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Vmayo Team

SMS Marketing

How secure is your favorite messaging app?

The most popular messaging app has hundreds of millions of users, but how secure are they really. The Electronic Frontier Foundation has been finding out, producing a “secure messaging scorecard” to rate them on a range of criteria.

“Many companies offer ‘secure messaging’ products – but are these systems actually secure? We decided to find out, in the first phase of a new EFF Campaign for Secure & Usable Crypto,” explains the EFF.

“This scorecard represents only the first phase of the campaign. In later phases, we are planning to offer closer examinations of the usability. And the security of the tools that score the highest here.”

Are messages encrypted in transit, and encrypted so the provider can’t read them? Can you verify contacts’ identities? Are past communications secure if your keys are stolen? Is the code open to independent review, is the security design properly documented, and has the code been audited?

What’s interesting is that the apps that score seven green ticks are the likes of ChatSecure, CryptoCat, Signal, silent phone, Silent Text and TextSecure. Yet for most mainstream users, what defines their choice of messaging app is not “how secure is it?” but rather “which one is my friends using?”

BBM, Facebook chat, Google Hangouts, Kik Messenger, Skype, Snapchat, WhatsApp, and Viber. Don’t score well on the EFF’s criteria, for example. Apple’s iMessage actually does pretty well, with five out of seven ticks.

Even so, will the EFF’s new research encourage those mainstream messaging apps to beef up their security? Or are we going to continue seeing a divide. Security-conscious people messaging other security-conscious people on the niche apps. While everyone else continues using the popular apps.

The important security is in your choice of messaging app, and whether you’ve tried to persuade friends to switch from one to another on those grounds.

Email Marketing, Marketing Automation

SMTP Server For Email Marketing

Email marketing has evolved from simply being a way to keep people updated regarding different promotional offers to a full-blown marketing and salesforce campaign. It considered being one of the most important marketing tools in this digital generation. It doesn’t matter whether your business is small in size or it has multiple locations worldwide, to reach out to the loyal customer base you need to keep them connected to your company name. The importance of SMTP Server is numerous. Some of them are as follows: –

To conduct email marketing in a smooth way

It is important to have the flow of email transactions uninterrupted. Bounce back rate of emails should be nil. Any break in the email chain would cause a butterfly effect, resulting in severe setbacks to not only the particular promotion but to the later Email Marketing Campaigns too. Hence it is of utmost urgency that the SMTP Server which handles the account of the particular business has enough space to conduct the transactions without any interruptions. Normal web host servers often fail to provide such amenities since they do not have a definite space for separate accounts and treat business and personal emails in a similar manner. SMTP Server ensures that your business emails are the priority.

SMTP server prevent hacking

In a shared web host server, the privacy of an account often not guarded enough. Accounts get compromised simply because of the lack of dedicated space, making the account details easy to hack. Hacking is dangerous because the sensitive information, being in the wrong hands with no noble intention, can create chaos. Not to mention, financial details can also be obtained by hacking, resulting in economic setbacks. All of these prevented by simply switching from a shared web server to a dedicated SMTP Server for individual emails.

An effective way to spread out the promotional message

Only a few businesses can afford to spend thousands in promotions, no matter how big or small it is. Shelling out big money over tools to help marketing campaigns is also not possible for smaller businesses. Their one-shot of a fair chance at the competition is mass Email Marketing at a lower cost Email Marketing Campaign provides them with that opportunity. SMTP Server built to handle such expectations. It not only dedicates space to its user’s but also customizes the features keeping the user’s requirement as a priority.

Marketing

Content Marketing best practices

The traditional mindset is that content marketing is simply content creation. Then what? What do you do with all of that content? Marketers must learn that content is merely a starting point and should not end with the push of a publish button. There are Best Content Marketing Practices which helps your business to make leads:

Audit content and arrange assets via consumer interests

Before you allocate further investments for content, take a look at your existing inventory of assets to decide what you may repurpose – whether it is webinars, whitepapers, podcasts, playbooks, e-mail campaigns, E-books or greater. You’ll regularly recognize throughout this exercise which you have more content material than you anticipated

Make sure your content Marketing is fueling the customer journey

if you need your clients to stick around, then you need to provide them a purpose. Your content must fuel inbound marketing and fulfill customer desires all through the buyer’s journey. Take a dive into your Marketing information to research what content is using the most engagement. And what activities are riding the pleasant ROI also matters.

Share content throughout your organization

Don’t go away your sales and business development groups to search aimlessly on Google to find out what corporation content material assets exist already. Your content should be easily accessible and shared. It’s up to marketers to make sure that content is getting used to moving prospects in addition to the funnel. In order to understand what content material will preserve to propel purchaser interest, marketers have to include individuals of different groups within the procedure.

Email Marketing, Marketing Automation

Make Business Leads with Marketing Automation 

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. To make things easier for you, here are some Marketing Automation success strategies that will definitely help you become a better marketer.

Create a dynamic list of lost leads

One of the most important Marketing Automation success strategy is to take note of lost leads. Just because you have lost them once does not mean they are gone forever. So, why did you lose them? Well, there can be a wide variety of reasons why you lost them. Whatever it is, figure it out. Most importantly, keep a track of these leads and create a dynamic list. This list will keep updating itself. So, whenever a lost lead revisits your website, you get notified. This will allow you to prioritize them over the others.

Ensure a human calls your leads

People might have moved on and found solace in technology, but the heart of the matter remains the same. So, that means that human contact is still relevant. Hence, this is one of those elusive Marketing Automation success strategies that no one seems to talk about. So, you need to ensure that a human calls your lead at this moment. This trick will ensure that the leads who are interested in your brand get to qualify before they can change their mind.

Send e-mails to prospects based on behavior

Marketing Automation platforms allow you to assess the behavior of your audience. One of the reasons why this becomes the most crucial Marketing Automation success key is because of how obvious it is. Marketers tend to overlook the fact that they gather so much information on their leads.

Use Omnichannel marketing to win back lost leads

You need to be present in all marketing channels if you really want to take advantage of every lead that walks in through the door. Start using omnichannel Marketing Campaigns in order to capture the maximum number of leads. People want a buying experience that is consistent and smooth. They want you to give them the best experience they have ever got. If you can create a strategy, you will find that it will be much easier to launch omnichannel marketing campaigns.

Marketing Automation is a tool that has been built for personalizing content. Using dynamic content, you can personalize the copy of emails, offers, newsletters, and even your homepage. Hyper personalizing your interactions with customers will have a number of effects. First, it would notify them that you care about them.

Email Campaign, Email Marketing

Achieve Success by starting Email Marketing Campaign For business

Email Marketing Campaign

Email Marketing Campaign also comprised of several rounds of messages meant to build awareness and trust for a product or service. The Email service communication that means to build loyalty and trust or brand awareness can be considered an Email Marketing. When executing an Email marketing campaign, the first step is to list all the subscribers either from offer subscriptions on a website or by a physical form.

Grow Business With Email Marketing Campaign

Email Marketing is the best way to communicate with the company’s valued clients and getting feedback helps a business to grow by filling its customer’s requirements. Email marketing Campaign needs skillful tactics to attract targeted customers. So, The best email marketing practices today Prevents the use of purchased email address lists due to the high rate of spam complaints and the risk of being black-list-ed by all the major email providers.

Why you Choose Email Marketing Service?

Return On Investment

Hence, In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is a fantastic return on investment.

Immediacy

The immediacy of email, a business can start seeing results within minutes of its emails sent. A 24-hour sale is a brilliant marketing play utilized by email. As it creates a sense of urgency and convinces subscribers to take immediate action.

Easy to share

Subscribers can forward brilliant deals and offers to their friends at the click of a button. Also, There aren’t many other types of marketing that shared as easily as this.

Easy to measure

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Therefore, The most email marketing software allows you to track open, click-through and conversion rates. Making it simple to spot how an Email Marketing Campaign improved.

Low-cost

One of the most obvious advantages of email marketing is its lower cost. Compared to mainstream marketing channels it is less costly. There are no print or postage costs. No fees paid in exchange for exposure on a certain billboard, magazine or television channel.

Lead Nurturing

How Lead Nurturing is different from Lead Generation-USA

[:en]Do you know that “75% of marketing leads in USA not ever convert into earnings? Lack of lead nurturing is the original cause of this bad efficiency?”

For many firms, regardless of the enterprise or the products and offerings being provided, lead new release is a significant element of a victorious earnings and advertising and marketing procedure.

However now not every business knows the difference between lead generation and lead nurturing in USA. The significance of implementing each techniques into their overall earnings approach.

Lead Nurturing in USA

In order for shoppers to believe you, you ought to show them that you’re listening, and that you are talking to them, certainly. For those who send the equal distinctive email or post card to every one of your leads, they will be aware of you aren’t being specific.

By way of personalizing your emails and different content material and customizing it to meet the wishes of the detailed individual you’re trying to arrive, you’ll have a much better risk of catching and keeping the lead’s attention, and more importantly, their trust.

Now that you have some leads, all of that are at more than a few levels of the buying approach, what can you do to develop the probability of turning these leads into income? The reply is: lead nurturing. It’s not adequate to effortlessly accumulate leads and hand them over to sales. It’s foremost to have an understanding of that each and every lead is extraordinary, and must be dealt with as such.

On the grounds that now not all leads are ready to purchase this instant, it’s predominant to have interaction together with your leads and to check which stage they are at. Are they only hearing of your products and services? Or, have they been looking for the correct products and offerings for some time and are evaluating your choices to these of your opponents? Simply considering a lead isn’t competent to buy this very on the spot, it doesn’t mean they aren’t almost competent to purchase. The only approach to find out the place they’re at is to ask, but first, you have got to set up trust.

Lead Generation in USA

Inbound marketing in USA is a much less aggressive form of lead new release, which enables talents consumers to search out their solution to expertise about your products and offerings, and encourages them to request extra knowledge by way of a lead form or different method of shooting contact knowledge for follow-up. Examples of inbound advertising and marketing incorporate content advertising through running a blog, e-books, whitepapers, e mail-marketing, social media advertising and peer reviews, as good as digital marketing procedures comparable to search engine optimization (seo), Search Engine advertising and marketing (SEM), Pay-Per-click Campaigns (PPC), or a combo thereof.

Outbound Marketing in USA is a fairly invasive type of lead generation, and may not appeal to certain forms of patrons, so it’s major to research your targeted market before diving too heavily into this form of crusade. Examples of outbound marketing incorporate cold-calling, face-to-face direct advertising, television, radio and print promoting. The disadvantages of outbound marketing in USA are that it’s complicated to measure, will also be off-putting to distinctive buyer forms, and may also be fairly highly-priced with the potential for little return on investment.

Lead new release is most likely an imperative part of the overall revenue procedure, but what is it, exactly, and why is it so predominant? Lead iteration is the approach of generating excitement around specified merchandise and offerings with a purpose to carry knowledge new purchasers into the earnings pipeline. This can be done by way of inbound or outbound marketing, every of which has its advantages and disadvantages, and so should be utilized in combination for the perfect success cost.

One expertise of using inbound Marketing approaches in USA is the capacity to track performance as it occurs, which makes it possible for for tweaking campaigns in real-time. Inbound advertising and marketing additionally allows for for setting up a two-means relationship together with your leads, which brings us to the next most important step to your advertising and earnings technique.

 [:gb]Do you know that “75% of marketing leads in UK not ever convert into earnings? Lack of lead nurturing is the original cause of this bad efficiency?”

For many firms, regardless of the enterprise or the products and offerings being provided, lead new release is a significant element of a victorious earnings and advertising and marketing procedure. However now not every business knows the difference between lead generation and lead nurturing in UK, and the significance of implementing each techniques into their overall earnings approach.

Lead Nurturing in UK

In order for shoppers to believe you, you ought to show them that you’re listening, and that you are talking to them, certainly. For those who send the equal distinctive email or post card to every one of your leads, they will be aware of you aren’t being specific. By way of personalizing your emails and different content material and customizing it to meet the wishes of the detailed individual you’re trying to arrive, you’ll have a much better risk of catching and keeping the lead’s attention, and more importantly, their trust.

Now that you have some leads, all of that are at more than a few levels of the buying approach, what can you do to develop the probability of turning these leads into income? The reply is: lead nurturing. It’s not adequate to effortlessly accumulate leads and hand them over to sales. It’s foremost to have an understanding of that each and every lead is extraordinary, and must be dealt with as such.

On the grounds that now not all leads are ready to purchase this instant, it’s predominant to have interaction together with your leads and to check which stage they are at. Are they only hearing of your products and services? Or, have they been looking for the correct products and offerings for some time and are evaluating your choices to these of your opponents? Simply considering a lead isn’t competent to buy this very on the spot, it doesn’t mean they aren’t almost competent to purchase. The only approach to find out the place they’re at is to ask, but first, you have got to set up trust.

Lead Generation in UK

Inbound marketing in UK is a much less aggressive form of lead new release, which enables talents consumers to search out their solution to expertise about your products and offerings, and encourages them to request extra knowledge by way of a lead form or different method of shooting contact knowledge for follow-up. Examples of inbound advertising and marketing incorporate content advertising through running a blog, e-books, whitepapers, e mail-marketing, social media advertising and peer reviews, as good as digital marketing procedures comparable to search engine optimization (seo), Search Engine advertising and marketing (SEM), Pay-Per-click Campaigns (PPC), or a combo thereof.

Outbound Marketing in UK is a fairly invasive type of lead generation, and may not appeal to certain forms of patrons, so it’s major to research your targeted market before diving too heavily into this form of crusade. Examples of outbound marketing incorporate cold-calling, face-to-face direct advertising, television, radio and print promoting. The disadvantages of outbound marketing in UK are that it’s complicated to measure, will also be off-putting to distinctive buyer forms, and may also be fairly highly-priced with the potential for little return on investment.

Lead new release is most likely an imperative part of the overall revenue procedure, but what is it, exactly, and why is it so predominant? Lead iteration is the approach of generating excitement around specified merchandise and offerings with a purpose to carry knowledge new purchasers into the earnings pipeline. This can be done by way of inbound or outbound marketing, every of which has its advantages and disadvantages, and so should be utilized in combination for the perfect success cost.

One expertise of using inbound Marketing approaches in USA is the capacity to track performance as it occurs, which makes it possible for for tweaking campaigns in real-time. Inbound advertising and marketing additionally allows for for setting up a two-means relationship together with your leads, which brings us to the next most important step to your advertising and earnings technique.

 [:au]Do you know that “75% of marketing leads in Australia not ever convert into earnings? Lack of lead nurturing is the original cause of this bad efficiency?”

For many firms, regardless of the enterprise or the products and offerings being provided, lead new release is a significant element of a victorious earnings and advertising and marketing procedure. However now not every business knows the difference between lead generation and lead nurturing in Australia, and the significance of implementing each techniques into their overall earnings approach.

Lead Nurturing in Australia

In order for shoppers to believe you, you ought to show them that you’re listening, and that you are talking to them, certainly. For those who send the equal distinctive email or post card to every one of your leads, they will be aware of you aren’t being specific. By way of personalizing your emails and different content material and customizing it to meet the wishes of the detailed individual you’re trying to arrive, you’ll have a much better risk of catching and keeping the lead’s attention, and more importantly, their trust.

Now that you have some leads, all of that are at more than a few levels of the buying approach, what can you do to develop the probability of turning these leads into income? The reply is: lead nurturing. It’s not adequate to effortlessly accumulate leads and hand them over to sales. It’s foremost to have an understanding of that each and every lead is extraordinary, and must be dealt with as such.

On the grounds that now not all leads are ready to purchase this instant, it’s predominant to have interaction together with your leads and to check which stage they are at. Are they only hearing of your products and services? Or, have they been looking for the correct products and offerings for some time and are evaluating your choices to these of your opponents? Simply considering a lead isn’t competent to buy this very on the spot, it doesn’t mean they aren’t almost competent to purchase. The only approach to find out the place they’re at is to ask, but first, you have got to set up trust.

Lead Generation in Australia

Inbound marketing in Australia is a much less aggressive form of lead new release, which enables talents consumers to search out their solution to expertise about your products and offerings, and encourages them to request extra knowledge by way of a lead form or different method of shooting contact knowledge for follow-up. Examples of inbound advertising and marketing incorporate content advertising through running a blog, e-books, whitepapers, e mail-marketing, social media advertising and peer reviews, as good as digital marketing procedures comparable to search engine optimization (seo), Search Engine advertising and marketing (SEM), Pay-Per-click Campaigns (PPC), or a combo thereof.

Outbound Marketing in Australia is a fairly invasive type of lead generation, and may not appeal to certain forms of patrons, so it’s major to research your targeted market before diving too heavily into this form of crusade. Examples of outbound marketing incorporate cold-calling, face-to-face direct advertising, television, radio and print promoting. The disadvantages of outbound marketing in Australia are that it’s complicated to measure, will also be off-putting to distinctive buyer forms, and may also be fairly highly-priced with the potential for little return on investment.

Lead new release is most likely an imperative part of the overall revenue procedure, but what is it, exactly, and why is it so predominant? Lead iteration is the approach of generating excitement around specified merchandise and offerings with a purpose to carry knowledge new purchasers into the earnings pipeline. This can be done by way of inbound or outbound marketing, every of which has its advantages and disadvantages, and so should be utilized in combination for the perfect success cost.

One expertise of using inbound Marketing approaches in Australia is the capacity to track performance as it occurs, which makes it possible for for tweaking campaigns in real-time. Inbound advertising and marketing additionally allows for for setting up a two-means relationship together with your leads, which brings us to the next most important step to your advertising and earnings technique.

 [:in]Do you know that “75% of marketing leads in India not ever convert into earnings? Lack of lead nurturing is the original cause of this bad efficiency?”

For many firms, regardless of the enterprise or the products and offerings being provided, lead new release is a significant element of a victorious earnings and advertising and marketing procedure. However now not every business knows the difference between lead generation and lead nurturing in India, and the significance of implementing each techniques into their overall earnings approach.

Lead Nurturing in India

In order for shoppers to believe you, you ought to show them that you’re listening, and that you are talking to them, certainly. For those who send the equal distinctive email or post card to every one of your leads, they will be aware of you aren’t being specific. By way of personalizing your emails and different content material and customizing it to meet the wishes of the detailed individual you’re trying to arrive, you’ll have a much better risk of catching and keeping the lead’s attention, and more importantly, their trust.

Now that you have some leads, all of that are at more than a few levels of the buying approach, what can you do to develop the probability of turning these leads into income? The reply is: lead nurturing. It’s not adequate to effortlessly accumulate leads and hand them over to sales. It’s foremost to have an understanding of that each and every lead is extraordinary, and must be dealt with as such.

On the grounds that now not all leads are ready to purchase this instant, it’s predominant to have interaction together with your leads and to check which stage they are at. Are they only hearing of your products and services? Or, have they been looking for the correct products and offerings for some time and are evaluating your choices to these of your opponents? Simply considering a lead isn’t competent to buy this very on the spot, it doesn’t mean they aren’t almost competent to purchase. The only approach to find out the place they’re at is to ask, but first, you have got to set up trust.

Lead Generation in India

Inbound marketing in India is a much less aggressive form of lead new release, which enables talents consumers to search out their solution to expertise about your products and offerings, and encourages them to request extra knowledge by way of a lead form or different method of shooting contact knowledge for follow-up. Examples of inbound advertising and marketing incorporate content advertising through running a blog, e-books, whitepapers, e mail-marketing, social media advertising and peer reviews, as good as digital marketing procedures comparable to search engine optimization (seo), Search Engine advertising and marketing (SEM), Pay-Per-click Campaigns (PPC), or a combo thereof.

Outbound Marketing in India is a fairly invasive type of lead generation, and may not appeal to certain forms of patrons, so it’s major to research your targeted market before diving too heavily into this form of crusade. Examples of outbound marketing incorporate cold-calling, face-to-face direct advertising, television, radio and print promoting. The disadvantages of outbound marketing in India are that it’s complicated to measure, will also be off-putting to distinctive buyer forms, and may also be fairly highly-priced with the potential for little return on investment.

Lead new release is most likely an imperative part of the overall revenue procedure, but what is it, exactly, and why is it so predominant? Lead iteration is the approach of generating excitement around specified merchandise and offerings with a purpose to carry knowledge new purchasers into the earnings pipeline. This can be done by way of inbound or outbound marketing, every of which has its advantages and disadvantages, and so should be utilized in combination for the perfect success cost.

One expertise of using inbound Marketing approaches in India is the capacity to track performance as it occurs, which makes it possible for for tweaking campaigns in real-time. Inbound advertising and marketing additionally allows for for setting up a two-means relationship together with your leads, which brings us to the next most important step to your advertising and earnings technique.

 [:]

Mobile Marketing

Tips for Progressive Web Apps

As mobile consumption continues to develop, supplying users with a quick and effective expertise is paramount in boosting impressions, conversions, and sales.

It is given that of this that Google is looking for to blur the lines between a mobile website and the native app experience, with the introduction of progressive web Apps (PWA).

This yr has been large for the mobile network. Accelerated Mobile Pages (AMP), which have enabled the fast supply of news content material. Have muscled their option to the highest of Google search outcome. Furthermore, Comscore reviews that mobile is the main digital platform, with 52% of mobile media engagement being made by way of apps.

Problem With the Mobile Web

Feel about how quickly the FB, Instagram or BBC news apps load on your mobile. A global of knowledge is to be had just about instantly with just one faucet.

Now believe that have by way of your net browser. One tap to open the browser, one other faucet for the address bar, just a few extra to enter the URL (assuming you know it, if you happen to don’t, be prepared to look), and then you definitely must wait even as the website masses.

What makes this worse is that mobile internet connections are fickle and by and large slow.

Google reports that 53% of cellular website online visits are abandoned if it takes longer than 3 seconds for them to load. It doesn’t make for a quality expertise and it’s especially no longer perfect if what you are promoting relies on cellular site visitors to survive.

What is Progressive Web Apps?

Innovative web Apps clear up this main issue particularly good. By combining the first-rate of the online and the high-quality of native purposes, users get an experience that requires no installation, is fast, feature wealthy and helps boost conversions.

One of the crucial largest manufacturers on the earth is already reaping the benefits. Forbes’ PWA improved impressions per discuss with by means of 10%. Alibaba elevated mobile conversions by means of 76% and Twitter noticed a 20% scale down in leap cost.

Listed here are some tips that make this such an enticing prospect for publishers, online retailers, and information retailers.

1. New ways to Share Content

If a brand new social platform appears, it could possibly most commonly take weeks earlier than a metamorphosis to your internet site can also be released. This isn’t only easy for a person who may just need to share the article to their WhatsApp chat workforce, but also for the publishers, who have to rely on their application staff so as to add aid for brand spanking new offerings as they appear.

With PWA, users can share web content with any share enabled an application that’s hooked up to their device. If a brand new social community all of a sudden turns into fashionable, your content may also be shared with it immediately. There’s no must spend time and resource including new elements to your internet site.

2. Push Notifications

One of the crucial fine elements for publishers is the interactivity options that don’t simply mimic a native app experience, however, are in fact real native.

Push notifications will appear in the person’s notification bar. In the same approach, that notifications of latest suits on Tinder or a new FB message do.

Push notifications and the brand new sharing process allow users to interact and re-have interaction with writer’s content in a way that common internet sites can’t.

Publishers have full manipulate over what they need to “push” to users and after they wish to do it. Have you released an amazing new article on PWA? Let your readers know with push notifications.

3. Works Even When Offline

Now we get into the relatively exciting stuff. PWA can work offline or with a constrained connection, just like a native app!

Some significantly clever tech implies that portraits, content and even shopping carts. Are competent to function despite the fact that you are on a train and also you go right into a tunnel. Your content is at all times going to be to be had, no matter how terrible the user’s connection could get.

4. Add to Home Screen

PWA can be saved to the house reveal. This is nice for re-engagement. Users are brought on so as to add the website to their dwelling monitor, entire with icon and branding.

This is the first step in developing a native experience. Once the website is on the residence screen (without a set up required). It’ll appear and believe just like any other app on their gadget.

A distinguished presence for minimal effort.

5. Full-screen Native App Experience

PWA carry among the advantages of a native app experience without making sacrifices for contraptions that do not help them.

One of the obvious is the difference between viewing a website within the browser (corresponding to Google’s Chrome or Apple’s Safari) and a local, on-device, software. With PWA, websites are now loaded with a full-reveal experience.

So As an alternative to a URL bar, users will now see extra of your web page on the display. Whole with a splash of branding added in for the just right measure. This gives your internet site rather more presence and a higher company identification.

 

Email Marketing

Increase Your E-Commerce Sales With Email Marketing

E-commerce sales with email marketing is a very important concept of marketing to boost sales of e-commerce companies. The use of email marketing in the eCommerce industry is huge. After all most of us only need to scroll through our inboxes to realize that. Now while the majority of the big retail brands have got. It covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers. With this in mind, here are 3 tips on how to best use email marketing for e-commerce and ultimately increase your sales.

E-commerce sales with email marketing, Email marketing for E-commerce

How to Increase E-commerce Sales with Email Marketing

1. Continually develop your mailing list

Growing your email mailing list, whether it be from scratch or as an ongoing effort, can be daunting, but fortunately for eCommerce brands, there are a number of things you can do to encourage both prospective and existing customers to subscribe to your email campaigns.

The key thing to remember here is that you will need to incentivize them and offer something of value, in exchange for their email address. For many types of businesses, one of the most effective ways to do this is through the use of an online contest.

2. Don’t just send an email newsletter

While it is likely you will want to create a regular email newsletter, there are various types of emails you can, and should, be sending your email subscribers.

Welcome emails are not only incredibly successful, achieving an average open rate of 50% and generating 320% more revenue per email than other promotional campaigns, but they are also increasingly expected by customers – specifically 74.4%.

Additionally, shopping cart abandonment emails can be incredibly powerful for increasing conversions. After all these customers have already shown intent to buy an item from you. And a simple reminder can persuade them to complete the purchase.

3. Ensure your emails actually drive action

Email campaigns are all well and good. But if you’re not actually driving any action then they are likely a wasted effort.

Before anything else, we should point out that this action doesn’t always have to be a sale. While this is obviously a key focus, eCommerce email campaigns can also encourage a number of other things. Including encouraging customers to read your blog, leave a review or whitelist your emails.

Regardless of which action your email focuses on, you should always use high-quality call-to-actions (CTAs). In other words, they should be easily identifiable as people tend to scan promotional emails. And contain compelling language that ultimately entices the recipient to click through.

Read this article for ” Ecommerce SEO: A Complete Guide To Rank Ecommerce Website” 

Another important thing to consider is the email subject line. At the end of the day, no matter how great your email is. If you fail to grab the recipient’s attention. Then your email probably won’t get read. For this reason, you should ensure that your subject line uses words. And phrases that both piques their interest and creates a sense of urgency. While also using actionable language such as “buy”, “purchase” and “take”. Personalization is also another great way to increase open rates!

Email Marketing

Getting The Most Out Of Email Marketing Automation

Getting Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.[:gb]

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.[:au]

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.

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