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Email Marketing

Email Marketing, Email marketing service providers in india, Email Marketing Tips

Email Marketing Tips For Bloggers

May 29, 2020

 

Profitable blogger what they would do if they were starting and they tell about building list sooner. Email Marketing Tips For Bloggers

They say this they learned that an email list is a crucial business element of your bog.

As you know social media change algorithms often, which keeps bloggers guessing And email is still stable.

Email Marketing Tips For Bloggers

Why blogger use email marketing

If you are following some blogger you are probably signed up for a few email lists. Maybe one of your favorite bloggers offered a checklist so you signed up and now you’re on their list.

Their new emails to let you know when a new blog post is published. Or they might send you mail to introduce new products and services.

The most successful bloggers have a strategy behind their email marketing, and they use email marketing software like Mailcot.

How Email Marketing Grow Your Business Relationship

email marketing tips for bloggers

Many times you spent hours making a post-effective but how can you reach your target audience?

When you have a growing email list it’s less likely to happen. Because email includes a link that refers to your latest blog.

And because interested in your blog and sing up with your services they read your blog every time you send an email to them.

It is also a good and effective way to bring people back to your blog and deepen your relationship with your readers. There another benefit to sending out an email with your latest posts too.  That’s you can ask your fans to share on social media.

You give them the link you want them to have and ask them to share. They share with their networks, their friends subscribe, and so on. It’s the snowball effect.

It is good to start an email list because you’re developing your relationship with your readers. As you build your community which also helps you when you start your business.

Give them a ton of value upfront, and when you’re ready with something to sell, you’ll have a ready community of buyers.

Email Marketing Tips For Bloggers.

How To Build Email List Strategies

Successful blogs have a strategy for attracting readers and turning them into customers. The email list is a major component.

The beginner email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • New subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to choose an email service software to your blog in a moment, but first, here’s why you want an incentive.

Email Marketing Tips For Bloggers.

Create A Signup Incentive

If you are not sure what type of incentive to create, keep it simple and related to the thing you sell

Provide useful information to your readers

Positions you as an expert. Who do you think your readers will think of when they’re in need of a realtor?

Once you create an incentive, then you need a way to get it to people who want it. That’s called opt-in form.

Make your signup from pretty and add your brand colors so it looks like it goes with your blog.

Then, you can put your opt-in form on your blog sidebar, at the top of your blog, and/or in calls-to-action (CTA’s) in your posts. Something like, “want to get a simple checklist of questions first-time homebuyers need to ask? Sign up here.”

You can experiment with the text and design to find what brings you the most subscribers. When you have it set up, then you can promote your incentive via social media, podcasts, blog posts, and other channels.

For example, if you write a blog post and reference the checklist, you can invite people to sign up. Make the form easy to see and obvious to do.

That’s the basic email list building strategy that works in any industry.

By now, you might wonder which the best email service for bloggers is and how to choose one.

So let’s take a look.

Email Marketing Tips For Bloggers.

Choose The Best Email Marketing Service Provider

email marketing tips for bloggers

#1 Easy To Use

Service and software provided by the email service provider (ESP) are easy to use for the users so they can easily use services and manage them easily without any problems.

Most of the business owners and marketers don’t want to waste their time learning new thing so they prefer to go with the email service provider which is easy to use and user-friendly.

#2 Secure Server

Choose your email service provider which gives you a secure server. Security is very important when doing anything using internet services.

That helps to make the right impression of a company when they provide secure services and that something which leads to higher response and data security.

#3 Fast And Reliable

Time is more valuable than money so always concerned about it and that’s why select email service provides which provides fast email deliverability and reliable services.

Every marketer wants a service to provide that can help them to reach faster among the customer and give a good result of emails as well. So look for fast and reliable service for your business while selecting an email marketing service provider.

#4 Template Design

When you choose an email service provider do not forget to look at what type of design template they provide to you. Your emails should include professional design and mobile-friendly because most people view their emails on mobile phones.

Change your email template design as per your needs and requirements.

#5 Deliverability

The email service provider which has a high deliverability rate can lead to higher sales of your business. So choose your email service provider which deliver emails into the inbox of the email receiver.

Emails of the service provided with a higher delivery rate include a higher open rate also. So make your decision for email service provider accordingly because the success of an email campaign depends on the open rate of an email.

Email Marketing Tips For Bloggers. Email Marketing Tips For Bloggers.

Email Marketing, Email marketing service providers in india, email marketing statistics, Email Marketing Tips

The Email Marketing Statistics in 2020

May 26, 2020

Email marketing continues to be one of the most powerful and reliable tools for growing your business.

And although email marketing has been around for many decades, it is everchanging.

A new email marketing tool always pops up at the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.

Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?

Check out this wonderful list of email marketing statistics to find out how you stack up and see an email marketing benchmarks to compare your results.

Email Marketing Statistics Email Marketing Statistics

General email marketing statistics and usage

 

Email Marketing Statistics

79% of small businesses say email marketing is essential to their business strategy.

60% of small businesses say their email marketing strategy is effective or worthy.

64% of B2B marketers use a dedicated email marketing platform.

40% of B2B marketers claim that email newsletters are the most essential technique in their content marketing strategy.

43% of small businesses have 500 or fewer email subscribers.

42% of small businesses with over 500 subscribers have effective or very worthly email marketing strategies.

46% of emails are opened on mobile devices.

Sixty-one% of consumers prefer to be contacted by brands via email.

On average, consumers spend 2.5 hours checking emails on a typical weekday.

Email Marketing open and click-through rate statistics
65% of small business average open rates vary between 11% and 50%.

Average Email Open Rates

77% of small businesses average email click-through rates between zero and ten percent.

Average email click-through rates
More than 60% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. 

Email marketing ROI statistics

The ROI of email marketing is 38:1. 

Email marketing is forty times more effective at acquiring customers.

Email marketing send frequency statistics

54% of small businesses send emails at least once per week.

Email send frequency
In 2019 alone, 293.6 billion emails were sent and received every day.
More than sixty percent of email subscribers like to receive promotional emails at least once per week.

Email content statistics

Sixty-four percent of small businesses say their email copy is effective or very effective.

94% of small businesses write their own marketing emails instead of outsourcing their copywriting.

On average, emails contain 434.48 words.

Email length
The average email takes 3.3 minutes to read.

50% of emails contain less than 300 words.

Email subject line statistics
Email subject lines contain 43.85 characters on average.

Characters email subject lines
Only 6.9% of email subject lines contain emojis.

Emojis email subject lines
60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization.

Email subject line capitalization
more than 45% of email users open an email based on the subject line alone.

Email marketing personalization statistics
Personalized email campaigns improve click-through rates by 14%.

Personalized emails deliver 6x higher transaction rates.

You will:

Learn actionable best practices from the world’s top email marketing experts and business owners.
See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.
Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.

cloud

I wish you guys got this article and find it informative, whatever I have shared will definitely work for you. These are some of the points by which you can understand the stats of email marketing. After using email marketing your business will give more good results and you will automatically see growth in it.

Thank you !!

Content Marketing, Digital Marketing, Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india, Email Marketing Tips, Email Spam, Marketing

Email Subject Lines: Some Tips to Win Your Audience in the Inbox

May 23, 2020

Email subject lines are the common crucial factor in deciding whether or not a recipient will open your email. Here are some tips to help you reach out from the crowd and increase your email open rates!

People are continually being attacked by emails every day, which means it’s becoming more and more challenging for email marketers to get regarded among all of the competition and influence readers to open their message.

The most obvious, and arguably the most important, factor that contacts see for your email campaign is the email subject line. This also makes it the main factor that you can squeeze to improve your open rate and get higher engagement when sending an email newsletter or bulk email campaign.

In this article, we’ll give you some tips to help you build email subject lines that will:

  • Grab readers’ awareness
  • Convey a more powerful quality level of content in your message
  • Induce recipients to open

1. Keep it Short

email subject lines

A great email subject line should be rather short to keep the reader’s attention and evade being trimmed by email clients.

In theory, there is no precise limit to the length of your email subject line (though some tools will place their own limit on how much you can input to the field). In actuality, long subject lines will nevermore be read in full anyway because several email inbox software providers are only competent in performing a certain number of characters before the text is cut off.

2. Put the Common Essential Information First

email subject lines

 

Highlight the most important information that you want to communicate upfront in your subject line to maximize the chances that people want to engage with your content.

For the identical reasons that you want to keep the subject line short, you should also put the most relevant information first. Since you have no control over the number of characters that will be presented to the reader, the only thing you can do is highlight what you want upfront so they have the highest likelihood of seeing it.

Additionally, users manage to only take a glimpse at the subject line, so the first few words are where you want to catch their attention with the usual valuable stuff.

By “important,” I mean anything that will effectively capture the reader’s consideration quickly:

  • The central point of your email
  • Features about a promotional discount
  • A date or time goal showing urgency
  • An interesting phrase that bothers the reader’s interest

3. Withdraw using Spam Words

188 Spam Words to Avoid: How to Stay Out of Spam Filters

Spam words are the words that email inbox providers use to verify whether a message is spam — and they also regularly give readers a bad opinion of your email as well!

The last thing you want is an email marketer is to be recognized as a spammer by your audience. But, depending on the language you use in your email subject lines and message, your readers might be thinking just that.

Some words that are known to be connected with spamming can often trigger a feeling of uncertainty among recipients, and even worse, they can manage email inbox providers like Mailcot transfer your emails straight to the spam folder. These words include things like:

  • Free
  • Promotion
  • Hot
  • Casino
  • Urgent

I guess you get the idea. If you can, try to avoid using this type of language, particularly in your email subject lines because it will likely hurt your campaign’s action rate.

4. Spice Things up with using Emojis

Capture your Customer's Emotions with Emojis — Astra Digital

When used with individual care, emojis can give your email subject lines more clarity in the inbox, making it more powerful and attractive to possible readers.

Like any marketing advice, you need to first consider your audience before combining this tip into your email marketing strategy. You don’t want to give the opposite result. For example, if you’re a financial advisor, your clients might not want to see a smiley face in the subject line of your emails! However, if your brand has a smaller marketing strategy, then emojis could be the ideal way to supercharge your email subject line and increase your open rates.

Not only are emojis great for fast communicating an idea with fewer characters — making your subject line more concise and leaving you more room for other information — but they also help you accurately stand out from other subject lines that only include text.

Which subject line stands out most from the crowd?

You can also get around the problem of communicating information ordering spam words — just substitute them with emojis!

  • ⏲ can replace “urgent”
  • ? can replace “gift”
  • ? can replace “hot” or send the demand for some items

But, be careful when you start including emojis in your emails and subject lines! Depending on the device and the email client, emojis may be performed separately. To make sure you’re getting it right.

5. Maintain it Simple and Professional

Next steps

Don’t overload it with unnecessary capitalization, unique characters, or punctuation in your email subject lines.

Just because something helps you stand out in the inbox doesn’t certainly mean it’s a good idea to perform in your subject lines! Sometimes, quick “hacks” that might, in theory, give you more visibility can actually have very negative results.

For example, including things like, “EXCLUSIVE OFFER” and “LIMITED TIME ONLY,” or you add too many special characters, such as “SAVE $$$$,” you could actually end up being classified as spam.

And even if you make it to the inbox, this type of email subject line content isn’t likely to leave a vast impact on your contacts.

6. Choose sustainability above fast wins

Top 10 Indicators of Financial Stability - Korapay - Medium

If your subject line creates a higher open rate but hurts the relationship and trust that you have with contacts, it’s time to go back to the drawing board.

This is apparently the most valuable tip I can give you: a good email subject line isn’t just centered on maximizing the open rate of your email campaign. It should also build trust and set your email up for success in terms of engagement and conversion (hopefully you want people to do more than just open ? ).

Evading clickbait tactics or other things focused on short-term gains is the best way to accomplish this and continue strengthening your contact relationships.

The most simple example of this in action is when a subject line creates unreal expectations that are finally not met by the email content. Design is a very powerful sentiment, but you need to make sure that you give the reader the wrong idea. An example of this would be using a subject line like, “You’ll never guess what we’ve got for you!” for an email that simply promotes a new product.

This type of communication can really hurt your brand in the eyes of your contacts, so you have to be very careful and always take a customer-first strategy.

Want an email marketing tool to start sending your newsletters and campaigns? Try Mailcot today !!

Digital Marketing, Email Marketing, Email marketing service providers in india, Email Marketing Software

Need of Email Marketing in Education Industry

May 19, 2020

India is a developing country. It’s a second-most populous country, seventh-largest country by area, and the most populous democracy in the world. According to Worldometer, the current population of India is 1,378,344,732 as of Monday, May 18, 2020.

Need of Email Marketing in Education Industry

In India, there is a large number of students there are numerous Schools, Institutes, Colleges, and several other institutions are established. These Institutions are giving there best education system, infrastructure, and whatnot. But in the end, they are all competing with each other to offer great services, education, infrastructure.

Marketing being one of the most crucial thing a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses, and engage public relation reforms. In this era of marketing, it has become one of the essential parts of the business. Through marketing, you can express what services you are offering which makes you different from other service providers.

Email Marketing in Education Industry

What is Marketing?

 

 

Marketing is the management process involved in identifying, anticipating and satisfying customer wants profitability (Institute of Marketing).

The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product sells itself. -Peter Drucker.

The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product sells itself. -Peter Drucker

It’s Importance?

  • Marketing Is an Effective Way of Engaging Customers,
  • Marketing Helps to Build and Maintain the Company’s Reputation,
  • Marketing Helps to Build a Relationship Between a Business and Its Clients,
  • Marketing Helps Your Business to Maintain Relevance,
  •  Marketing Helps the Management Team to Make Informed Decisions, etc.

Today’s buyer lives in a highly digital and immediately gratifying consumer environment. They don’t have to buy unless it is on their terms and there needful.

Education Industry sector is changing rapidly with more private players entering the field. The government is also taking many measures to enhance the quality of education in India. This industry is going to attain its peak as the idea of business via education catches up.

India has one of the biggest networks of higher education institutions in the world. 

However, there is still a lot of potential for more development in the education system.

Market Size

India has the world’s largest population of about 500 million in the age bracket of 5-24 years and this provides a great opportunity for the education sector. The education sector in India is predicted at US$ 91.7 billion in FY18 and is expected to reach US$ 101.1 billion in FY19.

The country has become the second-largest market for e-learning after the US.

In many growing sectors the education industry is one of them. India is one of those countries that have a large amount of population in 5-24 years. 

Some Facts about Education Industry:

 

1. IIT Kanpur has its own Airport

Kalyanpur airport also known as IIT Kanpur airport is a private airport owned by IIT Kanpur. The Aerospace engineering department of IIT Kanpur uses this airport to test their models, and they also have a glider flying program.

2. India has the World’s largest school.

City Montessori School is a co-educational private school offering education in English medium in the city of Lucknow with over 55,000 students and 4,500 staff across 18 campuses. The City Montessori School (India) awarded the 2002 UNESCO Prize for Peace Education.

3. India has the first and oldest Women’s college in Asia.

Bethune College is a women’s college located in Kolkata and is affiliated to the University of Calcutta with a motto of ‘Viddaya Vindatey Amritam’. It’s the first women’s college in Asia and the oldest women’s college.

4. India is the world’s third-largest education system.

The Indian Education system is the world’s third-largest Higher Education System which comprises of more than 800 universities, 39,000 colleges, and a capacity of enrolling more than 20 million students.

5. India has the Largest open university in the world by student enrollment.

With the enrollment of around 34,99,999 students, Indira Gandhi National Open University (IGNOU) is the world’s largest open university based on student enrollment. The enrollment number is calculated inclusive of active students on and off-campus.

How Email Services Help to Grow Education Industry

 

For many Education portal, it serves as the lead generator tool and gives an opportunity to create an Education Industries reputation. Demographics and increased mobility of scholars, as well as the increasing cost of higher education in many countries. It not only helps the students to be aware but also let the parents stay involved in the education of their children. The following are some of the elements of email marketing helpful for the education sector.

  • Cost-Effective

Email marketing is cost-effective marketing in the world of marketing. Educational Sector can avail the chance of spending less and achieving more by implementing email marketing for their business. It will target a larger number of audiences. Although, a number of other options like search engine optimization, email marketing, social media and SMS marketing can be implied as well.

  • Conversion Rate High

Online educational marketing structures obtain an excessive conversion price. So, Messaging structures like Emails and SMS are a number of the sorts of digital advertising that acquire a high response fee because of the reality that they’re private and educational sector can easily reach their focused target market in a strong manner.

  • Increase Brand Awareness

Marketing is the first-rate manner to generate logo attention through social media platforms like FB, Twitter, Instagram, LinkedIn, and so forth. Also, they incorporate an extra part of the audience. This will increase fans and improve the conversion rate as well.

  • Online Reputation

However, this can be carried out by using selling fine blogs, taking pictures motion pictures, garnering testimonials from achievers and splendid inspirational personalities, gaining and imposing alumni comments, and promoting high-quality campus information to gain the eye of the audience.

  • Promote through paid channels

Search and display advertisements are one of the accessible ways to market an academic institution. So, Lead technology can yield extra results through ad campaigns. Because it directs a enormous phase of the net audience closer to your website. Almost, that is the most appropriate way to pressure visitors to the internet site. Also, the usage of compatible and satisfactory keywords will even help in growing the full variety of impressions.

 

Email Marketing, Marketing Automation

Email Marketing Automation Strategies To Optimize Your Market

May 13, 2020

email marketing automation strategies

It required an effort to generating new leads.

You need to nurture all of these lead in an effort to build actual sales conversion but it is not that simple. email marketing automation strategies

One option that you may have never thought to use is email marketing automation. This may not be a brand-new concept when it comes to nurturing your leads, but only about 35 percent of all companies currently have this type of system in place.

While there are so many ways to being nurturing your leads email automation is one that definitely be considered.

best email marketing automation strategies

Keep reading to learn what you should do to find success with these efforts.

email marketing automation strategies

email marketing automation strategies

email marketing automation strategies

#1 Understanding Email Marketing Automation

First, you need to understand what marketing automation is and nurture your lead?

This is really an incredible way to build relationships if you deliver good content that helps you to drive more traffic to your website.

While you can’t overlook the importance of email parsing, you can implement email automation to help enhance your efforts and make it more tempting for leads to convert.

While it takes skill to create a lead nurturing campaign via email that is optimized and automated, once you understand basics it won’t be very hard at all.

#2 Plan Your Email Automation Campaign

Creating a successful email marketing automation campaign required to understand what outcome you are trying to achieve. Figure out your goal who exactly are you trying to target.

The goals include creating ongoing engagement with your customers to help develop a stream of repeat buyers increase the levels of engagement through your social sites; drive more traffic to your actual site.

Make a list of objectives

Determine who your prospects are

email marketing automation strategies

#3 Segment Your Email Marketing

email marketing automation strategies

Once you get to know your prospects you need to understand not all of them are going to care about the same things. According that you can’t send them all the exact same message.

Segmentation is a great solution this allows you to make groups of email list and dividing them according to subscriber interest and information that you have.

Segmentation in email marketing is the way by which a business can divide their customers into different groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segmentation. These segment helps to target the right audience at the right time with the right information. It is a way by which you can manage the personalized messages and make emails unique for every person. So that’s a way by which you can make email unique for every customer.

Segmentation decision one which helps your business to stand in the competitive market.

In other words, Segmentation in email marketing helps you to connect and communicate directly with subscribers. It provides the knowledge that they want about company products and services.

#4 Create A Valuable Message

Why would anyone read an email from you? While you have some amazing information to offer and able to solve a problem with your audience as they are never going to know this if they don’t take the time to look at the email.

There are people who are interested in gain information that you shared. They want to know more about the business that they follow. Most new contracts are very likely to read the first email that you send.

When you being creating your email marketing campaign it isn’t just enough for you’re targeting to actually need what it is you have to offer. It also won’t be enough to go through all the features and the benefits you provide at the same time.

#5 Create A Call To Action

After creating your email content you have to focus on the all call to action. This is the moment that your marketing campaign is always working toward.

When you get close to the end of your email marketing campaign, then you need to create CTA. Determine the main offer of your campaign. What your goals really is

Remember, this is the very last part of your email that your prospects are going to see; however, it could be the first thing that you create. When you reach the conclusion of your funnel, then there are two things that you need.

#6 Landing Page Development

email marketing automation strategies

It important that the landing page you create is consistent with the email content you are sending out. Having cohesive images and messaging is going to help to increase your overall conversion rates.

If you plan to use specific visuals in CTA of your email, then you need to make sure that people visiting your website see that same image above the fold on the landing page. Also, figure out the number of landing pages that are needed and then start to develop them.

When you start to create your landing pages, you need to figure out how many you make, make sure they are consistent with the email messages you are sending, and use templates to make it easier.

#7 Use A/B Testing

It’s important to take the test of your emails so that you create a completely optimized and automated email marketing campaign. Make sure that you are testing your emails at each stage of the campaign that you are creating.

You need to provide A/B testing for all parts of your emails including the subject lines, the content in your email, the CTA, the email trigger, the day and time you send, and your frequency.

You need to make sure that you measure your results using a tracking system so you can analyze the conversion rates over a set period of time.

#8 Optimize And Repeat

One of the biggest advantages offered by an email campaign is that they are easy to change. They aren’t too expensive to continue to repeat. In fact, you can test the campaigns you have created on an ongoing basis.

Some of the steps that you can optimize your email is by looking at the frequency, the day and time, the CTA, the “from the line,” the body copy and subject line, and many more.

You should make sure that you observe the results that you are getting on either a weekly or even a monthly basis. When you do this, you can see as your sales conversions get bigger and bigger.

#9 Don’t Give Up

Remember, when it comes to your email automation, there are more than a few emails that you can send. Just because the candidate did not take action based on the first email that you sent, doesn’t mean they are a complete lost cause.

The key is to assure that you continue nurturing the lead. This is what automation is all about. You can set up to send emails based on when someone doesn’t convert, or if they leave something in the cart, or for a myriad of different reasons.

best email marketing automation strategies

Best Email marketing automation strategies. Email marketing automation strategies to optimize market

Email marketing automation strategies

B2B Marketing, B2C Marketing, bulk emailing service provider in india, Content Marketing, Digital Marketing, Digital marketing and online marketing, Digital Marketing Experts, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Email Marketing Software, Email Marketing Tips, Mail Marketing, Mail Marketing India, Mass Mailing Services

Email Marketing for Bloggers: A Quick Guide

May 9, 2020

Ask successful bloggers what they would do if they were beginning over, and they’ll report you, “start making my list quickly.” The purpose well-known bloggers say this is they’ve received that an email list is a fundamental business part of your blog. As you know, social media turns algorithms often, which keeps bloggers venturing. Yet, email is constant. With email marketing for bloggers, you’re in control. You own your list, you send out emails when you want, and you can design a policy that helps your business.

 Email Marketing has a Prominent ROI

Email marketing for bloggers 

Marketing Lead ROI | Sprint Marketing

  • For every $1 you spend on email marketing, the normal return is $44
  • It’s true. Email is like the Little Black Dress of marketing. It goes anywhere and never goes out of fashion. According to research, email users were at 3.9 billion and they’re anticipated to grow to 4.48 billion by 2024.
  • “91% of shoppers want to hear from companies they do business with via email.

With returns like that, why wouldn’t you want to use email marketing as part of your blog? In this article we’ll explore:

  • How  email marketing can grow your blog
  • What to recognize before taking an email service
  • How to create a simple email marketing strategy for your blog. One that leads you leads.

Why Bloggers Practice Email Marketing

 

15 ways to improve your email marketing campaigns | CIO

 

If you’re like a group of bloggers, you’ve apparently signed up for a few email lists. Maybe one of your personal bloggers offered a checklist or ran a test, so you signed up, and now you’re on their list. Maybe they send emails to let you know when a new blog post is written. Or, they might send you emails to sell products/services. But one thing is certain, the most successful bloggers have a plan following their email marketing, and they practice email marketing software like Mailcot.

The effective potential of email marketing

Email marketing for bloggers 

email marketing

We’ll share a pure strategy below in a few minutes. But first, let’s consider the affective power of email marketing. With email marketing, you can send a message to thousands of people who’ve asked to hear from you. And because they’ve asked to learn from you, they’re more likely to trust you. Since they trust you, they’re more likely to buy from you.

It’s the like, know, trust factor at play. You already know the inbox is private. You don’t give your email address to just anyone.
It’s the same with your reader. When they sign up to hear from you, they want to receive exciting and important messages from you. Done right, this can be a powerful part of your business and grow both your readership and your bank account.

And since you own your list (unlike social media), it’s estimated a business asset, much like your content is an asset. Now that you have a bit more penetration into why bloggers use email marketing, you might question how it can grow your blog.

How Email Marketing Increase Your Blog Readership?

                     Email marketing for bloggers 

email marketing for blog

Have you ever paid hours on a post? You draft it, edit it, polish it, and finally hit “publish” only to get a limited response? Every blogger’s been there, and it’s no fun. However, when you have a viable email list, it’s less likely to happen. That’s because you can send out an email to your list with a link to your newest blog post.

And, because they’re eager to hear from you, they’ll be likely to click the link and read the post. Sounds easy? It is. It’s also a great way to bring people back to your blog and expand your relationship with your readers. Plus, there’s another advantage to sending out an email with your newest posts too. That’s because you can direct your fans (subscribers) to participate in social media.

You give them the link you want them to have and ask them to share. They deal with their networks, their friends subscribe, and so on. It’s a snowball impact. Even if you don’t have anything to sell yet, it’s still worth starting your email list because you’re improving your connection with your readers. As you build your community, your readers will ask you questions which give you more views for juicy topics they want to hear about.

Give them a weight of value upfront, and when you’re ready with something to sell, you’ll have a ready population of buyers. Here’s a blog newsletter example from This image is showing how can we use email marketing to improve your posts.

Build a Pure Email List Plan for Blog 

Email Marketing For Bloggers 

email marketing for bloggers

Great blogs have a plan for making readers and converting them into customers. The email list is a necessary element. The recruit email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • A new subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to take an email service software to your blog in a moment, but first, here’s why you want an excuse.

How to Select an Email Service for Blog 

( Email Marketing For Bloggers )

mailcot email marketingmailcot email marketing services

 

Like most business decisions, choosing an email service or newsletter software depends on many parts of the individual to your business. For example, do you already have a fledgling list or are you starting from scratch?

  • If you now have an email list, how big is it? (Mailcot lets you store extensive contacts at no extra cost but most other email provider fees are based on the number of contacts.)
  • How often do you propose to send an email?
  • What types of emails do you want to send? (e.g. engagement emails, promotional campaigns, weekly blog newsletters, etc.)
  • Do you want to send an automated welcome series when people sign up?
  • Do you want to use customizable email templates? Or do you want to be able to code your emails from scratch using an HTML editor?
  • How much list segmentation do you want to do? (useful if your audience falls into different categories, this way you can send more targeted messages)
  • What kind of analytics do you expect? (open rate, click-through, conversion rate, and new subscribers are typical)
  • Do you want to be able to compose emails through your smartphone?

When you think within the ways you think you’ll use your email marketing software, choose something that can grow with you. You don’t want it to be too basic nor too strong with a lot of bells and signals you won’t use. And of course, take the opportunity to test-drive different solutions.

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