Email marketing is a manner of direct marketing or advertising that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.Email marketing is the targeting of consumers through electronic mail.Nowadays email marketing become very popular and useful.

What would you like  to see in your inbox? A undeniable textual content e-mail or an attractive e-mail proposing exciting factors comparable to pix, GIFs, cinemagraphs, or videos? I’m definite you ought to have voted for the later one.In terms of email marketing, the main requirement is that an e mail will have to be engaging and wealthy media elements like audio, photos, video, GIF, and cinemagraph can be utilized as amazing instruments to serve the intent.

Most email clients and ISPs now support rich media elements to sail easily to the subscriber’s inbox and thus rich media is taking the email marketing world via storm.

• Images in electronic mail: utilising attractive Pictures in email helps to engage viewers greater than a simple text e-mail. Additionally, it means that you can create a better brand identification and brings extra click on-by way of premiums.
• GIF in e-mail: A easy GIF in electronic mail boosts conversions by means of forty nine%. By utilising GIF, that you can share ample knowledge in a restricted house and expand engagement.
• Embedded Video in e-mail: which you can exhibit your manufacturer personality with the aid of depicting it in the type of an embedded video. It also provides a better UX.
• Cinemagraph in e-mail: A cinemagraph draws the consumer’s concentration and it can be used to emphasize the key message of the e-mail. It’s less complicated to create and embed as compared to videos.

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