Improved Retail Analytics Help You Dive Deeper Into Physical Retail Data

Whether you want to sell products from your phone, a market, or in-store, Shopify wants to help you make the best decisions for your business.

We’re excited to announce new, easy-to-access metrics for all physical retailers: Our improved Retail Analytics puts the data that matters most at your fingertips. You can now track and act on key metrics right from Shopify, like staff performance, location performance, and more.

Now, your Shopify Analytics will quality new reports from Shopify POS, including:

  • Sales by retail location
  • Sales by staff

You can also quickly access momentous insights on your improved dashboard, including:

  • Total sales
  • Average order value
  • Total orders
  • Top produce by units sold

If you use both Shopify POS and Shopify’s Online Store, you’ll now look all of these reports alongside your important online store reports.

Get Actionable Data About Staff, Store Locations, and More

The improved Retail Analytics helps you make the most out of every transaction, employee, and location. With the new reports, you can easily:

  • Identify top performing staff to reward them, inspire new sales targets, learn from their successes, and identify other staff who can benefit from added support.
  • View top-selling products at each of your retail location, so you can feature them at other locations or announce similar products and categories.
  • Compare sales by location then use other metrics like staff performance and unit sales to fill in the picture.
  • Benchmark total sales day over day, week over week, month over month, and even year over year, to assess seasonal dips and opportunities, identify periods that can be boosted with promotions, and much more.
  • Determine the average value of all your orders so that you can plan promotions, sales, and other tactics to grow that metric across all your locations.


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