What Is Bulk E-mail? – An Overview

January 16, 2020

Bulk E-mail

Bulk E-mail is a mail sent to a certain set of people. These mails are used to promote products or brands. The main aim of Bulk E-mail is to promote some brands or to make an interaction with users or clients.

Bulk Email

But why does this is trending in marketing strategies?

Bulk E-mail is an effective way by which a company reaches its customers by email services. It provides them good and specific information related to the brand product and services. Thus today every business wants to reach the target audience by less effort and low budget. Therefore mailcot services provide the best in class services to their clients.

What makes bulk email services more effective?

Personalized email

Design your email differently for the different people, so it can affect more than ordinary email personalized email help to connect with every individual customer which leads to improving communication between business and customers.

Targeted audience

Every other business wants to reach its target audience. So, bulk email services one of the services which help a business to reach the targeted audience by different services like promotional email and newsletter.

Campaign monitoring

Campaign monitoring is a global technology that provides an email marketing platform that is easy to use yet powerful. Monitoring and analyzing market campaign gives us the chance to dig in and see the actual performance. In the event when the level of success is low then we need to figure out the problem at that point we decide to reinvest in improving the campaign on to quit its focus on a new event.

Highest ROI

ROI, in other words, Return on investment of an email help to measure the performance of an email how it performs and how it’s able to connect with the customer at what cost and what results its gives to a business by its services.

No geographic boundaries

Email services enable a business to go and connect with the people worldwide which leads to generating large sales for the business product and services across the boundaries.

Types of Bulk E-mail:-

Promotional E-mails :

Bulk email services use promotional email to promote the product by providing offers and discounts to customers to build awareness of the brand. Also, this type of email use to attract new customers.

E-mail newsletter :

Email newsletter uses to communicate between business and customers related to the change and update in product and services. In addition, these mails provide time to time information to the customer for a good connection and awareness.

Acquisition E-mails :

This type of email is sent to acquire new customers. Thus these mails are used to share special offers to convince the potential customers to make a purchase.

Retention E-mails :

This type of mails is sent to existing clients to keep purchasing from your store. Thus these mails help to remind the existing customers.

B2B Marketing, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Hosting, Email Marketing, Email Marketing Software

Email Marketing Automation

January 11, 2020

How to engage with Email Marketing Automation

Email Marketing Automation as we all know that Email is one of the trendy ways to promote business nowadays. E-mail Marketing is a trending strategy in the marketing world. E-mails are still the most efficient way for businesses to reach their customers. In other words, you can decide which email you want to send, at what time, and to whom. With the help of Email Marketing, you can promote your business. It is also Cost Effective, Fast, and Flexible way to do marketing as compare to Traditional Marketing.

What is E-mail Marketing Automation?

It is a way to create personalized, timely emails which send to someone when he/she take a specific action. Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list.

Email automation is all about making promotional campaigns an automated process. By using email marketing automation you can improve the sale of your business.

E-mail Marketing automation is all about triggers and actions. As a similarly specific event is occurred the related mails are delivered to the user.

These E-mails must be attractive to the user. This type of mail must be creative and also they can engage the user with the product.

Email Marketing Automation

Benefits of E-mail Marketing Automation:

It increases brand awareness.
Customization Marketing.
It helps to promote events.
Fast and Flexible way to deliver mails.
It reduces costs.
We can target a certain set of people.
We can monitor our campaign.
It helps to keep the customer updated.

For instance Email Automation you just need to be creative while designing your mail, and you can deliver the same quality of experience to your first and last customer.

And with the help of Email Marketing, you can reach the global audience.

In conclusion, Email Marketing Automation is one of the ways to interact with your customer on one to one basis. It will also improve your relationship with the customer.

B2B Marketing, Email Hosting, Email Marketing

2 Types Of Responsive Email Design and Best Practices

January 11, 2020

Image result for responsive email design

Responsive Email Design helps to send templates that can change depending upon the screen size they use. These emails always render correctly regardless of the device it is viewed on. As more web traffic continues to move to mobile, designing sites and experiences for different sized screens become more important. They use CSS media queries to produce two different copies that depend on the size of the user’s screen. Media queries will automatically adjust the emails copy layout, content and text size to the user’s device screen. There are more efforts required at the outset, but a good template should last for a time.

The trend towards Responsive Email Design began way back in 2010. Responsively designing began with the use of fluid grids, flexible images, and media queries and soon these CSS elements were welcomed into inboxes. They are all about providing content that is customized for users’ chosen devices.

” Design once, view appropriately everywhere.

What a great idea! “

2 types of responsive email design and best practices

2 Types of Responsive Email Design can be made in two ways:

Scalable Email Design-

It consists of a few different components: a few layouts that are often a single column scalable for all sizes large, attention-grabbing text, clickable call-to-action buttons. We can use this format to change with a minimal amount of coding effort.

Fluid Email Design-

It makes use of percentage-based sizing to automatically adjust the width of tables and images to the device’s screen size. We can use this format if we are not afraid of extra white space around the edges of our content.

Responsive Email Design Best Practices:-

Image result for best practices

Stick to a single column layout. Less shifting and moving makes it easier for the audience to read the content.
At a minimum, use 13-14 pt font for the body text and no smaller than 20 pt for the titles. This will make our email much more readable on a small screen.
Place the most important call to action the most important information “above the fold”. It means the most important content readily available without making the audience scroll and finds it.
Use smaller responsive images and make sure to use alt tags in case email client doesn’t load the images. This is also a best practice for accessibility.

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

Aware What Is Email Personalization ?

January 9, 2020

Personalization email is sent by companies using subscriber’s data. It provides them with more good offers and ensures a possitive communication experience. Personalization means a lot for email marketing. Since it allows us to send more relevant emails. Based on personal information that users regularly share when subscribing to an email newsletter. Therefore a wide range of options for personalized email is there. For instance, from mass emails and personalized subject lines to behavior-based trigger emails abandoned cart email, reactivation email, and birthday emails.

Personalization

Advantages Of Using personalization:-

advantages of email personalization

Boosts ROI– If we master personalization in our email campaigns, we can expect our revenue to increase by 5-15%.
Better Engagement- 91% of people are more likely to buy from companies because they send personalized emails.
Improves Sender Image- A high-level involvement of personalization adds to email marketing results in fewer spam problems and lower unsubscribes rates. It has a positive impact on our email delivery.
Motivate Users For Sharing Data- 83% of users want to share their data with brands because that enables personalization.
Increases Open Rates-Identified by the subject line. Personalized subject lines lead to 50% more opens.
Helps To Create Relevant Content- Company subscribers describe their products and services more creatively, engagingly and tailoring them to the right audience.

To make Emails Personalized:-

to make emails personalized

Segment Mailing List- Segmentation is a method to divide subscribers in different groups with common things like gender, age, location, etc.
Personalize Subject Line- Add a subscriber’s name in the subject line as calling a person with a name. However, is a first step to build trust.
Send Triggered Mail Based On Behaviour- Automated emails are triggered according to the user’s action. These emails tell people that we care about them and giving them a friendly feeling.
Allow Subscribers To Set Preferences- Add preferences block in the email footer to gain credibility. It helps to build a trusting relationship with the audience.
Inform Users About Privacy Policy- As a result, the confirmation email explains the way we use subscriber’s data.

Digital Marketing, Email Marketing, Email Marketing Tips, InternetMarketing, Mass Mailing Services

Email Newsletter

January 9, 2020

email marketing

Email newsletter involves communication between business and audience regarding the change in information, Update and news related company product in email marketing.

Newsletter sends information to interested customers related to company products and services. So the company uses the email marketing tool to connect with the customer to send information.

The company uses an email newsletter because it includes all the details of the product. So they can target an interested audience with full information they need before by a product and services.

Some of the marketers use email newsletters for the attention of the customer for their product.

Importance of email marketing newsletter

Awareness

Email newsletter publishing increases the awareness and effectiveness of the company. Because of it, People can get broader information about company products and services. So it’s important to email newsletter include a link for more information.

Coverage

The newsletter can help a business to connect with the target audience. By providing the right information at the right time to customers who are interested in the company and about their product. It is a low-cost method to communicate with customers.

Content

The newsletter is helpful for the customer to make the decision to buy a product. And it’s update information to communicate with the customer. So it’s is important to cover all the content regarding company information.

Effectiveness

Newsletter response depends on its effectiveness. Email is the most common tool used by every person to communicate every day and it is cost-effective also. So all businesses use it for their newsletter to communicate their customer. So it is important to have an effective email newsletter.

Relationship

Because of Communication with customer help business to make good relationship with their customers for a long time duration. It’s the lead for managing a good customer base.

Email newsletter include

Found the right information you want to share with the customer.
Decide the target segment.
Use an attractive subject line.
Add a link for more information.
Include feedback so get a response of the customer.
Use the effective design for the newsletter.
Keep it personal.

B2B Marketing, Business, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Marketing, Mail Marketing

What is Automated Email Marketing?

January 9, 2020

Email marketing is not only important for the growth of your business but on the other hand, it is a way to make feel your customers more personalized and connected with your business.

This makes Email marketing way more necessary from other marketing strategies.

Email marketing is one of the pivotal marketing trends in the era of online marketing.

But let’s understand that why do you require “Automated email marketing for your business?” and “How does it affect the growth of your sale?” So let’s take a closer look right away:-

What is Automated Email Marketing?

As the name implies, it is the process of sending emails to your customers automatically when an event or trigger has occurred.

So let’s see an example which defines you that how does automated email marketing will help you to grow your business:-

“There is a businessman who has an interaction of around 100 people a day. And it maintains the data of their birth dates, anniversary, etc.

And there is also a businessman who has around the same number of interactions as the above businessman has. But it doesn’t keep the data of their birth dates, anniversary and all.

Slowly, the businessman who kept the data sends wishing emails to their customers who have their birthday and anniversary. This makes feel his customers more personalized and increases the chance of purchasing from his shop. But on the other hand, the other businessman lost his opportunity to make an impression on his customers.

But, can you imagine how does this businessman able to send emails to his customers?

This all done with the help of automated email marketing. This businessman has set triggered on the dates. Which makes it easier for a businessman to send the emails and increases the chance of purchasing percentage.”

By incorporating automated email marketing into your communication strategy, you know exactly when to send, what to send, and to whom to send.

Through automated email marketing you can deliver the same great experience to your first email subscriber and the last. This helps you to save your time as you have to do work on the planning of your first email, and further, it will be delivered whenever the trigger occurs.

Types of Automated Email Marketing:-

Event-Based Trigger Emails,
Drip Feed Email Content.

Event-Based Trigger Emails:

As the name implies, these emails are sent to your customer when an event has occurred/triggered. The events could be a particular occasion or an operation carried out by a user. The emails are auto-generated and sent to a subscriber list based on events like clicking on a purchase button or special occasions like the subscriber’s birthday.

Drip Feed Email Content:

Drip Marketing: Drip marketing is email marketing strategy composed of emails send at a particular time. The customer will receive timely emails until the campaign ends.

Drip campaigns are automated by email marketing automation. They will timely send emails to the customer.

Drip campaigns is a good way to achieve the growth of the business. This will help to increase the interaction of user.

Why Automated Emails are Important?

Following are the key point which defines why we use Automated Email for marketing purpose:

It Saves Time.
Helps to Increase the Sale.
It notifies the user about Transactions.

Following are some Email Marketing Automation tools which provide the facility to do automation of mail:

Mailcot,
Migomail,
Sendinblue,
Mailchimp,
Mailjet,
Drip,
Convertkit,
Infusionsoft, etc.

Automated Email Marketing

Automation of mail is useful for the growth of the business. As it helps to send the automated mails regarding the business purpose.

Digital Marketing, Digital marketing and online marketing, Email Campaign, Email Marketing, Email Marketing Tips, InternetMarketing, Mail Marketing

Bulk Email

January 8, 2020

What Is Bulk Email Services?

Bulk email service allows to sending of mass email or a large number of emails to their subscriber or customer in a time period. So using this service you can send one message or information to a large number of people at an affordable price. This service saves time to connect with people for related information of the company and Users can send thousand of the message by using bulk email services.

Bulk Email Includes

Email Newsletter

Email newsletter uses to send information to the customer related to change in product and services or update in the product of the company to provide the right information at the right time to the customer of the company. So they aware of it.

Auto Welcome Email

Because of an auto, welcome email services company can send a welcome email to the visitor who visited the company website for information.

Promotional Email

Attracting customers by sending promotional bulk email to existing and new customers regarding new offers for products and services. So Its help to build communication between customer and company.

Why Use Bulk Email Services?

To target the right customer and audience for product and service.
Connect with a large number of people in time duration.
Communicate with existing customers for product offers and updates.

Benefits Of Bulk Email Services

Cost-Effective

Its cost depends on the number of emails you want to send at a time to your customer. The company decides to target customers to promote their product and services. Because of it, marketing can be done at a low cost.

High Customer Base

If compared to other direct marketing media bulk emailing can be more effective in reaching the target audience. Most of the people using email on a daily basis which helps to reach them.

Reach Global Audience

Help small and new businesses to reach globally with their product and services. Increase the company’s target audience in the global market also.

Feature For Bulk Email

Drag and drop editor.
Send now and letter.
Dynamic content blocks.
Link click tracking.
Email open reporting.

bulk email services

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

What Is Email Copywriting And It’s Huge Advantages ?

January 8, 2020

What is Email Copywriting?

Image result for email copywriting

Email Copywriting is an actual copy of the words in our email subject lines and the content of the body. Unlikely, it is a way of expressing our idea to convince prospective customers to convert. Therefore, some unique qualities that deserve serious consideration like:-

Brevity
High level of persuasiveness in email copywriting
Emphasis on the connection between the subject line and CTA
No fluff, filler or tangents

The Best Email Copywriting Services convinces the reader to not only consume the entire email but also to engage with it. Clearly, in most cases, it means clicking the mail in the email your CTA and arriving at our desired page to convert on an offer. In addition, email copywriting consists of some tips for engaging content subscribers for reading which are nailing the subject line, preview the text, email copywriting needs to be personal, avoid industry jargon as we already know a lot about our industry, keeping in line with the conversation tones.

Also, we have to choose our words carefully and if we are writing several words in copywriting then we are doing wrong so we have to keep it in a short and concise manner.

Way Of Writing An Email Copy:-

Image result for email copywriting

Finally, we must start with a specific goal for knowing what are subscribers do after opening and reading the email.
In addition, maybe we are promoting a flash sale, launching a product, driving traffic to our latest blog post or inspiring the subscribers to submit user-generated content.
Even so, whatever the case is every word in our email should drive subscribers towards fulfilling our goal.
In addition, if we want them to buy our newest product, we should focus on its benefits for the reader.

Advantages:-

Email Copywriting

Image result for advantages

Email marketing is highly cost-efficient.
Writing a great subject line is as important as a great email body copy.
We can create a huge amount of value to our leads with email marketing.
It provides a reliable communication medium between us and our leads.
If it is done right, can become the lifeblood of our business.

Email Copywriting

B2B Marketing, B2C Marketing, Business, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Email Marketing, InternetMarketing, Latest Technology, Lead Nurturing

3 Effective Email Tracking Tools (Opens & Clicks of email)

January 8, 2020

Email Tracking

email tracking

It is basically the tracking or monitoring sent, delivered, opens, clicks and bounce of emails to follow up with leads, job applicants, and partners. Email Tracking can be termed as the checking of metrics of your email marketing campaigns to improve their quality, efficiency, and effectiveness.

Working on Email Tracking

Email trackers are browser extensions from chrome, as it typically employs a tiny pixel image. Tiny pixel image of 1 x 1 attached with email is invisible to you. email opens and clicks
But once you open the email, the image is loaded from a server and then the server records that data for tracking agency. These trackers vary in precision.
You can use this tool for recruitment and link building to save time and to know when to follow up with more emails.

Tracking Tools

email tracking tools, email tracking

There are many email tracking tools, three of them those who offer extra features and beyond basics are listed below:-

Snov.io

Snov.io’s unlimited email tracker offers emails open and clicks tracking as well as additional features. Features, for instance, are email scheduling, follow-up reminders, real-time notifications, and reports. It is a free and unlimited chrome extension that integrates seamlessly into Gmail. And it shows the exact number of clicks and opens, and help to enable or disable the monitoring of particular email addresses.

MailTrack

MailTrack offers the same features as offered by snov.io but it adds a branding signature to each email sent. So recipients may find out that you keep track of opens and clicks. It offers some additional features too but with the paid plan. Therefore, you can see the opens information directly in the inbox and you can see if a person opened an email once or twice. email opens and clicks

OrangeBox

This service allows you to monitor the way recipients interact with your attachments. The document can be viewed and how far a recipient has progressed in reading it. And, you can see the exact percentage of reading by this so that you can make changes if the recipients are responding to it half-way.

Disadvantages of Email Tracking

Images can be blocked by default
Blockers installed by users
Previews count as an open
It doesn’t work for groups

There are advantages and disadvantages of email tracking. Images can be blocked by default so that your pixel images that are invisible will not load. Blockers installed so that trackers are not able to see the email or cannot track your emails. It doesn’t work for groups as if you sent a single texted message to groups you cannot track the exact count of opens for a particular message.

email tracking, best email marketing company in india, email tracking tools

https://en.wikipedia.org/wiki/Email_tracking

email opens and clicks email tracking tools email tracking tools email tracking tools

B2B Marketing, Business, Digital Marketing, Digital Marketing Experts, E-commerce Email Marketing, Email Marketing

Transactional Email

January 7, 2020

Transactional Email

Transactional Email (Triggered Email)are those emails that contain information that a recipient want and these mail have a very high open-rate. These mails are those that a recipient is expecting to receive.

It is different from promotional emails which got deliver to many people at the same time with the same content, Transactional Email is delivered to the specific person. Transactional mail is a type of automated email between a sender and a recipient.

Transactional emails may also be called “Triggered email” because they include any email that is triggered by a user’s interaction with a website.

Types of Transactional Email :

Account Creation Mail: This type of mails is used to send the notification mail regarding the account creation, and they carry some information regarding the account.
Password Reset Mail: This is one of the most common types of Transactional mail. One can also reset the password by this mail.
Notification Mail: These emails are sent to the user for the update to a website. It keeps the customer up to date regarding their website.
Welcome Mail: It must be simple and attractive and also carry some important detail regarding to the site.
Receipt Mail: Customers expect purchase receipt emails from any online vendor they do business with. This mail sends the receipt of the purchased product to the user.
Invitation Mail: Emails sent by an application to invite a user to create an account or join a team are also transactional.
Expire Mail: This mail carries the message related to the expiration of task.

These mails are also helpful in fulfilling the market needs. It also uses to re-activate the inactive user. Transactional emails are sent through SMTP relay or APIs.

Services

Solutions

Industries

Contact

Support

Email Marketing

Bulk E-mail

But why does this is trending in marketing strategies?

What makes bulk email services more effective?

Types of Bulk E-mail:-

How to engage with Email Marketing Automation

What is E-mail Marketing Automation?

Benefits of E-mail Marketing Automation:

” Design once, view appropriately everywhere.

What a great idea! “

2 types of responsive email design and best practices

2 Types of Responsive Email Design can be made in two ways:

Responsive Email Design Best Practices:-

Advantages Of Using personalization:-

To make Emails Personalized:-

Importance of email marketing newsletter

Email newsletter include

What is Automated Email Marketing?

Event-Based Trigger Emails:

Drip Feed Email Content:

Why Automated Emails are Important?

Following are some Email Marketing Automation tools which provide the facility to do automation of mail:

What Is Bulk Email Services?

Bulk Email Includes

Why Use Bulk Email Services?

Benefits Of Bulk Email Services

Cost-Effective

High Customer Base

Reach Global Audience

Feature For Bulk Email

What is Email Copywriting?

Way Of Writing An Email Copy:-

Advantages:-

Email Tracking

Snov.io

MailTrack

OrangeBox

Disadvantages of Email Tracking

Transactional Email

Types of Transactional Email :

Categories

Tags

About Exponent

Important Recommendation

Services

Legal

Privacy

Our Office :