SMTP Server for Email marketing is a way to keep people fully updated about various promotional offers and Salesforce campaigns. It is considered one of the most important marketing tools in this digital generation. It does not matter if your business is small in size or you have many locations worldwide to help you reach a loyal customer base, which is associated with your customer name. The importance of SMTP server is many. Some of them are as follows: –

SMTP Server

To conduct email marketing in a smooth way

It is important to have smooth flow of email transactions. Bounce back rate of email should be zero. Any break in the email chain will have a butterfly effect, resulting in a serious setback to not only special promotions but subsequent email marketing campaigns as well. It is therefore highly requested that the SMTP server that handles the accounts of a particular business have sufficient space to conduct transactions without interruption. Common web host servers often fail to provide such facilities because they do not have a fixed location for separate accounts and treat business and personal email in a similar way. The SMTP server ensures that your business emails are a priority.

SMTP server prevent hacking

In a shared web host server, the privacy of an account is often not adequately protected. Due to the lack of dedicated space, accounts get compromised, which makes it easier to hack account details. Hacking is dangerous because sensitive information, being in the wrong hands with no good intentions, can cause chaos. Not to mention, financial statements can also be obtained by hacking, which can result in economic failures. All these were prevented from switching from a shared web server to a dedicated SMTP server for personal email.

An effective way to spread the promotional message

Only a few businesses can spend thousands in publicity, no matter how big or small. It is also not possible for small businesses to pay big money on tools to help with marketing campaigns. Their one-shot chance of fair competition in mass email marketing is at a low cost email marketing campaign gives them this opportunity. The SMTP server is designed to handle such expectations. It not only dedicates space to its user, but also optimizes features, keeping the user requirement as a priority.

For more related information, check out this migomail and telcob.

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3 Best Content Marketing Practices

November 30, 2020

Best Content Marketing Practices

The traditional mindset is that content marketing is only content creation. Then what? What do you do with all that material? Marketers should learn that content is only a starting point and should not end with the push of a publish button. The 3 best content marketing practices are those that help your business become a lead:

Audit Content and Arrange Assets Through Consumer Interests

Before you allocate further investment for content, have a list of your existing inventory to see what you can iterate on – be it webinars, white papers, podcasts, playbooks, email campaigns, e-books or more. You regularly identify throughout this exercise that you have more content than anticipated.

Make Sure Your Content Marketing Is Promoting The Customer Journey

If you have to move your customers around, you need to give them a purpose. Your content should fuel inbound marketing and satisfy customers’ desires through the buyer’s journey. Research what content is using the most to dive into your marketing information. And what activities are riding pleasant ROI also matters.

Share Content In Your Organization

Do not leave your sales and business development groups to search aimlessly at Google to find out what the corporation’s content material assets already are. Your content should be easily accessible and shared. It is up to marketers to ensure that the material is being used for moving prospects in addition to the funnel. In order to understand whether the content material will preserve to further the buyer’s interest, marketers must include individuals from different groups within the process.

For more related information, You can check Mailcot and Migomail.

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Create Business Leads with Marketing Automation

November 28, 2020

Business Leads with Marketing Automation

Business Leads with Marketing automation refers to software that exists with the goal of automating marketing tasks. Many marketing departments have to automate repetitive tasks such as email, social media, and other website tasks. The technology of marketing automation makes these tasks easy. To make things easier for you, here are some marketing automation success strategies that will definitely help you become a better marketer.

Create Business Leads with Marketing Automation

Create a Dynamic List of Lost Leads

One of the most important marketing automation success strategies is to take care of lost leads. Just because you have lost them once does not mean they are gone forever. So, why did you lose them? By the way, you can lose them for many reasons. Whatever it is, figure it out. Most importantly, keep track of these leads and make a dynamic list. This list will be updated automatically. Therefore, whenever a lead lead comes to your website again, you are notified. This will allow you to prioritize them over others.

Ensure a Human Calls Your Leads

Though people may move forward in technology and continue to be comforted, the heart of the matter remains the same. So, this means that human interaction is still relevant. Therefore, it is one of those elusive marketing automation success strategies that no one talks about. Therefore, you need to make sure that a human calls your lead at this time. This trick will ensure that the leads interested in your brand should qualify before changing their mind.

Send Emails to Prospects Based on Behavior

Marketing automation platforms allow you to assess the behavior of your audience. One of the reasons it becomes the key to the most important marketing automation success is because of how obvious it is. Marketers ignore the fact that they gather so much information on their leads.

Use Omnichannel Marketing to Win Back Lost Leads

You need to be present in all marketing channels if you really want to take advantage of every lead that walks through the door. Start using omnichannel marketing campaigns to capture the maximum number of leads. People want a buying experience that is consistent and smooth. They want you to give them the best experience ever. If you can make a strategy, you will find that starting an omnichannel marketing campaign will be very easy.

Marketing Automation is a tool designed to personalize content. Using dynamic content, you can personalize emails, offers, newspapers and even a copy of your homepage. Hyper personalizing your engagement with customers will have many implications. First of all, it will inform them that you care about them.

For more related information, You can check Mailcot and Migomail.

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Get Success By Starting An Email Marketing Campaign For Business

November 28, 2020

Email Marketing Campaign For Business

Email Marketing Campaign

Email marketing campaign included multiple rounds of messages to build awareness and trust for a product or service. Email service communication means that building loyalty and trust or brand awareness can be considered an email marketing. When executing an email marketing campaign, the first step is to list all subscribers either on the website or physically from the offer subscription.

Grow a Business with Email Marketing Campaigns

Email marketing campaign for business is the best way to communicate with the company’s valued customers and getting feedback helps the business to meet the needs of its customers. Email marketing campaigns need efficient strategies to attract targeted customers. Therefore, the best email marketing practices today prevent the use of a list of purchased email addresses due to the high rate of spam complaints and the risk of being black-listed-add by all major email providers.

Why Do You Choose Email Marketing Service?

Return On Investment

Therefore, in the business world, results certainly matter. Keeping this in mind, the main reason that most businesses invest in email marketing is the excellent return on investment.

Immediacy

The immediacy of email, a business can start seeing results within minutes of their email being sent. 24-Hour Sales is a great marketing play used by email. As such it creates a sense of urgency and convinces customers to take immediate action.

Easy To Share

Subscribers can give great deals and offers to their friends at the click of a button. In addition, there are not many other types of marketing that are easily shared.

Easy To Measure

Another important benefit of email marketing is that it is easy to see where you are wrong. Therefore, most email marketing software allows you to track open, click-through and conversion rates. Explaining how the email marketing campaign improved is simple.

Low-Cost

One of the most obvious benefits of email marketing is its low cost. It is less expensive than mainstream marketing channels. There is no print or postage expense. No fee is paid in exchange for exposure on a certain billboard, magazine or television channel.

For more related information, You can check Mailcot and Migomail.

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3 Importance Successful Email Marketing Campaign

November 27, 2020

Successful Email Marketing Campaign

In the Successful Email Marketing industry today, it is simply not enough to have great email content. Marketers need to ensure that it reaches the right inbox at the right time. But what exactly does ‘delivery’ mean? Statistics show that 1 in every 5 emails fails to land in the inbox, meaning that 20% opportunities to connect with regularly missed customers.

3 Importance Successful Email Marketing Campaign

1. Deliverability

An email is believed to be sent if it does not bounce or return to the mail server. The delivery rate is a calculation of the mail that subtracts the volume that is subtracted. But to be able to truly consider campaigns to be successful, marketers need to make sure that what they are sending is not getting stuck in spam – or ignored. Overall, delivery is ensuring that you are doing what you can to get yourself in the best position to be truly seen by your customers.

2. Spam and Blocking

72% of mail sent globally is considered spam, and these filters significantly reduce the amount of incoming inboxes. However, the interpretation of spam varies from person to person, so to say that ‘one person’s spam is another person’s ham’. As a result, the blocker locally gives the recipient the power to control their inbox.

3. Make The Grade

Email is becoming increasingly important in communication; Creating your email is the key to a successful mail program.

With the recent update of Google’s Gmail Android app, customers were given more control of their mailboxes on their personal devices. Therefore blocking a sender means that all future mailings immediately went to the spam folder.

It is necessary to ensure that your participants really want to receive your message. Personalization and relevance are important. There is nothing to lose. So by placing your consumer at the center of your email marketing strategy, you are providing a more relevant and positive customer experience.

For more related information, You can check Mailcot and Migomail.

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4 Making The Most Out Of E-mail Marketing Automation

November 27, 2020

Making E-mail Marketing Automation

E-mail Marketing Automation How many times have you encountered the term of email marketing automation recently? It is one of those industry buzzwords that is flying by the moment but it is for a good reason. Marketing automation can really help you in the continuous development of software and technology in particular.

You should already have a reception and some other basic programs. But to really get the most out of automation you need to identify other areas within your customer journey where an automated campaign is added and will be beneficial to your customers.

Here are examples of some more advanced programs you can create to boost your marketing automation.

E-mail Marketing Automation

Birthday / anniversary Programs

Celebrate with your customers on their birthdays or celebrate anniversaries. Give them special deals, vouchers as a small gift to make them feel appreciated and as a person.

Reactivation Programs

This is great, because not only GDPR is coming in the first half of 2018, but also best practice. Think about creating an automation reactivation program that will go to your customers who have not interacted with your brand for a month or two.

Loyalty Programs

Returning customers spend 67% more than new customers, rewarding your best and loyal customers with a special loyalty program that triggers a purchase, and depending on the level of customer, they are your CRM, Specific offers can be determined in code. Additionally, you want to create a sign-up process in your loyalty scheme in which you can highlight anyone making a purchase that is not already in the plan.

Upsell Programs

Do you have a product that you can adopt through insurance, extended warranties or related products such as the Upstel Program? Take advantage of an upsell program to push relevant products that are related to their recent purchases.

For more related information check it out migomail and telcob.

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5 tips How To Secure Your E-Mail Server

November 26, 2020

It should go without saying that the security of your mailing infrastructure (e-mail server) is closely tied to your sender’s reputation and is a building block for establishing long-lasting relationships with your customers.

E-Mail Server

If you hack and spam land in your customers’ inboxes, there are several risks, each of which has a different impact on your email program:

Spam creates a lot of complaints against your domain and IP address.
Spam will cause a decline in customer engagement with your legitimate email
Both the customer and the mailbox provider (MBP) can block your mail
Spam will be sent to random email addresses to malicious actors who are not your customers, which usually include a high number of spam traps
If unauthorized content is being sent from your infrastructure and you are killing spam traps, you are likely to be listed on the publicly available list

The various factors I mentioned above. Because key MBP performance and security parameters are checked. Making filtering decisions before accepting a connection to your email server.

The time it takes to normalize performance metrics varies depending on the scale of spam metrics, but no matter how long it takes, it will have a detrimental effect on email delivery and ROI.

Based on our experience with certified customers, we have made 5 suggestions to secure your e-mail server. Share this information with your IT department for better protection from malicious actors:

Encryption: When securing your mail server, make sure that you are using a secure connection. Encrypt POP3 and IMAP authentication and use SSL and TLS.
Mail relay configuration: Avoid having an open relay for spammers by specifying which domain / IP address your mail server will relay mail to.
Connection and Default Settings: To avoid DoS attacks, limit the number of connection and authentication errors your system accepts. Remove unnecessary server functionality by disabling any unnecessary default settings. Keep a dedicated mail server and transfer other services such as FTP to another server. Limit total, simultaneous, and maximum connections to your SMTP server.
Access Control: To protect your server from unauthorized access, implement authentication and access control. For example, SMTP authentication requires users to supply usernames and passwords. Being able to send mail to the server.
Abuse prevention: Check DNS-based blacklists (DNSBLs) and reject email from any domain or IP listed on them. Check the Spam URI Realtime Blocklist (SURBL), and reject any messages with invalid or malicious links. In addition, maintain a local blacklist and block any IP addresses specifically targeting you. Employ outbound filtering and use captcha / reCAPTCHA with your web form. More about this source textSource text required for additional translation information.

Maintaining your mail server security is not only a prerequisite for a successful email program. But also to get the most out of the certification program. The benefits therefore include major MBP, significant MBP filters, unblocked images and improved email delivery over active links. If the compliance team detects spam on your certified IP address / domain. They suspend your IP address / domain from the authentication program. It may take 30 days or more for a performance metric to comply with the certification threshold.

For more related information check it out migomail and telcob

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5 Advantages of Sending Email Using A Cloud

November 26, 2020

Advantages of Sending Email Using a Cloud

Sending email using a cloud-based SMTP server has many benefits for growing businesses, saving you time and streamlining your costs. Customers began with custom systems, but as usage increased, they found that their current email infrastructure did not have long-term appeal in the bottom line. So they found more cost-effective ways to manage their email and found outsourcing the solution of their choice.

If you are still managing your own custom email system in-house and are considering making the switch, consider the following benefits that can provide outsourcing your transactional email to an SMTP mail server.

5 Advantages of Sending Email Using A Cloud

Lower Cost

Outsourcing your email to a cloud-based mail server is cheaper than your own. When calculating the true cost of maintaining your own email infrastructure, you should consider the costs of staffing, hardware, software, maintenance, storage, and ancillary channels such as mobile – all of which increase over time, especially when you Grow.

Easy Updates

One central point is the ability to upgrade and configure software that can be deployed system-wide, eliminating common headaches and saving an extraordinary amount of time and time.

Rapid Implementation

Adding users is faster and more efficient. This is particularly helpful for companies that add large volumes of users on an ongoing basis.

Pay as You Go

Instead of increasing the upfront expense of purchasing hardware and software, you can simply pay for what you need right now and increase your usage based on actual need rather than perceived need. In this way, companies realize savings immediately after making the switch.

Expertise

When outsourcing your email to a reputable provider, you get a team of individuals. And it can serve as your external email operations team, focused on email delivery problems.

While all of the above are excellent reasons for choosing an SMTP service. Perhaps one of the most important reasons is the business advantage of outsourcing your transaction emails. In doing so, you can focus your development resources on creating revenue-generating products.

For more related information, You can check Mailcot and Migomail.

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Essential, The 5 pre-made sections needed to personalize your e-commerce email

November 25, 2020

Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioural data:

Personalize your e-commerce Email marketing has long been the cornerstone of any successful eCommerce operation. And, to a large extent, where email campaign segmentation and hyper-personalization were once considered optional, this is no longer the case. Together, they have redefined the rules for building automation, dramatically increasing the relevance of automated campaigns for online shoppers. With this in mind, you would do well to include both types of activities in your email marketing playbook, lest you lose out on customers and leave money on the table.

personalize your e-commerce email

Segmentation and Hyper-Personalization – personalize your e-commerce email

To drive home the point, consider the following: The DMA (Data & Marketing Association) study found that fragmented emails can generate up to 58% of all email revenue, while personal emails result in non-personal high transactions. Occur. Rate can be up to 6 as against email.

Now, imagine if you could leapfrog the issues faced by many of your peers. And combine the power of these two proven email marketing tools to hit your eCommerce business sales goals. For example, what if you could use hyper-personalization to improve your mailing list? Well, no more dreams. You can easily capture the benefits of segmentation and hyper-personalization by using top-quality email marketing platforms and initially using 5 strategic segments.

One of the best ways to leverage this in-depth customer data is to use it to create pre-made segments, where the data is used to create criteria to segment your customers into more precise groups called You can associate with hyper-personal marketing.

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Cash in on the high profitability of repeat sales by the dynamic segment. First-time or recent customers and provide them with a more suitable customer journey.

Despite the fact that retaining customers is cheaper than new ones, a 5% increase in retention rates can increase profits from 25% to 95%.

You can take advantage of this opportunity and establish long-term relationships. Using dynamic segmentation with new clients. Dynamic segmentation allows you to use real-time data to automatically segment customers that meet certain pre-defined criteria.

Lapsed Customers

Use specialized re-engagement emails based on specific customer data points. Putting lapsed customers in their circle. It can be difficult to please some customers. One day, they may show interest in your products, even shopping. And the next day, they can turn cold.

Once you fragment lapsed customers, you can pull them back into your sales funnel via a re-sale email. Depending on what you already know about them, you can including any hyper-personalization data on the file.

Loyal Customers

In short, for customers who are obsessed with your products and service. For example, provide more of them through cross and up-selling.

Fact: Loyal customers are more likely to buy other products from you. A study by Bain & Co. revealed that around 70% of Gap Online customers would consider buying furniture from Gap, while 63% of online grocery shoppers would buy cosmetics and OTC medicines from their online Gaydar.

Therefore, a pre-made segment for loyal customers will simplify your upsiding and cross-selling efforts. Using your shopping history, send relevant recommendations to your fans that may inspire them to place additional orders.

Having a loyal customer segment gives you a great opportunity to convert your enthusiasts into brand advocates. Offer them special deals, special discounts or even “cash-back” for each referral they indicate to your business.

For more related information go and check out migomail and telcob.

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New Email 3 Little known Technique in Marketing

November 25, 2020

Little known Technique in Marketing are:

New Email 3 Little known Technique in Marketing

Depersonalization

Technique in Marketing, Any personalization is not new privatization. We are not only desperate for {firstname} in the subject line of email marketing we receive from marketers. We are actually repealed by this. Privatization was originally invented ‘as a way to flag one’s attention, based on the old truism that “there is no sound to anyone more than one’s own name”.

But, then the marketers put their hands on it (doh!) And now it is a sign that you are going to the market. People who really know me, and who are my priority to read and respond to, will never put my {Firstname} in the subject line.

It is now a marketing flag, and as they do all other marketing flags, listeners develop banner-blindness to protect themselves from noise.

Instead of clunky and unnatural {Firstname} personalization, NEW EMAIL MARKETING has technology # 1 personalization. When we are eager to explain all the exciting benefits of our product or service, his subject line is short and casual and he does not sell or state anything.

Noah does not use a salutation, and jumps right into the message, even starting his copy mid-sentence in the preview text (extremely important because it serves as a 2 subject line).

Both the subject line and its preview text feel incomplete and accidental, as if from a friend, not over authenticated or predetermined as if it happened at the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails are opened first on mobile. This is great news but there are a couple of takeaways:

1. You MUST Mobile-Optimize all Email Campaigns.

Watch out for high opens but low clicks.

This may mean that your content is not good, but if you are reasonably confident that your content and lead-up are decent, it may cause:

Lack of Mobile Optimization.
Only because most people do not like to click on things on their devices because it takes them out of the app they are on.

Mobile can be a very big secret weapon to get past priority inboxes, but only if you create a campaign with a MOBILE-FIRST-ATTITUDE.

2. Mobile-Based Follow Ups

Another approach is to follow up mobile-based to sign-up because remember that most mail apps have no promotional inbox.

If they have just signed up, and you are also receiving their phone number, you can send them an SMS as an immediate confirmation, so that they can check your confirmation, just as on the device they previously are from.

This will be especially meaningful for your welcome email or other confirmation such as your important transaction email.

3. Use Your Thank You Page to Remind People to Look for Your Welcome

Don’t forget to use your email signup thank you page to remember recent customers / sign ups. That you have just sent them a confirmation and they should look for it now.

Pre-Targeting and Retargeting

Email pre-targeting is another great way to heat up your list. For a prominent, conversion-oriented email campaign before sending the campaign.

Yes, I meant pre-targeting, not just retargeting.

Here’s How Pre-Targeting Works:

Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and / or Gmail AdWords.
Advertising focused on Brand Awareness; Never create your campaign about “Hard Sell”.
Send your Email Campaign.

Be sure to use basic general knowledge about that recipient list.

You do not have to micro with your partition. Even creating some broad categories of recipients will make your ads perform better. And will also improve subsequent email campaigns.

As a bonus, you can run again and again after your email campaign is gone.

Here are Additional Ideas for Post-Campaign Retargeting:

To subscribers who never opened.
Subscribers who opened but didn’t click your CTA.
To subscribers who opened MULTIPLE times but didn’t click your CTA.
Subscribers who opened clicked the CTA but didn’t convert.

For more related information, You can check Mailcot and Migomail.

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Services

Solutions

Industries

Contact

Support

Latest Trends

To conduct email marketing in a smooth way

SMTP server prevent hacking

An effective way to spread the promotional message

Best Content Marketing Practices

Audit Content and Arrange Assets Through Consumer Interests

Make Sure Your Content Marketing Is Promoting The Customer Journey

Share Content In Your Organization

Business Leads with Marketing Automation

Create a Dynamic List of Lost Leads

Ensure a Human Calls Your Leads

Send Emails to Prospects Based on Behavior

Use Omnichannel Marketing to Win Back Lost Leads

Email Marketing Campaign For Business

Email Marketing Campaign

Grow a Business with Email Marketing Campaigns

Why Do You Choose Email Marketing Service?

Return On Investment

Immediacy

Easy To Share

Easy To Measure

Low-Cost

Successful Email Marketing Campaign

1. Deliverability

2. Spam and Blocking

3. Make The Grade

Making E-mail Marketing Automation

Birthday / anniversary Programs

Reactivation Programs

Loyalty Programs

Upsell Programs

If you hack and spam land in your customers’ inboxes, there are several risks, each of which has a different impact on your email program:

Based on our experience with certified customers, we have made 5 suggestions to secure your e-mail server. Share this information with your IT department for better protection from malicious actors:

Advantages of Sending Email Using a Cloud

Lower Cost

Easy Updates

Rapid Implementation

Pay as You Go

Expertise

Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioural data:

Segmentation and Hyper-Personalization – personalize your e-commerce email

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Lapsed Customers

Loyal Customers

Little known Technique in Marketing are:

Depersonalization

Getting Past Promotions Tab

Pre-Targeting and Retargeting

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