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What is an Simple Mail Transfer Protocol Relay and How it Works?

December 8, 2020

What is an Simple Mail Transfer Protocol Relay?

A Simple Mail Transfer Protocol Relay is a protocol that permits email to sent through the Internet. It utilized for Collecting email from the sender and conveying it to the recipient ’s another SMTP Server. It was made in 1982 and keeps on being the internet standard that is generally utilized today.

Simple Mail Transfer Protocol Relay

Sending via Email Service Provider

So what does this protocol resemble with regards to an Email Service Provider like Mailcot? Organizations that need to send the mass email to their clients use SMTP relay for ease of maintenance and add analytics insights.

Most webmail providers like Gmail, Hotmail, Yahoo etc. have a limit on how many emails you can send to different email senders every day to deal with spam. As businesses often exceed this limit, they will need the services of enterprise level email sending platform. An Simple Mail Transfer Protocol Relay provider can help businesses and organizations deliver large versions of email without misleading them as spam.

Email service providers, such as MailJet, invest a lot of resources in building their own email infrastructure to handle large amounts of load and deliver these emails directly to the inboxes of the recipients from major Internet service providers and webmail providers work together.

SMTP Service With Advance Highlights

There is an additional layer of value for sending through an email service provider with Mailcot, the system automatically adds link trackers to the body of your message before the SMTP server sends email. After this you get the user’s permission to open and click after receiving an email.

Mailcot also translates feedback from ISPs (Gmail, Yahoo, AOL etc.), as each communicates in its own way. Its service saves developers time by converting it to an easily recognizable response, displaying whether an email is a soft bounce or a hard bounce. A soft bounce would occur if the receiving server was down or full. A hard bounce is that the recipient’s email address is no longer active or incorrect.

For more related information, You can check Mailcot and Migomail.

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3 Outsource your email with Transactional Email Service

December 7, 2020

Transactional Email Service- If you are sending a personal email through an email app, it is possible that your email recipient’s email service has access to the SMTP service via the Simple Mail Transfer Protocol (SMTP) service of your email Gmail or another email service Can. Even if you email hundreds of people with an email newsletter app, you send the message and the message is delivered silently. It just works, and so most of us ignore it.

Transactional Email Service

What is a Transactional Email?

Sending emails is also not a difficult task between them. Your standard Gmail account will allow you to send 500 emails per day, while those hosted by Exchange accounts allow you to send 30 messages per minute. An email newsletter tool or drip email app is the next post sending thousands of marketing emails a week. This is when you need to send thousands or millions of emails a day, which is another solution for you.

You have your own app and you want to send email through it, so maybe you prefer to host all your business content yourself, or you’ll be able to do the same with your email that a standard email app will give you. Or perhaps you have hit the top project of your email newsletter. Then you should also consider a transactional email sending service.

Here are the three best reasons why you should outsource your email and use a transactional email service:

01# Send more messages, faster

The first reason for Gmail’s 500 emails per day limit could be that you should find another way to send email. Because you can face the same limitations with your own email server. And many shared hosting services will fix how many emails you can send per day. Then you will soon face the same problem as your Gmail or Exchange has.

Sending thousands of emails at a time to your own private server can also be a challenge, a technique that is not ready for you or can cause further trouble. This is why you send transactional emails to the logo services of all companies on the site and it is simpler and often more efficient to use a service that focuses solely on sending email.

If you are running your own email infrastructure, then doubling or tripling the standard number of your emails may mean that you need a new server or critical developer on time. On the other hand, with the email sending service, it will make some changes to your integration.

You may need to send 7 emails or 7 million emails a month but either way, the email service will be ready for your load with no work on your end.

02# Ensure Your Messages Get Delivered

Even if you can run your own new server, and you mainly have the necessary messaging framework, you have another right with sending your own email server: delivery. You may technically be able to send emails on your own, but the chances of email appearing in your recipient’s inbox are slim to zero.

Most email apps strictly scan email to eliminate spam, and one of the things they use to send spam messages is the IP address used to send the email. They check both the IP addresses known to send spam, as well as the commonly identified IP addresses. If you are sending email from a shared server, chances are your IP address is already on those blocked lists.

If you have your own IP address, your mail may be marked as spam even if not on a whitelist. If your site is not associated with a reputable or identifiable IP address and domain name, most email providers will mark it as spam. Also an SPF or DMIK record is required, an email verification tool that can be difficult to implement on its own but is included with most email sending services.

You can check your server first to see if your emails are marked as spam. But your test emails can only come through the problems you see after sending thousands of emails. For everything in between, an email sending service makes the most sense.

03# Do More With Your Emails

Add delivery to the hassle of running another service – one you’re inexperienced with managing – and email-sending services look better. But there is also another reason to take them: the extra features they provide.

Some transactional email services, such as Amazon SES, are bare and focus only on sending email – and the price accordingly. But most others include advanced statistics, notifications, filtering and more that let you do more work with your email. With a little coding, or just a few clicks in the statistics dashboard, you can achieve amazing things.

For more related information, Go and check out migomail and telcob.

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Facebook Data Leak Shocked 87 Million Users

December 2, 2020

Facebook Inc. said on Wednesday that personal information for 87 million users (Facebook data leaks). In most of the United States, political consultations may be improperly shared with Cambridge Analytica, with media reports above estimated to last over 50 million.

Data Leak

Chief executive officer Mark Zuckerberg said in a conference call with reporters that Facebook has not seen “any meaningful impact” on usage or ad sales since the scandal, although he said “it’s good if people aren’t unhappy with the company.”

Shares rose more than 3 percent after the bell.

Zuckerberg told reporters that he had accepted the blame for the Facebook data leak, which has angered users, advertisers and lawmakers, as well as that he was still the right person to set up the company.

“When Facebook is developing something in the world that is unprecedented in the world, there are going to be things you toy with,” Zuckerberg said.

He said that he was not aware of any discussion about his leaving the Facebook board.

He said that he had not fired anyone and planned on this scam. He said, “We are not trying to throw anyone else under the bus for the mistakes here.”

Facebook previously admitted last month that personal information. Nearly millions of users incorrectly ended up in Cambridge Analytica’s hands.

Zuckerberg will testify about the case during two US Congressional hearings next Tuesday and Wednesday.

London-based Cambridge Analytica, which has counted US President Donald Trump’s 2016 campaign among its customers, has disputed Facebook’s estimate of affected users. It said in a tweet on Wednesday that it did not receive more than 30 million records. From a researcher, he hired Facebook to collect data about people.

Facebook should have done more to audit and oversee third-party app developers, like Cambridge Analytica in 2014, Zuckerberg said on the call with reporters.

“After knowing what I know today, clearly we should have done more,” he said.

Going forward, he said, Facebook was taking steps to restrict what personal data is for third-party app developers, and added that it could take two more years to fix Facebook’s problems.

“We’re broadening our perspective about our responsibility,” Zuckerberg said.

Most of the up to 87 million people whose data was shared with Cambridge Analytica were in the United States. Facebook Chief Technology Officer Mike Schroepfer wrote in a blog post.

Facebook shares closed down 0.6 percent at $ 155.10 on Wednesday. They have fought over 16 per cent since the Cambridge Analytica scandal surfaced.

Previous estimates of more than 50 million Facebook users affected by the data leak came from two newspapers, the New York Times and the Observer of London, based on their investigation by Cambridge Analytica.

Zuckerberg said Facebook came in high estimates. Seeing the number of people who downloaded a personality quiz app created by the University of Cambridge. Adding the number of academic Hangzhou Kogan, or about 270,000 people, and then their friends.

Cambridge Analytica has stated that it engaged Kogan in “good faith”. This is similar to how other third-party app developers have harvested personal information to collect Facebook data.

For more related information, check out migomail and telcob.

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B2B Marketing, B2C Marketing, Digital Marketing, Email Marketing, Email marketing service providers in india, Email Marketing Tips, InternetMarketing, Mail Marketing, Mail Marketing India, SEO, SEO Tips

Brand Storytelling with Example

November 27, 2020

First, we will see what is Branding? Every business has a unique brand logo. We create a unique logo of the company so that immediately after seeing it, it comes to the mind of the people that it is the logo of this company.

The logo of Facebook Google, Coco cola, Puma, we easily recognize the logo of these companies.

The reason this happens is that these brands have created a good value in front of their customer, and one of the reasons is that they have shared a real story of the brand in front of their customer and In short “Brand Storytelling”

What is Brand Story Telling?

“Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”

Now we will describe the key elements out of this

“Narrative”, means elements of storytelling, a story consists of a character, setting, conflict, escalating action, climax, and denouement.
“what you stand for”, This means that it is the essence of your brand, it does not mean that you are making money from it, or you are selling the product, the only reason is that you are telling the power and motivation behind your business. And why are you different from your competition.
“Values” Value means a good character that best describes your company.

Brand storytelling is one such way where you can give a new identity to your business through art where you can develop a positive relationship with the people and give an emotional response along with an inspirational message.

Here Now we see the example of Brand Storytelling

#1 LG Innovation Story

In this advertisement we see, we can do anything in our life, we can bring many innovations. This ad has lots of emotions and gives a motivational message.

https://youtu.be/O8jHf6cwWB0

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3 Importance Successful Email Marketing Campaign

November 27, 2020

Successful Email Marketing Campaign

In the Successful Email Marketing industry today, it is simply not enough to have great email content. Marketers need to ensure that it reaches the right inbox at the right time. But what exactly does ‘delivery’ mean? Statistics show that 1 in every 5 emails fails to land in the inbox, meaning that 20% opportunities to connect with regularly missed customers.

3 Importance Successful Email Marketing Campaign

1. Deliverability

An email is believed to be sent if it does not bounce or return to the mail server. The delivery rate is a calculation of the mail that subtracts the volume that is subtracted. But to be able to truly consider campaigns to be successful, marketers need to make sure that what they are sending is not getting stuck in spam – or ignored. Overall, delivery is ensuring that you are doing what you can to get yourself in the best position to be truly seen by your customers.

2. Spam and Blocking

72% of mail sent globally is considered spam, and these filters significantly reduce the amount of incoming inboxes. However, the interpretation of spam varies from person to person, so to say that ‘one person’s spam is another person’s ham’. As a result, the blocker locally gives the recipient the power to control their inbox.

3. Make The Grade

Email is becoming increasingly important in communication; Creating your email is the key to a successful mail program.

With the recent update of Google’s Gmail Android app, customers were given more control of their mailboxes on their personal devices. Therefore blocking a sender means that all future mailings immediately went to the spam folder.

It is necessary to ensure that your participants really want to receive your message. Personalization and relevance are important. There is nothing to lose. So by placing your consumer at the center of your email marketing strategy, you are providing a more relevant and positive customer experience.

For more related information, You can check Mailcot and Migomail.

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5 Advantages of Sending Email Using A Cloud

November 26, 2020

Advantages of Sending Email Using a Cloud

Sending email using a cloud-based SMTP server has many benefits for growing businesses, saving you time and streamlining your costs. Customers began with custom systems, but as usage increased, they found that their current email infrastructure did not have long-term appeal in the bottom line. So they found more cost-effective ways to manage their email and found outsourcing the solution of their choice.

If you are still managing your own custom email system in-house and are considering making the switch, consider the following benefits that can provide outsourcing your transactional email to an SMTP mail server.

5 Advantages of Sending Email Using A Cloud

Lower Cost

Outsourcing your email to a cloud-based mail server is cheaper than your own. When calculating the true cost of maintaining your own email infrastructure, you should consider the costs of staffing, hardware, software, maintenance, storage, and ancillary channels such as mobile – all of which increase over time, especially when you Grow.

Easy Updates

One central point is the ability to upgrade and configure software that can be deployed system-wide, eliminating common headaches and saving an extraordinary amount of time and time.

Rapid Implementation

Adding users is faster and more efficient. This is particularly helpful for companies that add large volumes of users on an ongoing basis.

Pay as You Go

Instead of increasing the upfront expense of purchasing hardware and software, you can simply pay for what you need right now and increase your usage based on actual need rather than perceived need. In this way, companies realize savings immediately after making the switch.

Expertise

When outsourcing your email to a reputable provider, you get a team of individuals. And it can serve as your external email operations team, focused on email delivery problems.

While all of the above are excellent reasons for choosing an SMTP service. Perhaps one of the most important reasons is the business advantage of outsourcing your transaction emails. In doing so, you can focus your development resources on creating revenue-generating products.

For more related information, You can check Mailcot and Migomail.

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Dissimilarity Between Lead Generation and Lead Nurturing

November 24, 2020

Lead Generation and Lead Nurturing

Lead Nurturing

Lead Nurturing is building relationships with potential customers, even if they are not currently looking to purchase a product or service. They may have signed up online to receive your newsletter or follow you on social media, but they are not necessarily ready to make a purchase. In traditional consumer buyer behavior, they are probably still on valuation or awareness – so a difficult sales call will not work at this level.

Now that you have some leads, which are all in various stages of the buying process, what can you do to increase the likelihood of converting these leads into sales? The answer is: Lead Nurturing. It is not enough to simply collect leads and hand them over for sale. It is important to understand that each lead is different, and should be handled as such.

Because not all leads are ready to buy the moment, it is important to interact with your leads and determine which stage they are on. Are they just hearing about your products and services? Or, have they been searching for the right products and services for some time and comparing your offerings to their competitors? Just because a lead is not ready to buy this immediately, does not mean that they are not nearly ready to buy. This is the only way to find out where they want to ask, but first, you have to establish trust.

Nurturing leads begin after a company has potential customer contact information and can personalize communications with it.

Lead Generation

This is key to the commercial sales process. Feeding leads into the sales funnel, qualifying leads by phone call, meeting, or sales call. And then converting hot prospects into actual sales. Lead generation is undoubtedly an integral part of the overall sales process. But what is it, exactly, and why is it so important.

Need of Lead Generation

Lead generation is the process of generating excitement around specific products and services. In order to bring potential new customers into the sales pipeline. This can be done by way of inbound or outbound marketing, each of which has its advantages and disadvantages. And so should be used in combination with the highest success rate.

Outbound marketing is an aggressive form of lead generation, and may not appeal to certain types of buyers, so it is important to research your specific market before you dive too much into this type of campaign. Examples of outbound marketing include cold-calling, face-to-face direct marketing, television, radio, and print advertising. Disadvantages of outbound marketing are that it is difficult to measure, can be turned off for some buyer types, and can be quite expensive with a low return on investment.

Inbound marketing is a less aggressive form of lead generation, which allows potential customers to find their way. For information about your products and services. And encourages them to request additional information via a lead form or other method of capturing contact information for follow-up.

Lead Nurturing Throughout the Sales Process

Be sure to check in regularly, but not so often that you drive your leads crazy. By sharing relevant and appropriate content at the right stages of the sales process. Your message is likely to reach the right people at the right time. If you want to talk about pricing with someone who is still not fully understood. The benefits and features of your product, you can scare them. Or discontinue the product altogether if they are pushed too hard. It is about listening to your leads and taking them through the sales process to you. Push them when they are not ready.

For more information you can check Mailcot and Migomail.

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Significance of Email Marketing Security

November 23, 2020

Email marketing Security is becoming largely digital, email. Specifically, has become a huge driver for generating more leads, conversions and ultimately revenue.

While this may sound simple, just click and send an email away. We have at least one full inbox of concerns. Email is one of the most valuable online distribution channels. But it is at least safe with the personal information of the people at stake.

At the end of the day, it is not about making sure that your marketing campaigns are effective. But it is also protecting your brand’s reputation and helping your customers past, present or future. Falling for potential scams and cyber attacks like the most common one for Email Marketing Security: Phishing.

Email Phishing – Email Marketing Security

Phishing is a type of social engineering attack that is often used to steal user data, including login credentials and credit card numbers. This is when an attacker, as a trusted entity, deceives a victim into opening an email, instant message, or text message. The recipient then cheated by clicking on a malicious link, which could lead to installation of malware, freezing of system or revealing sensitive information as part of a ransomware attack.

Phishing is a highly successful strategy for hackers to get what they want, and marketers need to be extra careful. Email phishing has a huge impact on email email campaigns, so it is important to know the warning signs.

Significance of Email Marketing Security

There are Some Warning Signs When Identifying Potentially Spoofed or Phishing Emails:

Urgency Detected: If the email message seems capable of promoting a sense of urgency or in the direction of marking it of high importance. Counter-intuitive, emails that can be spoofed pay particular attention to emails that demand feedback “at your initial convenience” and call on specific tasks, such as verifying information online. Typically, urgent cases are handled over the phone, so when in doubt, do a double check via another mode of communication.
Personal Information Request: If you asked for personal information or click on the link to verify your identity, for example, be careful. For example, banks will never ask you for personal information over email. It only takes a second to verify the link to proceed to click or download. An attachment and that can save you from having to deal with a heavy burden. And the consequences that come with a phishing attack.
Poor spelling and grammar: We are all humans and make mistakes. Then there is every reason to be suspicious. Since a reliable and professional unit rarely makes many soft typos.

Significance of Email Marketing Security

For more related information you can check Mailcot and Migomail.

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How To Ensure That Email Protection Is Secure For The Organization

November 23, 2020

Email Protection is paramount whether your correspondence includes political secrets, personal information or business data. Read on for our list of best practices for keeping your email safe. An email was the first “killer app”. It quickly became an expensive, passive curiosity, where users had to buy digital tickets to send each and every email, something so ubiquitous that on average, people have 3 email addresses, even if they use it regularly. Do not do them. Setting up a free email account is easy. You can do it literally in minutes.

Maybe we shouldn’t strike, we certainly should, and here are some simple ways to help improve the security of your email.

These are 6 things you probably already know but have been out of your mind for some time, so let’s review:

How To Ensure That Email Protection Is Secure For The Organization

1. Implement and Promote an up-to-date Email Policy:

Evaluate the use of email in your organization and establish whether the behavior is reasonably secure and the location of any potential threats. Choosing the right email provider is another important decision as some do not provide enterprise-level security.

Create a comprehensive email usage policy and ensure that employees are aware and helpful about it by making it user-friendly with examples for clarity. Governance support can ensure the success of the policy.

2. Consult your IT Department:

If your firm has a technology department, ask what its standard is to protect email from potential hacking.

For example, Cavoukian says, internal emails sent to his office are not required to be encrypted because those emails reside on the organization’s secure intranet servers.

3. Encryption:

Your second line of defense is some form of encryption. If you are not using an encrypted email system for business, you should upgrade immediately. Otherwise, you’re essentially closing your front door with a deadbow, and widening the back door, above which a neon sign is visible. As you can imagine, this provides somewhat inadequate protection.

4. Use a VPN:

A VPN (virtual private network) adds additional security to email by encrypting and routing all Internet traffic through the VPN provider’s servers.

A multitude of enterprise VPN services are available. Establish the required authentication levels and management controls. Choose one that can meet your specific needs, who will be connected and how. Free open source options are also available but can be complex to install and use effectively.

5. Provide security awareness training:

People are the weakest link of any security system and to be the first line of defense and file-sharing, workplace collaboration and mobile devices have to bring new threats that are not always understood. A security awareness program can ensure that staff email are protected from any developing threats as they develop as new education threats.

6. Install effective antivirus software:

Install antivirus software that prevents, detects, and removes threats. The program used should scan incoming emails and attachments. And prevent spam, remove viruses, phishing, worms, malware, ransomware, Trojans and any other threats, both incoming and outgoing. It should be automatically and continuously updated to protect against any new threats as they emerge.

For more related information you can check Mailcot and Migomail.

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4 Ways to Build Your Lead Nurturing Email to Stand Out

November 20, 2020

4 Ways To Build Your Lead Nurturing Emails Stand Out

Write Subject Lines That Beg To Be Opened

Since the subject line is the first thing the recipient sees, it would be silly not to discuss that technique. After all, if no one opens it, your email doesn’t matter! Not every subject line needs to be a literary achievement, but a subject line has power that is magnetic.

Choose The Right Sender

Lead Nurturing Email is all about trust. You want the buyer to trust your communication otherwise they will always be ready to open them. Apart from the subject line, one way to build and confirm trust is with the sender name — or by name. If you think about it, would you open an email from someone you don’t know? Names can make all the difference and affect opening, clicking, and even spam complaints.

You can use the following options for “from” section: –

Company or Brand Name
Product or Service
Name
Campaign

Build A Strong Lead Nurturing Email Body

You want your email to be compelling, clear, actionable, and what is the answer for me? Question. Some things to consider are:

Keep your email width 600px maximum. Any broad and likely to present some email client issues to you.
Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
Focus on what will and will not be above the fold on the customer’s screen, whether it is on a desktop, tablet, or mobile device.
Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
Always use alt tag. These tell users whose images are blocked they know what they are missing. They can help increase both open rates and click rates, so don’t go out.

Don’t Forget Segmentation

The task of segmenting your audience, dividing your leads into definitive and actionable parts, is essential to your marketing success – especially with lead nurturing. The more segments you do, the more relevant your lead nutrition programs are. If you are not relevant, your audience does not pay attention. Segmentation means high engagement.

For more related information you can check Mailcot and Migomail.

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What is an Simple Mail Transfer Protocol Relay?

Sending via Email Service Provider

SMTP Service With Advance Highlights

For more related information, You can check Mailcot and Migomail.

What is a Transactional Email?

01# Send more messages, faster

02# Ensure Your Messages Get Delivered

03# Do More With Your Emails

What is Brand Story Telling?

#1 LG Innovation Story

Successful Email Marketing Campaign

1. Deliverability

2. Spam and Blocking

3. Make The Grade

Advantages of Sending Email Using a Cloud

Lower Cost

Easy Updates

Rapid Implementation

Pay as You Go

Expertise

Lead Generation and Lead Nurturing

Lead Nurturing

Lead Generation

Need of Lead Generation

Lead Nurturing Throughout the Sales Process

Email Phishing – Email Marketing Security

There are Some Warning Signs When Identifying Potentially Spoofed or Phishing Emails:

These are 6 things you probably already know but have been out of your mind for some time, so let’s review:

1. Implement and Promote an up-to-date Email Policy:

2. Consult your IT Department:

3. Encryption:

4. Use a VPN:

5. Provide security awareness training:

6. Install effective antivirus software:

4 Ways To Build Your Lead Nurturing Emails Stand Out

Write Subject Lines That Beg To Be Opened

Choose The Right Sender

Build A Strong Lead Nurturing Email Body

Don’t Forget Segmentation

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