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BIMI Records – A Guide to Implementing BIMI for Email Branding

2 min read

MigoSMTP

MigoSMTP

Introduction to BIMI Records BIMI Records, short for Brand Indicators for Message Identification Records, are an essential component of email branding. By implementing BIMI Records, you can display your official brand logo alongside your emails, enhancing brand recognition and trust. This guide will walk you through the process of creating and verifying BIMI Records for your domain.

Benefits of Implementing BIMI Records #

  • Increased brand visibility: BIMI enables your logo to be displayed in email clients, making your brand more recognizable and memorable to recipients.
  • Enhanced email deliverability: BIMI acts as an additional authentication layer, signaling to email service providers that your emails are legitimate, improving deliverability rates.
  • Improved trust and engagement: By displaying your official logo, you instill confidence in your recipients, leading to higher engagement and interaction with your emails.

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How to Create BIMI Records #

 

3.1 Generate a BIMI logo

  • Design or obtain a high-resolution logo of your brand.
  • Ensure the logo adheres to the BIMI logo guidelines (size, format, and aspect ratio).
  • Save the logo in SVG format for optimal scalability and compatibility.

 

3.2 Publish the BIMI logo on your website

  • Upload the logo to a publicly accessible location on your website.
  • Use the correct file path to reference the logo on your webpages.
  • Add appropriate metadata to the logo, including the brand name, copyright information, and any other relevant details.

 

3.3 Create a BIMI DNS TXT record

  • Access your domain’s DNS management interface.
  • Add a new TXT record with the name “_bimi.yourdomain.com” (replace “yourdomain.com” with your actual domain).
  • Set the value of the TXT record to include the BIMI record tag and the location of your logo file on your website.

 

Verify BIMI Implementation

  • Use BIMI testing tools to check if your BIMI DNS TXT record is correctly configured.
  • Verify that your logo is displayed alongside
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