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Vmayo Team

Email Campaign, Email Marketing

MailCot VS Mail Marketer: Who’s Most Popular Email Providers?

September 28, 2018

Who’s Most Popular Email Providers:- MailCot VS Mail Marketer

Mailcot Bulk Email Marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

Who’s Most Popular Email Providers:-

Mail Marketer delivers to you mass mailing service for permission-based mass email marketing campaigns. Mail Marketer is the trusted Mass mailing services provider that many business owners use when they need to send email campaigns, newsletters, special offers, event invitations, and promotions via email.

MailCot Provide Best Email Marketing Services and Best Bulk Email Service For Small and Large Business Enterprises All Over in World. It is Best In Over Work Because MailCot is a No.1 Bulk Email Marketing Service Provider. MailCot offers easy to use web-based Email Service with simple control panel with doing it yourself Email Marketing Services system with required all technical support, in which you can create or manage your mailing list, your email campaigns or email newsletters and can also check various graphical reports of your account statistics. To ensure Superb Quality of Email Marketing Services we have world class and reliable cloud-based SMTP infrastructure backed with Multiple IP addresses to ensure optimal delivery rates for our Email Services.

MailCot is Reliable and Most Popular Email Providers

MailCot is considered the most reliable Email Marketing Company all over the World with the following:

  • Superior Quality:- Best success rates, Deliver quality emails, and reduced latency

  • Simple to implement:- Sign up and get started in less than 5 minutes

  • The scale at Ease:- Grow at will, expand without worrying about infrastructure

  • Superior Reliability:- Best in class uptimes of 99.94% including Server uptimes

Competitive Pricing Without Variations MailCot VS Mail Marketer

When we talk about pricings MailCot is superior as compare to Mail Marketer. MailCot Most Popular Email Providers suitable pricing options with long durations.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

Below you can see MailCot pricings are better and provided for long validity. So here MailCot will be the best option for any business and Most Popular Email Providers that want to send promotional emails.

Email Credits

Mailcot

Mail Marketer
20,000 INR 1200/6 months INR 1400/30 days
 100,000 INR 3000 / 6 months INR 3400/ 30 days
300,000 INR 8000 / 6 months INR 8400/ 30 days
500,000 INR 12000 / 6 months INR 11400/ 30 days
1000,000 INR 23000 / 6 months INR 19400/ 30 days
2000,000 INR 40000 / 6 months INR 31400/ 30 days

Features that facilitate cool collaboration between users

Mailcot provides Salient features that help your business to be ranked on top with its Email Marketing Services. Both have editors to create attractive emails. But It’s easier to create emails using Mailcot’s editor. You can also use Its responsive and easy-to-implement templates that have been created by Mailcot design experts. It allows you to Track report of all email sent, opened, Dropped.

You can easily manage your client accounts with Mail Marketer advanced reseller panel (Email Marketing Campaigns). More then hundreds of resellers have been easily running bulk email reseller business. So with all the required functionalities, without much intervention, you can individually manage your business.  It provides also dedicated email platform which helps to build reputation across ISPs.

Let’s compare the different features of both marketing tools with the table…

Feature

Mailcot

Mail Marketer
Delivery and Analytics Dashboard Yes Yes
Segmentation Yes Yes
Comprehensive technical documentation Yes Yes
Restful API Yes Yes
SMTP Relay Yes –
Contact List Management Yes yes
Transactional Emails Yes –
Real-time Email Tracking Yes Yes
Powerful email editor with a template gallery for  marketing and transactional emails Yes –
Email Templates Yes Yes
A/B Testing – Yes

So as we can see Mailcot has more and attractive features that help deliver emails with ease and security.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

So when we conclude it Mailcot Email Marketing tool will be the winner and Mail Marketer get the Average score. With Mailcot Bulk Email Marketing Services you can easily send and track all of your emails, and it guarantees 100% of email delivery. Hence, MailCot is a more preferred email marketing tool for your business marketing through Emails.

Email Marketing

Why Personalized Email Marketing is Important

September 27, 2018

While many of us are marketers who understand firsthand the nuances of creating personalized Email marketing strategies, we are also consumers that expect to be treated as individuals when it comes to the brands with which we do business. Each one of us has our own preferred channel of communication. Our favorite method of interacting with a brand, and even preferences for how often we want communication sent to us. Add in the complexity of keeping up with changing preferences that evolve over time, and a digital marketer’s’ job of keeping up with personalized Email marketing strategies can become very challenging, very quickly.

Why does an email personalization matter?

In marketing, one person may send up to 100,000 letters a day trying to cover a wide audience. Everything automated, and you cannot speak personally to everyone. However, experts claim that email personalization matters. What’s the story behind this idea? Why it’s so significant?

Personalization is the process of customizing your communications with customers, leads, prospects, and visitors to the maximum extent possible— to make your marketing seem tailored to them specifically. When the recipient reads that message, sees those recommended links, or notices a list of products recommended to them, it is that kind of personalized touch that makes them feel like that message really written just for them, with all their wants, needs, desires, and problems in mind.

Email personalization would not be necessary 100 years ago

The advertising was born almost at the same period as the journalism. First, written newspapers shared with small flysheets which promoted some product or service and printed newsletters included separate space for paid ads.

At that time, it was OK just to share a message, not caring about email personalization. People not used to promotion, so they accepted it – the role of an ad was to inform.

Until the time the advertisement stood out as a separate business, many people already were enough with it. Many ads were too poor by meaning, too typical, too aggressive – and omnipresent.

Therefore, to filter marketing messages, people became much more meticulous. And many widespread channels like big boards have been perceived as informational noise.

Build long Term Relationship with Email Personalization

Email personalization helps to build a long-term relationship with your addressee. First – and the most crucial – its rule is to gather as much information about your target audience, as possible. Try to understand who is sitting behind a screen, and talk to that person.

When I receive a letter with my name in greeting and then get useful information depending on my needs, my heart is with you forever. You overcome my “marketing” boundaries and declination of any type of promotion. Instead of that, you support me, you advise, and send useful information directly to my folder.

Trying to be sincere and helping a client, you apply email personalization. Instead of that, your customers trust your messages and do not filter them as typical spam. Try that. Try to build a relationship through your email newsletters, try to communicate with your client. And you will win

Wanting More Than a Personalized Email Experience

Segmented and personalized email has been done exceptionally well by many brands for years. Email was one of the first channels to truly adopt segmentation, personalization, and even dynamic content. Consumers have now come to expect that all email they receive is relevant to them, but these expectations have moved far beyond just email.

While some brands are incredibly experimental, trying new methods of personalization (Email Marketing) such as Bluetooth, advanced profiling algorithms, and even machine learning and AI, most are just starting to work out the fundamentals. However, in order to stay competitive and relevant to consumers, organizations must continue innovating to improve the journey for those that interact with their brand, even if just starting to test personalization strategies that reach beyond email.

Email is a great way to get more lead via High Open Rates. The Email you are sending should be written and designed in a proper way. So it is easy to understand by the readers. Here is a very interesting video that helps you understand all about an Email…

Business

5 Key Reasons of Increasing US Dollar against India Rupee

September 26, 2018

The Indian currency dangerously slipped to a low of 72.96 in early trade — within striking distance of its lifetime low of 72.99 hit last week but managed to pare some losses on likely intervention from the central bank. It briefly touched a high of 72.57 in mid-afternoon deals. The rupee has lost 49 paise in last two days. Heavy dollar selling by banks and exporters along with Greenbank’s weakness against some currencies overseas largely supplemented the recovery momentum.

Fear of trade war

The world’s two biggest economies – the growing tension between the United States and China – have kept the investors on the edge of the fear of global trade war. Analysts at HDFC Bank said, “In the near term, the rupee is likely to be under pressure because oil prices persist, capital flows continuously from emerging economies and trade war tension keeps the markets jerky.”

Increase in oil prices

Rupees in high oil prices have also declined. Deepak Jasani, Head of Retail Research at HDFC Securities said, “In the recently released Financial Stability Report, the situation in the banks’ rise in the price of oil by the Reserve Bank of India on the status of NPAs (Non-performing Assets) and in response to caution, there has been a sharp decline in the rupee”.

Emerging market exchange rates

It should be noted that the rupee depreciation is in line with emerging market exchange rates, which were largely fed through dollar strength. Deloitte India’s partner and chief economist Anis Chakraborty said that a difference between appreciation of the US dollar and a restraint in the euro has boosted the dollar’s strength, which has led to the depreciation of the rupee strengthened.

“Separately, monetary policy announcements by the U.S. Federal Reserve will have led to the re-routing of investment with the pressure generated on the rupee. Which is likely to define the route by the Fed in three periods. Rupee expected to pick up. ”

Macroeconomic situation

Foreign Institutional Investors (FIIS) have sold over Rs. 40,000 crores in debt and equity so far this year. ” A wider current account deficit and continuous outflow from FIIs pushed the currency lower,” Said Rahul Sharma, Senior Research Analyst at Equity99.

Other currencies

Due to the trade dispute between the United States and China, other Asian currencies also declined because investors kept on the edge. The rupee has declined 7.7 percent this year, making it the worst performing in Asia, closely followed by the Philippine Peso.

Supply Vs. Demand for Driving Dollar Value

When the U.S. exports products or services, it creates a demand for dollars. Because customers need to pay for goods and services in dollars. Therefore they will have to convert their local currency into dollars by selling their own currency to buy dollars to make the payment. In addition, when the U.S. government or large American corporations issue bonds to raise capital that purchased by foreign investors. Those payments will also have to be made in dollars. This also applies to the purchase of U.S. corporate stocks from non-U.S. investors, which would require the foreign investor to sell their currency to buy dollars in order to purchase those stocks.

These examples show how the U.S. creates more demand for dollars, and that in turn puts pressure on the supply of dollars, increasing the value of the dollar relative to the currencies being sold to buy dollars. On top of this, the U.S. dollar considered a safe haven during times of global economic uncertainty, so the demand for dollars can often persist despite fluctuations in the performance of the U.S. economy.

Business

7 Reasons for Startup Failures In India

September 24, 2018

Startups are coming up everywhere throughout the nation. Bangalore, New Delhi, and Mumbai remain the key startup centers yet different regions like Hyderabad, Chennai, Pune, and so on are not very a long ways behind. There are a lot of positives. However, the reality remains that 78% of new businesses bomb in the initial three years. It’s unforgiving yet a reality. There are various reasons why startup falls flat and in the wake of experiencing a significant part of the web.

1. Building a wrong product

Building a wrong product or product without really validating the thought through potential clients is an awful move. As is building a product that takes care of a trivial issue in a client’s life instead of one which is the significant agony hotspot for them.

2. Not having the capacity to assemble the correct group

Frequently in a rush to dispatch their product early, new businesses tend to assemble groups with individuals who have almost no enthusiasm for the product. This prompts to disappointing results as the people working never give their best for the product.

3. Absence of special incentivised offers

In the event that your product neglects to convey at least one USP when contrasted with comparative products accessible in market as of now, your product will undoubtedly fizzle. Before you begin fabricating your product, make sense of no less than four unique feature which will help you emerge and give an upper hand expanding your benefits.

4. Absence of tirelessness

On the off chance that the startup originator does not have a solid energy for their product, they won’t have the capacity to hold on through the terrible circumstances, which is a given in a startup run, more regularly than great circumstances. Awful circumstances address the confidence of founders in their product. The absence of confidence frequently prompts to the intermittency of the item, which prompts to startup falls.

5. Neglecting to pivot/alter course

Frequently because of the affection for their underlying/first idea, new businesses, regardless of realising that they are building a wrong product, don’t pivot. This prompts to wastage of time, assets and cash as well, in the end prompting to failure.

6. No guides or consultants

It is constantly great to have a mentor for your startup. Going alone there are more odds of you committing errors that may lead you to failure. So experienced coaches can control you in your everyday choices to abstain from tumbling off the bluff.

7. Gradualness to dispatch

Firstly, every thought bites the dust in the event that it is not executed on time. This is a result of the straightforward certainty that we begin losing interest and begin under organizing over the long haul. Furthermore, in today’s quick moving business world, ordinary a huge number of items are tackling a similar issue. In such a situation, deferring the dispatch of your product may really desert you the opposition, which will inevitably prompt to item disappointment.

Email Campaign, Email Marketing

A Perfect Guide to Design an Email

September 22, 2018

In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end. So let’s get to it.

Subject Line

While not a traditional “design element” your subject line considered one of the most important factors in getting your email opened. So your subscribers can see your sweet design so make it engaging, personal, and relevant. Remember, that overuse of CAPS and unnecessary punctuation, as well as some words, can trigger spam filters so respect your subscribers and don’t go there. Use these words instead.

Is longer Subject line is better?

When it comes to email subject lines longer isn’t necessarily better. It’s important to keep in mind that your subscribers use a variety of different browsers and email clients as well as mobile devices to consume your emails.
According to data from Return Path, 65 characters seems to be a sweet spot for email subject lines. It is about 15 characters more than the average subject line. When subject lines are 61-70 characters long, they tend to get read. However, most email subject lines are between 41 and 50 characters.

What about symbols in subject lines?

The saying “a picture is worth a thousand words” may never be truer than when it comes to emoji. And emoji in email subject lines can have a major impact. Not only can they take the place of words, be attention-grabbing, and add a definite charm, they can increase your open rates. A report by Experian noted that 56% of brands using emoji in email subject lines had a higher open rate.

Things to keep in mind when using emoji in email

If an emoji doesn’t support, in the email client, the recipient may see a ☐ character instead.

Remember: Gmail has to have some extra special considerations when using emoji. You may notice in Gmail when you use emoji in the subject line the icon will look different in the inbox view and after the email has been opened. This is due to the inbox view using the Android version of the emoji. Meanwhile, the opened email view uses Google’s own emoji style. While the emoji basically look the same, it’s still worth testing to make sure the same sentiment expressed in both versions.

Preheader

Your preheader can be visible in the inbox preview and in the body of your email, or just in the preview pane if you want to save email real estate. Preheaders add valuable context to your subject line and can help your open rate. Keep it short (between 40-70 characters) and to the point. Use this space to help your customer know why the email is useful to them. Your subject line and preheader text should work together.

Personalization

Emails with personalized subject lines are 26% more likely to be opened. Go beyond just using your subscriber’s name in the subject line and use other data you have to fuel super relevant messages. Adding company name, last purchase, or other information helps you to personalize the email in the perfect way. But really good personalization involves more than just injecting a first name. Think about how you could completely change the email based on someone’s information.

Email Campaign, Email Marketing

Email Marketing to Promote Your Next Webinar

September 21, 2018

Promote your Webinar by Sending Emails

Promoting your webinar is the key to having a successful event. However, opposed to simple Facebook posts and tweets, an email invite to a webinar is essentially equivalent to a folded birthday party invite in the world of marketing; it’s personal, it’s important, and you’re saying “we care.” In fact, email invitations are responsible for 58-64% of webinar registrations.

Email Marketing to promote Webinar

It’s no secret that the inbox of marketing professionals is…cluttered, to say the least, as it very well might be with your target audience. So, what’s the most effective way to get your email invite noticed? Follow these email marketing campaign tips to get extra registrations for your next webinar.

Importance of Name & Subject Line

It’s important that every email you send to your audience is as personal as possible. With that said, it wouldn’t exactly make sense to have the email be “from” your business. People like to hear from people. So, consider making your email from the president of your company, or head of the department. Seeing a person’s name as opposed to a business name will incline users to see what this person has to say to them.

Companies have found success with “from” names a few different ways. One is to simply put the name of a person of high status in the company, and another is to put a name + business name. Another way to best utilize the “from” input is to use business name + webinar. If your audience is used to seeing your business name in their inbox, this may be the best route to go.

Email Split Testing

The best way to find out which strategy to use for your email marketing campaign is to split test the different options. For example, you can test your entire email list on whether “From: First & Last Name” works better than “From: First & Last Name, Company Name”. Measure how many opens each email gets, along with clicks on links and number of registers.

Another critical element of every email in a campaign is the subject line. Much like the meta information in search engine results, the subject of every email gives the recipient a glimpse at what the email is about, so they don’t have to waste their time with things they’re not interested in.

In order to use your subject line to increase click-through rates, make sure to:

  • Keep them short
  • Make it personal
  • Use action words
  • Indicate how the reader will benefit

Once you’ve figured out the topic and outline of your webinar, your campaign is ready to begin. In order to fully utilize the potential of email marketing.

Latest Technology

Reasons why CCTV Security is crucial for your business

September 20, 2018

CCTV systems are imperative for all businesses, whether you operate an office of 100 or own a local restaurant. They are one of the best ways to ensure commercial security for your business. But why should you choose to have a Security Surveillance System installed? Aren’t they expensive and complicated to operate? Here are some things you should know about CCTV Systems.

Here are some reasons why CCTV systems are crucial and extremely necessary for businesses today:

Fool-Proof Coverage

A well-designed CCTV infrastructure is practically impenetrable and can provide 100% coverage. Multiple cameras keeping an eye on each other’s blind spots in addition to keeping an eye on the most vulnerable areas of the property. Full monitoring is not hampered by human errors such as the guard being on shut-eye or being busy with something else. Remote online access, as well as a recording of the events documents everything, needed by the police or judge.

Monitoring high-risk area

Cameras placed in high-risk areas inside a factory. Such areas may include those in which fires can possibly break out. A camera in place there will lesser potential damages because emergency measures can be made immediately. Cameras may also be placed in areas where accidents can happen. This is an important life-saving measure.

Reduce Cost and Risk

CCTV security systems prove to be amazing investments from the day they installed. Full view of your premises, real-time recording and remote online access by a manager lower your risks and prevent costly incidents such as burglary, fire, vandalism, etc.

Keep an eye on things

If you can’t be at the office all the time but like to know what’s going on, a security camera can help do just that. You can keep an eye on things from your home computer with a few quick clicks of your mouse and make sure your business is running smoothly and nothing out of the ordinary is going on.

Keep Your Employees Honest

CCTV cameras reduce the chance of break-ins. You can monitor product, assets and other vulnerable areas of your facility. Ultimately, it will discourage poor behavior by company employees. Even if something happens, the records can prevent false accusations and trust issues among staff.

Prevent and Deter Crime

Criminals target buildings and facilities when they see there is no monitoring or watchdog. The very presence of CCTV cameras on an installation is enough to deter potential criminals and prevent their action at the outset. Similarly, by the sight of a safety hazard, employees can take the necessary action to reduce the risk and alleviate the source in the shortest possible times.

Assist Law Enforcement

By having CCTV recordings of a crime ( CCTV Cameras ), law enforcement agencies can use the footage. And release photos/videos of the culprits to the public. Having records of the suspect can make a huge difference. When it comes to making an arrest and getting dangerous criminals off the street.

Email Campaign, Email Marketing, Marketing, Marketing Automation

Enhance Email Marketing with Cloud Computing

September 18, 2018

By offering StrongView On-Demand, a cloud-based email marketing solution, Mailcot fully leverages cloud computing. Providing all the benefits of installed software via SaaS (Software-as-a-Service) in one versatile solution. This is just as if you host your email server in your own secure storage site. The cloud servers are located in an actual data center. But they are considered “virtual” because they can be accessed from any computer, anywhere, any time.

Cloud computing isn’t just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. So out on the front lines, marketers need to explore how these changes can affect how we do business.

Following are the benefits of cloud computing in Email Marketing:

Faster Sending Speeds

Cloud-hosted email marketing servers have immediate, redundant access to the Internet. It allowing your campaigns to launch at speeds limited only by your ability to click the Send button.

Flexible Data Integration

Cloud Computing System is easier to connect to your database and CRM tools through the cloud, providing ultimate flexibility to meet your business requirements.

Higher Security

Cloud server hosting companies employ the most up-to-date practices for firewall protection, server security, and data redundancy, making the cloud the safest place to store your data.

Future Proof

Cloud computing ensures that the latest server software updates and equipment upgrades are in effect, putting your business at the forefront of email server technology.

Here are top 5 Ways Cloud Computing Can Help Your entire Marketing Department

Low cost

Cost-efficiency is the name of the game with cloud computing. Hence with the cloud, companies no longer need to set up and pay for expensive infrastructure or spend money on hardware.

Democratizing effect

As a result of the reduced capital costs outlined in the previous point, small marketing departments are finally on a relatively equal playing field when compared to large corporations. With the cloud, both small and large marketing departments have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace as your business.

Improved time management and processes

The ability to control content and deploy strategies without depending on any other department has the benefit of improving processes, including the ability to stay focused on meeting strategic goals and implementing plans more quickly. This has the added benefit of reducing the time required to train new staff. Especially since there is a minimal learning curve with cloud-based technology.

Improved Accessibility

The cloud allows marketers to access their files with ease, improving collaboration and communication both within the team. Additionally, marketers no longer have to worry about losing data in the event of a hard-drive crash or natural disaster.

Innovation

With improved accessibility, processes, and analytics, marketers can spend more time focusing in on understanding customer needs. Hence by honing in on target audiences and better understand their pain points, marketers can spend more time creating innovative campaigns to connect with customers.

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