that provide key insights into business health and aids in higher decision making. In reality, top businesses indicate that their maximum compelling purpose for implementing marketing automation is to increase revenue.

Meets your business goals

All organizations big and small need marketing automation. For a startup, the only important thing is growth. Working on a shoestring budget where the sales rep doubles up as a marketer as properly. Startups need automation in order that they have the technical benefit to develop the excellent list, create awareness and promote the products. There are many affordable marketing automation tools that startups, small and medium organizations can use for their marketing desires. For large organizations, marketing automation provides a wealth of insights into the big facts and simplifies the lead procedure.

Reduce the Long sales cycle and improve lead management

The average income cycle has extended 22% over the last 5 years. Buyers now take time to educate themselves with the intention to make informed decisions. The lengthening sales cycle is a developing concern that organizations these days face as it not simply drains time and resources, it also results in lead loss along the way. But with marketing automation, you could structure your lead procedure flow and nurture leads basis behavioral triggers and shorten the sales cycle.

Email Marketing

Essential Email marketing tips to Know for 2018

May 8, 2018

It’s been quite a year, full of challenges and exciting innovations. For email marketing, in particular, we’ve seen a lot of change in 2017.

While “know your audience” and “be strategic” are always great tips, we wanted to give you some practical, actionable ways to revitalize your email marketing over the coming year.

Here are four ways to boost your email marketing strategy in 2018.

Know the email marketing playing field

Email marketing is always changing. The inbox grows more crowded and more competitive every year. Maybe you’ve watched your tried-and-true tactics earn less engagement over time. Maybe you’re wondering if an email is still worth the effort. We’re here to tell you: It is.

Marketers name email the most effective marketing channel behind having a website. Email boasts the highest ROI. It also saw an 83% growth from 2015 to 2017 according to report. Rest assured that email marketing isn’t going anywhere anytime soon.

Scrub your email lists

One key to keeping your email engagement rates up and your sender reputation clean is to scrub your lists periodically. What better time to do this than the start of the new year?

Start by identifying subscribers who haven’t opened your emails recently. Set up a re-engagement campaign to draw them back in like this example from The Honest Company. If they still ignore your messages, remove them from your list. Remember, the number of email subscribers doesn’t always equal quality.

You can take this a step further and identify subscribers with spotty engagement. Look for trends in the types of emails they open and content they engage with. Use what you find to ensure you’ve properly segmented your lists and that you’re sending subscribers the content they want.

Finally, remove any hard bounces. These negatively impact your deliverability rate and will ding your sender reputation over time.

Send personalized emails

As the inbox gets squeezed, it’s going to be a battle for brands to earn that coveted open. According to a report, 30% of marketers say personalization is the development most likely to impact their email marketing.

The annual State of Marketing report also points out that 52% of consumers are likely to switch brands if a company doesn’t personalize communications to them. This increases to 65% for B2B buyers.

Shoppers want more personalized recommendations and offer via email — 79% like product recommendations and 64% enjoy personalized offers. This falls in line with many email trends we’ll continue to watch in 2018, including incorporating AI and interactivity into email strategies.

Think mobile first

It might not come as a surprise that more people are opening email on their mobile devices these days. Mobile opens hit 56% in 2016 and has held steady since. If you aren’t thinking mobile first already, 2018 is the year to hop on the bandwagon.

Hopefully, these essential tips can get you started on your New Year’s Resolution to send better emails in 2018. For more inspiring ways to up your email marketing game, check out these 8 Stories of Email Success.

Email Marketing, Marketing Automation

5-point checklist: Is it time to invest in Marketing Automation?

April 18, 2018

A few years ago, SMS marketing became the thrilling word. But with increasing TRAI rules and interconnect costs, it lost the steam. Then, email marketing automation has become the new kid on the block. After accomplishing big success came social media marketing with claims that “email is useless” that’s clearly not the case. however social media has taken off a lot of investments from marketers often to collect new customers. Now there is a lot of buzz around “marketing automation” and technology taking jobs of people. So need to marketers be concerned??

Fortunately, marketing automation isn’t a brand new channel or a medium, however, it is a platform to assist marketers better orchestrate and optimize their move-channel marketing.

So how have to you identify if it is the right time for you to invest and/or evaluate marketing automation solutions (MAS)?

Here’s a 5-point checklist you need to remember to determine whether or not your brand or your company is prepared for marketing automation:

You have at least one owned digital property

This is the primary requirement. if you have at least one digital assets which owned via you, you’re eligible to use Marketing automation and then can further filter out using the points below.

The instance of an owned digital assets is your internet site or your mobile app. Having your brand’s FB web page is not an owned assets. Having your commercial enterprise listed on Amazon or Flipkart is once more not an instance of an owned assets. With an owned assets, we suggest you want to own the domain in case of website, and SDK in case of a mobile app.

So, in case you don’t have at least one owned virtual property, marketing automation isn’t always for you.

You have a huge subscriber base.

So now you have got at least one digital assets owned via your brand, then what next? let’s communicate about the subscriber size. If you have a subscriber base which counted on fingers, you want not fear about marketing automation as that easily managed manually and with excel sheets. But if you have a huge subscriber base (in thousands or more) with every consumer having his/her own digital journey via your owned properties, you certainly want to invest in automation.

Marketing automation can help you reduce the manual efforts of your group via building workflows mapped to the customer’s journey and also will assist eliminate mistakes.

Your brand has longer sales cycle or if you are offering multiple products/services

If your sales cycle is longer (apart from impulse purchases) or you’re providing multiple Services/Products, you actually require investing in marketing automation.
Marketing automation allows lead nurturing and scoring, and therefore sending relevant communications/offers to move the consumer closer to the purchase or to up-sell/cross-sell gradually giving a boost to your client lifetime price.

You are using multiple channels for marketing automation

If you are using a single channel of the communique, primary automation inside channel will assist you to some extent. However, when you are the use of multiple channels, you definitely need to invest in marketing automation to maintain consistency and continuity in conversation throughout all channels, via having a unified view of every client.

You are buying and spending on multiple digital media

If you are spending closely on social media, you have to invest in marketing automation. Because it allows optimizing your spend and bidding across all the paid mediums. With unified view and records about the purchaser and his reaction across channels, you can get better ROI in your digital advertisements via maximizing spends for individual clients throughout all the paid mediums which is really not possible to do I manually.

Wish this checklist serves as an excellent primer and facilitates you decide whether or not you have to invest in marketing automation.

Email Marketing, Marketing Automation

Ways to Increase Sales with Marketing Automation

April 17, 2018

You know the basics of marketing automation, it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the email marketing team—it should also help you close more deals.

So, how can you tap into different aspects of marketing automation to increase sales? Check out these seven tips:

Pass Over Sales-Ready Leads Using Lead Scoring

Tired of hearing sales complain about marketing’s inadequate leads? Determining when a prospect is sales-ready can be difficult, but a robust marketing automation platform scores lead behind the view.

Lead scoring is an automated strategy that adds or subtracts points from every lead based on actions taken or not taken. It can also be used to track demographic data to provide a higher score to a lead that fits your excellent buyer persona. When a lead reaches a threshold that you set, it is deemed “sales-ready” and is reached by the sales team.

Personalize Your Website

By the time a lead hits your website, they’ve already gained an effect on your company. A personalized website will increase your conversion rate and make a better effect. The lead and customer data used to personalize landing pages and other web content seen by every lead. Even anonymous web visitors’ experiences can be personalized.

Provide Your Sales Team with the Info They Need to Follow Up

By tracking the interactions leads have with your company and providing that information to sales in an easy spot, such as their CRM system, sales will be able to have a personalized and impressive conversation with each sales-ready lead.

Keep the Conversation Going Using Triggered Emails

When a lead interacts with your company, it’s important to stay top of mind by keeping the conversation going.  Triggered Email help turn more leads into real customers without wasting your sales team’s time. For example, if a potential customer views a pricing page, an email designed for interested customers can be sent. Triggered emails have been shown to perform three times better than other types of emails

Segment Your Lead Nurturing

In an ideal world, all marketing leads would be sales-ready. But in reality, most leads are not ready and need some nurturing before they passed to sales.

By implementing segmented lead nurturing, you can provide specific content to each lead to push them to become sales-ready–when they are ready. Segmented lead nurturing done by industry, role, or company size.

Track Your Leads on Every Channel

Your prospects are on every channel—whether it’s browsing on social, finding the web, heading to events and more. It’s important to track every interaction your prospect has with your company–no matter what channel. This will help guide your message to a prospect, based on what types of content your audience is interacting with. This will help increase sales because the consistent content is the number one way to keep a prospect engaging.

Track Your Results and ROI

Doing the same thing over and over hoping for various results isn’t going to cut it in today’s digital world! Marketers need to be tracking the ROI of every program they run to see if there are tangible results. By tracking this type of data, you’ll know which programs yield the best results for revenue – and keep running those programs and cancel the ones that are not performing.

An engagement platform with marketing automation doesn’t just offer benefits for the marketing team—it can help sales win more deals, more often and more efficiently.

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