“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is” -Scott Cook.

Business is a pace of rapid development, and in this era of advancement and growth, if a person/business wants to grow high on the fields, he/she should know how to cope with this advancement and achieve true success.

There is a well-said idiom:

A fog cannot be dispelled by a fan.

Yes, it is a truth of life.

It takes a lot of effort to achieve big things.

This Idiom sets on every aspect of life whether it is business, study, jobs, etc.

If you want to bring growth in your business, marketing plays a big role in it.

Now, what does marketing mean? Let’s see the basic definition:

Importance of Email Marketing

What is Marketing?

Importance of Email Marketing

Marketing is the process of interesting potential customers and clients in your products and/or services. The keyword in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.

There are basically two types of marketing traditional and digital marketing.

Traditional marketing and Digital marketing both are important for a business to grow. Up until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing.

But, as technology grew digital marketing comes in. Digital marketing is marketing which is done through a digital medium such as Website and Social Media Marketing.

Email Marketing is one of the types of digital marketing. It is a well-known term in digital marketing.

If we are talking about marketing than there is no option to left digital marketing. As we all know that traditional marketing is one of the oldest ways of doing marketing, and is continued because of its approach. But, as technology has evolved in the past few years, digital marketing is being proven as one of the brightest ways of doing marketing.

Digital marketing has a great impact on marketing.

It has some new techniques which help a business to grow digitally. And the number of users is growing at rapid speed on digital platforms.

Digital marketing has the following specific features:

If someone wants to grow business with no geographical boundation then it is one of the best ways to promote brands and businesses.

Email marketing is one of the trending words which you generally hear when you are reading about digital marketing or social media marketing.

If you are a businessman who wants to get connected with your customers then email marketing is the tool that helps you to get connected with your consumers.

Email marketing plays an important role in marketing strategies.

The following are some key points that clear your vision more that:

Does Email Marketing is a good or bad option for marketing?

Does email marketing still work?

Importance of Email Marketing:

Importance of Email Marketing Importance of Email Marketing

Email Marketing generates a good Return on Investment:

Importance of Email Marketing

As we all know that every person wants to invest money form where he/she get’s the maximum output. And Email Marketing is one of the best options for them to invest in. Because email marketing provides a high Return on Investment(ROI) if the campaign is applied in a specific manner.

Basically, Email Marketing ROI is the amount someone spends on the email marketing campaign(advertisement, creating targeted email campaigns, collecting email lists, and other important aspects), and how much he/she earns through that email marketing campaign.

Email Marketing helps you to grow your business:

Importance of Email Marketing

Marketing plays an important role in business. Although the ROI varies differently on different platforms of marketing. And for every business the amount which they spend on marketing they want the highest return through which they can generate good revenue.

Email Marketing helps you to promote your brand or business. As we know that the number of email users in the world is around “3.9 billion”. This number itself proves the power of email marketing. You can easily promote your campaign on email marketing.

Billions of Emails are sent daily:

Importance of Email Marketing

According to Statista, 306.4 billion emails are sent and received per day in 2020 worldwide. And this figure is expected to increase over 347 billion daily emails in 2022.

The share of marketing in which email marketing grabs is pretty much good in amount. This will definitely help the business to grow and achieve the heights if the email marketing campaign proceeds smartly.

The above 3 Keypoints clear your vision that why email marketing is important for a business. And how it will help to grow it?

Importance of Email Marketing Importance of Email Marketing

Also Read: Top 5 Best Email Marketing Service Providers in 2020.

Digital Marketing, Email Campaign, Email Marketing, Email Marketing Tips

Strategies For Effective Email Marketing Campaign

May 1, 2020

strategies for email marketing campaign

E mail marketing is the marketing of your business’s products and services with the help of email communication to your target audience. Email marketing is the most effective and low-cost marketing tool to reach your audience with all the information. effective email marketing campaign

Email becomes an effective email when it involves all the details or information which can help customers to reach your business. For this, we need to know how we can make an effective email with the help of different email designs and content which focus to increase the effectiveness of the email.

Best strategies for effective email marketing campaign

Strategies For effective Email Marketing Campaign

strategies for email marketing campaign

Best strategies for effective email marketing campaign.

#1 Increase Subscriber And Segment

When you have a larger number of lists in the email of your customer and you want to add more number of people on it to increase your segment market with a low and effective price to reach the target.

Segmentation in email marketing is the way by which a business can divide their customers into various groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segmentation. These segment helps to target the right audience at the right time with the right information.

effective email marketing campaign

#2 Make An Effective Subject Line

Most of the email users view email which has a good subject line which can help them to gain information. Because of email subject user visits email and read them, other then they don’t read them.

The subject line of an email decides the open rate of an email. In fact, 47% of marketers say they experiment with many email subject lines to optimize the performance of their email.

#3 Effective Email Content

When we need a good response from the email we need to have good content for it. So people go through it and read it for the information they need from email. So you make sour that subscribers happy with your email content.

Email with images and video can easily attract people to read it because of that create a good impression and engage more people. So design your email to attract a large number of people.

#4 Make A Schedule

Decide how often you plan to connect your list, inform your audience upfront so they know what to expect, and sick a regular schedule to build trust.

For increasing the email response rate you need to do the right timing for sending your emails. You need to decide on what time you target your audience to send emails that include a higher open rate.

#5 Include Interesting Links

An email should include different links in the content. So it can help to increase the traffic of your site and customer can easily get complete information about the company product and services.

A link that connects your audience to your brand and websites so they can gain more knowledge and information.

effective email marketing campaign

#6 Automated Email

Trigger-based email is emails that are sent out automatically based on user behavior. Trigger mail much better option than regular email.

Automated emails are the best way to communicate with customers and provide all the information needed by the customers.

Personalized your email campaign is the way by which you can increase your email open rate. So it is a way by which you can improve subscriber engagement with your email and website.

#7 Reply Emails

For an effective email, you should provide an email response option to your customer. So you can communicate with them and can manage a good relationship with the customer by providing information and helpful content to them.

#8 Track Your Email Data

strategies for effective email marketing campaign

For effective email, you should check your email performance. Because of this you can analyze how effective your email is, and know how much people open your email, visit your website, give a response to the email. That helps for changes required and makes your email effective.

You May Also Like:- What is Email newsletter?

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Best Guide To Real Estate Email Marketing

April 22, 2020

Real estate email marketing looks like an amazing idea, particularly for agents and companies that rely on a traditional method to join with clients. But make no mistake, if you are working in today’s competitive market, you need to learn how to use email marketing for real estate. To understand the value of email marketing for dealers, you’ll need to learn what it can do to help your business. That includes discovering how real estate email blasts and campaigns can help you better engage with customers and planned clients.

Email marketing goes well beyond engagement and can help nurture leads and grow the business. It’s a simple concept, but one that requires skill and the help of a committed email blast service to perform.

Why do real estate email marketing?

The advantages of email marketing to dealers are many. The first thing you need to know is why you should be using email marketing.

1) Saves time and money

Real Estate email marketing

Once you craft a winning email campaign you can sit back and let the system do its work. The glorious beauty of email marketing is that it can be automated. So once you have your email list in place and have created your messaging, you can focus on bigger ticket items like closing sales.

2) Develop your real estate brand

real estate email marketing

Real estate email marketing should directly follow your agency’s brand. Your business now has a prominence within your community, and your email messages should expand on that. By creating appropriate content, you can build out your brand efficiently.

3) Foster commitment with real estate clients and prospects

real estate email marketing

Your central goal as a real estate professional is to engage with your clients and prospective customers. Targeted email blasts and campaigns will help you do just that, fostering your existing relationships and adding your brand to new possibilities. Real estate email marketing is one of the best ways to nurture engagement. Email marketing for real estate agents is an underutilized tool. “From client income, client recognition, product listings, promotions, lead generation, lead nurturing to branding, businesses have yet to provide the full potential of email.”

4) Generate more revenue for your real estate business

Generate Revenue

A real estate email campaign is a great way to turn leads into sales. Email offers an informal way to communicate with prospects and learn more about their behaviors and needs. That valuable information can then be used to close sales and generate revenue.

How email marketing will affect

your real estate business?

1) Nourish relationships with real estate clients

Customer Buyer Competition - Free image on Pixabay

Customers want to feel involved and connected with the businesses they work with. This is especially true in the high-stakes world of real estate. A targeted real estate email marketing campaign will help nurture those relationships. Remember that not all your customers and prospects are alike. By using techniques such as email segmentation, you can organize your real estate list into segments of contacts that share the same features. When your email content is related to a contact’s needs, they are more likely to read it all the way through. Customers want to feel appreciated and acknowledging interests through directed emails to build trust in real estate brands.

2) Grow more adaptable

4 Ways to Boost Your Adaptability Skills | Drexel Goodwin

You want your business to grow and you want a marketing strategy that will balance beside you. Real estate email marketing is adaptable to your needs at any given time and can grow naturally with your business. Having flexibility in how you engage with clients is crucial for success.

3) Gain entrance to customers

PGC - aboutus - Who-is-using-our-product - (Parallel Geoscience ...

Choosing an advanced email marketing service likes Mailcot opens the door to convenience. Our all-in-sales and marketing toolbox will help you market your services to a wider range of clients and advised customers.

4) Meet more real estate sales

The end goal of any real estate email campaign is to meet more sales. And with the right tools and technology, you will be able to compare sales to your email marketing efforts.

This is the Time to Try Real Estate Email Marketing

Hopefully, you are now satisfied that real estate email marketing is a good choice for your business. From newsletters to targeted content, email allows an easy and affordable way to grow your business and engage with clients. It also provides unlimited opportunities for creativity and gives your real estate agency a future to modify your brand from the game. It has the unusual quality of providing corner, targeted communications to a broad group of people. Real estate email thrills and campaigns are comparatively simple to build. Working with a trusted partner like Mailcot will give you all the tools required to succeed. Open your free Mailcot account in just a couple of clicks to get started!

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Email Marketing For Hotels – 3 Effective Ways – Mailcot

April 10, 2020

Email marketing is a big platform— it is a powerful tool to reach out to fresh audiences, build healthy relationships with the customers, and vending any type of product or to offer any type of service. The hotel industry is no exemption.

Here in this blog, we’ll get to know about how to design email marketing for hotels, bringing your attention to the types of emails to send. google.com

Start your email marketing with a high-profile mailing list

Hotels have an opportunity when it about to reach out to the customers — we can simply get the email addresses of new tourers both online or offline.

Offline, you can request for email addresses at the check-in or check-out right at the hotel and can offer a short form that people can fill in.

Online, you can put a form (subscription form) on your website. To make it extra appealing, you can offer a discount or maybe a gift. Set lead magnets on applicable pages of your website to bring something valuable in exchange for an email address.

For instance here is an enclosed subscription form on the Hotel website:

subscription form , email marketing for hotels, email marketing campaigns

The form offers people an opportunity to join a “VIP list” not just a mailing list and ensures insider news and special offers. By advancing exclusivity, the firm makes candidates feel special and try to win their trust. email marketing for hotels

When signed up, candidates receive an email with confirmation with clear cut instructions:

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Subscription form on the website + confirmation email (a double-opt-in subscription) is an easy and simple yet remarkable way to look after your mailing list from invalid emails. Furthermore, this method makes your email communication legal. As you approach only those customers who permitted you through the medium of email.

Customer Segmentation for Better Targeting

It doesn’t matter whom you address, your persistent guests or your expected guests. You must let them identify you apprehend the needs of them. So, your email content going to suit the expectations of all the guests, which is not possible without segmentation.

Auspiciously, hotels are some kind of the experts when it comes to flock together the data about customers. Consider leveraging it to divide your mailing list into segments for better targeting.

Some statistics display that segmented campaigns are more compelling compared to non-segmented ones:

14.31% – higher opens;
0.64% – higher unique opens;
100.95% – higher clicks;
4.65% – lower bounces;
9.37% – reduced unsubscribes.

To gather information about your customers and prospects, ask them to fill out some details of their profiles on your website or practice check-in and check-out time to contact with customers face-to-face querying them about their choices. Put out surveys, request feedback/evaluation from those who have stayed at your hotel in the recent past, and use data from your CRM system.

Here are some probable options for segmenting the hotel guests:

international, national & local travelers;
summer, winter, autumn and spring birthdays;
children, family, couples and business travelers;
type of room;
duration and frequency of visits.

Afterward, you can tailor your offerings to disparate segments. For instance, when a customer travels for business, you can point out the quality of room service, the speed of WiFi, business arenas and conference rooms, leaving SPA-related and entertainment offers to other visitors.

Give your guests a warm welcome

Welcome email not only assists or serves as the inception of your relationship with a customer. It is a persuasive jumping-off point for the achievement of your marketing campaign.

As according to the statistics, the use of welcome emails leads to

Approximately a 320% of bigger revenue compared to promotional emails;=
and around 61.9% of higher opens as compared to the average rate.

Greet your guests or prospects with a warm welcome, let them understand who you are, share your values, and let them understand about your best or prominent products or services.

When looking for new ideas for your welcome email, create a list of the most – reoccured asked questions by the visitors and select the ones that you can answer in your very first email.

Some hotels present their probable guests a very nice welcome through their well-thought email. With some quality emotional photographs & structured friendly copy. This email gives information about everything a new subscriber or new guest may need to know which also includes the hotel deals and events.

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Sell with your hotel email by bringing value

Around 55% of guests are capable to accept personalized offers or promotions in a swap for personal details. Users only want relevant and personalized content which is related to them

The primary goal is to clear all possible doubts by making them believe why your hotel is worth the customer’s attention and providing value to people.

For example, some hotels decided to encourage some interest in their cruises with a “myth-busting” email. By waken-up their curiosity and sharing interesting facts, they give out a lot of information and address the potential “pain points” of their audience.

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You can provide the details of the present weather in the through the email. This idea is to show that the hotel takes care of their guests, and then they will feel appreciated. It brings value. email marketing for hotels

Celebrate with your subscribers together

Approximately, 73% of guests appreciate loyalty programs with continual rewards that don’t depend on gaining points. Apart from Christmas, New Year and birthdays, each day could become a special occasion to reward your subscribers with something special.

Celtic Manor celebrated Father’s Day with a series of vouchers with, for 25% off. They fully explored and used up all the opportunities this holiday has to offer by making up “Luxury dads,” “Foodie dads” and other unusual ways to celebrate it. email marketing for hotels

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Communicate with your hotel guests before and after their stay

The experience of your customers goes far more than the hotel property itself. Your strategies of email marketing must target the visitors at the particular stages of the guest’s journey, which also includes the time before and after their stay.

These are a few basic hotel emails you should send to your customers:

1. “Thank You for Booking”

Confirmation email will be sent immediately after the guest has just made their booking.

Express gratitude to the guests for picking your hotel. Give them information about the confirmation of booking and notify them with details about the possibility if they want to modify the booking. This must include check-in and check-out date and time. Tell them about the additional services available at your hotel.

2. “Your Upcoming Stay”

This should be sent two-three days before the check-in date.

Send all the information that can be useful for the customers. Prepare a checklist of items that are allowed for them to carry-on, provide a weather forecast as I have mentioned above with recommendations of what clothes. Provide a link for the directions to the hotel, closest tourist attractions as well as information about the transport.

3. “Thank You for Staying”

Send this a day after the check-out.

Convey thanks to your customers one more time and mention that you would be happy to see them again. Additionally, you can add a personal touch in your email and ask them to leave their feedback. One solution is that you can send them a survey to fill out in swap for a reward.

Conclusion

There are many ways for your hotel email marketing. But right now just remember, top three things:

Always choose quality over quantity. Mainly when it comes to the subscribers count and the frequency of your emails.
For segmenting your mailing list, use all the personal data you are having and send email content that will justify their expectations
Get communicate with the subscribers during their journey and send useful information too with the promotional emails.

Finally, Mailcot always here to help you do email marketing for hotels.

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Best Transactional Email Service Provider in India

March 24, 2020

Give 100% Customer satisfaction with worthless Transactional Email Marketing Services India

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Transactional Email Service Provider

Transactional Email Confirmation is the very first interaction between brand and recipient. We all know what it is. It is the email that we use to confirm our willingness to subscribe to a newsletter. Transactional Email Service ProviderTransactional Email Service Provide

It is a type of email which is sent to promote an agreed-upon deal or transaction among the sender and the recipient. These emails include information a receiver wants or needs and consequently have quite high open rates. Basic transactional email usage cases involve, account creation emails, password resets, purchase receipts, account notifications, and updates of social media alike a friend and follower notifications. These emails help satisfy marketing needs by reclaiming abandoned carts or re-activating dormant users. These types of emails are principally utilitarian and provide an expected response to an (in)action or a call made by the recipient. Unlike promotional emails, transactional emails are personalized and typically sent to individuals one at a time. Transactional Email, Transactional Email Service Provider, Transactional Email Service Providers in India, Transactional Email Services

A Comprehensive email system; easy to use, clean look lots of functionality and can manage plenty of subscribers and email campaigns.

Flexible, Active and Cost-Effective.

Google.com Mailcot.com Wikipedia.org

Features of Transactional Email Marketing Services

Email Verification
Multiple Themes Available
Avail Guidelines
Powerful Language Support
Mass Newsletters Sending
Embedded Subscription Form

Mailcot Transactional Email Marketing Services

Buy Mailcot Transactional Email Marketing Services and send marketing/transaction emails without any limitations. Mailcot gives you affordable transactional email marketing services and gets rid of expensive email services. With mailcot now you can have full control over the entire system of your own. Mailcot transactional platform configured to send email through your own SMTP servers like Postfix, Exim, Sendmail or Qmail. It can also integrate with other email service providers.

More Features of Transactional Email

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Manage Email Suppression and Unsubscribe Groups

Improve engagement with your recipients via MailCot’s unsubscribe groups by providing the ability for recipients to select the type of email they want to receive. Create email groups that represent all types of email you regularly send to your recipients, for example, receipts, social notifications, and account alerts.

Easy-to-Use Interface

The intuitive user interface provides easy access to any part of the MailCot platform. All MailCot platform features are available to technical and non-technical users alike through the Customer Portal.

Advanced Analytics and Reporting

Gain powerful insight into the performance of your transactional email via the MailCot Customer Portal and Event Webhook. Real-time visibility into email activity like opens, bounces, and clicks. Advanced statistics including activity by device, browser, ISP, geolocation, sub-user, mail category, email client, and more.

Customized White labeling

Easily create and manage account users, sub-users, and associated IP addresses.
Streamlined and intuitive user creation process. Flexible sub-user management provides the ability to seamlessly navigate between parent and any sub-user accounts. Simple account and sub-user account IP management including IP allocation, white labeling, and mail throttling capabilities. Transactional Email Service Provider

Benefits of Using Transactional Emails

Builds Trust Concerning Customers – Customers feel secure with the organization that renders useful information at each step of a business transaction. These emails allow customers and relieve questions and concerns. This results in raises honor, confidence, and trust in a company.
Boosts Customer Engagement – The one-on-one customized approach of these emails makes the customer feel unique and invites intercommunication. This interaction or communication might drive higher participation of surveys or social media engagement.
Additional Sales – When customers see pictures and descriptive information of their recent purchase or buying alongside advertisements for alike commodities or related products that can induce the desire to acquire more assets or goods or recall them of something they really meant to buy but didn’t.
Recognition of Brand – For the new customers, understanding elements of the brand when they finish one transaction may not cause them to memorize the organization in the future. Though, when the confirmation of the order arrives with a signature brand logo and then shipping notice hits later with the same logo, and warranty information arrives, displaying the logo an extra time, abruptly the customer is very mindful of the brand and likely to imagine the company when shopping later or while talking to a fellow about the acquisition.

Do Visit: https://mailcot.com/services/transactional-email/

Transactional Email Service Provider
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Best Marketing Automation India

March 23, 2020

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

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Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40% from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.

To avail of the best marketing automation services you should choose Mailcot

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.

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5 Best Cheapest Email Marketing Services

March 16, 2020

A cheap and affordable email marketing service isn’t difficult to find. On the research for the cheapest email marketing services to run your campaigns without wanting to take out a second contract? In this blog, we’re going to introduce the cheapest email marketing services options. We’ll examine what makes each one unique, and help you settle on the best solution for your business. Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. Let’s read various cheapest email marketing services !! cheapest email marketing services

Why Choose The Best Email Marketing Services ?

Email marketing is one of the most cost-effective marketing instruments for small businesses. According to a study, email marketing on average equals a 4300 percent return on investment (ROI) for businesses in the United States. This is because email marketing is simple to operate, gives you whole control, and supports you to establish a direct connection with your customers. Not convinced on email marketing? See these email marketing services for why growing an email list is so great today.

It’s essential to know that a lot of your profit with email marketing depends only on the email marketing software you choose because they are answerable for making sure that your emails really go delivered. If you aren’t accurate, then you will end up paying a lot more money for some features and disastrous email deliverability rates (which causes you to drop even more money).

1.Mailcot.com (www.mailcot.com)

cheapest email marketing services

They are No.1 Mass Mailing Service Provider Company in India. They provide the Best and Cheap Email Marketing Services.Boost your sales and business with Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws.

Provides services such as :-

Email Marketing

Email Marketing Services allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them.

Transactional SMTP

If you are looking for a Transactional SMTP service, then you probably have an application that sends out either marketing or transactional messages and is searching for a host to relay these messages in bulk.

Marketing Automation

Create fully automated campaigns with the world’s most intuitive workflow builder. Apply tags, trigger campaigns, add delays, branch with if-then logic, and do about 30 other things.

2. SendinBlue (www.sendinblue.com)

SendInBlue

As one of the cheapest email marketing software options, SendinBlue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed.This service also makes email marketing a very streamlined affair, with many templates and workflows to help get you up and running in a flash.

3. SendGrid (sendgrid.com)

The SendGrid website.

While SendGrid is one of the cheapest email marketing software tools, it can still get pricey if you have a lot of contacts.However, it’s ideal for smaller businesses that don’t need to send a lot of emails but do want access to a ton of features and customization options. SendGrid also offers a custom API, making it a solid choice for developers.

4.Cakemail (www.cakemail.com)

cheapest email marketing services

If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.While it lacks some of the automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.It’s a solid option for small businesses that need basic email marketing features without all the frills (and associated costs).

5. MailerLite (www.mailerlite.com)

cheapest email marketing services

All in all, MailerLite is one of the best and most well-rounded options available.It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low.In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. cheapest email marketing services

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Completely Why Market Your Business With Email ?

March 6, 2020

Everyone has a question in their minds that Why Market Your Business With Email? We have understood the market already. Email Marketing is a vital marketing way to market and tool for your business or brand that improves relationships with candidates. But how precisely we should leverage email to grow your business and how do you identify if it’s working?

Tactics with information, examples and best practice advice will help to achieve a successful Email Marketing approach for your business. Whether you are beginning to market your business from a mark or wanting to improve your current program.

To Grow an Intended Email List

Why Market Your Business With Email

Why Market Your Business With Email? The first step in marketing business with email is to automatically collect email addresses from recipients. They join with emails and are expected to match giving customers down the line. View promoting your email in extremely-visible areas on your website and social networks. Writing messaging for development, concentrate on the purpose provide in emails and how content will help users.

Plan With Modular Email Templates

plan with modulor email templates

Before you begin sending emails to your subscriber list, it pays to spend some time on your email plans so they can be easily removed together.

Unless you have a dedicated email planner or developer to hardcode your emails, your best chance for building different email campaigns is to use a modular email template plan.

Modular templates consist of pre-coded plan blocks that can easily be updated or exchanged out depending on how much content you’d like to add. It’s also important that your email plans reflect your brand found on your website so that users have a regular experience when they read your emails. Why Market Your Business With Email

Produce a Constant Brand Voice

produce a constant brand voice

Producing relevant and seamless expertise for your subscribers starts with a confirmed and constant brand voice. And just like your designs need to stay constant with your brand, your copy and brand voice needs to come through in your emails.

The nature of your email copy should also follow your website and anywhere else that your brand has an appearance. Brand voice and character will vary according to your industry and service. B2C brands may have more space in their casual and bright tone. B2B companies should try to support a warm, but coach-like tone so that recipients view your brand as a subject matter expert.

Give a Heavenly Welcome Email

why market your business with email

Once somebody signs up for an email list, they should accept a welcome email quickly. The more time that moves between the signup and the first email, the more suitable a recipient is to forget, lose interest, or become involved by your emails. And if this happens, they are likely going to unless

a) Neglect your emails

b) Consider them as spam.

Also, don’t neglect to add a “thank you” in your welcome email. Handing over an email address in today’s times is a huge step for many and giving them recognition is a great way to get your relationship started on the right base. Decide to continue helpful, kind, and friendly in these welcome emails. Adding views to your email list is exciting, but be careful not to take this as a green light to advance your product or service at full speed. Although some possibilities will directly sign up for your service or purchase your product quickly, most will expect you to feed an email relationship first. Why Market Your Business With Email

Forward Promotional Emails

forward promotional Emails

Although it’s engaging to jump in and start sending promotional emails right away, make sure you close accurate details and tactics before you really get long into promotional emails. A list of the types of promotional emails you may want to send:

Sales or discounts for your goods or service
Private events
Social media promotional campaigns
A customer center that showcases the power of our brand while not making the email about your product or service
Product news walks easily on this one; many product advertisement emails don’t maintain high engagement. Only send important updates when appropriate.

The kinds of promotional emails you send will change according to your business purposes and the resources you have prepared. Try to add education and purpose to your promotional emails whenever feasible. If you’re only promoting your business or brand, you will likely waste the attention of your recipients, and your engagement might begin to move. Why Market Your Business With Email

The Newsletter is Right for Your Program?

the newsletter is right for your program

Newsletters can be a strong way to market your business. But you just might as surely decide that a newsletter doesn’t fit with your content. For example, if you don’t issue educational items on a regular basis, it might be hard to pull together an important newsletter that your users find important. It might be sufficient to send one-off emails when you build a best practice model or a data-rich blog post. Market Business

If you do choose to go ahead with newsletters, you will need to strategize the timing and process of turning around this new content piece. It’s highly recommended that you keep your newsletters educational and community-minded. Email

Forward Win-Back Campaigns

forward win- back campaigns

Controlling your metrics and commitment levels will show a lot of insight into your email program. And one of the tougher truths to accept is that some groups just won’t engage with your emails. It may be because they forgot they signed up, don’t feel satisfied by your subject line, or just don’t prioritize your emails.

Whatever the reason, it’s necessary to eliminate unengaged users from your list. However, there is something you can work before you cut out email addresses from your list: send them a win-back or re-engagement email. Be honest with your recipient, tell them you’ve seen they haven’t engaged in a while and that this is a possibility for them to be classified from your email list. Business Market

Discover the Frequency Sweet Point by Testing

discover the frequency sweet point by testing

Email marketing can be a complete science as it is art. Most useful parts of email marketing remain to be one of the most strong marketing channels. We can include and test at an almost unlimited rate. To start out marketing your business with email don’t be scared to explore and turn up once in a while.

Make educated assumptions about your audience and their performance. But you won’t fully know until you try and include the results. Most elements of the email program are included and tested into each other. Moreover, it means you can always make changes that will continuously grow your program.

There are always more plans to test and ways to promote your program. Therefore, no best practice design or blog post will tell precisely how many emails should be sent every month. To strongly market your business the more data you collect, the more advance you may find email marketing purposes.

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Why Market Your Business With Email
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Digital Marketing, Email Campaign, Email Marketing, Email Marketing Software, Email Marketing Tips, InternetMarketing, Marketing Automation, Successful Marketing Campaign, Transactional Email

Email Marketing Service For Healthcare

February 8, 2020

HEALTHCARE EMAIL MARKETING

Every other business wants to connect with their customers and make a good customer relationship. Healthcare Email Marketing. email marketing service for healthcare.

Healthcare industries also want to make a good customer relationship with their customer and email marketing is one of the platforms which enables them to communicate with the customers and provide them regular healthcare update and information. healthcare email marketing

Nowadays email marketing is a unique marketing channel by which you can design your emails and target your audience regarding any type of information you want to share with your customers. So it is a campaign that you can monitor according to your needs.

Healthcare industries have a high email open-rate which is 33% and that helps to connect with a larger number of the audience regarding information.

In other words, the customer engaged with the healthcare-related email rate is higher than the other industries.

Why Use Email Marketing In Healthcare Industry?

WHY?

#1 Cost-Effective
If compared to other marketing platform email marketing is less expensive and more effective than others, and include a high response of the customer to grow the business faster.

#2 Direct Communication
It helps to communicate directly to the customer with personalized emails that increase customer engagement with healthcare emails. So you can communicate with every segment of customers easily

#3 Campaign Management

Manage your campaign with the help of marketing automation and triggered email that results in connection with every age group and segment customers. So that can also help you to manage and think about what particular area needs improvement. It is helpful to make a decision accordingly for the industry.

#4 Target Audience

Email marketing is the easiest way by which you can connect to the audience you want to connect to. Because email marketing includes high ROI so every business goes through email marketing services.

READ MORE:- NEWSLETTER RECIPIENTS

email marketing service for healthcare.

Improve Healthcare Email Marketing ROI

INCREASE ROI

email marketing service for healthcare

#1 Segmentation
It is very important for every type of business by which you can target the audience of any group that creates a great impact on the subscriber. In other words, segmentation helps in generating business leads and increase sales of a business. healthcare email marketing

#2 Automation
Automated emails are triggered email which is sent to the targeted audience in a time period. It is an easier way to manage an email marketing campaign for any industry that helps to connect with the audience with information.

#3 Right Information
Provide the right information to the subscribers related to healthcare and offers for checkups which leads to increase the open rate of the emails. So that it can be beneficial for the industry to connect with the people.

#4 Mobile-Friendly Emails

Design your email which is mobile friendly so the subscriber can view emails on their mobile phones also that increase the reach of the email among the customers. A mobile-friendly email is a more effective way of email that can view any time and any device.

#5 Newsletter And Education Content
Use newsletter which carries all the information regarding healthcare industries and provides educational content to the subscriber. So Provide information regarding product and news related to healthcare industries which attract subscriber to read an email.

#6 Track Emails Data
Track your data of email campaigns to manage them and make strategies according to that so you can make tour email campaigns more effective and connect with a large number of people any time. As a result, tracking data of email results in higher and good performance.

email marketing service for healthcare.

READ MORE:- EMAIL DELIVERABILITY

Digital Marketing, Email Marketing

Content Which Newsletter Recipients Want To Receive

February 1, 2020

What Marketers Think vs What Recipients Want

Newsletter Recipients

The purpose of content which newsletter recipients want to receive is the most important success factor in email marketing. A newsletter speaks to the recipient’s interests they open it, read it and possibly buy something. However, it is very tough for marketers to know the desire of their newsletter recipients. To through some light on this matter, the study shows that marketer is considering that marketers are important, and display what is the recipient’s desire?

In this blog, we look at the results of the study and consider the importance of email marketing for the marketer. The type of content which newsletter recipients want to receive they prefer and how it is compared to the recipient’s expectations.

Marketers And Recipients Perspective On Email Marketing

Email Marketing has a lot of importance to a marketer. According to a study majority of researchers believe that email marketing is not only important but it is very important. And 9% of marketers believe that each and every email is important for the recipient. And, some believe that only a few emails are relevant for their recipients. It looks like it is doubtful what recipients desire, or it is hard to deliver what they want. Therefore, this reflects that recipients do not consider email a priority and are not interested in many of the emails they receive. On average, each user’s inbox contains many unread messages.

The Massive Challenges For Marketers

Lack of content is a major issue for them. Creating new and unique content which newsletter recipients want to receive is a challenge which is not possible always. Basically, the extent of relevancy in content for recipients is questionable. For some marketers, there is a lack of strategy in their email marketing. Some of them find a bit of data available to run a successful email marketing campaign. It mainly introduces to an email address.

Type Of Content Newsletter Recipients Want

In today’s scenario, marketers believe that only exclusive content is effective. Only a few recipients want to receive unique content from the newsletter. Most of the recipients are interested in discount vouchers and free products also. Some popular things are loyalty rewards and free delivery. Mostly, users subscribe to a newsletter in the hope to save money and receive various benefits during online shopping. Only uniqueness does not meet the requirements of recipients. The newsletter should offer various financial advantages.

Moreover, with purely instructive content, recipients want to see a sneak of new products, competitions, and reviews of the product. As recipients always have a different type of ideas. In addition, it is imaginable that some unique content is effective. Favor of product reviews shows the importance to have a link to the product in the company. Subscription of the recipient for the newsletter of a company wishes to receive information about the products. A stronger newsletter of a company displays the products which make it easier to purchase. This leads to an increase in the conversion rate and satisfaction also.

A Way To Make Your Recipients Cheerful

Happy Customer

Clearly, to send discount vouchers and gifts with every newsletter is not easy for most organizations. So, how to create interest in the content of your subscribers?

There are various ways to increase the purpose of your emails. An email in your inbox is only welcome when your newsletter contains certain interests and preferences of discrete recipients. Accurate segmentation and email personalization are important. We should segregate your contact list into different types of target groups to send each group proper content. The offerings in your newsletter should then be according to the particular group.

Personalization of every newsletter with the customer’s data helps us to send a unique message. If we want to find out and include this type of content, finally we can crucially improve our chances to get success in email marketing.

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“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is” -Scott Cook.

What is Marketing?

Does Email Marketing is a good or bad option for marketing?

Does email marketing still work?

Importance of Email Marketing:

Email Marketing generates a good Return on Investment:

Email Marketing helps you to grow your business:

Billions of Emails are sent daily:

Also Read: Top 5 Best Email Marketing Service Providers in 2020.

Strategies For effective Email Marketing Campaign

#1 Increase Subscriber And Segment

#2 Make An Effective Subject Line

#3 Effective Email Content

#4 Make A Schedule

#5 Include Interesting Links

#6 Automated Email

#7 Reply Emails

#8 Track Your Email Data

Why do real estate email marketing?

1) Saves time and money

2) Develop your real estate brand

3) Foster commitment with real estate clients and prospects

4) Generate more revenue for your real estate business

How email marketing will affect

your real estate business?

1) Nourish relationships with real estate clients

2) Grow more adaptable

3) Gain entrance to customers

4) Meet more real estate sales

This is the Time to Try Real Estate Email Marketing

Start your email marketing with a high-profile mailing list

Customer Segmentation for Better Targeting

Give your guests a warm welcome

Sell with your hotel email by bringing value

Celebrate with your subscribers together

Communicate with your hotel guests before and after their stay

Conclusion

Give 100% Customer satisfaction with worthless Transactional Email Marketing Services India

Features of Transactional Email Marketing Services

Mailcot Transactional Email Marketing Services

More Features of Transactional Email

Benefits of Using Transactional Emails

Story- Marketing Automation India

Challenges For Marketing Automation India

1. Budget Constraints & ROI Enigma

2. First Think Content Strategy

3. Automation Detox

To avail of the best marketing automation services you should choose Mailcot

Why Choose The Best Email Marketing Services ?

1.Mailcot.com (www.mailcot.com)

Email Marketing

Transactional SMTP

Marketing Automation

2. SendinBlue (www.sendinblue.com)

3. SendGrid (sendgrid.com)

4.Cakemail (www.cakemail.com)

5. MailerLite (www.mailerlite.com)

To Grow an Intended Email List

Plan With Modular Email Templates

Produce a Constant Brand Voice

Give a Heavenly Welcome Email

Forward Promotional Emails

The Newsletter is Right for Your Program?

Forward Win-Back Campaigns

Discover the Frequency Sweet Point by Testing

Why Use Email Marketing In Healthcare Industry?

Improve Healthcare Email Marketing ROI

What Marketers Think vs What Recipients Want

Marketers And Recipients Perspective On Email Marketing

The Massive Challenges For Marketers

Type Of Content Newsletter Recipients Want

A Way To Make Your Recipients Cheerful

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