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Email Marketing Trends for 2021

Email Marketing Trends for 2021. Email Marketers are sending 27% more emails than they did pre-coronavirus. Email Marketing is back! Today we’re looking forward to the hottest email marketing trends and by the end of this blog, you will know what’s hot and what’s not in 2021.

1. Artificial Intelligence in Email Marketing

Email Marketing Trends for 2021

List segmentation, content analysis, and effective outreach are all the tasks that AI can already do better than humans. There’s also evidence that the scope of AI’s abilities is increasing, meaning it’s time to get a grip of how to use AI and optimize email marketing campaigns effectively.

2. Hyper-Personalization of Email Marketing

If you think that personalization is not that important, have a look at these statistics. Upon receiving a non-personalized or mistargeted email, 94% of customers reported doing at least one of the following things

  • 65% Automatically Delete emails.
  • 54% Unsubscribe from emails.
  • 45% Categorize emails as ‘junk’ or ‘spam’
  • 29% Become less willing to buy products.
  • 13% visit the website less frequently.
  • 10% never visit the website again.

So, what are the benefits of personalization?

Personalized messages have an ROI 0f 122%. Personalized subject lines can generate approximately 50% higher open rates than standard subject lines.

How to get the most of personalization?

This trend is particularly important, here’s how to get the most out of it.

  • Tailoring messages and promotion by audience segments.
  • Recommending products or content by audience segment.
  • Use of triggered emails sent based on visitor/user/shopper behavior.
  • Recommended product or content on an individual basis.

3. Email Marketing Automation: Drip Campaigns

In 2021 email marketing is stepping away from manual campaigning and using automation more often. Why? Automated emails enjoy 119% higher clicks rated than broadcast emails.

Email Marketing Automation (n) 

Email Marketing Automation (Mailcot Email Drip Campaigns) involves a sequence of trigger-based emails instead of sending one-time shots. The specific action taken by users triggers the launch of the sequence. Drip campaign emails create a much ‘friendlier’ communication between each side. They are not overwhelming: all the necessary information comes in ‘drips’, saving the efforts of having to traipse through have to copy.

  • Emails are more responsive.
  • Create much friendlier communication.
  • Are not overwhelming.

The customer gets the exact information they need. To be in control of how accurate your automated email process is, you should delegate the task to a dedicated CRM system. This way, you will always know who is in your pipeline, what’s happening to them, and where.

4. User-Generated Content

User-Generated Content (UGC) is any form of content by end-users of your goods or services. Roughly 70% of all the consumers base their purchasing decision on reviews and ratings from other users. Therefore, when email marketers include these in their emails, they come up with the levels of trust toward the product and services promoted.

UGC is content in itself. If you’re struggling to meet your email content quotes, you can always rely on user content to spice up a campaign and put a new spin on it.

5. Interactive Emails

Interactive responsive emails are the holy grail of email marketing. They boost customer engagement and significantly increase email interaction. Some interactive email elements are expected to sizzle in 2021.

  • Animated buttons and CTAs.
  • Rollover effects to showcase product offerings.
  • Interactive image and product carousels, controlled by the user.
  • According to features designed to make long-form emails more compact.
  • Service polls and user-generated active content

All these are rightly connected with another interactive email marketing trend- email marketing gamification.

6. Email Redesign

Every year, fashion weeks around the world offer us an insight into what’s going to be trendy in the upcoming seasons: colors, fabric, and shapes. In the same way, web-design trends change from season to season, dictating how a successful email copy should look like.

In 2021, the hottest email design trends cover the following areas.

  • Minimalism: Uncluttered well-structured: Marketers predict that love for minimalism will soon be reflected in email campaigns. Uncluttered, well-structured emails with a single objective and minimum irrelevant details are going to reign supreme in the coming year.
  • Dark Mode: Ever since apple introduces dark mode, it has become more and more normal across different brands, platforms, and systems.
  • Bright and Bold Colors: Make yourself seen, while you don’t want to overload an email with too much imagery, you definitely want to attract a subscriber’s attention with daring color blocks.

7. Focus on Privacy

When the General Data Protection Regulation (GDPR) was launched in 2018, the world of email marketing changed. In 2021, focusing on data privacy remains an ongoing email marketing trend. Only 8% of consumers trust brands to keep their personal information safe. Being thoughtful and providing your subscribers with an option to unsubscribe from mailing lists ensures an email list remains fresh.

You should review all the legislation regarding electronics privacy, and include all the elements in future email marketing campaigns to ensure compliance.

All in all, we can already say that 2021 is about to be a challenging, but interesting year. Follow these email marketing trends and get growing.

Email Marketing

How to Collect Emails for Email Marketing?

How to Collect Emails for Email Marketing?

Collecting email addresses from your website visitors is key if you want to cultivate a community of regularly returning readers and life-long customers. But it is not always an easy task as you will find few people willing to share their data without good reason.

In this article, we discuss the topic How to Collect Emails for Email Marketing? Firstly Taking about the Email List.

What is Email list?

An Email list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as “the mailing list”, or simply “the list”.

How to Collect Emails for Email Marketing?

“Building an email list is crucial because it’s the best way to build a relationship with potential customers in an intimate way. You’re not just a status update that’s there and gone. you’re right in someone’s inbox, where they receive other important communication from their work, family, and friends.

How to Collect Emails for Email Marketing?

your email list is the mandatory step One in every email marketing campaign. Obviously, you can’t progress with your email marketing if you don’t have sustainable ways and methods to collect email addresses. So, Put your email list together by yourself. Also, build your email audience step by step and it will deliver so much more to your business goals. There are many ways of collecting data in detail.

Via Social Media

Hence, Using social media is a quick and easy way to grow your email list and  Collect Emails for Email Marketing with minimal effort. Here are some tips:

  • Put a form on your Facebook fan page. so that anyone visiting your page on the social networking site can easily subscribe to receive email updates.
  • Ask Twitter followers to sign up for your newsletter by tweeting a link to your hosted web form.
  • If you automatically tweet your broadcast messages. We add an email sign up form to the sidebar of your archive. so, if someone stumbles upon your email they can easily sign up to receive more.
  • Add hyperlinked “end cards” to your YouTube videos that encourage people to subscribe to your channel via their email address.

Get Personal

Rather than sending out mass mailings to your whole database, segment your lists based on the recipients’ interests. Although, Don’t settle for just personalizing their name in the salutation; include their company name and what type of business they are right in your message.”

Offer Free Resources

It is important that the product you provide in exchange for the person’s e-mail address be relevant to your target customer. Therefore, otherwise, you may be collecting e-mail addresses from people who will likely never become a customer of yours. So, Provide something of value to your target customer. For free, and in an immediately consumable format- such as a downloadable report or e-book.

Put a Form On Your website

If you’re in a situation where you can’t take email addresses, always direct people to your website. So, It’s best to have a form on every page so that anyone who happens to land. Also, there is able to sign up quickly and painlessly for your emails. Collect Emails for Email Marketing on Networking Events Use to collect business cards. Or if you bring an iPad with you, try subscribing the people you meet directly for your email. Via networking events, you easily collect the emails.

How to Collect Emails for Email Marketing?Ask visitors Feedback

On certain pages of your website, include a form that asks visitors what questions they might have about your business. Also, You might also create a live chat tool. Because that invites questions and email addresses from people who have stayed on your website for a certain amount of time.

Guest Blog for Other Websites with a call to action

When creating content as a guest blogger for another website, include a call-to-action. So, as well as a link in your author byline, for readers to subscribe to your site’s blog or email newsletter.

Add QR Codes to your displays ads

Incorporate a QR code into your print marketing collateral that people can scan for more information on the printed content. However, Create the QR code such that it requires an email address to access the additional content.

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