- May 10, 2019
- Posted by: vmayo
- Categories: Business Branding, Digital Marketing
How Digital Marketing Platform promote Bollywood Movies?
In nowadays’s world, we see that the maximum of the Bollywood movies start getting promoted online a lot earlier than the release date and the marketing campaign is going on after the release as well.
The movie industry is constantly on a look out of new and advance advertising techniques to promote a movie and target a mass audience. Digital Marketing Platform this is being use to promote the upcoming release of the movie is a new and effective way of engaging with the target market and organizing a stronger connection with them.
How Bollywood Movies Promoted via Digital Marketing Platform
It has become a major trend in Bollywood to use digital Marketing platform for its easy accessibility, user-friendliness and greatest reach beyond geographical barriers. maximum of the production houses set up official groups for a movie before its release. these groups have promo clippings, music previews, wallpapers and so forth. It affords a dais to talk and share opinions regarding the movie. There are many Example of movies use digital marketing platform for promotions
Social Media Marketing
To out how Indian blockbuster movies used social media to gain promotion and build curiosity. To analyze
the trends and different platforms of cinema marketing experts using. To study the impact of digital media on contemporary Indian cinema
The Trailer of the film, Rowdy Rathore, was launch in an open stadium in Worli, Mumbai on 2 April 2012. It received over 2,295,756 views in less than one month on YouTube.
Team Dilwale came up with a new idea based on selfies. The movie’s main cast posed with half faces covered and posted it as the first look of Dilwale on Twitter. To promote 2 States, Alia Bhat tweeted her engagement ceremony invitation card. In the card, she mentioned the movie promo launch as an engagement ceremony and movie release as a wedding. There is many more Example of social media to help to promote Bollywood movie Online.
Mobile Marketing
Gaming is the interest of youngsters. the digital crew of Chennai Express use this craze to capture the imagination of gamer and increase the movie’s popularity, ‘Chennai express: escape from Rameshwaram’. The movie’s official game, become release on more than one platform. Many More movies use the mobile game to promote movies.
A unique game which has been inspire by the Film story is launching across all platform. RA.ONE, Krrish, Ghajini Bollywood movie that was made into a 3D game for PCs.Dhoom-3. They release its video game on Android, Window, and iPhone.
Video Marketing
However, The team Kalak used Tiktok videos as promotion technique on Instagram and Twitter. As Alia Bhat and Varun Dawan dance moves in the title song had become the rage. Also, they asked their fans to make videos. Prem Ratan Dhan Payo used Dubsmash videos as promotion technique on Instagram and Twitter.
Furthermore, Salman Khan and Nawazuddin Siddiqui made a 4-second conversational Bajrangi Bhaijaan movie dialogue video through dubsmash.com app releases on Facebook.
Online Display Advertising
The team Sultan and also Om Shanti Om have launched their own official website. This has information regarding the movie’s first look, poster, official trailer, theatrical trailer, songs, photos, videos, release date, star cast, shooting details, related news, interviews, etc.
Quiz and Online Contest
Bahubali’s digital team wants to make the most of it and started quizzes on the lm at interactive platforms such as Story Gag. The contest was also run on Facebook and Twitter. These smart post-release strategy worked wonders to keep the audience engaged to the multi-lingual dubbed versions even after they’ve watched it.
Today, Digital marketing Platform is on the rise in India. The country will be in the top user bases in the coming years for internet and mobile phone markets. digital marketing has become an integral part of everyday life and also laying on this fact. However, Bollywood marketers have chosen to target and move accordingly to attract the audience through innovative marketing techniques
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