The personal, plain-text emails approach

Despite all the email design best practices and people saying they prefer HTML emails, study after study has shown that plain-text emails (Email Marketing ) perform better. In fact, it turns out, “as the number of images in an email increases, click-through rates generally decrease” (Hubspot).

Now, these studies don’t tell us everything – it’s another case of correlation vs. causation but, for a lot of businesses, this holds true. In my experience, this is more common for B2B brands than B2C but not exclusively, by any means. So don’t rule out the possibility of some plain-text emails because you could be in for a surprise.

Know when to use Images

There’s a place for plain-text emails in many marketing campaigns but it’s important to know when to use images. It’ hard to think of a situation where you’ll want to promote retail products without images so, it depends on the product or service that you are promoting whether you should use images or not. Considering images with retail products is the good option so the customer can get more about it.

The typographic Approach

How much can you achieve in an email marketing design without using images? With bold, branded typography and clear calls-to-action, there’s no doubt in the recipient’s mind about what they’re supposed to do next. Typographic emails have some well-designed texts, call-to-actions, and at least one image to get the product visually. So it can be a lead nurturing email that will get more leads.

The ‘newsjacking’ approach

Newsjacking is the art of jumping on a current news story and using it to boost your marketing efforts. It’s a classic strategy but one that’s not always easy to pull off. However, marketers get it to spot on by capitalizing on news that’s of genuine interest to its users rather than latching on to gimmicks or cliches.

Breaking up your message into chunks

Whenever you are designing an email template for multiple services, break it into different chunks so it will look more attractive and easy understanding. You should try to promote multiple services and promotions in a single piece. This isn’t like an eCommerce email where you can simply use product images to break up your message. But dividing the message into chunks and using suitable background images complement its bold use of text.

These above are some tips to Design an email to get more leads with email templates. These tactics help any business to promote their services and products and increase sales and revenue. One of the best email marketing tool Mailcot providing Email Marketing Services with lead nurturing platform.

Email Campaign, Email Marketing

Best Bulk Email Marketing Services in Rajasthan

September 6, 2018

Email Marketing Services: An Affordable option for Every Business

Bulk email marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns. Email Marketing Services in Rajasthan are in demand by many businesses who want to advertise their business through bulk emails.

Few benefits of using Email Marketing Services

Email Marketing Services are available at a low cost.
It provides scope to provide information in detail that helps customers to understand the complete service
Emails can be personalized as per the requirement and sent to different customers individually
Emails can be embedded with attractive images / other file attachments
A company can easily track and report Email Marketing Campaigns

Email Marketing is a Lead Generation tool

People who have registered on your website recently are most likely to open and click your emails, especially if they find what they had hoped. Almost 25% of all the IDs registered in the last 3-4 weeks will actually care to click-open your emails and newsletters. Out of these, a good 10% is likely to visit your website, and hopefully, find something really interesting to buy. Lead generation for revenues can take place quite easily that way. So we can say Email Marketing provides a lead nurturing platform for small and large businesses.

Find the best Email Service provider for your company

Every company wants an email service provider (Email Marketing Services in Rajasthan) that serves their best for them. So there are few things to consider before choosing an email service provider.

A great Service

First and foremost, you need the service to actually help you deliver emails and drive business. Within the service, make sure the ESP offers the features you need to succeed, including customizable mobile responsive email templates, contact management, email automation, and reporting tools.

**24*7 customer support**

Whether you’re an experienced email marketer or trying it out for the first time, there are going to be times when you’ll need to speak with a support representative.

An ESP offering phone support is more than just a luxury — it’s essential. In addition to phone support, an ideal ESP should offer social media support, a vibrant community forum, a dedicated email address for helping customers, a blog bursting with email marketing best practices (Email Marketing Services in Rajasthan), and a knowledge base made to answer every question imaginable.

A history of Achievements and Success

While ‘newer’ might seem better, you want an ESP that has been around long enough to know what works and what doesn’t. Look for a company with a track record of adapting to industry changes.

What matters most is what a company’s customers say. Read reviews, look for testimonials, and ask your friends currently using the ESP.

Proper planning for your Success

Good ESPs succeed themselves. Great ESPs help you succeed. The best ESPs give you an easy-to-follow plan that makes your email marketing success almost inevitable.

An email marketing plan helps you stay focused, motivated, and accountable. This means you never have to wonder what and when you’re going to send.

Flexible pricing

Email marketing doesn’t have to break the bank. The best ESPs are affordable and should always bring in far more revenue than they cost you. So Find a provider that allows you to choose from multiple plan options so you only pay for the features that your business really needs.

Best Email Service Provider in Rajasthan: Mailcot

Email Marketing Services in Rajasthan is mostly used online marketing platform more than 75% of online businesses using Emai marketing for their product and services. Mailcot providing the best email marketing solution in Rajasthan. Therefore Mailcot Email Automation platform helps businesses to automate their emails to get more clients.

Following are the Advanced features provided by Mailcot

Email Design Features

Email Personalization
Easy, Automatic Unsubscribes
Dynamic Content Blocks
Send Now or Later
Pause & Resume Sending

Statistics & Reporting

Email Open Reporting
Link Click Tracking
Email Bounce Tracking
Unsubscribe Reporting

So mailcot gives you a platform where you can generate more leads and convert into sales with attractively designed email newsletters.

Email Marketing, SMTP Server

5 Essential Email security measures

September 5, 2018

Whenever sending an email for business purpose, one thing that always comes to mind is Security. It always considers using highly Secured SMTP Server for sending any Promotional or Transactional Email (Email Marketing Services) to clients and customers. There are 2-4% Emails that infected by the virus and breach security easily.

Best Email Marketing Services India

So we will discuss some best practices which prevent you to do any kind of mistake while sending an email:

Never allow an e-mail client to fully render HTML or XHTML e-mails without careful thought

At the absolute most, if you have a mail client such as Microsoft Outlook or Mozilla (Email Marketing Services) Thunderbird that can render HTML e-mails, you should configure it to render only simplified HTML rather than rich HTML – or “Original HTML,” as some clients label the option. Even better is to configure it to render only plain text. When rendering HTML, you run the risk of identifying yourself as a valid recipient of spam or getting successfully phished by some malicious security cracker or identity thief. In fact, to use a mail (SMTP Server) user agent that is normally incapable of rendering HTML e-mail at all, showing everything as plain text instead.

Use a local POP3 or IMAP client to retrieve e-mail

This means avoiding the use of Web-based email Marketing services, such as Gmail, Hotmail, and Yahoo! Mail for the email you want to keep private for any reason. Even if your Webmail service provider’s policies seem sufficiently privacy-oriented to you, that doesn’t mean that employees won’t occasionally break the rules. Some providers accused of selling email addresses to spamming “partners.”

Ensure that your email authentication process Encrypted

The reason for this is simple: You do not want some malicious security cracker listening in on your authentication session with the SMTP server. Someone who does this can then send emails as you, receive your email, and generally cause all kinds of problems for you. Check with your ISP’s policies to determine whether authentication encrypted and even how it encrypted.

Avoid unsecured networks

If, for some reason, you absolutely positively must access an email account that does not authorize over an encrypted connection. Never access that account from a public or otherwise unsecured network Ever. Under any circumstances (Email Marketing Services).

Be aware of both your virtual and physical surroundings when communicating via email. Be careful. Trust no one that you do not absolutely have to trust. And recognize the dangers and potential consequences of that trust.

Your email security does not just affect you; it affects others, as well, if your email account compromised. Even if the email account itself is not compromised, your computer may be if you do not take reasonable care with how you deal with emails – and that, in turn, can lead to affecting both you and others adversely as well

Use BCC when sending to multiple recipients

It’s a bad idea, from a security perspective, to share email addresses with people who have no need for them. It is also rude to share someone’s email address with strangers without permission. Every time you send out an email to multiple recipients with all the recipients’ names in the To or CC. It means you’re sharing all those email addresses with all the recipients. Email addresses that are not explicitly meant to be shared with the entire world should, in emails addressed to multiple recipients, be specified in the BCC: field. Because each person will then be able to see that he or she is a recipient, but will not be able to see the email addresses (Email Marketing Services) of anyone else in the BCC: field.

Email Marketing

Improve customer email engagement by 50% with heatmap

September 4, 2018

Successful email campaign begins with consumers opening messages – and yet open rates are only half of the equation.

Once the email opened, does the email deliver content effectively? Did it push the customer to take the desired action?

In a world where over 50% of emails are opened on mobile devices. Marketers must deliver engaging content, while competing for attention with SMS, mobile applications, Netflix, and more.

An email marketing heatmap allows brands to understand email campaign engagement across the audiences’ different devices, browsers, and apps through a visual representation of how readers engage with content. They add color layers above content in order to show which parts of the content users paid most attention to.

Here’s how heatmapping can improve your email marketing strategy:

Understanding where readers look

Generally, readers scan content in an F-shaped pattern. First, they glance horizontally across the top of the page and then move down and scan horizontally again.

Next, they vertically scan the left side of the page. Using this information, marketers can place key messages and a call to action in those zones to ensure readers consume the key content and ensure higher click-through rates.

Know what works for content and readers

One important strategy with heatmap is identifying where people click. This is important because marketers can alter where the call to action links are located, based on where consumers click.

If consumers pay attention to and click on an image, sentence, or something else that isn’t a link. Marketers make it into link or alter the content so it’s not drawing click attention – ultimately improving their CTR.

Correctly attribute the device

Since heatmaps allow marketers to see clicks, whether it be website or email, it enables them to attribute conversions to certain links, devices, or campaigns. With that knowledge, marketers can adjust their strategies and spend to focus on the tactic that is working best for them.

Every element of a landing page either contributes to a higher conversion rate or interferes by stealing user attention. The same can be said for emails.

Brands need to use heatmaps to analyze the performance of email marketing campaigns and optimize for customer engagement in the inbox. In an ever-distracting digital world, heatmaps bridge the gap between campaign metrics and actual consumer behavior, helping show what’s going on with consumers and help drive business conversions.

Email Campaign, Email Marketing, Marketing

6 Best Tricks to Avoid Common Mistake in Write Email Marketing Subject Line.

September 3, 2018

Common Mistake in Write Email Marketing Subject Line.

You may have drafted the perfect email marketing. It may have the most appealing design. This is the most compelling copy and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain. The email marketing subject line is the only tool marketers can use to convince their subscribers to open their emails. Creating the perfect email marketing subject line, therefore, is of paramount importance. And since we’ve already covered that before.

Here are six common mistakes made while writing Email Marketing Subject Line that you should avoid:-

Using too many all exclamation points and caps.

Capitalising your all email marketing subject line gives the impression that you’re shouting at your email’s recipients. Subject lines like ‘BUY NOW AND SAVE 20% !!!!’ come across as spam and your recipients won’t bother opening it – which is the best case scenario. Do this repeatedly and your subscribers will mark your emails as spam in no time. The same goes for using too many punctuations, especially exclamation points. However, using an exclamation point or question mark once or twice in every 50 emails you send is proven to increase open rates by 10 to 20 percent.

Using more spam-trigger words.

To combat the barrage of irrelevant emails that people’s inboxes receive every day, email services have developed sophisticated filters that scan for particular trigger words. If these words are found in your subject lines, your otherwise legitimate email is marked as spam.

HubSpot has compiled an entire list of spam-trigger words out of which the most commonly used are ‘buy‘, ‘earn‘, ‘click here‘, and ‘subscribe‘.

Using more Clickbait subject lines.

Writing click-bait headlines may have helped the likes of BuzzFeed and ScoopWhoop acquire massive audiences, but that tactic is not going to help your email marketing efforts one bit. Writing subject lines like ‘this product is going to change your life!’ and ‘follow this link and win an AMAZING surprise!’ will surely see all your marketing emails end up in the trash or spam folder.

Misleading recipients.

If your email marketing subject line is something along the lines of ‘flat 50% discount for all our existing customers’ but the email copy solicits the recipients to sign up for a webinar to avail the offer, you’ve just annoyed a valuable customer and destroyed your credibility. Delivering what you promise every single time is essential for maintaining trustworthiness, which is something every brand needs to create an effective marketing strategy.

Using more Lengthy subject lines.

Your email marketing subject line has a second at most to convince recipients to open the email. Writing lengthy subject lines filled with unnecessary words is a sure way to get recipients to ignore your emails. Marketers should always follow the maxim of ‘keep it short and simple’ while drafting email subjects. It should convey all the important information, while generating curiosity, to the recipient in 50 words or less.

Avoid Grammatical errors.

Another point that warrants a mention is proper grammar and spelling. While it may seem blatantly obvious that an email’s subject line should be free of typos, quite a few of them aren’t. To make sure that your marketing emails don’t fall into that category, proofread your emails a few times before sending them out.

This rounds up the list of common mistakes you should avoid while writing the subject lines for marketing emails. If you can think of any other ones besides these, share them with us in the comments below.

Email Marketing, Marketing, Marketing Automation

How online Marketing Compatible for Hospitality Industry

September 1, 2018

Online Marketing: A Lead Generation tool

Hotel chains have made significant headway into the online field with the help of social media and online advertising. With the hospitality industry facing disruption from online competitors, major hotel chains are facing increasing downtime and are using Online marketing initiatives to boost their booking rate. The luxury hotel chains are now beginning to understand the need for good content marketing. While the mid-size ones are leveraging a tactical approach with email marketing, online ads, and quick lead generation-focused marketing.

Attract Customers through Social Media

Whether it’s Taj Vivanta, Trident, JW Marriott, or any of the ultra-chains of hotels in India, they are all using social media in some way. Content marketing focusing on events happening across cities has potential, as does create great content around the facilities, the brand, and staff members.

Similar to how other industries leverage social media, the hospitality industry focuses on creating great online experiences ( Online marketing ) for their visitors, giving passive passersby incentives to like, share, and comment. Influencer marketing and blogger engagements have been utilized for many years.

Focused on Customer Experience

Hotel chains need to continuously focus on customer experiences in order to benefit from the effects of network scale. Without the desire created to stay at their locations, there is no need for customer to stray from his/her path. For example, a bride on the lookout for a destination wedding will consider the cost to be the major factor. However, if the businessman or the bride sees the multiple amenities on Facebook, and can save time by browsing through the many features of the hotel, they will both benefit from the information available to make an informed decision that is a win-win.

Hotel Brand in India

Hotel brands in India need a makeover, similar to many other industries. There was a huge spike in activity in hotel chain branding a few years ago. But it has died out due to restrains and tight budgets. However, the core culture of the hotel can still be effectively marketed. If social media were to help me virtually arrive at my destination and be greeted with smiles and water, it would make me choose a certain hotel chain over another. Families are always seeking special benefits, and so are ladies who are on a kitty-vacation. There are many groups that a hotel chain caters to, and satisfying their needs via social media is paramount to their success.

Email Marketing for Hotel Brands

Generating an estimated $50 for every $5 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI, whatever industry you’re in. Email marketing offers you the unique opportunity to personalize your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay.

Every email you send is an opportunity to promote your social media channels and encourage guests to interact with them. You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online.

Hotels need to execute effectively when it comes to online marketing -Especially Email Marketing. There needs to be a ground-up philosophy to create brand experiences and marketing initiatives.

Email Marketing, Lead Nurturing, Marketing Automation

How To Generate Leads with Marketing Automation Platform

August 31, 2018

Why Marketing Automation?

When you are in marketing you know how difficult and important it is to generate leads. Usually, you would work with the small amounts of leads you have and try to squeeze all you can out of them. But most of the time this is not a very successful strategy. There is a solution to your lead generating and nurturing problems, it’s called Marketing Automation. Marketing Automation automates a lot of repetitive processes that would otherwise require a lot of manual time and effort. This will improve the efficiency of your marketing team and help you get more out of your leads.

Email Marketing Services in India

There are 5 crucial steps to get the most out of inbound lead generation:

Collaboration between the Marketing and Sales team

Automation helps two teams to collaborate so that the Sales team can take up the leads that are ready from the Marketing team. Scoring the leads will help you determine when they are ready for the sales team.

Drip Campaigns

Around sixty percent of consumers read promotional emails. Categorizing each prospect based on demographics and behavioral data and then designing auto-responders campaigns based on this data helps improve the relevance of each email. Email is also 3 times more effective in promoting a sale than social media.

Landing Pages

Drip campaigns direct lead to the landing pages where the leads can provide their contact information for relevant details. CRM is not just a software. You can generate leads directly into CRM from landing pages, website forms & marketing campaign responses. Automation combined with landing pages can lead to as high as 50% in conversion rates.

A/B testing

3 out of 5 companies agree that A/B testing is a useful tool for getting better conversion rates. Testing this way lets you know which approach appeals most to your prospects. Testing will also reduce the amount of guesswork from your marketing strategy.

Marketing Channel ROI

All in one CRM solution like Kreator can help to automate your sales & marketing management. You can calculate the ROI against marketing spend by all the channels like Print, web or social to narrow down the high impact marketing channel for your business.

Personalization

With personalization, you can pull data from the prospect’s social profile so they don’t have to enter it manually on your landing pages. Personalized emails have been known to generate six times more revenue than non-personalized.

Use Outbound Marketing to Nurture and Qualify Inbound Leads

The inquiries you receive from the inbound lead generating campaigns should be sent to outbound Marketing follow-ups like emails, newsletters, phone calls and postal mails. This is the next step in nurturing your leads with outbound marketing. Use Marketing Automation software to send personalized and automated responses to initial inquiries. Depending on the replies you get to send out personalized offers to attract the leads.

source

Email Campaign, Email Marketing, Lead Nurturing, Marketing Automation, Transactional Email

How to run a Successful Email Marketing Campaign: Step by Step Solution

August 30, 2018

Email Marketing Campaign?

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

People are using Email Service widely and therefore Email marketing is most benefitted tool ever. With the use of email marketing companies attract customer by sending emails. Email Marketing campaign increases the chances of getting more lead and so designing a successful email marketing campaign also matters. There are around 269 billion emails sent each day and to compete in this environment designing and running an Email campaign with high success rate, required.

So here is the step by step solution to run a successful email marketing campaign:

Know your Goals

The first thing that always comes to your mind is “Why am I doing this all?”. All good marketing starts with setting goals, and email marketing’s no different. To run a successful email marketing campaign, think about what you want to achieve.

Typical goals include:

Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
Nurturing existing subscribers by providing something they’ll value.
Re-engaging subscribers who haven’t been particularly active.
Segmenting your subscribers so you can send more targeted email marketing campaigns.

Understand Email Types

It’s also important to understand the different types of email that you can send. People group these in different ways, but here are the three key email types. We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional. Then there are relational emails, which give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.

Transactional emails are also there, which include:

Subscriber signup confirmations
Welcome messages
Order or purchase confirmations
Acknowledgments of changes to subscriber information

Transactional emails are usually triggered by subscribers’ actions and relate to an action they’ve taken on your site.

Know Your Audience

If you’ve been doing email marketing for a while, you’ll likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content. Don’t worry; you’ll start collecting subscriber info the minute you send your first campaign, so next time around, you’ll have real data to work with.

Use Technology Wisely

The best email marketing services like mailcot have tools to help you create more successful email marketing campaigns. Look for features like:

Easy campaign creation and automation, including templates and workflows.
Integrations with software you already use, like WordPress and Mailcot.
Ways to segment your audience.
In-depth analytics on email campaign performance.

Plan Emails and Followups

Once you know your goals, email type, and audience and you’ve attracted people onto your list with targeted opt-ins, it’s time to plan your email marketing campaign. This will give you an overview to use when you start creating the emails in the next steps.

A good approach is to note down:

Email frequency, which we’ll look at below
Type of email, as mentioned
A rough idea of content
The main action you want subscribers to take (such as signing up for an event, following you on social media, buying a product).
While creating your emails you need to make them timely, relevant, interesting and valuable.

Craft Your Subject Line

A good starting point for any successful email marketing campaign is the subject line, which plays a crucial role in getting people to open and click your emails. Like the headline on your blog post, an email subject line has to get attention so people want to go further.

You don’t have a lot of words to make an impression, Even Mailcot says subject lines are range from 41 to 50 characters. Even less of your subject line shows on mobile screens, so it’s wise to put the most important parts at the start.

Write the Copy

Next, it’s time to write your email marketing copy. You’ll want to create a hook right at the start that will get people to want to read on.

For best results, keep email marketing copy short, and avoid pitching your offer too early. You want people to get comfortable first.

Address subscribers by name. Personalized emails are more successful. Buffer also suggests personalizing your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful

Focus on Email Marketing Design

Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.

Most good emails have more text than images. There’s no denying that images make your email more attractive, but know that many people disable images. That means your email still has to work even if people can’t see them.

Finally, manage your email subscriber list by attempting to re-engage inactive subscribers, and by removing them if your attempts fail. It’s better for email marketing open and clicks rates to have fewer active subscribers than large numbers of inactive ones.

Business, Email Campaign, Email Marketing, Marketing

The best email marketing examples that will Inspire you

August 29, 2018

Best Email marketing is a powerful tool to speak to your audience, generate leads, share information, and be remembered by prospects. Email marketing has been written off several times over since the era of Web 2.0 and beyond. But the truth remains that Gmail has over 1 billion active users. Add to that the less popular email service, work emails, college communities and more; emails remain one of the highest used communication tools of the connected era.

However, breaking the clutter is a challenge across most marketing functions today. Email marketing is no different. Sometimes, all you need to come up with an idea that stands out is creativity. But some days, it could be just plain inspiration. So we went out and looked for some examples for the next time you need the inspiration to make the most of your best email marketing effort.

Here Are 4 Best Email Marketing Examples That Will Leave You Inspired And Force You to Think –

APPLE

Much like its website, devices, advertisement, and product launch press conferences. Apple’s email marketing is minimalistic and truly mirrors the brand personality.

It says all that it needs to, without an overdose of words and pictures to dilute the message. It only says what is important and that alone is enough to make you want to switch or upgrade as the case may be.

MANGO

Yet another brand that gets its email marketing right is Mango. Simple, clear albeit persuasive graphics, extremely relevant updates, and ones that are helpful to both fashion conscious and fashion ignorant shoppers. Add to that their end of season sale alerts being more honest and to the point than most other clothing companies, and you have a formidable brand loved the world over. That is the kind of authenticity it takes to win hearts of such a diverse, global club of fans.

URBAN LADDER

Although Urban Ladder’s frequency of emails can get a little intimidating considering the category they operate in, sometimes their emails get it really right. The #ULStory campaign on social media and its application in best email marketing was once such example. They gathered examples of how Urban Ladder furniture was used among its customers and used their creativity as inspiration for prospects in what was a minimalistic yet function and good-looking email. Since most of these ideas came from real users, they looked practical and realistic. Way more inspirational than a Photoshop image of what can only be a hotel room for most people. Kudos for this one, Urban Ladder!

INDIGO

Indigo’s special brand of irreverence in an industry that had thus far strived on luxury clichés, was truly a game changer. From check-in signages to magazines, in-flight announcements to meal packaging, Indigo does many things right and in style. Their email marketing is no different. I started 2016 with a whole series of Indigo flights through India, visiting friends and relatives. A few months later, I get an email in my inbox from a brand that not only tells me they are giving me a discount but also, that they miss me. While the offer details at the bottom might be a legal boilerplate. Everything else about this emailer is fun, friendly, and persuasive. In short, truly Indigo.

Believe it or not, our favorite emails don’t even try too hard to be clever. They say what they need to, and they do it well. And what’s more is that they get out of your way quickly. Few things reflect the character of a brand better than respecting your customers’ time and intelligence.

Email Marketing, Marketing, Marketing Automation

4 Areas Where Marketing Automation is Evolving: Marketing Solutions

August 29, 2018

Marketing Automation creates a multitude of ROI (return on investment) opportunities. Hence why it has some such a large influence on Advertising’s development. Below are four areas where marketing automation is evolving in 2018.

Contextual marketing

Most marketers can now agree that traditional Advertising no longer works. Consumers don’t enjoy the inherently inauthentic nature of advertising. Usually an interruption of what they’re watching (online or off), it’s too obviously shouting ‘buy me’. So this approach simply no longer holds appeal to the switched-on consumer.

Integrating advertising experiences contextually seen much more favorably since the ads tailored to individual customers. This, of course, requires automation to process and consolidate swathes of data into coherent and personalized content in a timely manner. Contextual marketing is the next step up from personalization. It reacts to demographic markers, encompassing indicators like location, mood, online behavior to deliver the most relevant and engaging content.

Semantic SEO

A little bit like an online mind reader, semantic SEO aims to decipher what kind of question the person typing words into a search bar is actually trying to answer. It’s about connecting those underlying dots and bringing the most relevant content, as fast as possible, to the end user.

Semantic SEO used to boost traditional optimization by adding automated analysis to traditional keyword strategy. This approach is about adding value to SEO for everyone involved as better content can be created and tailored to users whilst giving marketers a better understanding of user behavior.

Virtual Reality (VR)

VR remains a slightly fringe and unexplored territory for many markets. Not just marketers, but the possibilities are truly endless if the technology well utilized.

One way of creating valuable marketing experiences in VR would be through touch-points whereby a user, through interactions with VR objects. For example, triggers branded content that’s at once unique and part of the wider VR experience. It’s unrealistic to think that this technology will be managed and deployed manually so automation will be the tool for most of VR-specific marketing content.

Integrated Email Marketing workflows

Whilst email workflows are nothing new and used by many marketers the world over. They’re now able to integrate triggers from places outside simply email campaigns.

Now a selection of behavior triggers from display ads, social media, and beyond employed for new email content and Email marketing strategies. This method is more fluid and responsive to user activity providing specific and relevant messaging at the right time to improve engagement and hopefully boost conversion rates. Ultimately, it’s all about nurturing leads in the most relevant way by tailoring integrated email workflows for specific points in the customer journey.

The future of Email marketing automation is inevitably a personalized one. Customers will continue to search out brands and experiences that feel specifically tailored to them, turning further away from mass-messaging. The value of Email marketing automation then lies in delivering personalized Email marketing campaigns that feel innovative, authentic, and relevant.

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