Enticing your audience to engage with your Email Marketing content or your important work email a common struggle. An email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting or ignoring it, you will need to come up with a no-nonsense Email Marketing Subject Line.

The goal of the email marketing subject line is to get someone to open your email, no more, no less. If your email doesn’t get opened, it’s impossible to click on anything inside the email

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-

Keep It Stay Short And Simple.

A typical email marketing subject line is about 60 characters, while for the mobile view it is close to 30 words. Ensure that you convey your intent in six to seven words. The subject line should indicate one focused action. Keep in mind that people browse through their emails very quickly. Using a concise sentence makes it easier for others to read and helps them prioritize their replies.

Place First keywords.

Today all of us check our emails on the smartphone. Since a long email subject line may not be completely visible on your mobile, ensure that you place the keywords first.

Delete Unnecessary Greeting.

Please don’t waste precious space with ‘hello’ or ‘great meeting you’. These easily included in the body of the email. Also, if you are writing an email to a professional or an executive, this might become a necessity.

If Someone Has Referred You, Mention That His Name.

This is important if you are applying for the job or are looking forward to connecting with someone through a mutual acquaintance. Put it in the subject line to grab the recipient’s attention right away.

Mention If You Need A Necessary Response.

We bet all our inboxes are flooded with emails on a daily basis, so how do you ensure your email is seen and replied to as soon as possible by the recipient? If you need a response, make it clear in the subject line by saying ‘please reply’ or ‘thoughts needed on this topic’. Also, if you want someone to read your email soon, just add an ‘FYI’.

Don’t Do ALL CAPS.

Using all caps may get someone’s attention, but it’s inadvisable. It is equivalent to shouting at someone to take notice of you. Your job is to make it easy for the recipient to understand your email.

Create Urgency With The Right Keywords.

To grab someone’s attention to open your email in their inbox and check it within a given time frame, use a keyword like ‘Last 24 hours’ or ‘Register today’ to induce excitement and a sense of urgency. At the same time, here are the couple of things you should avoid.

Keep It Personal.

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

You have to understand that the email marketing subject line you are writing is for your recipient, and they have to recognize that it’s about them or a subject interesting to them. So that here are a couple of ways brands have managed to touch the right chords with their customer.

It is important to send trial emails to put yourself in the shoes of your recipients. Make it your goal to engage also your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Email Marketing, Marketing, Marketing Automation

Reasons Why to Invest in Email Automation Platform

August 24, 2018

Email Automation is the most effective way to engage in email marketing because it permits you to send out messages to your clients at certain times. Small-enterprise owners don’t have the time to send individualized messages to their clients. Using automation, they are able to save time by setting up the e-mail platform to send messages when customers take particular actions. While automation sounds robotic, it actually allows business owners to develop closer relationships with their clients by maintaining effective communique and brand awareness.

Advantages of Email Automation

There are very compelling reasons to spend money on an email automation platform.

Email marketing is powerful

Email marketing is still one of the most popular and powerful forms of marketing for most companies. greater than 90 percent of all U.S. consumers use email each day, and it is more than 40 times more effective for gaining new clients than social media. Emails are at least three times more likely to activate a purchase, and the average order cost is 17 percent better.

Store time and money

email marketing offers excessive returns for less time investment than writing manual emails. event-triggered automated emails can store 80% of a direct mail budget.

Consistent branding

Automating email messages lets in business owners to spend greater time crafting them and keep the messaging and tone regular.

Customer engagement and retention

email automation gives a brief and easy way to keep in contact with clients and encourage them to make additional purchases.

Section consumer lists

To create more engaging emails for customer groups, segment messages by gender, age, location or other demographics.

Use metrics to improve emails

Use key performance signs like transport, open and click through rate to improve your emails.

When to use automation

Different businesses may have different workflows they wish to automate. Automated email campaigns can be complex or simple. Most platforms provide ways to set up workflows that will deliver messages based on more intricate steps taken by recipients.

When a subscriber signs up for your email list

Send a welcome message to let them know they’ve been added to the list and to give them an idea of what to expect from future messages.

An email series

If you provide some kind of online courses or tutorials, you can break it up into a series that is delivered over the course of a few days, weeks or months.

Annual messages

Send out yearly messages on someone’s birthday or some other type of anniversary to keep customers engaged, like product coupons.

Website activity

Set up your email automation to send customers an email based on specific links clicked or material downloaded.

Following up after a purchase

Send customers an email thanking them for their purchase and recommend additional products for them.

Email Marketing

Mailcot Email Marketing Services: Benefits with proven Deliverability

August 12, 2018

A brief introduction of Email Marketing

Before we get into why Email Marketing Services are important for your business, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.

Unlike many other marketing opportunities, when properly implemented, email marketing services can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to define various actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined, you can then follow up with them with targeted messaging to further drive them down the funnel.

There are few benefits that show Mailcot Email Marketing tool is the Best For Every Business: –

More Personal and Targeted than Social Media

While there are many benefits to using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. Few ways are having form on your website, asking them during the account creation or asking them during phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails. It means you can dynamically insert their information into emails or subject lines.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of an Email Marketing Campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who were sent an email actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Whether it is having personalization in the subject line, or text that makes it impossible for them not to open, having an eye-catching subject line helps to create higher open rates.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by having users confirm their email after they submit it to you. This is called a “double opt-in”, meaning that not only did the user submit their email address. But they are confirming they did so by logging into their email and clicking on a verification link. So by clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission. You must be conscious of how often you email them as you don’t want to flood their inbox. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With the permission to email, your business can do a number of things with Email Marketing Services. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Generate Sales with Email Marketing Services

At the end of the day, your business is about making sales. You have probably heard the phrase, “the money is in the list”. The list they are referring to is your email list.

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way. The smart way. To do this, I suggest pairing up your email marketing with a marketing automation platform, allowing you to put your email marketing initiatives into overdrive.

Through lead scoring, progressive profiling, and well-defined Email Marketing Campaigns, your business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Mailcot provides you a platform where you can generate leads and make more revenue by selling your products and services.

To know more please visit https://mailcot.com/ and if you have any query feel free to contact us

mail: vmayoservice@mail.com

Email Marketing, Successful Marketing Campaign

5 Email Tactics that work after purchasing an email campaign

August 11, 2018

Target relevant interests

While you’re no longer interested in something, the easiest thing to do is to ignore it. You mentally set something it is aside and moves to tasks that maintain more cost.

In the world of email marketing, relevancy matters to your client. If it doesn’t provide value or bring an inkling of benefit to the individual, there’s, in reality, no reason why they should care.

A relevant message after a purchase may additionally consist of a receipt with the whole amount, a status updates approximately the shipping of the item or contact information to connect to customer service. clients preference transparency and want reassurance that they made the right purchasing selection.

Segment to Nurture Relationships

Email marketing isn’t a cookie-cutter tool because each client isn’t the same. You could cater to some exclusive purchaser personas—every with distinct characteristics.

So sending a frequent post-purchase email will get ignored by your target audience. To nurture more customers, you’ll need to use segmentation to send relevant emails.

Segmentation enhances relationship building, giving you a threat to efficiently speak with clients. You can drop the blanket language to your e-mail conversations.

Best Email Marketing Solution

rather than sending a bland message to each new client, segmentation by using location makes it feasible to tailor your e-mail to mention nearby festivities happening in the client’s area.

You also can segment emails when it’s essential to speak your clients’ dialect. Segmentation is the point of interest in personalizing the post-purchase experience. You’ll build better relationships quickly.

Engage Customers Based on Behavior

technology is advancing rapidly and you can get real-time data about your consumers with a few clicks. You can determine which post-purchase messages to send based on customer behavior, like purchase amounts, website visits to a specific product page, date of last purchase, or a combination of these actions.

Evaluate Email Frequency

Your customers acquire emails on a daily basis, whether it’s from their best friends or work colleagues. So knowing how frequently to send an email campaign is just as crucial as the content of that email.

Nailing down the proper email frequency for your audience allows you to understand when to engage and when to leave your customer alone. People want personal area online, too.

Your post-purchase emails can add up fast. There’s the order confirmation, the shipping confirmation, the product review request, and the reorder email.

Run tests to Optimize Email Campaign

It’s clean to set up your post-purchase email campaign and forget about them as you work on more urgent problems. while precise business operations are running well, complacency may also have your group missing possibilities to do higher.

Running ordinary tests to optimize your campaigns is not only an awesome business practice. However also an essential method to study which emails resonate along with your target market. Plus, you can identify adjustments in customer behavior and adapt your campaigns accordingly.

These above five tactics help business to maintain their clients for a long term. You can increase customer engagement by setting up a post-purchase email campaign. Email marketing isn’t reserved just for gaining a prospect’s attention pre-sale. It’s also an effective tool for nurturing customers into retention.

Email Marketing

How to improve Email Deliverability: Email Marketing Solutions

August 7, 2018

Remove inactive contacts

If your email communications (Email Marketing) wanted, major ISPs will deliver them. If you are sending to many inactive contacts who don’t open your emails, ISPs will consider your mail “unwanted” and deliver it to the spam folder. It’s very important to routinely clean inactive subscribers from your list or move them into segments that get mailed less often. As a general rule, you should only be sending (Email Marketing) to contacts who have opened in the past 12-24 months if you want to have top-notch deliverability. On the same note, make sure you’re constantly finding ways to add new subscribers to your list to combat the natural process of list churn. The older your data, the harder it is to deliver.

Focus on good, engaging content

If your content is engaging and valuable your contacts will open and your emails delivered (Email Marketing) to the inbox. Make sure you are sending content that your subscribers signed up to receive and that it stays fresh and interesting. So if you repeatedly send purely promotional, hard sell offers, you will see read rates lower and deliverability decline.

Review your signup process and try to think like a subscriber

What did your contacts expect to receive when they signed up? If you are sending content they didn’t expect to receive they won’t read it and will mark as spam. Think about the language you use on your signup form and make sure it’s clear about what people are opting in to receive. Also, make sure your email (email marketing) design is consistent. Don’t change out your logo or template too often because this will confuse recipients and lead to spam complaints.

Send more targeted, triggered, personalized emails

It’s a lot more likely for big batches of mail to be identified as spam whereas one-off Email Automation messages will almost always be delivered and will keep your contacts engaged and happy. however at the most basic level, be sure you have a welcome message to greet your subscribers after they signup. When possible always send fewer, more personalized messages.

Pay attention to the spam filter testing before sending

This is an option on the summary step of creating an email campaign. So it will let you know if it spots any major issues with your email that could affect delivery.

Don’t use a free email address as your “from” email

Instead of using your free/personal email address such as @yahoo.com or @gmail.com, you should use an email address for the company or organization for which you are sending the email (Email Marketing).

Pay attention to your links in your email

Spam filters check the URL’S that you are linking to. If you link to a domain that has a poor reputation you will be penalized.

Check your Email Automation

If you have email automation running, routinely do health checks. You may learn that certain contacts are getting 6, 8, 10 messages a day which is causing them to ignore everything and hurt your sending reputation.

Make it very easy to unsubscribe

A spam complaint is very bad for your deliverability. But an unsubscribe is not necessarily bad — it just indicates that someone no longer wants your mail. You should make it very easy for contacts to unsubscribe (Email Marketing) so that they not encouraged to mark it as spam. Make sure your unsubscribe link is easy to spot and think about putting a second unsubscribe link at the top of your email.

Email Marketing

4 Essential points you should think before using email marketing services

August 5, 2018

Bulk email services are the service that allows you to send several emails in bulk in a single time. the availability of a lot of software program within the markets makes it easy so that it will send emails in bulk. however, you need to be very careful while using such a service. Here are a few points which you must keep in your mind before using bulk email services:

Create a list of Subscribers email

While using email marketing services, the first thing you should keep in mind is your subscriber’s email list. You need an email list of subscribers by using which you send bulk emails. So, create an email list in your email campaign to send transactional and promotional emails.

Frame a proper email message that consists of applicable images and text

While writing an email for subscribers consider some images and write the appropriate content with an attractive subject line. It helps to improve your email open rate. If email open rate improves then obviously the ROI will also improve and your business will able to generate more revenue.

Design templates and pics

The Email Template is the most important part of an email. The email Template shows your email quality (Email marketing). It means, how you describe your service or product so the readers start taking interest in your service and wish to buy it. To design the best email template you can add extra features and offers that makes it look attractive.

Do proofreading the final draft, do editing of found mistakes and hit Send

In the end, you just need to finalize your content you have written. If there is any editing required just modify it. Make it clear that the email message you have written should have high readability and high open rates.

In the market, there are many tools for bulk email services that can produce you an extensive range of services. You need to examine the tools thoroughly before selecting such a tool. Your chosen tool should contain suitable options for adding and removing the recipients’ email address. It should be able to export the contacts from one system to another. You should ensure that your emails being sent should reach into the Inbox of the recipients. It is important as most of the people don’t read the emails that come into their spam box. Normally they delete the emails that fall in such boxes.

Your email service tool should have a Reply system to make the communication (Email Marketing)between you and your customers easier. In brief, your email service tool should be chosen very carefully.

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Email Automation platform

How to Create Perfect Email Marketing Subject Line

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-

Keep It Stay Short And Simple.

Place First keywords.

Delete Unnecessary Greeting.

If Someone Has Referred You, Mention That His Name.

Mention If You Need A Necessary Response.

Don’t Do ALL CAPS.

Create Urgency With The Right Keywords.

Keep It Personal.

Reasons Why to Invest in Email Automation Platform

Advantages of Email Automation

Email marketing is powerful

Store time and money

Consistent branding

Customer engagement and retention

Section consumer lists

Use metrics to improve emails

When to use automation

When a subscriber signs up for your email list

An email series

Annual messages

Website activity

Following up after a purchase

Mailcot Email Marketing Services: Benefits with proven Deliverability

A brief introduction of Email Marketing

More Personal and Targeted than Social Media

Data-Driven & Measurable

Permission to Contact Prospects & Clients

Generate Sales with Email Marketing Services

5 Email Tactics that work after purchasing an email campaign

Target relevant interests

Segment to Nurture Relationships

Engage Customers Based on Behavior

Evaluate Email Frequency

Run tests to Optimize Email Campaign

How to improve Email Deliverability: Email Marketing Solutions

Remove inactive contacts

Focus on good, engaging content

Review your signup process and try to think like a subscriber

Send more targeted, triggered, personalized emails

Pay attention to the spam filter testing before sending

Don’t use a free email address as your “from” email

Pay attention to your links in your email

Check your Email Automation

Make it very easy to unsubscribe

4 Essential points you should think before using email marketing services

Create a list of Subscribers email

Frame a proper email message that consists of applicable images and text

Design templates and pics

Do proofreading the final draft, do editing of found mistakes and hit Send

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