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bulk emailing service provider in india, Email Marketing

Bulk Email Marketing Campaign

bulk email marketing campaign

In this new marketing time, people thought social media marketing is the most effective tool for marketing products and services. But email marketing is the most effective marketing way with the highest ROI. bulk email marketing campaign

For effective email marketing we need to decide the right email marketing strategies that can help to attract the audience toward the company’s product and services.

Bulk email is the most used tool for email marketing because this enables you to send thousands of emails at a time to the audience.

But how we design the bulk email campaigns that really work for business?

bulk email marketing campaign

BULK EMAIL MARKETING CAMPAIGN

#1 Build a Contact List

 

For a successful email marketing campaign, it’s required the right data of the subscriber so we can easily target them on the basis of their interest. Because most of the business buy an email list and that is the reason for an unsuccessful marketing campaign.

So that required to design a good subscriber form for new user and use that data for the connect and communicate with the customers. So you can easily know about their interest and target them accordingly.

#2 The Goal Of Email Marketing Champaign

 

Now that you’ve got your list building strategy put in place, you can start thinking about sending your first email campaign. For doing this you need to decide the goal of your campaign Some examples might include

  • Promoting a new product
  • Sharing a discount with loyal customers
  • Boosting downloads for your latest eBook
  • Updating subscribers on news about your business

Depending on your business, you may have different goals that I didn’t consider — that’s okay. Your objects can be as specific or broad as you need, just as large as they fit with your business and your audience.

#3 Personalized Bulk Emails

Personalized bulk emails because you cannot send the same emails to everyone make your emails unique according to the segmentation and subscriber interest.

Personalized emails carry a higher open rate and people find something interesting on it because they include a person name so this type of email attracts the user’s attention and that helps in a successful email marketing campaign.

The personalized subject line in the email is one of the most used ways to increase the open rate. People like email with special offers only for them. So make your emails subject line short and personalized so everyone goes and opens your emails.

#4 List Segmentation

bulk email marketing campaign

Segmentation in email marketing is the way by which a business can divide its customers into different groups on the basis of the Geographical, Demographical, Psychological, and Behavioural Segment.

Segmentation helps to get the best data and information regarding your subscriber. So you can make strategies for email marketing on the basis of different email subscriber groups in which they are interested.

#5 Trending Email Design

bulk email marketing campaign

 

Attractive email design is the reason for the open rate of emails. An email with best email design can easily get the attention of the email list subscriber.

So this is important to design email by using a different image, video, and gif that makes emails more attractive and that helps to increase the open rate of the emails.

A good email design creates a huge impact on subscribers so choose a good email design that helps to connect your business with more peoples.

bulk email marketing campaign

#6 Test Email Campaign Before Send

mass email campaign

 

Before you send your bulk email to your list of contacts, check to make sure you haven’t missed anything or made any careless mistakes!

Mistakes in an email marketing campaign can have devastating effects on your brand image. The usual culprits are fairly innocuous.

That helps you to send an email which is good and effective.

how to create bulk email marketing campaign.

#7 Analyze the results

bulk email marketing campaign

 

Analyzing email performance is important to know how we can design our email marketing campaign more productive that can show good results. That shows how effective email is working and what things need improvements.

Analyzing email performance include

  • Open rate
  • Click rate
  • Bounce rate

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B2B Marketing, Digital Marketing, E-commerce Email Marketing, Email Hosting, Email Marketing, Email Marketing Software, Marketing Automation, Mass Mailing Services

What Is Bulk E-mail? – An Overview

Bulk E-mail

Bulk E-mail is a mail sent to a certain set of people. These mails are used to promote products or brands. The main aim of Bulk E-mail is to promote some brands or to make an interaction with users or clients.

Bulk Email

But why does this is trending in marketing strategies?

Bulk E-mail is an effective way by which a company reaches its customers by email services. It provides them good and specific information related to the brand product and services. Thus today every business wants to reach the target audience by less effort and low budget. Therefore mailcot services provide the best in class services to their clients.

What makes bulk email services more effective?

  • Personalized email

Design your email differently for the different people, so it can affect more than ordinary email personalized email help to connect with every individual customer which leads to improving communication between business and customers.

  • Targeted audience

Every other business wants to reach its target audience. So, bulk email services one of the services which help a business to reach the targeted audience by different services like promotional email and newsletter.

  • Campaign monitoring

Campaign monitoring is a global technology that provides an email marketing platform that is easy to use yet powerful. Monitoring and analyzing market campaign gives us the chance to dig in and see the actual performance. In the event when the level of success is low then we need to figure out the problem at that point we decide to reinvest in improving the campaign on to quit its focus on a new event.

  • Highest ROI

ROI, in other words, Return on investment of an email help to measure the performance of an email how it performs and how it’s able to connect with the customer at what cost and what results its gives to a business by its services.

  • No geographic boundaries

Email services enable a business to go and connect with the people worldwide which leads to generating large sales for the business product and services across the boundaries.

Types of Bulk E-mail:-

  • Promotional E-mails : 

Bulk email services use promotional email to promote the product by providing offers and discounts to customers to build awareness of the brand. Also, this type of email use to attract new customers.

  •  E-mail newsletter :

Email newsletter uses to communicate between business and customers related to the change and update in product and services. In addition, these mails provide time to time information to the customer for a good connection and awareness.

  • Acquisition E-mails :

This type of email is sent to acquire new customers. Thus these mails are used to share special offers to convince the potential customers to make a purchase.

  • Retention E-mails :

This type of mails is sent to existing clients to keep purchasing from your store. Thus these mails help to remind the existing customers.

Email Marketing

The Importance of SMTP Mail Server in Email Marketing

The Importance of SMTP Mail Server in Email Marketing.

E-mail system is one of the most ubiquitous Internet-based applications today. It enables users to send and receive e-mail messages among each other within and from outside of the local area network.

SMTP  is a transportation protocol used to transfer e-mail messages over the Internet. All e-mail servers use the SMTP to send e-mails from one e-mail server to another.

Here I’m going to tell it to you straight: The Importance of SMTP Mail Server in Email Marketing.

What is SMTP Mail Server?

SMTP stands for Simple Mail Transfer Protocol. It used to send an email message to one mail server to another or our customer. However, Is a communication protocol for electronic mail transmission.

An SMTP  mail server is a machine that takes care of the whole email delivery process: that’s why to send your messages with an email client or software. also, you need first of all to configure the correct SMTP settings – in particular, the right SMTP address you’re using.

The Importance of SMTP Mail Server in Email Marketing

A protocol for sending e-mail messages between servers. Most email systems that use the Internet use SMTP to send messages from one server to another.

SMTP Mail Server Feature

SMTP is a standard language uses for sending e-mail on the Internet or a network. Every mail server is capable of handling SMTP e-mail. SMTP server features are following-

1. Bulk Email Deliver

SMTP is the appropriate and sensible answer for flawless and hassle-free delivery of bulk emails. The technical know-how and latest technologies help e-mail entrepreneurs live free from all the associated troubles.

2. Transactional email Deliver

it’s critical from an enterprise point of view that transactional emails get add to the supposed recipients on time. SMTP Mail Server facilitates in easy transport of transactional emails by way of preserving an easy and nice recognition of IP.

3. Cloud SMTP

Today era provided by way of the SMTP server. marketers do now not need to worry about secure transport in their emails, as cloud SMTP looks after all the email shipping associated problems effectively and efficiently.

Importance of SMTP Mail Server in Email Marketing

SMTP mail server is responsible for effective and on-time delivery of all the outgoing emails. But, if your server is defunct and inefficient, emailing might become a troublesome affair for you.  So, it is important for email users to have secured and safe SMTP Mail server. In email marketing, the SMTP mail server is very important-

The Importance of SMTP Mail Server in Email Marketing1. Prevent Hacking

In a shared internet host server, the privateness of an account is regularly now not guarded sufficient. accounts get compromised surely because of the dearth of devoted space, making the account details clean to hack. Hacking is risky because the sensitive records, being in the wrong arms and not using a noble goal, can create chaos.

2. Increase Product Sales

In product sales, email marketing services are very helpful.  Because, with the help of mass e-mails, the bureaucrats make the consumers respond to the different product launches and other beneficial information. SMTP mail server helps the businesses and ensures that the emails would go to their specific destination.

3. To Conduct Email Marketing in Smooth way

SMTP server ensures that your business emails are the priority.

You can send as many emails as you want in a single day simultaneously without any one of the emails bouncing back.

4. An Effective Way to Spread Out the Promotional Message

SMTP server is built to handle such expectations. It not only dedicates space to its user’s but also customizes the features keeping the user’s requirement as a priority. thru sending emails to capacity customers in bulk. just a few corporations can manage to pay for to spend thousands in promotions, irrespective of how huge or small it’s miles. meting out huge money over tools to assist marketing campaigns is likewise not viable for smaller organizations.

reference- BestsmtpServer

Email Marketing

Who are 10 Best Email Marketing Company in India in 2019

10 Best Email Marketing Company in India in 2019

Email Marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Best Email Marketing Company in India in 2019 is demanded by many businesses who want to promote and advertise their business through the bulk email campaign.

But First We Know,

What is Email Marketing?

Email marketing is a way to get customers directly via email. Not like spam, direct email marketing reaches people interested in expertise in your business area. Information is sent out like a laser-guided missile in comparison to the bomb

It does not matter what you are promoting, it is a way to reach thousands of potential customers directly at a relatively low cost compared to marketing or other types of media exposure. It conveys the message of your business directly to those people through graphics, text and attractive links, who have never heard of your business or have not considered your products, however, in the area of expertise of your business Informed and interested. Once you understand what is email marketing? – you can start implementing those practices to get more customers.

Where was the invention of Email Marketing?

The first email was sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was 20 years before email became popular. Today, emails are ubiquitous

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The advantage of Best Email Providers

  1. Email marketing provides an easy way to track how effective it is. It is easy to find out if this method works for your company, through massive monitoring of how much hits your website gets after a massive mailing. This is a great way to guide existing customers to your business.
  2. Many business visitors only provide an “unsubscribe” option, a good way to focus on potential customers. In addition, your company can opt for a response mechanism where potential customers can tell you directly what they like and what they dislike about a selected advertising marketing campaign.
  3. Email marketing is a popular way of reaching out to customers. According to the Direct Marketing Association, research companies have spent more than $ 400 million on direct email marketing in 20018.
  4. Email marketing can be more than just text content, offer rich media format pictures and can give your service or product texture and taste. In email marketing, you get the full attention of the prospective customer.
  5. Pop-up advertisements or other net advertising and marketing are often found in what the potential customer is looking for: content. But with direct email marketing, advertising content is

Email Marketing has become a general business practice due to its many advantages:-

  • Return on investments:- The Direct Marketing Association reports that there is a $ 40.56 withdrawal for every dollar spent on email marketing. This huge cost-effectiveness is the main reason that most businesses engage in some form of email marketing.
  • Large customer feedback:- Potential customers are more likely to respond to email compared to almost any other marketing channel. According to Datran Media, 39.4% of industry executives call email the most effective form of marketing.
  • Immediate delivery:- Emails can be sent to customers almost instantly. This is extremely important in situations where time is premium, such as limited time offers and reputable repair.
  • Quick conversion:- The time window for conversion on email is so narrow that the email marketing strategy can be implemented and it can be analyzed in a very short time. This allows the well-arranged ammunition of a marketing strategy. What is Email Marketing & Mailjet Careers in Email Marketing
  • The division:- The ability to specifically segment or differentiate the target audience allows for much more personalized and effective emails.
  • Reapprofit other marketing professionals:- Social media and other marketing strategies are more effective when connecting with email. The email helps to solidify those relationships that start other marketing campaigns.
  • Data-driven:- Emails are heavily dependent on market research, which is enhanced with every email pulse. This makes continuous data acquisition and redemption emails very successful.

Email marketing remains one of the most heavily polished forms of marketing. In my early days, emails could be sent to almost anyone on the Internet. It was later closed by the law to restrict email services by sending the email without permission by the recipient. These anti-spam laws have been supplemented by the tasks of Internet service providers and email operators, which restrict or limit the emailers who abuse the system.

Who is 10 Best Email Marketing Company in India in 2019

Let us go through the key features of 10 Best Email Marketing Company in India:-

In this article, we suggest a Profitable 10 Best Email Marketing Companies in India:- 1. MailCot, 2. Mail Marketer, 3. Octane.in, 4. Hems Mail, 5. Mail Get Bolt, 6. Kenscio, 7.VibeMail, 8. Juvlon, 9. Crux Mailer, 10. CYBRIDGE, They are 10 Best Email Marketing Companies in India

1 – MailCot:-

MailCot As a leading Best Email Marketing Company in India in 2019 with unmatched expertise in marketing technology, insights, and services, MailCot Email Hosting & Mass Mailing enables the world’s best brands to use data-driven insights to create relevant conversations in real-time.

The methodology based on a philosophy that, through the right tools, can achieve the desired results from an email marketing campaign, makes it one of the Best Email Marketing Company in India that provides customized email marketing software solutions that meet all your requirements Meets.

Notable reasons for using MailCot are its features, such as Integrated Marketing, Display Marketing and Permission Marketing with Integrated Marketing Technology and Expert Services. MailCot, you will find a multi-channel email and SMS service, 100% delivery, white label service, APIs for CPM / ERP integration etc.

Other feature sets include Tools for Creating Subscriber List, Only Opt-In List is allowed, Automatic Unsubscribe, Can-Spam Complaints etc.

Mailcot Best Email Marketing Company in India in 2019 can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring.

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Send 5000 emails free

  • Create a responsive email without HTML knowledge by moving the necessary blocks into the template
  • Send the right message to the right recipient.
  • Thanks to the platform’s advanced features, you can divide up your database and automatically send differentiated content

Email Design Features

  1. Email Personalization
  2. Easy, Automatic Unsubscribes
  3. Dynamic Content Blocks
  4. Send Now or Later
  5. Pause & Resume Sending

Statistics & Reporting

  1. Email Open Reporting
  2. Link Click Tracking
  3. Email Bounce Tracking
  4. Unsubscribe Reporting

Transactional SMTP Solution 

  1. You probably have an application that sends out either marketing or transactional Email and you will be searching for a host to relay these messages in bulk.
  2. You can Track report of all email sent, opened, Dropped.
  3. Connect our system with your CRM with SMTP API to relay your emails

Company Full Details

  1. Founded In 2009
  2. Head Office Jaipur, Rajasthan
  3. Company size 40-250 employees

Specialties

  1. Email Marketing
  2. SMS Marketing
  3. Web Marketing
  4. Customer Engagement
  5. Leading Bulk Email Provider
  6. Digital Marketing
  7. SMTP Server Provider
  8. BULK SMS Marketing

Clients

  1. Radisson

  2. Oyorooms

  3. Amity University

  4. OSW

  5. Urbanclap

  6. Sharda University

  7. Quick Heal

  8. kwality

  9. India Today

  10. Kshitij

2 – Mail Marketer:-

A reliable Do-It-Yourself Email Marketing Digital Agency which uses 800+ Indian businesses to channelize their email campaigns. As one of the top Best Email Marketing Company in India, the mail marketer is good enough to send bulk email, special offers, newsletters, event invitations, bulk emails, and promotions. You do not have to install software with mail marketer or configure a mail server, because it allows you to choose a plan, sign up and automate this campaign. You can choose to get a profitable reseller solution that allows you to start your own bulk email reseller service with flexible email marketing reseller plans. With the mail marketer, you can get the plan of any budget, and therefore, if you run a business with a small list or want to send millions of emails, you can get the plan according to your budget.

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Company Full Details

  1. Founded In 2008
  2. Head Office At Coimbatore, Tamil Nadu
  3. Company Size 11-50 employees

Specialties

  1. Email Marketing Service Provider
  2. Reliable email infrastructure across vendors
  3. Profitable reseller & dedicated email platform
  4. Offers built-in Templates
  5. Helps you track and analyze Email Marketing

Clients

  1. TATA

  2. FOREX

  3. Quick Heal

  4. Larsen & Toubro

  5. Adventure Link, etc.

3 – Octane.in:-

One of the leading Best Email Marketing Company in India that provides a state-of-the-art email, SMS & web-marketing platform that helps clients to engage better with their customers in the most conversion-driven way possible

The working methodology based on the philosophy that via right tools, any Email Marketing Campaign can get the desired results, makes it one of the best Best Email Marketing Company in India that offer customized Email Marketing Software solutions that fit all your needs

Notable reasons to use Octane.in is its features like Integrated Marketing, Performance Marketing, and Permission Marketing along with Agile Marketing Technology and Expert Service

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Company Full Details

  1. Founded In 2007
  2. Head Office New Delhi, Delhi
  3. Company size 51-200 employees

Specialties

  1. Email Marketing
  2. SMS Marketing
  3. Web Marketing
  4. Customer Engagement
  5. Leading Bulk Email Provider

Clients

  1. Bharti AXA

  2. BOSE

  3. HT Media

  4. FreeCharge

  5. ITC Hotels

  6. NIIT

  7. WIZCRAFT

  8. Yatra.com

  9. BUniyad.com, etc.

4 – Hems Mail:-

As one of the leading Best Email Marketing Company in India, Hems Mail allows email marketers to connect with your customers more easily through their bulk email services. With Hems Mail’s SMTP server, you can outbound your bulk email server, as well, it also helps you send emails to your customers and stakeholders who can also link back to your website.

You can integrate your bulk email service with large campaigns and monitor your email click-through rates by linking with sophisticated email marketing tools. Hems Mail Complete Email Marketing Solutions help you with email design, send email, email tracking, audience targeting etc. Recognition of the award and industry which is received by Hems Mail is the Excellence Award 2015 in Digital Marketing by Brand Marketing Academy

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Company Full Details

  1. Founded In 2012
  2. Head Office At Jaipur, Rajasthan
  3. Company Size 51-200 employees

Specialties

  1. Email Marketing
  2. SMTP Server
  3. Email Credit Super Resellers
  4. SMTP Server Reseller

Clients

  1. NIMS University

  2. Ambuja Cement

  3. LIC

  4. Reliance

  5. Colliers

5 – Mail Get Bolt:-

As one of the top Best Email Marketing Company in India, Mail Gate Bolt helps you send bulk email and for this, no hosting and no complicated SMTP setup are necessary. You can send emails through your own SMTP, apart from this, it also allows you to connect to different SMTP such as Amazon SES, Mailgun, Mandril and Sendgrid etc. This is one of the cheapest Best Email Marketing Company in India and you can easily use it to create the best template for the newsletter, promotion, campaign, etc. Some of its notable features are drag and drop email builders, autoresponder, and trips, list management, which help you quickly create an email with an inbuilt email builder, automatically pre-scheduled time to engage your customers. Distribute email and easily place a list on your customers’ list
It also helps you import email, email list cleanup, email tracking and 4x lead capture

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Company Full Details

  1. Founded In 2009
  2. Head Office At Bhopal, Madhya Pradesh
  3. Company Size 11-50 employees

Specialties

  1. 4X Lead Capture
  2. 2X Open Rate
  3. Drag-Drop Email Builder
  4. Email List Cleaning
  5. Email Tracking

Clients

  1. AVAYA

  2. The Guardian

  3. CISCO

  4. Repair The World, etc.

6 – Kenscio:-

Select the key to getting email marketing and technology solutions that help you run an email marketing campaign by enabling private email and one-to-one communication. The convenience of the acquisition of Kenscio allows you to run an email marketing campaign, which includes Email Verifier, Big Data Solutions, and Marketing Automation. From real-time email personalization to listening to multi-channel marketing and social media, Kenscio is one of the most preferred Best Email Marketing Company in India.

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Company Full Details

  1. Founded In 2009
  2. Head Office At Bangalore, Karnataka
  3. Company Size 51-200 employees

Specialties

  1. Contact List Management
  2. Managed Email Marketing
  3. Real Time Email Personalization
  4. Marketing Automation
  5. Big Data Solution

Awards

  1. Gold – ECHO Awards-&THEN16

  2. Gold – Best Marketing Innovation 2015

  3. Winner Baby Elephant (finalist)

  4. Kyoorius Advertising & Digital Awards 2015

7 – VibeMail:-

One of the most reliable bulk email service providers offers the most competitive, cost-effective email marketing plan with unbeatable bulk email delivery services.

The company enjoys its customer base Pan India, along with the US, Canada, and Australia. VibeMail email marketing services ensure high inbox delivery and its highly affordable email service is reliable with high uptime and customer support. VibeMail’s IP reputation monitor and bulk email campaign algorithm help maintain the server reputation across ISP, as well, its cloud-based mass email service ensures the best service time. VibeMail helps you create, send and track bulk email campaigns for your advanced features

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Company Full Details

  1. Founded In 2010
  2. Head Office At Mumbai
  3. Company Size 11-50 employees

Specialties

  1. Reputed Email Servers
  2. Featured Email Tool
  3. Reputation Monitor
  4. Built-in Templates
  5. Automatic Bounce Handling
  6. Real-time Reports

Clients

  1. HDFC Bank

  2. TATA Housing

  3. Reliance

  4. Insurance Institute of India, etc

8 – Juvlon:-

Juvlon offers you cutting-edge email, web marketing, and SMS platform marketing techniques. Create an email campaign and view the tracking functionality as well as the results of the process.

Juvlon helps small and medium enterprises communicate with our customers in the most effective, convenient and automated way in India and abroad. From email design and campaign reports to contact management, email delivery, marketing automation, and SMS marketing, Juvlon offers some great email marketing solutions. It lets you run permission-based email marketing campaigns very easily, as well as it also helps in spam management, IP options, email authentication, etc.

Alternative results for Juvlon to get live stats, insights and tracking, email comparison, and other important email marketing details

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Company Full Details

  1. Founded In 2005
  2. Head Office At Pune, India
  3. Company Size 11-50 employees

Specialties

  1. Email Design
  2. Campaign Reports
  3. Contact List Management
  4. Email Delivery
  5. Marketing Automation
  6. SMS Marketing

Clients

  1. HSBC

  2. Asian Paints

  3. Dominos

  4. Reliance

  5. Shoppers Stop

  6. HT Media

  7. TATA AIG

  8. Penguin

  9. Axis Mutual Fund, etc.

9 – Crux Mailer:-

Crux Mailer is a web-based email marketing software integrated with our own dedicated SMTP server which is maintained specifically for sending bulk email. They provide you with bulk email marketing software, as well as provide a dedicated bulk email SMTP server to provide you with the best in class bulk email marketing solution.

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Company Full Details

  1. Founded In 2012
  2. Head Office At Kerala, India
  3. Company Size 11-50 employees

Specialties

  1. Real Time Email Tracking and Reporting
  2. Email Personalization
  3. Advanced HTML Editor
  4. Import From Excel

Clients

  1. HDFC Home Loans

  2. Dell

  3. DLF

  4. LG

  5. Honda

  6. Maruti Suzuki

  7. SBI Life Insurance

  8. Trinity Ideas for Living

10 – CYBRIDGE:-

One of the Best Email Marketing Company in India that will help you turn buyers into contact with 100% managed email marketing. CYBRIDGE helps you track your visitor’s email address and clicks and other types of activities that help you to follow your lead and ensure conversion at the right time. Notable services include personal messages, mobile compatibility, and management of the entire activity for you so that you can focus on your business, CYBRIDGE also helps you to be tracking and analyzing, sending a volume and no-spam – an e-mail based email bounce

Company Full Details

  1. Founded In 2006
  2. Head Office At Pune, Maharashtra
  3. Company Size 2-10 Employees

Specialties

  1. Email As Service
  2. Personalized Messages
  3. Mobile Compatible
  4. No Spam – No Bounce
  5. Volume Sen
  1. Pune University

  2. TATA

  3. SBI Life

  4. Rambo Circus

  5. Rotary Club

  6. Reds Global

  7. FIIT JEE

Conclusion

Due to rise in email marketing competition over the market, it is important for an email marketing company in India to understand what the client needs and to add more features to cope up with user’s requirement.

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Want to know which will be the right Email Marketing Companies for you, then share your details in comments and guide you through our expert process.

Email Marketing

Importance of Email Templates for Email Marketing

Email Templates for Email Marketing blend unique design and creative best practices to help you win the inbox.

It feels like we live in our inbox all day, well, and this is 100% right. Employees use almost a third of their time at work reading and responding to emails.

Email template allow saving time while creating Email Marketing Campaign. Email Template is a rewritten email that one can use to substitute with your own content so that you can instantly and quickly compose and formulate emails.

Email Marketing, Email TemplatesAdvantages of Email Templates for Email Marketing

Using email templates allow you to quickly and easily create, write, and send emails without having to start from scratch or starting at a blank screen.

Time Savior 

Using an Email Template can help you save a lot of time when both creating Bulk Email Marketing Campaign.

In order to save time and not to revise the whole email for numbers of times, you can just append links, copy, images to a current one and forward to your subscribers.

Uniform Formatting

Another issue with creating a new email from scratch each time you send an email (other than the time involved) is the consistency of it. Composing an Email Template you can be sure that the Email Marketing Campaign will have the same look and you will not have to worry about possible errors with the formatting.

Brand Union

Using an Email Template, the brand correspondence will be preserved, especially if many logos and graphics in your Email marketing are used since it will be difficult to create them for hundreds of times. It is especially true if you use a lot of graphics and logos in your marketing to maintain brand consistency and awareness.

How to Create Email Templates for Email Marketing

There are many ways to create email templates to use in your email marketing efforts.

Email Templates for Email Marketing | MailcotCreate Your Own Email Templates

  • Create your own email templates, either by hand or by using a Mailcot program.
    If you are good at HTML coding and graphic design, then this is the route you’d probably go with.
    Outsource Your Email Templates
  • If you don’t have HTML and graphic design skills, then you can hire someone to create an email template for you
  • There are plenty of outsourcing sites that offer graphic design and web coding services from three sources.
  • A final option is to use the email templates already provided by your email service provider

Most reputable Email Service Providers offer a huge library of predefined email templates across different industries and different styles and formats.

You could always use an email template provided by your Email Service Provider then make some minor tweaks to it to get the exact look and feel you want for your emails.

Email Marketing, Marketing

Why Email Marketing is Important in 2018?

Did you know that email marketing provides an average ROI of $44 for every $1 spent?

Why is email marketing so effective? Because it allows businesses to quickly and efficiently send personalized marketing materials to specific audiences. 83% of B2B marketers are leveraging email marketing campaigns to generate new business opportunities

Marketing through email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Filtering Your Email Marketing in 2018

A Complete Analysis of Email Marketing

Now we discuss how email marketing will be essential for your company in 2018. Let’s run through a few things you can do to improve your email campaigns this year.

Targeted Marketing Opportunities

Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. Once a user fulfilled the criteria you have defined, then follow up them with targeted messaging to drive the funnel.

For example, let’s say that you send out an email that contains information on a sale. You have also set up lead scoring to know who has bought something as a result of this email and someone who has not. Your email marketing software follows up automatically with an email (possibly a discount code) to entice them for purchase.

For those that did purchase, they could be placed into an email campaign that could provide tips and tricks on how to use the product they just purchased. Perhaps, if the product they purchased has a steep learning curve, you could offer a series of emails that are essentially an onboarding process.

More Personal and Targeted than Social Media

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.

Personalize your Email Marketing List

Once you have the basic contact information from a customer, you can implement progressive profiling to gather more information.  No matter what you ask, keep it short in length and questions. The user submits the form, they get the ebook they wanted, you get the info you needed.

Just think of the ways you can use this additional info to provide targeted and personalized messaging to your customer database. Once you have gained additional information, you could put certain users into new nurturing campaigns to continue the email marketing relationship.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Creating eye-catching subject line results in higher open rates.

Another metric your business can track is (CTR), which is essentially what percent people clicked on a link within the email. If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines). Knowing if one particular phrasing works better than others in generating click-through, can provide exponential results to your campaign.

Having access to these metrics help your business keep tabs on what is or not working in your email marketing initiatives.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by confirming their email address after submission business. This is called a “double opt-in”, meaning that not only did the user submit their email address, but they are confirming they did so by logging into their email and clicking on a verification link you send them.

Complete Authority of Email Marketing Campaign

By clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission, you must be conscious of how often you email them do n’t flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With permission to email, your business can do a number of things with email marketing. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Stay Top of Mind

Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

With the personalization of email, you can tailor your message to be warm and friendly. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.

Generate Sales

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way.

Through lead scoring, and well-defined email campaigns, a business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Generate Sales Through Email MarketingBeing able to lead the customer further down the funnel on their own terms is a powerful tool. By allowing them to exhibit certain actions before hitting them up for a sale will not only make your customer happy but your bottom line as well.

Cost Effective & Affordable

The costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs. Sure there will be some initial implementation costs, but once the foundation is set, the ongoing maintenance cost is minimal compared to the return.

Real-Time Marketing

Through email marketing, you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Daily. Someday is not a day of the week. Class aptent taciti.
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