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Email Campaign, Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, Latest Technology, Latest Trends, Marketing, Marketing Automation

4 Making The Most Out Of E-mail Marketing Automation

November 27, 2020

Making E-mail Marketing Automation

E-mail Marketing Automation How many times have you encountered the term of email marketing automation recently? It is one of those industry buzzwords that is flying by the moment but it is for a good reason. Marketing automation can really help you in the continuous development of software and technology in particular.

You should already have a reception and some other basic programs. But to really get the most out of automation you need to identify other areas within your customer journey where an automated campaign is added and will be beneficial to your customers.

Here are examples of some more advanced programs you can create to boost your marketing automation.

E-mail Marketing Automation

Birthday / anniversary Programs

Celebrate with your customers on their birthdays or celebrate anniversaries. Give them special deals, vouchers as a small gift to make them feel appreciated and as a person.

Reactivation Programs

This is great, because not only GDPR is coming in the first half of 2018, but also best practice. Think about creating an automation reactivation program that will go to your customers who have not interacted with your brand for a month or two.

Loyalty Programs

Returning customers spend 67% more than new customers, rewarding your best and loyal customers with a special loyalty program that triggers a purchase, and depending on the level of customer, they are your CRM, Specific offers can be determined in code. Additionally, you want to create a sign-up process in your loyalty scheme in which you can highlight anyone making a purchase that is not already in the plan.

Upsell Programs

Do you have a product that you can adopt through insurance, extended warranties or related products such as the Upstel Program? Take advantage of an upsell program to push relevant products that are related to their recent purchases.

For more related information check it out migomail and telcob.

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Email Marketing, Email marketing service providers in india

User-Generated Content

November 25, 2020

User-Generated Content

You know how you can win the trust of people about your brand. Certain people know that user-generated content plays a huge role in business or in email marketing campaigns. If we look at 86 percent of people who believe in a brand only after listening to other people. It is very important to have brand awareness in today’s world.

    • When more people talk about when you’re not in the room, it’s a good sign for your business because it means that their customer experience with your product has been very memorable and they’ve shared their experience with people.
    • “Feel Authencity and Authencity build trust“, You can make good faith when someone feels confident about your product. If the brand owner talks about himself, people will not believe, but he will trust the same thing by listening to his friends and from any stranger.
    • Its Build Community, provide a service to the customer that will make a tremendous impact on the customer’s life.

4 Points to Encourage Customer to Create User-Generated Content for Us

1.Don’t Afraid to Ask

Ask the customer how they liked your product, whether it was a positive experience or not. Sometimes it happens that people do not respond themselves, a lot of tactics have to be used and asked for feedback or review.

2.Give some Incentives to your Audience

You have to put some such strategy that your product can reach a lot of people, through social media, blogs, comment section, and many other ways. Like if you give money to people, they advertise your brand on their blog, video, or social media account or advertise a product of one of your brands. And if someone is buying your product because of them, then they will get some brokerage. By doing this, people will automatically promote your brand in front of many people.

User-Generated Content

3. Become Customer-Centric

You should do such a thing that you can become a center of attraction for people, make a point so that people start talking to you, such as participating in social work, bringing some entertainment humor, tell people about a real-life event that relates to your brand.

4. Collaboration

Collaborate with an influencer, collaborate with those who have a lot of audiences. So that you get a lot of benefits and make good trust with people.

If you want to run your Email Marketing Automation Campaign and grow your small business slowly. You may Check Mailcot and Migomail

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E-commerce Email Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing

Essential, The 5 pre-made sections needed to personalize your e-commerce email

November 25, 2020

Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioural data:

Personalize your e-commerce Email marketing has long been the cornerstone of any successful eCommerce operation. And, to a large extent, where email campaign segmentation and hyper-personalization were once considered optional, this is no longer the case. Together, they have redefined the rules for building automation, dramatically increasing the relevance of automated campaigns for online shoppers. With this in mind, you would do well to include both types of activities in your email marketing playbook, lest you lose out on customers and leave money on the table.

personalize your e-commerce email

Segmentation and Hyper-Personalization – personalize your e-commerce email

To drive home the point, consider the following: The DMA (Data & Marketing Association) study found that fragmented emails can generate up to 58% of all email revenue, while personal emails result in non-personal high transactions. Occur. Rate can be up to 6 as against email.

Now, imagine if you could leapfrog the issues faced by many of your peers. And combine the power of these two proven email marketing tools to hit your eCommerce business sales goals. For example, what if you could use hyper-personalization to improve your mailing list? Well, no more dreams. You can easily capture the benefits of segmentation and hyper-personalization by using top-quality email marketing platforms and initially using 5 strategic segments.

One of the best ways to leverage this in-depth customer data is to use it to create pre-made segments, where the data is used to create criteria to segment your customers into more precise groups called You can associate with hyper-personal marketing.

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Cash in on the high profitability of repeat sales by the dynamic segment. First-time or recent customers and provide them with a more suitable customer journey.

Despite the fact that retaining customers is cheaper than new ones, a 5% increase in retention rates can increase profits from 25% to 95%.

You can take advantage of this opportunity and establish long-term relationships. Using dynamic segmentation with new clients. Dynamic segmentation allows you to use real-time data to automatically segment customers that meet certain pre-defined criteria.

Lapsed Customers

Use specialized re-engagement emails based on specific customer data points. Putting lapsed customers in their circle. It can be difficult to please some customers. One day, they may show interest in your products, even shopping. And the next day, they can turn cold.

Once you fragment lapsed customers, you can pull them back into your sales funnel via a re-sale email. Depending on what you already know about them, you can including any hyper-personalization data on the file.

Loyal Customers

In short, for customers who are obsessed with your products and service. For example, provide more of them through cross and up-selling.

Fact: Loyal customers are more likely to buy other products from you. A study by Bain & Co. revealed that around 70% of Gap Online customers would consider buying furniture from Gap, while 63% of online grocery shoppers would buy cosmetics and OTC medicines from their online Gaydar.

Therefore, a pre-made segment for loyal customers will simplify your upsiding and cross-selling efforts. Using your shopping history, send relevant recommendations to your fans that may inspire them to place additional orders.

Having a loyal customer segment gives you a great opportunity to convert your enthusiasts into brand advocates. Offer them special deals, special discounts or even “cash-back” for each referral they indicate to your business.

For more related information go and check out migomail and telcob.

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bulk emailing service provider in india, Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, InternetMarketing

Email Marketing Future Trends 2021

November 24, 2020

Email Marketing Future Trends 2021, the trend of email marketing is going to be very good in the times to come. Many professional people use email, people open their email every morning and evening to see what has come new

Even today, we get a lot of information through email, such as

  • a sale has been made on any e-commerce sites on a product, or
  • a new product has been launched,
  • or an offer sale email,
  • or an announcement email,
  • or a traveling site’s email, and more Information emails.

So by using email marketing tools for all these, you can convey your information to your subscribers. Email campaigns are the right way where you can send emails to multiple users at a time and engage.

Email Marketing Future Trends

In 2021, there are many ways by which you can increase the future trends of email.

1.Mobile Screen Optimization

Today, 40-70 percent of people see and read email on mobile. Accordingly, it is important that the email be mobile-friendly, that if the subscriber opens the email in the mobile, then it should be seen in proper formatting.

The text should be large and fit according to the mobile screen and a column should be used to write the text. Pictures should also be adjusted according to the mobile screen and use a compressed image. There should be a call-to-action button that redirects in the right direction.

2. Use Dark Mode in Email Marketing Future Trends

Dark mode affects email content. Simply put, the light color of the email is highlighted and the darker colors light up. Because people use dark mode to easily see colors with their eyes to improve their user experience. People use dark mode to easily see colors with their eyes to improve their user experience. You always have to note that the experience of reading email should not be different for the user. If your email is too bright or the color is invalid on dark mode, the user will close or delete your mail as soon as they see it.

The popularity of dark mode is increasing, due to which the consumer gets a good experience. When users prefer dark mode to make things easier on the eyes in low light environments – such as when sleeping before a night watching email once.

3. Email Accessibility

Accessibility means that your email is going to the right person and you can understand what is in this email. Design your email in a way that is easily accessible. Here some points for Email Accessibility :

  • Use Large and easily readable font
  • The content should be short and easy to read. Write content that is useful to the user and uses less difficult words.
  • Us White space
  • Use a perfect color, where dark background use a light color for text and light color background use a dark color for text.
  •  Use button .i.e. the Call-to-action button, when the user tap on this button it redirect the user to the right place.
  • Design a responsive email so that if the consumer opens the email on mobile or desktop realized the same experience.
  • Subject line precise and catchy
  • Always use semantic tags, such as use <h> tag for heading, <p> tag for paragraphs, <b> tag for bold when we want to highlight any word or line, <alt> tag use in the image when the image is not loaded, it can be detected by alternative text from whom this image belongs

4. Customer Feedback, Rating, and Review

93% of people see a review, so only after seeing the review they believe in anything. So be sure to provide reviews, ratings, and feedback in the email.

5. Social Media with User Generated Content

People trust a brand even when they hear about that brand from someone else. User-generated content is what the user has generated for your brand whether it is in the form of an image, or review, or rating or comment, or more. 87% of people can build trust in any brand by viewing user-generated content.

If someone has said something about your brand on social media, then give a link to that social media on your email so that the customer can see for themselves what the user has written for your brand.

6. Use Responsive Image and Video

Pictures and videos are a means by which you can build a good reputation in the mind and eyes of the customer. So whenever giving a video or image in an email, it should be responsive.

7. Brand Story Telling

Brand storytelling is one such way where you can give a new identity to your business through art where you can develop a positive relationship with the people and give an emotional response along with an inspirational message..

If you want to run your Email Marketing Automation Campaign and grow your small business slowly. You may Check Mailcot and Migomail

 

 

 

 

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B2B Marketing, Digital Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, email marketing vs mobile marketing, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation

5 Best Practices for E-mail Marketing Testing

November 24, 2020

Here are five pro tips for email testing:

E-mail Marketing Testing

Keep it simple : E-mail Marketing Testing

Test the basic elements first: subject lines, “from” names, and email copy. It does not take too much time or creative work to come up with some simple tests.

Standardize email send times : E-mail Marketing Testing

When running any A / B test, make sure to normalize your sent time. Even a 30-minute difference can change the results of your test. Do your best to send emails simultaneously to send the optimal time to your customers.

Choose your sample sizes wisely : E-mail Marketing Testing

If your sample size is too small, you can actually say a winner without one. As a good rule of thumb, make sure you have at least 1,000 observations for any test. For example, if a subject line exam is underway, you need to make at least 1,000 openings per email to see statistical significance. If you did not find the significance, you should run the test again and collect the data.

Test one element at a time : E-mail Marketing Testing

It wants to test more than one variable at a time, because the more you test at once, the bigger the impact you can make and the faster you can improve. But the challenge is that you will not know the individual improvement or decline in each variable. Test one variable at a time, measure the results and roll out the winners in your new email over time.

Listen to your test results : E-mail Marketing Testing

You will see the test result which has no meaning. You do not want to believe your eyes. But email marketing is not a cupcake competition. The best, most engaging email may not be the most beautiful or your favorite. Trust the data and your email results will be starred! [: Gb]

For more related information you can visit migomail and telcob.

B2B Marketing, Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, Latest Technology, Latest Trends, Lead Nurturing, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation, Mobile Marketing

4 indication you should investing in E-Mail Marketing Automation

November 23, 2020

Here are four signs that it’s time to implement automation :

E-Mail Marketing Automation

Your Leads aren’t Prepared : E-Mail Marketing Automation

You can collect a large number of leads. Creating a stylish list in marketing automation software programs allows you to apply any criteria for segmenting. Then, when you will have a new arrangement for sending or sending the latest blog posts or webinar announcements, you will be able to easily select the list of people who may be eager to receive it.

A social monitoring feature allows you to view a particular stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages : E-Mail Marketing Automation

No one has the time to combine that marketing automation software program. Everyone’s abilities (and extras) so the entire hit is in an area you need to run a hit inbound advertising approach. When it comes time to run the report, all you need is a place. Sharing important facts with other group-individuals only asks for one login.

Your website isn’t always generating Leads : E-Mail Marketing Automation

You have set up a “Contact” form and you are expecting a lead. Since people usually go out for a business only when they decide to hire you. “Hey, I like your web. Page, but now you’re not promoting on Google any more than the actual promotion.

Capture figures from them when they are not within the level of scrutiny through top notch premium content content in a change for any tampering information. An easy landing is the landing page creation software and is exposed to the action generator.

Your Leads aren’t becoming customers : E-Mail Marketing Automation

Perhaps you are using a landing web page application and generating calls for movement, but you may find that running on new leads is simply overwhelming. With marketing automation, you can easily create lead nurturing emails, which you set in the workflow. Here’s how it can work.

  1. A new viewer is generated when the website viewer fills the form to provide the downloaded content.
  2. The brand new lead gets a “thank you” email with a link to re-seize the requested content.
  3. The lead receives a series of carefully crafted email messages (probably 3–5 days apart) designed to provide useful information related to the original content offering.
  4. The leads receive an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through the workflow. This email may also contain information on their interest and level of interest.

For more related information you can visit migomail and telcob.

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