Voice broadcasting is an effective method of communicating with multitudes of people at one time. This is a must-have system for a business, especially one that regularly needs to send messages to their customers, leads, employees, and various vendors. Once you have this system in place, you will wonder how you ever functioned without it.

Voice broadcasting allows businesses to simultaneously communicate with as many people as possible. Many government organizations, corporations, and groups use call broadcast to reach out people in bulk. It is an effective communication tool to maintain a robust connect with a good chunk of people.

Benefits of Voice Broadcasting for your Business

Personalised Messages

Instead of a standard information email or SMS, voice broadcasting messages can be scripted to provide a personalized and immediate appeal to your message. Whether you’re providing information or a marketing message, this medium allows you to put forward a professional and consistent message through the use of voice.

Timed Messaging

Scheduling allows you to record or transcribe your message in the morning to be sent later that day or even the next. With some planning, you could even use this feature to compose an entire weeks worth of messages at one time.

Campaign Management

To make a campaign successful, voice broadcast can be utilized meaningfully. With the help of voice broadcasting, an automated voice message is sent to a particular group of people and another message can be sent to another group of people with a different interest, simultaneously. This way effective messaging happening from a single source makes the campaign more successful as it saves effort and the time behind it.

Flexible

The concept of voice broadcasting has even expanded. You could have the option of sending the message in an SMS text message. This flexibility gives you the opportunity to reach even more individuals with your important information. People have developed the habit of quickly checking their text messages, rather than answering a phone call. With SMS alerts enabled through voice messaging, you increase your odds of reaching all of your contacts.

Cost Effective

Voice broadcasting is not at all expensive. In fact, if used as a marketing tool, the subscription price has the potential to be more than matched by your increase in revenue. Broadcasting service providers offer one of the most cost-effective methods for a business owner to save time and stay in touch.

Fast and Secure

We can make a large number of calls simultaneously at the same time by Voice Broadcasting Service. It’s one of the fastest ways to deploy information, market offers, or simply to connect with clients. And ensure that they all receive the same message in a timely manner. The technology is secure and stable too, with the accurate management of call lists and phone numbers.

Increased Sales

With the ability to build your brand will come an increase in your sales. From service providers like staffing agencies to bars and clubs, business owners are seeing. A substantial increase in the amount of money they can make. Using voice broadcasting as a marketing tool does not involve extensive work on your part. Other than coming up with creative ways to encourage customers to buy your products or come to your location.

Mobile Marketing

Improved Service with Two Factor Authentication using OTP

March 22, 2018

Two-factor authentication, also known as 2FA. It is an extra layer of authentication and verification. That goes beyond the basic username and password security model.The password is your single factor of authentication. However, using the same username and password for multiple accounts increases the risk of identity theft. One of the methods that have really buffed up secure log-ins. And cut down on data breaches is 2-factor authentication or One Time Password (OTP Service) authentications.

Two Factor Authentication

The key to gaining unauthorized access to information is the robbery of user credentials. Which include passwords—the usage of them to get entry to debts, after which hack into servers or databases, or deploy malware to steal sensitive information.

In order to curb such events, two-factor authentication was one of the solutions that came up. The adoption rate is staggering. Thanks to OTP authentication, access will be only given to the people will authorization rather than risking violation of data by unauthorized users or hackers.

There are many methods to achieve “two-factor” authentication, but most involve augmenting a username/password with an additional, independent factor.

There are three typical ways to authenticate:

Something you know (password, PIN, pattern, passcode, or any other verification based on information only the user should know)
You have (smart card, token, key, phone, virtual smart card, or other electronic devices)—a physical item carried by the user that is unique to them
Something you are (fingerprint, voice print, or retinal scan)

Instead of using a dedicated hardware token, or even an application, some vendors deliver solutions that send a server-generated OTP to the user with either an SMS text (sent to the user’s known phone number), or a phone call that uses text-to-voice synthesis to read the OTP aloud.

The security of the system, using this solution, depends on slightly different elements:

Security of the channel used to deliver the OTP

Possession of the phone number used to receive the OTP is the critical security factor for this solution. If the end user’s phone is stolen and the thief knows their username and password, they can impersonate the end user.

Security of the channel used to submit OTP

If a user receives the OTP securely but enters it into a compromised application or web browser, an attacker may be able to perpetrate a real-time attack to gain a valid session with the service provider.

Although the problems with deploying and maintaining traditional OTP generators may be avoided. Using SMS and voice-delivered OTP solutions, many of the same usability challenges remain.

OTP came into existence around the mid of the last decade. Due to the rise of feature phones and smartphones. The security analysts at Oracle, Google, Microsoft and other leading industry sought out to find better security options. Thus giving rise to One-time passwords otherwise also known as two-factor authentication.

Implementation of OTP is a fairly simple process. When you start using OTP, what really happens is that when a user enters. Their login credentials for a web account they have a checkpoint to cross.

Email Marketing

Best Practices for Email Testing

March 22, 2018

[:en]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:gb]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

Choose your sample sizes wisely

Test one element at a time

Listen to your test results

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

Choose your sample sizes wisely

Test one element at a time

Listen to your test results

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

Choose your sample sizes wisely

Test one element at a time

Listen to your test results

Email Marketing, Marketing Automation

4 Signs you should invest in Marketing Automation

March 21, 2018

[:en]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
The brand new lead gets a “thank you” email with a link to seize the requested content again.
The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

[:gb]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
The brand new lead gets a “thank you” email with a link to seize the requested content again.
The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

[:au]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
The brand new lead gets a “thank you” email with a link to seize the requested content again.
The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

[:in]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
The brand new lead gets a “thank you” email with a link to seize the requested content again.
The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

[:]

Marketing Automation

How Small Business can Leverage Marketing Automation

March 20, 2018

Small Business can Leverage Marketing Automation SMEs needn’t be left behind by new Marketing Automation technology A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making.

In fact, C-suite executives reckon four particular technologies will be key to marketing success in the future:

Cloud computing and services
Mobile solutions
The Internet of Things
Cognitive tools

Cloud computing and services – marketing automation

The digital marketing process involves a plethora of time-consuming tasks. Marketing automation is a cloud-based service that dramatically cuts down the time that business owners need to spend on routine tasks. Marketing automation ensures precision and optimization of business resources as well as the customer experience.

For instance, depending on the platform you choose, small businesses can:

Easily create email marketing workflows that enhance the customer journey.
Host informational webinars.
Build professional, high converting landing pages.
Conduct surveys about their target audience’s needs and expectations.
Integrate shopping cart abandonment processes into email workflows.
Analyze data to make improvements.
Utilize advanced email marketing features, like scoring, tagging and segmenting.

However, there are another trend entrepreneurs should be aware of, and that is that many small businesses select the wrong tool, and end up utilizing only a quarter of the capabilities. For example, ConstantContact provides a unique platform for nonprofits or companies that hold lots of events, while GetResponse is good for online marketing.

Mobile solutions – customer support

63% of people use mobile devices a few times each month to find customer and product support.

The most common issues when trying to find customer support via mobile devices are:

Difficulty navigating websites.
Searching results are not helpful.
Time to load is slow.
The website is not searchable.

If you provide a service or product online, you’ll need to make it easy for customers to get support when using mobile devices.

The Internet of Things – combining offline & online

The Internet of Things (IoT) means connecting online and offline through the Internet. It’s not common to small businesses, which is why if you can leverage it, your business will have a tremendous edge over your competitors.

An example is the Point Defiance Zoo & Aquarium in Tacoma, who’s online ticket sales have increased by 700% since implementing analytics technology to combine offline and online marketing activities. The zoo will move to mobile ticketing sometime in the future, so that visitors can use their mobile devices to “check in” at specific exhibits, dramatically improving the customer experience.

Smaller retail companies can install sensors that monitor foot traffic and customer behavior in-store. When this is combined with sales data, powerful findings emerge that have the ability to influence the customer experience.

To utilize the IoT, small businesses need to consider existing problems or ideas and then ask an IoT expert to provide solutions.

For instance, a lawyer was standing in the airport, waiting for the carousel to deliver his bag when he had a lightbulb moment and thought, “why can’t the airport notify me by Bluetooth when my bag’s about to be delivered?” Bingo. That right there is IoT thinking in action.

Cognitive tools – using user behavior to better customer experiences

Cognitive computing mimics the way the human brain works. It’s a smart machine; a computer that thinks like a human. The tools that emanate from cognitive computing, turn data into powerful insights.

Small businesses can use cognitive tools, analytics, and predictions, to access data that their customers create every day, in order to understand and learn from it, with the end result to drive loyalty and build trust, giving customers the right experience at the right time.

Cloud Telephony, Virtual Receptionist

Is Virtual Receptionist Better than Traditional Call Centers

March 20, 2018

Virtual receptionists are contract workers and they perform many of the same tasks as traditional receptionists handle. They can take messages, handle phone calls, make follow up phone calls, manage your schedule and more. This includes every time that they reach out to your business on call. The last thing you want, in this case, is for them to be on hold endlessly or not be able to reach the right team member who can offer them a timely solution.

With a virtual receptionist, you can cut the percentage of calls ending up as hang-ups on your answering machine to nearly none.Hence As long as you use your VR properly, you don’t have to miss out on any opportunities any longer. A live person answering the phone will provide far better customer service than just a machine that most customers will hang up on anyway.

For virtual receptionist, we have to look at some important things:

IVR

Your customer does not have to know that you are working out of your basement. Your IVR should be customizable and made to sound professional so you can project yourself as an “established brand”. An automated welcome greeting that connects your customers to the right department would be ideal.

Basic customer service

Of all the virtual receptionist features, this one may be the most important to your callers – the ability to provide basic customer service over the phone. If someone calls inquiring about your business hours, what your company does, or location details, a virtual receptionist should be able to answer those questions with ease and keep the caller moving through the sales funnel.

Call tracking

A live receptionist should be able to track all incoming calls, outgoing calls, missed calls, calls made to each department and more. It will help you know your customers better and offer them a better experience in terms of what they’re looking to achieve from the call.

Customer service improvement

Since all the calls are tracked and monitored, the customer can be assured of exceptional service every single time. The dashboard has details of the conversation with a particular customer, so an agent knows to pick up the conversation exactly from where they left.

Analytics

Get all relevant call reports, live analytics and campaign reports on a unified dashboard. Understand how customers are interacting with your business and make better business decisions.

Virtual Receptionist is Better than Traditional Call Centers :

Never Missed Any Calls

Virtual receptionist software keeps track of all the calls, it connects the customer to the right department instantly. In case a call is missed, it records the same with the customer input. This enables you to call the customer back as soon as possible with a solution.

Cost-effective

Most of the virtual receptionist software offers a pay-as-you-go model. This makes them fit for fast scaling businesses and a more feasible alternative to setting up the traditional call center.

CRM integration

A virtual receptionist software can be integrated with most CRMs. This helps keep a record of all the customer data, the past and ongoing conversations made via SMS, calls or emails; which further lets you predict the changing needs of the customer and address them to build loyalty.

A single number for the entire business

A virtual receptionist doesn’t need you to get multiple phone numbers. Using one number, you can set up an IVR that directs the customer to different departments. It’s easy for the customer to remember and definitely easier for you to manage.

Hence Virtual Receptionist is Better than Traditional Call Centers

Email Marketing

Importance of Email Marketing Security

March 19, 2018

Email marketing becoming largely digital, email. In particular, has become a huge driver for generating more leads, conversions and ultimately revenue.

While it may sound easy to simply click and send off a slew of emails. The least of our worries is a full inbox. Email is one of the most valuable online distribution channels. But it’s also the least secure with people’s personal information at stake.

At the end of the day, it’s not just about ensuring that your marketing campaigns are effective. But it’s also protecting your brand’s reputation and helping your customers, past, present or future. From falling for possible scams and cyber attacks like the most common one for email marketing: phishing.

Email Phishing

Phishing is a type of social engineering attack often used to steal user data, including login credentials and credit card numbers. It occurs when an attacker, masquerading as a trusted entity, dupes a victim into opening an email, instant message, or text message. The recipient then tricked by clicking a malicious link, which can lead to the installation of malware, the freezing of the system as part of a ransomware attack or the revealing of sensitive information.

Phishing is an extremely successful tactic for hackers to get what they want, and marketers should take extra caution. Email phishing has a huge impact on marketing email campaigns, so it’s important to know the warning signs.

Here are some warning signs to look out for when identifying a potential spoofed or phishing email:

Urgency detected- If the email message seems geared towards promoting a sense of urgency or flagged as high importance. As counter-intuitive, the email which might be spoofed pay particular attention to emails that demand a response “at your earliest convenience” and call on specific actions to be taken, like verifying information online. Typically, urgent matters are handled over the phone, so when in doubt, double check through another mode of communication.
Personal Information Request – If you asked for personal information or asked to verify your identity by clicking a link, for example, be wary. Banks, for example, will never ask you for personal information over email. It only takes a second to verify the link before you proceed to click or download. An attachment and that can save you from dealing with the overwhelming burden. And consequences that come with a phishing attack.
Poor spelling and grammar- We are all human and make mistakes. Then there is every reason to be suspicious. Since a reliable and professional entity will rarely make that many blatant typos.

Email Marketing

4 Creative Ways to Increase Email Signups

March 17, 2018

Email marketing is an exquisite patron retention tool. You can’t expect immediate sales. However, you may count on expanded customer loyalty and repeat purchases whilst you start sending emails. The only tricky part of email marketing. However, is obtaining those emails and keeping them subscribed. As you’re reading through different blogs and publications to e-mail advertising, you may see facts about renting or shopping for lists. We endorse keeping off this in any respect costs. developing your list organically is viable and could carry you the satisfactory effects.

The Creative methods to increase Email Signups

Easy Sign up with Interest Categories

With the growing demand for personalization, we can all agree that user’s defining their own interests will help with the automation process. Throughout your website, we suggest setting up custom forms that filter signups into a specific list. This way, you can start sending relevant campaigns immediately. Read our next article “Segmenting Your Subscriber List in a Smart Way” for ideas on how to segment your subscribers.

Email-in or Text-in Deals & Giveaways

This method of email collection can be executed in a variety of ways. Choose what is best for your business by analyzing your customer’s behavior and watching your competitors.

Deals on Deals

Hanging up posters in your shop that offer a discount or giveaway in exchange for an email address will increase your signups exponentially. Who doesn’t like a good deal? This approach is useful only if you make your sales goals clear. Let them know why they should stay subscribed past this initial promotion. Will you be sending more deals and offers? If you have a membership program in place, will they get special benefits by subscribing?

One Time Promo

Like our ‘deals on deals’ suggestion, one time promos can be displayed throughout your store. Promote a killer discount or giveaway in exchange for an email address. If you’re not planning on emailing them more discount codes or sale promotions, make sure they’re aware that this is a one-time promo. List reasons why they’ll want to stay subscribed and give them some insight on how many emails they should expect.

Website Hook

Email-in and text-in promotions shouldn’t be limited to posters. Display your deals and giveaways online! Dedicating a footer widget, landing page section, or sidebar space to your sign-up deal can prove to be effective. Make it simple, but be clear about your intentions. (i.e., Sign up today for 10% off your first order. We send weekly emails with our latest sales and exclusive member discounts. You can unsubscribe at any time.)

Email Opt-In Box During Online Checkouts

Acquiring new emails doesn’t always mean you have to look far. Give your new (or returning) customers an easy way to opt-in to your list by adding a simple checkbox near the purchase button. Most online cart systems will collect and compile your email opt-ins into a downloadable list. If you integrate FireDrum’s API, you can have new opt-ins added to your account immediately.

Working with a mobile credit card processor (like Square or Clover)? Most processors offer a similar signup feature. Enable these settings in your account and watch your subscriber count grow!

Leave a Signup Sheet by the Register

Even in today’s fast-paced, digital age, a pen and paper are still useful. Leave a small note or poster alongside a signup form that encourages visitors to leave their email. Since this method doesn’t offer as much detail as a webpage might, it’s vital that you list the basic subscription facts. How many emails should they expect per month? Will you be sharing their email with other vendors? Will they receive any special deals or promotions by signing up?

Email Marketing

6 Email Marketing Tips to Combat the 8 Second Attention Span

March 17, 2018

[:en]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:gb]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

Spend some time on your subject line

Incorporate interactive content

Have a concise, clear call to action

Think outside the inbox

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:au]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

Spend some time on your subject line

Incorporate interactive content

Have a concise, clear call to action

Think outside the inbox

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:in]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

Spend some time on your subject line

Incorporate interactive content

Have a concise, clear call to action

Think outside the inbox

Be smart with your timing

Email Marketing

7 Tips to increase email marketing sales

March 16, 2018

Email marketing can be a way to keep in touch with old customers, reminding them why they bought from your store in the first place and keeping them up to date with what’s happening with your business. It’s also a way to reward loyal customers by offering them discounts or incentivize customers who haven’t been back in a while to stop by your online boutique.

The format of an email also gives you more room to get your message out there and say things that just won’t fit into a 140 character tweet. But what’s the best way to go about starting an email campaign, and what are some of the best practices of email marketing.

Some Important Tips which can increase Email Marketing Sales

Send Timed Discounts

Similar to personalizing your emails, shoppers respond well to discounts that are sent to them ahead of personal events like birthdays and wedding anniversaries. Of course, you can also try sending timed discounts for all the big shopping holidays, like Mother’s Day and Christmas. Black Friday and Boxing Day sales emails tend to be well-received because people are anticipating sales and actively searching for what’s on offer.

Personalise Your Emails

Whenever possible, address your email recipients by their first name. If you don’t have this information, keeping the email general with a familiar tone is your best route.

Prominent email Sign Up Bar

You can collect email addresses at checkout and on your About Us page (since customers have already shown an interest in learning more about you). But you should also have a prominent email sign-up bar on your online store’s landing page so that your email list, and therefore your email reach, grow as much as possible.

Use Email To getting Testimonials

Testimonials give people the confidence to click ‘buy’ on your website, but they’re harder to get than you might think. If no one takes the bait, you can add an incentive such as a prize drawing or a small discount on their next purchase. However, a personalized automated email asking people for their feedback. On their specific purchases, with the promise that you’re listening. And will share their reviews whether they’re good or bad, will often do the trick.

Reward Loyal Customers

Like most things in life, e-commerce sales usually follow the 80/20 rule when it comes to who drives revenue. Usually, a large part of your overall revenue will come from a small number of clients. And those are the ones that you want to reward. Because they’re already more likely to engage with your emails, redeem your coupons, and repeat business. Some experts recommend dividing your customers into 5 tiers. According to their ‘loyalty’ and target these tiers according to their level of engagement with your brand. You may not even have enough customers to separate them into 5 tiers. But pay attention to who buys the most from you and send them email incentives.

Build Conversion Opportunities

This can be something as small as ‘follow me on Twitter’ or as big as ‘Become a lifetime member. One great tip is to give people something of value in the email. As they’ll want to click it and get used to receiving useful, clickable links in your emails. You can put out a link to your free e-book or other free online content, videos that you think would be engaging. Anything that gets them actively opening and clicking through.

Remind Customers Who You Are, Every Time

Don’t assume that because someone has been on your email list for months. That they know who you are and what you do. Remember our post on describing your business in 140 characters. That bite-sized description should go out with every email you send. With a clickable link to read more about who you are.

Services

Solutions

Industries

Contact

Support

Vmayo Team

Benefits of Voice Broadcasting for your Business

Personalised Messages

Timed Messaging

Campaign Management

Flexible

Cost Effective

Fast and Secure

Increased Sales

Two Factor Authentication

There are many methods to achieve “two-factor” authentication, but most involve augmenting a username/password with an additional, independent factor.

There are three typical ways to authenticate:

The security of the system, using this solution, depends on slightly different elements:

Security of the channel used to deliver the OTP

Security of the channel used to submit OTP

Here are five pro tips for email testing

Keep it simple

Standardize email send times

Choose your sample sizes wisely

Test one element at a time

Listen to your test results

Here are five pro tips for email testing

Keep it simple

Standardize email send times

Choose your sample sizes wisely

Test one element at a time

Listen to your test results

Here are five pro tips for email testing

Keep it simple

Standardize email send times

Choose your sample sizes wisely

Test one element at a time

Listen to your test results

Here are five pro tips for email testing

Keep it simple

Standardize email send times

Choose your sample sizes wisely

Test one element at a time

Listen to your test results

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

In fact, C-suite executives reckon four particular technologies will be key to marketing success in the future:

Cloud computing and services – marketing automation

Mobile solutions – customer support

The Internet of Things – combining offline & online

Cognitive tools – using user behavior to better customer experiences

For virtual receptionist, we have to look at some important things:

IVR

Basic customer service

Call tracking

Customer service improvement

Analytics

Virtual Receptionist is Better than Traditional Call Centers :

Never Missed Any Calls

Cost-effective

CRM integration

A single number for the entire business