Part of any successful B2B email marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal standard results in the areas of lead generation, nurture, and turn current customers into repeat buyers. Below are seven quality practices that reduce common hassles and ensure that each e-mail will not only receive the focused recipient but also force the reader to open it.

B2B Email Marketing

Understand the objective

Many people send emails without first understanding the reason for the email. Before drafting a marketing campaign, keep the objective in mind. Is it for sending an email e-newsletter for informational purposes only? Is it for lead generation or to share information to solve customer troubles? It all starts with understanding the purpose.

Consider the ‘from’ name

If a recipient will delete the email, that name is displayed in the determ field. Do not forget to match this field to something familiar to the recipient – such as the symbol the consumer knows and trusts. Being trusted by name promotes a better open rate from customers.

Strong subject line

If the recipient will delete an email, then just the designated name. If the recipient opens the e-mail, the subject line will be determined. Attempt to use words related to the reason for the email. If the email is for a product offering, take advantage of the word speed to stimulate a sense of urgency.

Testing

Due to various email clients, email host providers, and other factors, it is mandatory to check email before approval. This includes checking for items that include: electronic mail clients, email templates, spam detection policies, formatting for mobile email recipients between different elements

Proper timing

To ensure the most efficient results, research a selected date and time to broadcast the email message. Many people consider sending an e-mail on Tuesday because Friday is the worst day to send B2B e-mail messages. Many people also agree to send a holiday, such as Sunday helps to increase open rates.

Analytics

To measure the fulfillment of an e-mail marketing campaign, use reliable statistics and B2B email marketing analytics. Having this data allows special forms of reporting for marketing campaign stakeholders. Contextual metrics help marketers to understand the successful and unsuccessful elements of the campaign and iterate effectively.

Learn and improve

Based on the metrics, keep in mind the areas that exhibit sub-optimal performance and focus efforts on improving them. If the selected area of the identified B2B email marketing campaign needs improvement, such as with subject lines, test along multiple problem lines and see who performs best.

If you want to run your Email Marketing Automation Campaign and grow your small business slowly. You may Check Mailcot and Migomail

B2B Marketing, Email Marketing

6 Email Marketing Best Practices : Email Marketing

April 28, 2020

Here we will explain some basics of email marketing and email marketing best practices. And, how it works. Once you have finished reading this out you will have the idea about how to launch email marketing for your business.

What is email marketing?

Importance of email marketing in 2020

From the basic order confirmations to the newsletters, emails are a quintessential viewpoint of the growth and command of your business.

Informing, influencing, and winning the loyalty of recipients who are interested in your offerings.

Marketing emails include a distinct call-to-action intended to generate sales or induce traffic to particular pages of your site.

Some business goals accomplished by email marketing

There are three categories of objectives that can be achieved with the help of Email Marketing.

Growth or Conversion (selling your offerings)
Loyalty of Customer
Brand awareness

It is a great channel because email has a specific degree of confidence attached to it. There are so many people, for whom the inbox is an information space loaded with messages from their favorite brands.

Via contacting straight into a recipient’s email inbox, you have an unprecedented opportunity to be present in their everyday lives. This has more impact than posting on social media, where you cannot be certain about the possibilities of seeing your post at all.

Aside from intimacy, email has the inherent etiquette when it comes to delivering important messages. This would explain the importance of email for brands for choosing this channel even in this COVID-19 pandemic for delivering the right pieces of information.

Email plays a vital role in each stage of the buyer’s cycle: Starting with information and prospection stage, even during conversion, and also there is a role of email later on for customer retention.

One of the main advantages of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a wide number of recipients.

The state of email marketing in 2020

Email is a very old technology it isn’t new. In fact, email was one of the first channels for communicating digitally. But at around 50 years old, email marketing is now more extensively used than ever before.

Email has one of the excellent things that is it’s convenience/accessibility.

It lets you approach a large-scale range of diverse audiences, and this also includes those who are not surely comfortable using the internet. This presents it as the most common mainstream form of marketing.

Additionally, email marketing creates an opportunity or a chance to build long-lasting relationships with your leads and customers.

Here are some statistics:

Around 80% of Americans check their email at least once per day, with almost one-fourth of them check their personal email inbox many times a day. This report is according to a data of 2018 Inbox Report.
Buyers who buy merchandise by email, spend around 138 percent more than those who don’t receive offers through email.
More than 85% of business professionals prefer email as a communication channel.

By seeing these figures now it is not a surprising fact that email is recognized as the most effective channel in B2B marketing.

If you are not applying any email marketing strategy this means you are missing out on sales opportunities and the opportunity to strengthen your relations with customers. email marketing best practices email marketing best practices email marketing best practices

Now’s the time to get your email marketing up and running – and we’re going to explain to you how.

Getting started: choosing the right email marketing solution

Benefits of emailing marketing software

The first and foremost step towards performing an effective strategy of emailing is to choose the right emailing marketing solution.

Some reasons are here why it is worth spending in a dedicated email marketing service to create and send marketing emails.

Platforms of email marketing (like Mailcot) have the basic support or infrastructure in place to assure deliverability of email – This is something which you cannot guarantee while sending an email campaign with a regular Internet Service Provider like Gmail, Yahoo, or Outlook.

Another use of an email service is that you can manage your email subscribers and also segment them into email lists.

And when you talk about designing marketing emails, you find that most of the email services usually offer ready-made templates and easy-to-use email editors. In a few clicks, you can create a newsletter very easily. No HTML coding skills or graphic designs are necessary.

You will also get the insights into email campaign performance. You’ will get to see which emails were most successful and learn more about your audience thanks to open rates, click-through rates, and reactivity insights.

Comparing different solutions

There are various distinctive emailing solutions to pick from. For choosing a relevant one for your business, some questions are here to consider:

The number of contacts you have now and in one year what is your planning to increase this number?
No. of emails you are planning to send?
What sorts of emails do you wish to send? Is it promotional, transactional, or both?
Your budget?

When you are comparing email services there is another factor you m just take into consideration, that is scalability and the associated costs. When you are up to starting your business of email marketing it is anticipated that your contact list will be short or small – but as the time goes on it will grow ideally.

With Mailcot, you will only pay for the number of email sents – not the number of contacts stored.

There are different types of marketing emails

Promotional emails

This type of email is sent as and when it is needed, in line with the of your business.

Newsletters present news that is associated with your business. Such as your new breakthroughs reached, product capabilities, or for highlighting a product use case. It is a tendency to stay at the forefront of your connections’ minds and inspire them to engage with you more.

Email campaigns are highly focused on marketing and sales. A campaign could consist of 3 to10 emails sent over many days or weeks. These types of emails are sent with a particular purpose in mind – be it to promote some exclusive offers, boost the downloading of a white paper, or to sign up for a webinar.

Automated emails

Automated emails save a lot of time and do miracles for fostering customer relationships.

It is as simpler as a welcome email sent to a fresh newsletter signup or a personalized email based on the buyer’s behavior or existing knowledge or information.

The special thing about automated emails is that nobody has had to present there physically to hit the send button.

Mailcot email automation feature lets you set up automated emails that are sent out in answer to a specific ‘trigger’ event that’s pre-defined by you.

There are lots of email automation possibilities.

Different types of automated emails

Automated marketing emails:

Transactional emails:

Mailcot caters for both transactional and promotional emails. Big thanks to our strong SMTP service.

Email marketing best practices

Now you are well known to the different types of emails and benefits of them for your business. So, now its time to grab some very important features of email marketing. email marketing best practices

These are the points which will help you done your email marketing with legality. Pay attention!

Collect email addresses legally

This is obvious that if you are sending emails you must need email addresses. Though, the way in which you collect those email addresses is very important.

The GDPR is a regulation in EU law that protects the personal data and privacy of consumers, including their email addresses.

For legally collecting email addresses, you need the ‘opt-in’ process.

This is a method by which a client or lead share you their consent by an online form for collecting and use their information/data.

Segment your mailing list

As when your list of email expands, it is destined to hold diverse buyer profiles.

Segmentation means parting down your email list and creating more petite sub-lists of contacts those who have something in common.

For instance, age, geographic location, lead score, first-time purchase, etc.

This enables you to maintain proposing content that is both relevant and personalized for each person on your mailing list.

Optimize your deliverability

Email deliverability basically means the ability of an email to land in a subscriber’s inbox. For marketers this is an important concept because it shows that emails have rightly reached their destination, rather than stopping up in the junk folder where they are improbable to be read.

This depends on technical and behavioral factors. For situation, the quality affects your deliverability.

Must ensure quality.

Further reading: Improve Email Deliverability in Inbox

Choose an email design that works for your brand & audience

The design is just as important as the content.

Catch your contacts’ attention with your design. email marketing best practices email marketing best practices

The email design and its feel is going to communicate a word about your company and its values. It is worth spending your time on.

A good email design also helps you make your content more clear, legible, and structured.

Save time with email templates

Create reusable email templates. Pick an email template and then personalize it with your brand. And, when this is done you will only need to modify the text each time for sending different emails.

Personalize your emails

All of us like to feel special when it is about our favorite brand. We relish it when brands add a special personal touch and pay attention to small details. email marketing best practices

This also sounds true in the case of email marketing.

Personalizing emails is necessary to build relationships with your leads and customers.

So, personalize your email in this modern era, you necessitate to make the most out of it at every opportunity.

google.com

Start Your Email Marketing with Mailcot

B2B Marketing, Content Marketing, Email Marketing Tips

Competitive Email Marketing Tips for B2B Marketing

January 12, 2020

Introduction

Email marketing tips

email marketing tips, email marketing tips for b2b marketing, email marketing

Social media marketing and the content used, are excellent means for nurturing leads through the sales funnel but with limitations. These two have their own limitations. To get site content in front of leads requires high search rankings for relevant keywords. Similarly, social media posts have a short life span with a lot of competition.

There is no guarantee that the content published on these channels will discover. Therefore, email marketing is the way to increase the percentage that the content created will be consumed.

By adding email marketing tips or strategies of the modern world to existing lead nurturing efforts, one can deliver the right content, at the right time and at the right place. You can easily deliver personalized content directly to leads on a channel they monitor on a daily basis or actively.

6 Basic Tips For B2B Marketing

Use the Account-Based Marketing Approach to Target

Today,s email marketing best strategies are less like social media marketing and more like account-based marketing. Instead of casting a wide net with an email blast, leads must be segmented into groups. Email blasts are dead. For nurturing leads, you must segment customers into groups according to their buying journey. This is simple if you have a list of contacts who’ve downloaded gated content. Try to determine particular positions in the buying journey or previous buying behavior that each piece of gated content caters to. And then follow up with individuals who have downloaded that content. Email marketing services help you to segment individuals and deliver emails according to their interests. google

Optimize Emails for Mobile

If emails forgo mobile optimization then you will definitely lose a huge portion of your audience. Most of the emails are opened on mobiles, there are a few percent of the audience who open emails on desktop. Structuring the content is important too. Always lead with the most important information to grab attention immediately. Use short and strong paragraphs for easy reading on mobile. On the top, you must include your call to action. Make sure buttons and links are big enough to tap easily.

Engage With Trigger-Based-Campaigns

Trigger-based email marketing automatically sends emails to individuals based on their actions. Trigger-based campaigns really shine in nurturing lead when you adopt a marketing automation platform. Email marketing tips for b2b marketing

For instance, trigger-based campaigns could send a welcome email, send a thank you email and send a reminder or discount code.

B2B Marketing

Personalize Emails

Personalized emails are more likely to be opened and will lead to more click rates. It is an effective means to build relations. For referring leads you should start with their names but there are many other ways to take personalization to a further step. Use DOB to send messages on their birthdays, send a thank you promotion message at that particular date on which the person subscribed and send messages from personal accounts instead of a business account. This will make the conversation more one-to-one.

email marketing tips

Customize Dynamic Content

It is also known as ‘smart content’. In dynamic content email displayed differently to each recipient based on collected data. The very first step is determining what data is important and to cater customers needs to utilize the data correctly. Like utilizing age, gender, etc will help you connect real contacts with buyers personas. This will be a guide to dynamic content decision making. GOOGLE

email marketing tips for b2b marketing

Make Emails Interactive

An interactive email shows the functionality of the web page. It saves time on the recipient’s end and then they can respond instantly and easily. An interactive email will lead to an increase in sales and revenue.

Email marketing India B2B Marketer b2b business email marketing service providers

B2B Marketing

B2B Marketing, B2C Marketing, Business, Digital Marketing, Email Marketing

B2B Email Marketing is Not The Same as B2C Email Marketing

July 22, 2019

Before you start making the next email to send, one thing is that you need to think about it. Are you emailing B2B readers? Still sending emails to B2C readers? You need to know the difference between B2B Email Marketing and B2C Email Marketing.

Strange, who is sending mail is not the same. No, you are wrong, this is far more important than you think.

B2B Email Marketing is Not The Same as B2C Email Marketing, B2B Email Marketing, B2C Email Marketing

Firstly, the B2B sales cycle is essentially the same in structure and structure as B2C. Long-term incubation email activities with multiple workflows can last for several weeks to several months. Thus covering all stakeholders and B2B’s long purchase period. There are many stakeholders involve, and different types of content need to provide to users. The B2C email marketing is mainly to attract users, let users make impulsive decisions. B2C users have a typical sales cycle: open email → click on the link → access landing page → purchase.

Secondly, since the target of B2B email marketing is a corporate business people. Most of them only interested in their own industry fields. Generally, pay less attention outside the industry. On the one hand, they are willing to participate in industry exchange activities. But prevent others from stealing their trade secrets and customers. They are also eager to know their opponents’ practices, ideas, and plans. And believe that competitors must have something they don’t know.

Before you make your next email. It’s important to keep in mind the four key differences between B2B Email Marketing and B2C Email Marketing.

B2C Email Marketing vs B2B Email Marketing

1. Mail Length

B2B emails are usually shorter than B2C. Because in a business environment, people are more concerned with the purpose behind the email. We have a lot of work to do every day. If you receive an email that reads a story that is very informative but takes a long time to read. You might think it is a spam. So, if you are a B2B company, then when you do email marketing, please shorten your email content appropriately.

2. Tone

Your brand and email theme will affect the tone of your email. For most copywriters and email marketers, it’s best to avoid jargon when writing, the simpler and better. Of course, considering the industry nature of B2B, it seems impossible to completely avoid the use of jargon. But you can send a message to the other person just like chatting with a friend. Think about whether it is more approachable to start with “Hi, dear friend, long time no see” and “respected customer”.

3. Content

Due to the long purchase cycle of B2B potential customers. It is necessary to provide non-promotional content (educational content, e-books, chart reports, cases) to continuously establish connections with users. Because the ultimate goal of B2B marketing emails is that we can face the users. Or telephone communication, this is the point.

B2C’s marketing, especially in the e-commerce field, stimulates users with fast, compelling value and stimulates purchases. This means that the content of the email concentrate on your value proposition and CTA. The value is not attractive enough. It’s hard to convert (think about whether e-commerce emails are mostly promotional coupons).

4. Sending Time

Users facing B2B may be busy during the day. So the effect of pushing at noon or night may be good. And users may open the mail at any time of the day. While most B2C users view them during non-working hours. Personal mail, so choose these times to push mail for users.

The above points are different points in the B2B and B2C industries for e-mail marketing. We need to consider when developing a specific email marketing plan. However, one thing really shares by B2B email marketing and B2C email marketing. And it is also the key to the success of email marketing, which is to understand what your customers need. Taking the time to understand what customers need, just like following every rule above, can help you maximize email marketing.

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