5 Best Practices for E-mail Marketing Testing

November 24, 2020

Here are five pro tips for email testing:

E-mail Marketing Testing

Keep it simple : E-mail Marketing Testing

Test the basic elements first: subject lines, “from” names, and email copy. It does not take too much time or creative work to come up with some simple tests.

Standardize email send times : E-mail Marketing Testing

When running any A / B test, make sure to normalize your sent time. Even a 30-minute difference can change the results of your test. Do your best to send emails simultaneously to send the optimal time to your customers.

Choose your sample sizes wisely : E-mail Marketing Testing

If your sample size is too small, you can actually say a winner without one. As a good rule of thumb, make sure you have at least 1,000 observations for any test. For example, if a subject line exam is underway, you need to make at least 1,000 openings per email to see statistical significance. If you did not find the significance, you should run the test again and collect the data.

Test one element at a time : E-mail Marketing Testing

It wants to test more than one variable at a time, because the more you test at once, the bigger the impact you can make and the faster you can improve. But the challenge is that you will not know the individual improvement or decline in each variable. Test one variable at a time, measure the results and roll out the winners in your new email over time.

Listen to your test results : E-mail Marketing Testing

You will see the test result which has no meaning. You do not want to believe your eyes. But email marketing is not a cupcake competition. The best, most engaging email may not be the most beautiful or your favorite. Trust the data and your email results will be starred! [: Gb]

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Business, Email Campaign, Email Marketing, Marketing

The best email marketing examples that will Inspire you

August 29, 2018

Best Email marketing is a powerful tool to speak to your audience, generate leads, share information, and be remembered by prospects. Email marketing has been written off several times over since the era of Web 2.0 and beyond. But the truth remains that Gmail has over 1 billion active users. Add to that the less popular email service, work emails, college communities and more; emails remain one of the highest used communication tools of the connected era.

However, breaking the clutter is a challenge across most marketing functions today. Email marketing is no different. Sometimes, all you need to come up with an idea that stands out is creativity. But some days, it could be just plain inspiration. So we went out and looked for some examples for the next time you need the inspiration to make the most of your best email marketing effort.

Here Are 4 Best Email Marketing Examples That Will Leave You Inspired And Force You to Think –

APPLE

Much like its website, devices, advertisement, and product launch press conferences. Apple’s email marketing is minimalistic and truly mirrors the brand personality.

It says all that it needs to, without an overdose of words and pictures to dilute the message. It only says what is important and that alone is enough to make you want to switch or upgrade as the case may be.

MANGO

Yet another brand that gets its email marketing right is Mango. Simple, clear albeit persuasive graphics, extremely relevant updates, and ones that are helpful to both fashion conscious and fashion ignorant shoppers. Add to that their end of season sale alerts being more honest and to the point than most other clothing companies, and you have a formidable brand loved the world over. That is the kind of authenticity it takes to win hearts of such a diverse, global club of fans.

URBAN LADDER

Although Urban Ladder’s frequency of emails can get a little intimidating considering the category they operate in, sometimes their emails get it really right. The #ULStory campaign on social media and its application in best email marketing was once such example. They gathered examples of how Urban Ladder furniture was used among its customers and used their creativity as inspiration for prospects in what was a minimalistic yet function and good-looking email. Since most of these ideas came from real users, they looked practical and realistic. Way more inspirational than a Photoshop image of what can only be a hotel room for most people. Kudos for this one, Urban Ladder!

INDIGO

Indigo’s special brand of irreverence in an industry that had thus far strived on luxury clichés, was truly a game changer. From check-in signages to magazines, in-flight announcements to meal packaging, Indigo does many things right and in style. Their email marketing is no different. I started 2016 with a whole series of Indigo flights through India, visiting friends and relatives. A few months later, I get an email in my inbox from a brand that not only tells me they are giving me a discount but also, that they miss me. While the offer details at the bottom might be a legal boilerplate. Everything else about this emailer is fun, friendly, and persuasive. In short, truly Indigo.

Believe it or not, our favorite emails don’t even try too hard to be clever. They say what they need to, and they do it well. And what’s more is that they get out of your way quickly. Few things reflect the character of a brand better than respecting your customers’ time and intelligence.

Email Marketing, Marketing Automation

Types of Email You Must have in Your Campaign : Email Marketing Solutions

August 27, 2018

A successful Email Marketing Campaign will contain dynamic content material with an array of email sorts. A number of the most precious forms of email to include for your marketing strategy are indexed below. Those will assist you to optimize the potential of your email marketing campaign for the highest stage of success possible.

Informative Emails

Email is a great manner to send data to your subscribers. It’s very important to base informative emails in your audience – and base who you send what messages to on their choices. discover subscribers via their preferences, and send email marketing messages accordingly. This way, all recipients will receive indicators which can be relevant to them – and as such, are more likely to open, read, and act upon them.

Transactional Emails

This relates to amazing customer support. When a subscriber completes a transaction, keep the lines of conversation open. Allow them to know their order and price have been received, which you are working to finish their order, while it has been shipped, and give them a monitoring number. include a follow-up email to make certain goods were received and that the client is satisfied.

Promotional Emails

Marketers are promoters. email marketing material will, to some extent at least, be promotional in nature. This can include sales promotions, free vouchers, occasions alerts, and lots greater.

Confirmation Emails

Even though digital channels mean we don’t literally face to face with our clients, doesn’t mean we need to deal with interactions any in a different way. Being present is important to top customer support and relations. Hence for every digital interaction affected by a purchaser, a response is appropriate. Use email to try this: send confirmations to new subscribers, acknowledge receipt of subscription updates and desire modifications. So, be present and be reciprocal.

Lifecycle Emails

those make the recipient feel visible and essential. they’ll include:

Welcome Emails.
Birthday Emails.
Anniversary Emails.
Wish listing reminders.
Inactive shopping cart content material reminders.
Loyalty reward offers.

Your email marketing campaign can be a totally effective way to acquire, convert, retain, reactivate, and increase your client base. Use it to its full potential.

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