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3 Advice to Improve Email Deliverability in Inbox

January 30, 2020

 Email Deliverability

 

 

improve email deliverability

Improve email deliverability

Various types of advice are flying around the internet which is informing business marketers about Email Deliverability. To avoid spam filters, we need to ensure top inbox placement hidden engagement metrics that keep email marketers up at night. And, yes there are some things we can do as a marketer to ensure top inbox placement.      email marketing india

Improve email deliverability

An email service provider (ESP) is providing services to us. Unless employed as the head of deliverability at a large corporation have the own, in-house email sending architecture. Besides, there is a lot of the advice is there for email deliverability which doesn’t apply to us. Also, building an understanding helps us to select the right email service provider.

 

Email deliverability is also known as “Inbox Placement” as it is an important topic. This tells us about the working of spam filters as well as tells us about the traveling of email on the internet. Additionally, this defines the 76 key terms of email deliverability.

Improve Email Deliverabilityimprove email deliverability

The Facts About Email Deliverability

 

  • It measures the chance of email to the recipient’s inboxes, not spam folders. This is called Inbox Placement. In addition, this examines technical factors that affect an email’s journey. It is done between pressing send and landing in inboxes.

Email Marketing India

  • With low deliverability, many messages are destroyed to the spam folder.

 

  • It is not similar to the delivery rate.

 

  • It helps in measuring the percentage of sent emails delivered to an inbox provider server.

Improve email deliverability

What Do You Understand by Spam in Email Marketing?

improve email deliverability

For understanding email deliverability firstly, we need to understand what is spam in Email Marketing? The First email came. Then came the spam after then spam filters. Therefore an email marketing service providers and inbox placement concerns came into existence. 

Ways

Spam is classified as an email needs to meet two criteria:

  1. It is outcast or undesirable. This means the recipient does not ask for the email.   
  2. It is sent in volume to various recipients because it is a commercial offer.

spam, ways, imorove email deliverabilityA recipient explains to us about spamming, not the sender. The signing of recipients in email marketing and after that forgetting about it is unfortunately still a type of spam because it is outcast. We need to provide the option of unsubscribing from the email list to every email which we send to our recipients. If an email is spam, decided by any contact and they have a quick and easy way to stop receiving emails from us.

As an email marketer, it is not your duty to decide whether your email is spam or not, this will be decided by the contacts.

improve email deliverability

An Email’s Long Journey in Inbox

 

 google.com, iPhone,    

Step 1: Clicking Send

We click send and the message leaves from the outbox. At this time, we need to compose a mailing and clicks send to distribute the message to different recipients waiting for it.

 

Step 2: Leaving the MTA (Message Transfer Agent)

The message is passed through outbound filters of MTA. Before the transfer of the message an agent (MTA) releases our email from the server or ESPs to the internet. It checks by internal filters. If ESP is not doing its job when it doesn’t have internal filters to set up for monitoring and catching spam.

 

Step 3: The Internet Travelling

Tiny bits of data have a journey of messages from router to router on the internet. Traveling from router to router the runner which carry message gets mixed with other types of email messages send around the world every day.

 

Step 4: Survive from Gateway Filter

ISP’s gateway filter checks the messages and enters the server or it rejects. It is the first step to filter our message which may encounter. Moreover, if it fails to guard this gate it may not be coming into the server of ISP’s.

ways

Step 5: Sorting with Internal Spam Filters

The message is passed through internal spam filters and is sent to the inbox spam folder or it rejects completely.

 

Step 6: Passing with Black-Box Filter

It is a personal filter that sort messages in the form of inbox or spam. Evens so, it functions at the level of the inbox and learned through recipients’ previous choices. Without a doubt, they are always machine-learning filters.

3 3 3 3 3 3 3 3 3

Step 7: Landing in the Inbox

The message is achieved with inbox placement. The message arrives when it expects to go. Whether the message is open by the recipient or not it is all up to us as a marketer.

in inbox in inbox    

 “Spam and Email Go Hand-In-Hand”   email filter

Improve email deliverability

For Getting Best Email Marketing Services in India – Do visit https://mailcot.com/

ways

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Digital Marketing, E-commerce Email Marketing, Email Marketing, Email Marketing Tips, InternetMarketing, Mail Marketing, Successful Marketing Campaign

Benefits Of Segmentation In Email Marketing

January 26, 2020
EMAIL SEGMENTATION

EMAIL SEGMENTATION

Segmentation in email marketing is the way by which a business can divide their customers into different groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segmentation. These segment helps to target the right audience at the right time with the right information. It is a way by which you can manage the personalized messages and make emails unique for every person. So that’s a way by which you can make email unique for every customer. segmentation in email marketing.

Segmentation decision one which helps your business to stand in the competitive market.

In other words, Segmentation in email marketing helps you to connect and communicate directly with subscribers. It provides the knowledge that they want about company products and services. best bulk email service

How email marketing is helpful for business? How segmentation help ineffective email marketing?

These questions come in the mind of every marketer when they decide to go through email marketing, and that can be solved by the right segmentation decisions.

When we decide to go with email marketing for our business, Then it is important to choose the right segment.

Read more: Email Marketing Working

Ways Of Email Segmentation

 

SEGMENTATION

SEGMENTATION

segmentation in email marketing | benefits of email marketing segmentation so

#1 Geographical

Geographical segmentation refers to the target of a specific location customer to promote business products and services. Because that is a way by which you can connect faster to the audience for whom you design products and services.  In other words, Selecting the right geographical segment for a business is the first strategy for any business.

#2 Demographical Audience

Target your audience on the basis of age group, income group, family, education, and interest they show in the services of a business. So That helps to communicate with the customers of different age and income groups you are going to target.

#3 Customer Engagement

Use data of your emails to analyze email performance and customer engagement in which area they are more interested, So it helps to connect with the subscriber. That gives a base to know about your customers. but its required the right content.

#4 New Subscribers

Segment according to the new subscriber and leads to engage with them and share all information regarding company services. By sending them welcome emails and popups to stay connected with subscribers. So send them emails with content and offers to grow a relationship with them.

Read more: How Email Marketing Can Boost Startup Companies

Uses Of Segmentation

 

use of segmentation

use of segmentation

| segmentation in email marketing| benefits of segmentation in email marketing

#1 Personalized Message

If you send the same emails to every customer that directly affects your business because customers found no new and different thing in the mail and they ignore those messages. So it is more important to send your message with different content for different segment customers. Personalized messages get more response if compare to other emails. because of segmentation personalized message can be done easily.

#2 Content According To Customer Interest

Most people show interest in those emails which can help them to gain information on a topic they are interested in. So design mail content according to that in which area your customers are interested.

#3  Target Audience According To Response

Target your audience on the basis of their response to emails, that help to make the right segment decision according to their interest areas. That helps your business to make strategies for segment areas.

#4 Segmentation By Geographical

Divide customers on the basis of location. That helps to reach the customer according to their location for business goals. Dividing customers on the basis of geographical areas helps to target the right location.

#5 Increase Open Rate

Use information about the subscriber’s open rate of emails to know about how many subscribers open your emails. So that helps to get information about the interest of customers regarding company services and helps to increase the open rate of emails.

Read more: Transactional Emails
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B2B Marketing, Digital Marketing, E-commerce Email Marketing, Email Hosting, Email Marketing, Email Marketing Software, Marketing Automation, Mass Mailing Services

What Is Bulk E-mail? – An Overview

January 16, 2020

Bulk E-mail

Bulk E-mail is a mail sent to a certain set of people. These mails are used to promote products or brands. The main aim of Bulk E-mail is to promote some brands or to make an interaction with users or clients.

Bulk Email

But why does this is trending in marketing strategies?

Bulk E-mail is an effective way by which a company reaches its customers by email services. It provides them good and specific information related to the brand product and services. Thus today every business wants to reach the target audience by less effort and low budget. Therefore mailcot services provide the best in class services to their clients.

What makes bulk email services more effective?

  • Personalized email

Design your email differently for the different people, so it can affect more than ordinary email personalized email help to connect with every individual customer which leads to improving communication between business and customers.

  • Targeted audience

Every other business wants to reach its target audience. So, bulk email services one of the services which help a business to reach the targeted audience by different services like promotional email and newsletter.

  • Campaign monitoring

Campaign monitoring is a global technology that provides an email marketing platform that is easy to use yet powerful. Monitoring and analyzing market campaign gives us the chance to dig in and see the actual performance. In the event when the level of success is low then we need to figure out the problem at that point we decide to reinvest in improving the campaign on to quit its focus on a new event.

  • Highest ROI

ROI, in other words, Return on investment of an email help to measure the performance of an email how it performs and how it’s able to connect with the customer at what cost and what results its gives to a business by its services.

  • No geographic boundaries

Email services enable a business to go and connect with the people worldwide which leads to generating large sales for the business product and services across the boundaries.

Types of Bulk E-mail:-

  • Promotional E-mails : 

Bulk email services use promotional email to promote the product by providing offers and discounts to customers to build awareness of the brand. Also, this type of email use to attract new customers.

  •  E-mail newsletter :

Email newsletter uses to communicate between business and customers related to the change and update in product and services. In addition, these mails provide time to time information to the customer for a good connection and awareness.

  • Acquisition E-mails :

This type of email is sent to acquire new customers. Thus these mails are used to share special offers to convince the potential customers to make a purchase.

  • Retention E-mails :

This type of mails is sent to existing clients to keep purchasing from your store. Thus these mails help to remind the existing customers.

B2B Marketing, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Hosting, Email Marketing, Email Marketing Software

Email Marketing Automation

January 11, 2020

How to engage with Email Marketing Automation

Email Marketing Automation as we all know that Email is one of the trendy ways to promote business nowadays.  E-mail Marketing is a trending strategy in the marketing world. E-mails are still the most efficient way for businesses to reach their customers. In other words, you can decide which email you want to send, at what time, and to whom. With the help of Email Marketing, you can promote your business. It is also Cost Effective, Fast, and Flexible way to do marketing as compare to Traditional Marketing.

What is E-mail Marketing Automation?

It is a way to create personalized, timely emails which send to someone when he/she take a specific action. Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list.

Email automation is all about making promotional campaigns an automated process. By using email marketing automation you can improve the sale of your business.

E-mail Marketing automation is all about triggers and actions. As a similarly specific event is occurred the related mails are delivered to the user.

These E-mails must be attractive to the user. This type of mail must be creative and also they can engage the user with the product.

Email Marketing Automation

Benefits of E-mail Marketing Automation:

  • It increases brand awareness.
  • Customization Marketing.
  • It helps to promote events.
  • Fast and Flexible way to deliver mails.
  • It reduces costs.
  • We can target a certain set of people.
  • We can monitor our campaign.
  • It helps to keep the customer updated.

For instance Email Automation you just need to be creative while designing your mail, and you can deliver the same quality of experience to your first and last customer.

And with the help of Email Marketing, you can reach the global audience.

In conclusion, Email Marketing Automation is one of the ways to interact with your customer on one to one basis. It will also improve your relationship with the customer.

 

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

Aware What Is Email Personalization ?

January 9, 2020

 

Personalization email is sent by companies using subscriber’s data. It provides them with more good offers and ensures a possitive communication experience. Personalization means a lot for email marketing. Since it allows us to send more relevant emails. Based on personal information that users regularly share when subscribing to an email newsletter. Therefore a wide range of options for personalized email is there. For instance, from mass emails and personalized subject lines to behavior-based trigger emails abandoned cart email, reactivation email, and birthday emails.

Personalization

Advantages Of Using personalization:-

 

advantages of email personalization

 

  • Boosts ROI– If we master personalization in our email campaigns, we can expect our revenue to increase by 5-15%.
  • Better Engagement- 91% of people are more likely to buy from companies because they send personalized emails.
  • Improves Sender Image- A high-level involvement of personalization adds to email marketing results in fewer spam problems and lower unsubscribes rates. It has a positive impact on our email delivery.
  • Motivate Users For Sharing Data- 83% of users want to share their data with brands because that enables personalization.
  • Increases Open Rates-Identified by the subject line. Personalized subject lines lead to 50% more opens.
  • Helps To Create Relevant Content- Company subscribers describe their products and services more creatively, engagingly and tailoring them to the right audience.

 To make Emails Personalized:-

 

to make emails personalized

 

  1. Segment Mailing List- Segmentation is a method to divide subscribers in different groups with common things like gender, age, location, etc.
  2. Personalize Subject Line- Add a subscriber’s name in the subject line as calling a person with a name. However, is a first step to build trust.
  3. Send Triggered Mail Based On Behaviour- Automated emails are triggered according to the user’s action. These emails tell people that we care about them and giving them a friendly feeling.
  4. Allow Subscribers To Set Preferences- Add preferences block in the email footer to gain credibility. It helps to build a trusting relationship with the audience.
  5. Inform Users About Privacy Policy- As a result, the confirmation email explains the way we use subscriber’s data.

 

 

Digital Marketing, Email Marketing, Email Marketing Tips, InternetMarketing, Mass Mailing Services

Email Newsletter

January 9, 2020

email marketing

Email newsletter involves communication between business and audience regarding the change in information, Update and news related company product in email marketing.

Newsletter sends information to interested customers related to company products and services. So the company uses the email marketing tool to connect with the customer to send information.

The company uses an email newsletter because it includes all the details of the product. So they can target an interested audience with full information they need before by a product and services.

Some of the marketers use email newsletters for the attention of the customer for their product.

Importance of email marketing newsletter

  • Awareness

Email newsletter publishing increases the awareness and effectiveness of the company. Because of it, People can get broader information about company products and services. So it’s important to email newsletter include a link for more information.

  • Coverage

The newsletter can help a business to connect with the target audience. By providing the right information at the right time to customers who are interested in the company and about their product. It is a low-cost method to communicate with customers.

  • Content

The newsletter is helpful for the customer to make the decision to buy a product. And it’s update information to communicate with the customer. So it’s is important to cover all the content regarding company information.

  • Effectiveness

Newsletter response depends on its effectiveness. Email is the most common tool used by every person to communicate every day and it is cost-effective also. So all businesses use it for their newsletter to communicate their customer. So it is important to have an effective email newsletter.

  • Relationship

Because of Communication with customer help business to make good relationship with their customers for a long time duration. It’s the lead for managing a good customer base.

Email newsletter include

  • Found the right information you want to share with the customer.
  • Decide the target segment.
  • Use an attractive subject line.
  • Add a link for more information.
  • Include feedback so get a response of the customer.
  • Use the effective design for the newsletter.
  • Keep it personal.

 

 

B2B Marketing, Business, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Marketing, Mail Marketing

What is Automated Email Marketing?

January 9, 2020

Email marketing is not only important for the growth of your business but on the other hand, it is a way to make feel your customers more personalized and connected with your business. 

This makes Email marketing way more necessary from other marketing strategies.

Email marketing is one of the pivotal marketing trends in the era of online marketing.  

But let’s understand that why do you require “Automated email marketing for your business?” and “How does it affect the growth of your sale?”  So let’s take a closer look right away:-

What is Automated Email Marketing?

As the name implies, it is the process of sending emails to your customers automatically when an event or trigger has occurred. 

So let’s see an example which defines you that how does automated email marketing will help you to grow your business:-

“There is a businessman who has an interaction of around 100 people a day. And it maintains the data of their birth dates, anniversary, etc.

And there is also a businessman who has around the same number of interactions as the above businessman has. But it doesn’t keep the data of their birth dates, anniversary and all.

Slowly, the businessman who kept the data sends wishing emails to their customers who have their birthday and anniversary. This makes feel his customers more personalized and increases the chance of purchasing from his shop. But on the other hand, the other businessman lost his opportunity to make an impression on his customers. 

But, can you imagine how does this businessman able to send emails to his customers? 

This all done with the help of automated email marketing. This businessman has set triggered on the dates. Which makes it easier for a businessman to send the emails and increases the chance of purchasing percentage.”

By incorporating automated email marketing into your communication strategy, you know exactly when to send, what to send, and to whom to send. 

Through automated email marketing you can deliver the same great experience to your first email subscriber and the last. This helps you to save your time as you have to do work on the planning of your first email, and further, it will be delivered whenever the trigger occurs. 

Types of Automated Email Marketing:-

  • Event-Based Trigger Emails,
  • Drip Feed Email Content.

Event-Based Trigger Emails:

As the name implies, these emails are sent to your customer when an event has occurred/triggered. The events could be a particular occasion or an operation carried out by a user. The emails are auto-generated and sent to a subscriber list based on events like clicking on a purchase button or special occasions like the subscriber’s birthday.

Drip Feed Email Content:

Drip Marketing: Drip marketing is email marketing strategy composed of emails send at a particular time. The customer will receive timely emails until the campaign ends.

Drip campaigns are automated by email marketing automation. They will timely send emails to the customer. 

Drip campaigns is a good way to achieve the growth of the business. This will help to increase the interaction of user. 

Why Automated Emails are Important?

Following are the key point which defines why we use Automated Email for marketing purpose:

  • It Saves Time.
  • Helps to Increase the Sale.
  • It notifies the user about Transactions.

Following are some Email Marketing Automation tools which provide the facility to do automation of mail:

  • Mailcot,
  • Migomail,
  • Sendinblue,
  • Mailchimp,
  • Mailjet,
  • Drip,
  • Convertkit,
  • Infusionsoft, etc.

Automated Email Marketing

Automation of mail is useful for the growth of the business. As it helps to send the automated mails regarding the business purpose.

Digital Marketing, Digital marketing and online marketing, Email Campaign, Email Marketing, Email Marketing Tips, InternetMarketing, Mail Marketing

Bulk Email

January 8, 2020

bulk email services

What Is Bulk Email Services?

Bulk email service allows to sending of mass email or a large number of emails to their subscriber or customer in a time period. So using this service you can send one message or information to a large number of people at an affordable price. This service saves time to connect with people for related information of the company and Users can send thousand of the message by using bulk email services.

Bulk Email Includes

  • Email Newsletter

Email newsletter uses to send information to the customer related to change in product and services or update in the product of the company to provide the right information at the right time to the customer of the company. So they aware of it.

  • Auto Welcome Email 

Because of an auto, welcome email services company can send a welcome email to the visitor who visited the company website for information.

  • Promotional Email

Attracting customers by sending promotional bulk email to existing and new customers regarding new offers for products and services. So Its help to build communication between customer and company.

Why Use Bulk Email Services?

  • To target the right customer and audience for product and service.
  • Connect with a large number of people in time duration.
  • Communicate with existing customers for product offers and updates.

Benefits Of Bulk Email Services

  • Cost-Effective

Its cost depends on the number of emails you want to send at a time to your customer. The company decides to target customers to promote their product and services. Because of it, marketing can be done at a low cost.

  • High Customer Base

If compared to other direct marketing media bulk emailing can be more effective in reaching the target audience. Most of the people using email on a daily basis which helps to reach them.

  • Reach Global Audience

Help small and new businesses to reach globally with their product and services. Increase the company’s target audience in the global market also.

Feature For Bulk Email

  • Drag and drop editor.
  • Send now and letter.
  • Dynamic content blocks.
  • Link click tracking.
  • Email open reporting.

bulk email services

 

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

What Is Email Copywriting And It’s Huge Advantages ?

January 8, 2020

What is Email Copywriting?

Image result for email copywriting

Email Copywriting is an actual copy of the words in our email subject lines and the content of the body. Unlikely, it is a way of expressing our idea to convince prospective customers to convert. Therefore, some unique qualities that deserve serious consideration like:-

  • Brevity
  • High level of persuasiveness in email copywriting
  • Emphasis on the connection between the subject line and CTA
  • No fluff, filler or tangents

The Best Email Copywriting Services convinces the reader to not only consume the entire email but also to engage with it. Clearly, in most cases, it means clicking the mail in the email your CTA and arriving at our desired page to convert on an offer. In addition, email copywriting consists of some tips for engaging content subscribers for reading which are nailing the subject line, preview the text, email copywriting needs to be personal, avoid industry jargon as we already know a lot about our industry, keeping in line with the conversation tones.

Also, we have to choose our words carefully and if we are writing several words in copywriting then we are doing wrong so we have to keep it in a short and concise manner.

Way Of Writing An Email Copy:-

Image result for email copywriting

  1. Finally, we must start with a specific goal for knowing what are subscribers do after opening and reading the email.
  2. In addition, maybe we are promoting a flash sale, launching a product, driving traffic to our latest blog post or inspiring the subscribers to submit user-generated content.
  3. Even so, whatever the case is every word in our email should drive subscribers towards fulfilling our goal.
  4. In addition, if we want them to buy our newest product, we should focus on its benefits for the reader.

Advantages:-

Email Copywriting

Image result for advantages

 

  • Email marketing is highly cost-efficient.
  • Writing a great subject line is as important as a great email body copy.
  • We can create a huge amount of value to our leads with email marketing.
  • It provides a reliable communication medium between us and our leads.
  • If it is done right, can become the lifeblood of our business.

Email Copywriting

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