- March 30, 2018
- Posted by: vmayo
- Category: Digital Marketing
Organizations were in need of a cloud CRM to deal with all sorts of customer concerns varying from marketing. Its sales to customer service – to streamline the enterprise and help in saving valuable resources and time. Salesforce CRM founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez – with a vision to reinvent the Cloud CRM model and now, Salesforce defines the new era of cloud computing.
What does Salesforce do?
It is cloud-based CRM software, developed to make organizations function efficiently and profitably by reducing the cost of managing hardware infrastructure. It offers a wide range of features in all the functional areas of a company:
Salesforce in Marketing Team
Salesforce professional edition helps the marketing team of a company creates. It tracks various marketing campaigns to measure the success rate. Hence it automatically provides leads to the sales team of the company.
Salesforce in Customer Support Team
Salesforce also keeps a track of various customer issues. It tracks them for resolution based on various escalation rules such as the importance of the client and elapsed time. This improves customer satisfaction levels as the issues do not fall through loopholes and directly escalate to the next level.
Salesforce in Management
With visual dashboards and extensive reporting features, Salesforce provides the management of a company with visibility on what is happening in different teams.
Salesforce in Training
It has very robust training and support features that are above industry standards. Salesforce users can easily find answers to their questions from the extensive online help manual and the video walk facility.
Salesforce in Application Integration
It can be integrated with other systems to extend its functionality through the Salesforce business app store – the AppExchange.