- November 20, 2018
- Posted by: vmayo
- Category: Online Marketing
How to Promote Website Online??
Promoting the content of small websites is tricky and keep a lot of things in mind to build the way to the top. You can have the best product in the world, but without effective promotion, no one will know about it. Just because you have launched your website on the Internet doesn’t mean that everyone will come crowding to it.
Launching a website used to be a challenging task. Thanks to Nexahost, creating a site is now easier than ever. The Nexahost platform offers the most advanced tools for building DIY websites, including dozens of spectacular website templates and the powerful drag & drop editor. But we’re not stopping there. If phase one of the process is to create a website, we consider it our duty to guide users unto phase two – increasing site traffic.
Effective Tips and Tricks to Promote Website Online
SEO Keywords Management
SEO is the science/art of increasing your website’s visibility in organic search engine results. You can do this by filling your pages with key phrases that people are likely to search for SEO is a basic but essential method of bringing traffic to your website; without it, your website can get lost among the thousands of voices clamoring for your visitors’ attention.
Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta description. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promote website online by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.
Backlinks for Online Websites
Ranging from the most high-profile platforms to local directories, these websites cover a range of audiences. Focus on creating links that are relevant to the readers, and use quality keywords or phrases to gain a link. Inbound links are an important part of the SEO world, but you must be careful in the way you create them. Do not start linking your site to a number of low-ranking, low-quality sites. The search engines want to reward you with a higher website ranking when they see your website is linked to higher ranking, authority sites.
In addition to the direct display of your content, adding your links to these directories improves your site’s Search Engine Optimization, gradually improving your website’s ranking on search results and helps in promote website online.
- Google My Business
- Bing Places
- Yellow Pages
- Submit Express
- Super Pages
- EZ Local
- Merchant Circle
- Entire Web
- Insider Pages
- Simply Worthy
- So Much
Create unique Content
Out of all the website promotion ideas, you will read about online, the best one is to focus on quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking.
Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog, use Google Authorship to help you gain visibility. Integrate original, relevant blog posts on your website. It’s a prime place to include SEO-optimized keywords and build a following of loyal readers who will come back for more. Also, include videos, photos, and graphics, and encourage readers to share posts they love.
Became a Guest Blogger
For a while there, Google made it seem like the idea of guest posting would go the way of dinosaurs — the strategy was being abused to the point where it began to draw some negative attention. In fact, from my perspective, Google accomplished exactly what they intended.
Over the past few years, the quality of guest posting seems to have increased exponentially. Also, Many websites and bloggers use guest posting as a way to get in front of a relevant audience. All you need to do is be willing to write content that provides value — and of course, pitch the website where you’d like to see your content featured.
Social bookmarking is a sort of social networking for links and website content. Instead of bookmarking a webpage on their browser, users mark it on another web service — Pinterest, for example — and can keep track of content they love. Because you bookmark this content online, it can be easily shared and searchable, and users can find and organize content based on their interests.
Social Media Marketing
The world of social media has completely changed online marketing. Creating a social media account, and interacting with customers often is the best way to promote a website. So, you will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.
Share Your Content On Social Media
Most of the time promoting content on social media involves copying a URL and pasting it into a social media update with a little snippet of additional text. Also Memes, videos, listicles (ahem), and more are all fair game for Pinterest and other social media sharing. Brand your content and include a link to your website, and encourage your followers to share with their friends.
Search Engine Indexing
A simple way to start getting traffic to your website is by using the search engines. Submit new content to the search engine directories like Google, Yahoo!, Bing etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly.
Set up webmaster accounts with both Google and Bing, ideally as soon as you set up your website. Doing so makes sure your site is indexed with them and will be included in their search results, and it will allow them to communicate with you about any problems or recommendations for your website. Also, there’s something satisfyingly ego-stroking about calling yourself a “webmaster.”
Use Google Local Business
To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, but they will also allow every business to register their information for free. Consequently, you can add pictures, include promotional offers, and even submit mobile ads. The great part of the Google Local Business page is how the information is displayed.
It will show up right above the rest of the normal search result information, giving your business a larger online presence. Google even provides directions to your location, and they allow customers to call right from their mobile device.
If you have a question, someone on the internet has an answer. Yahoo Answers is a forum that brings question askers and answerers together. Create an account and start answering questions, ideally ones in your field, and build your expertise. The more questions you answer, the more points you’ll get.
Once you score enough points to reach Level 3, you can post URLs in your answers — and authoritatively point people to your website.
Like Yahoo Answers, Quora is a searchable online place for people with questions and people with answers to mingle. Moreover, Follow, ask, and answer questions in your area of interest, and include the address of your blog in your profile and answer credentials. You can include links to your blog in answers you write, but do so with caution: Quora will block answers filled with links as spam, and blatant self-promotion will garner no respect (or upvotes).
Experiment with these free and inexpensive ways to Promote website Online and watch the traffic roll in. If you currently have a Unique method to promote website online, let us know what’s working for you in the comments below.