- September 8, 2021
- Posted by: Tanu Shyara
- Categories: Email, Marketing, Uncategorized
Automated email responses are one of the most common applications for marketing automation. You can save seconds or minutes for each email you automate. Multiply this by the dozens of emails you send to each customer and your hundreds, or even thousands, of customers, and you can save countless hours trying to keep your customers happy.
While automating your email responses is more complicated than it appears on the surface, you need to consider a lot of variables when planning your email automation strategy.
What are Automated Email Responses?
Automated email responses can take different forms and serve many purposes, but they all work the same way.
In response to certain types of triggers, such as a purchase, an algorithm will automatically send an email to a defined recipient. This often provides the information to one person(Usually a customer), and saves you the need to manually save the email to a draft.
When Should I use Automated Email responses?
The easiest way to understand the value of automated email responses is to study their main applications:
Vendors that rely on email communication often send similar emails on a regular basis; They conduct cold email outreach, provide prospects with information about their products, and sometimes follow up. It is possible to create and use email templates to simplify this process, but automating these emails is even better.
Marketing email automation works in a similar way. The idea is to automatically send marketing emails to a defined list of customers, with email content varying based on the recent actions and demographic makeup of those customers.
You can also automate customer service emails. This is especially valuable if you find yourself addressing common customer questions and concerns; You can also automatically let customers know that you have received their submitted question or concern.
Alerts and Notifications:
Automated email responses are designed to provide alerts and notifications to customers. This will keep them updated on matters relating to your company, and provide them direction on the next steps.
7 Elements of a Good Automated Email Response
Automating email responses isn’t always a good thing; There is such a thing as a “bad” automated email strategy. So what is it that makes for a good automated email response?
Generally, these factors are most important:-
The advantage of emails is that they respond quickly to a triggered event. Instead of manually responding to customer action, you can rest assured that they will get an email response right away.
You may need to adjust your email automation settings to make sure you are making the most of this time. Most automated email responders will send messages immediately by default, but run a few tests to make sure it’s on point.
Once you’ve mastered creating and managing automated email responses, you’ll be tempted to automate everything. You will program marketing emails, sales emails and customer service emails to go out to every meaningful customer event.
Increase your sales by 16%
- 35-50% of sales go to the seller who responds first.
- Following within an hour increases your chances of success 7 times.
- Sellers spend an average of 13 hours per week on email.
3. A Clear Subject:
Automated email responses don’t matter as long as the people receiving them are actually reading them. And if the subject line is confusing, obnoxious, or otherwise vague, they’re not going to read them. Keep the subject line short so that it can be read at a glance and relevant to your message content.
Your recipients should be able to tell immediately what this message is about. If you’re trying to inspire action, you can tease out the details of the message. If you’re just providing a notification, try to capture the entire message in your subject line. As your order is coming. Due to which the user will delete the email without opening the email. And then get the value from the message. can you do this?
4. Concise Content:
Let’s say your recipient is going to open the email. Try to keep the message as short as possible. You want to provide as many details as possible to the recipient, but packaged in a way that can be read quickly.
You have to respond in a timely manner to your responses, and one of the best ways to do this is to make it easy for the message to get through to them. Shortening the message is a good start, and you can make emails seem even more suspicious by including things like bulleted and numbered.
One of the major weaknesses of the automated email response template is that it is impersonal. If it’s a method of email outreach, and none of your emails are connecting with people, your organization may not benefit.
Most customers can understand the difference between an automatically generated email and a handwritten email, and are more likely to respond and appreciate a manually typed email. This does not mean that you should compose all your emails manually. But it does mean that you should include some elements of personalization when it is possible.
6. Contact Information:
By default, many automated email responses include a default “From” address that doesn’t actually go to an inbox; If someone answers the email, he’s not going anywhere. This is done to prevent feedback spam, which is important if you are sending a list of emails to 25000 people.
However, it is still important to provide a way to contact you and, in some cases, may be required by law. To ensure that your recipients can contact you, include a separate email address, a physical address, a phone number, a social media link, and any other contact method you deem appropriate.
7. A Call-to-Action:
Some automated email responses will require no further action on the part of the recipient. For example, to let a customer know that their order has been shipped. So the client doesn’t need to do anything.
However, in some cases, you may wish to provide details of the call-to-action or responses to the next steps in the process. For example, you can send them a message welcoming them to your service, explaining what they can expect from your brand in the coming days and weeks.
So, how can you tell if your automated email response strategy is working? The only reliable way is to objectively measure your results, such as the number of customer responses you receive or how valuable your messages are to your customers. Track and survey your customers so that these metrics are available to you.