Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for personally generated sales, but also for the sales of other salespeople they recruit. This recruitment is known as the “downline” of the sales force participant, and can provide multiple levels of compensation. Other terms of MLM include pyramid selling, network marketing, and referral marketing.
The MLM business cannot be managed manually on paper to manage product sales, customer records, commissions, payments, structure, levels, rewards, e-PIN management and many other things. An automated system i.e. MLM software is required.
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