- November 14, 2018
- Posted by: vmayo
- Categories: Digital Marketing, Online Marketing, social media marketing
When it comes time to market your business,(Online Marketing Ideas) whether it’s your blog or your side hustle website, it can feel a little icky. Particularly if you’ve never had to market yourself before. That feeling that ickiness you don’t have to feel that way. Especially when there are so many ways to market your small business without feeling pushy or sales.
By utilizing different types of marketing strategies that aren’t all about the sale…
If you’re always looking for the sale, then you’re going to always sound sales. No matter how good your product or service is, or how sincere you might be. Effective marketing strategies focus on the end user result—how it benefits them. If you’re on the same page as me and want to serve others and feel good about what you’re doing, follow me…
Here are 7 awesome tips to Market Your Business Using Online Marketing Ideas
Educate Your Peeps
This is one of the best ways to market your business by providing educational content. This could be by way of a how-to blog post, a training video or podcast that shows people how to make the most out of your product or service. This is also not about the sell. This is about providing your peeps with stuff they can learn and implement without having to buy your product or service.
Although doing so will make their life easier, right?
I’m picking that most of you will have a large female target audience… did you know that woman make up over 70% of users on Pinterest? That means you need to get your butt over there and start sharing your content there. You can do both a mixture of your free stuff and also link to your paid stuff. All you have to do is create beautiful pins that attract your target audience.
Figure out what your target audience loves and then share it on Pinterest. Making sure you link back to your awesome content, both free and paid. You’ll thank me if you just do this one thing!
Use Google Business Page
It doesn’t matter if you have a service or product type business. Reviews make some of the best marketing strategies that are free to use and allow you to drive traffic back to your website. This also allows you to manage your online presence.
If you’re looking to show up in local searches, then you need to implement this strategy. Google+ Local helps influence search rankings of any pages or people you’re connected to. Which means your business will appear in their search results.
Utilize Facebook Groups
This is one of my fave ways to market my business. Join relevant Facebook groups. You can promote your products, services, and free content each week. Make sure you follow their guidelines, though. Facebook Groups are also a great way to show your expertise by helping answer questions people might have.
Make sure you link to your website in your profile so that they can ‘stalk’ you to find out how to connect with you further
Guest Post Strategically
Developing a solid guest posting strategy is key to this being successful for your blog. If you just guest post willy-nilly, well, the results are going to be less than ideal. guest post strategically To start, do a Google search: “your niche + guest post” — this will find industry specific sites for you to approach. Only post on sites that are going to give you good traffic boosts. Yes, it’s good karma to guest post on a new blog, but limit those guest posts to less than five a year.
Create a freebie specific to that guest post so that you can entice people back to your blog to check out you. Some ideas that work well include a free training video or webinar or a cheat sheet that allows them to implement your ideas quickly.
Help a reporter out (HARO) is a great way to establish your expertise and get featured on a website for free. If your answer is accepted, you’ll get free PR for your business. You’ll get links from publications like Huffington Post, Forbes etc without having to go the guest post route.
This site is best used if you are a subject matter expert and you’re looking to provide free advice in exchange for a link back to your website or specific product or service.
And that’s the key to implementing any of these marketing tips for small businesses.
If you aren’t consistent with a strategy if you take a scattered approach then nothing will stick and you’ll have to subject your potential customers to awful sales techniques.