Posts by

Vmayo Team

Business, Marketing Automation

Marketing Automation Planning for Business: Where to Start?

April 21, 2019

What should you include in your marketing automation planning? Whether you’re just commencing with marketing automation or are looking to revamp your modern-day automation techniques, it’s critical to have a plan in place so all your records and strategies are prepared. advertising automation is an awesome device for streamlining your advertising and marketing and communications, and also having an organized plan best makes it higher.

Taking the time to set out your Marketing Automation Planning beforehand of time guarantees anybody is on the identical web page and could make the technique more streamlined as you pass along.

 Step of Marketing Automation Planning

Marketing Automation Planning for Business: Where to Start?

Write out all campaign ideas and descriptions

Reflect on consideration on the processes you’d want to automate; even the small items you don’t think could be all that important. Make a listing of all of these items and write an in-depth description of what you want to have taken place within the process. Doing this will:

  • Give you a document to give to a marketing automation vendor to see if their platform can do it
  • Provide you with a record of all your campaign ideas
  • Allow you to easily share campaign ideas with co-workers
  • Ensure you include all components of a campaign

The greater the detail you are capable of include, the better it is going to be when you go into the platform to create your first campaign. you’ve already decided on a vendor, you may constantly include their precise elements and capabilities in descriptions.

if you’re stumped in growing these plans, contact your vendor and notice if they permit you to sort via any problems and help construct out your campaign.

Know where your data is and how to import it

Whether they’re leads, customers are the lifeblood of any organization so you constantly want to know in which that data is.

As soon as you have located and centralized all of your information, you’re going to want to import it into your marketing automation platform, but usually, make certain you preserve a tough copy you can talk over with. maximum platforms permit you to import your facts from unique information kinds or different CRMs through an API. but, if you have a hand-written document, you will be in for a few manual typing.

Keep written campaign ideas up to date

As you learn greater about Marketing Automation Planning and also construct and also extrapolate in your campaigns.

Go back to your written campaign thoughts and also descriptions from the primary factor. This ought to, be a residing document that you could check with at any time – or your colleagues.

You can discuss with to your absence should a mistake stand up inside a campaign. By this level, the campaign concept document would also be more of a plan for campaigns currently in practice. Add steps you want to interject into the campaign with information about where sources and contacts are coming from. It is also giving an explanation for the steps and goals of the campaign.

This residing document may be very important in your team to apprehend how the marketing campaign works, how it connects to other campaigns, and also what to do if something goes incorrect.

See what value you can add for contacts

Marketing Automation Planning is design to make your life easier.

However, you can automate duties, requests, and extra — all of which make your day simpler. But, while trying to see all the blessings of marketing automation, preserve in thoughts how it may upload value in your customers and leads.

After you have got your preliminary plans set in the region. Review them for the potential value is to provide your purchaser. Do you have got a responsive shape that solutions questions for clients routinely? Got a personalized birthday campaign? Thank your customers after every buy? such things as this add value to your contacts’ interactions together with your company and also  create

Email Campaign, Email Marketing Tips

Email Marketing Strategy and Tips for Email Marketing Campaign

April 18, 2019

Are you looking for the Email Marketing Strategy and Tips for Email Marketing Campaign? An Email Marketing Strategy and Campaign is part of our overall marketing strategy and business plan. It helps you promote your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. Marketers come up with new strategies for their Email Campaigns. So here in this article, Steps for Email Marketing Strategy and Tips for Email Marketing Campaign.

Top Tips for Email Marketing Strategy

An Email Marketing Strategy and Campaign is an email sent from a business to one or more customers or prospects. Therefore, it will get the recipients to take action, engage with your business, and help you to get more leads and sales. So, Email marketing isn’t something marketers do just because they can and it’s easy. The tactic is very effective at helping business owners and consumers stay connected. Also, and email marketing can be used as a way to deliver content to consumers.  Some ways to improve email marketing strategy-

1. Use personalization for customer retention-

Personalization nurtures your customers, keeping them engaged and interested by staying relevant and unique to their wishes. Also, personalization is an ought to for patron retention.

2. Create subject lines that improve conversions-

Subject lines are more important for email writing. one of the most essential pieces is your subscriber’s first call. So, subject traces offering a primary name have a 26% better open price.

3. Try segmentation-triggered automation-

segmentation can keep you from making that mistake. First, you want to link your payment or e-commerce platform to your email marketing service so that contact records are automatically updated each time a customer converts. Then, you can exclude these customers from your promotional mailings.

4. Personalize with dynamic content-

You can dynamically change entire sections of content within your email to make the entire campaign more relevant. Marketing Campaign display’s equipment makes it smooth to customize your content material to in shape different patron segments the usage of simple drag-and-drop gear.

5. Track behavior with robust analytics-

Email opens in Google Analytics is tracked by embedding an image pixel within the body of the email. This image then passes on the email tracking information to the Google Analytics servers, which you can then view in your Google Analytics account. But before creating an image, we must create a special tracking URL.

6. Turn to effective A/B testing-

Torn among top notch ideas for a subject line? Run both of them and evaluate their performance. that is the beauty of A/B trying out: you may discover what works high-quality after which deploy it with the rest of your target audience. Keep everything about the two emails the same except the subject line, and see which one gets more opens.

7. Use timing to send emails-

However, even though scheduling emails from early evening to early morning worked out to be the best, the recipients didn’t actually open emails during those time. As a general rule, emails were more likely to be open during normal business hours, from 8AM-5PM, with the peak time being 10 AM

8. Create consistency-

Hence, the consistency of the emails is what builds relationships with the individuals that are on your email list. So, It keeps your company fresh in the minds of consumers. Consistent email marketing keeps the lines of communication with customers and prospects open.

Email Marketing Strategy and Tips for Email Marketing CampaignTips for Email Marketing Campaign

1. Target your emails to the right recipients-

Targeting by gender. Relevance goes a long toward building trust. Once you’re over the hurdle of just getting someone to open your email, you’ll want to make sure the content is relevant to the reader.

2. Personalize your email-

call your customers by means of a name in emails if you may. ship your emails from the identical from address whenever. Therefore, The extra private you can get, the easier it’s far to build consider. you may also have a higher risk of your emails being opened and examine

3. Keep your layout simple-

your emails aren’t awesomely designed, it’s a prime opportunity to completely miss the mark. 1. Make the most out of your email content. — Obviously, you know it’s important to send killer content in your marketing emails.

4. Don’t overload on a cop-

Think about the number of new emails that scroll across your screen every time you open your inbox. Also, It’s frustrating to have to delete the unwanted emails one-by-one.

5. Include a call to action-

The point of any marketing message is to get a response and you need the coveted trifecta of email marketing: A strong subject line to entice readers to open your email.

6. Create a compelling subject line-

Your subject line will make or break whether customers open your email or delete it. So, Go for subject lines that pique the recipient’s curiosity, but tells the truth at the same time.

Now our story of Email Marketing Strategy and Tips for Email Marketing Campaign is coming to its end hope this article helpful for your email marketing campaign. 

 

Email Marketing

Why selecting The Best Email Marketing Service is Important?

April 14, 2019

Hello, Best E-mail Marketing Services is a process that involves building a list of targeted subscribers, as well as building relationships with them. If you go into email marketing with a positive attitude and with the willingness to keep in regular touch with your customer, you will find that you will get a better and instant return on investment. Best Email Marketing Service providers are Constant Contact, AWeber, ConvertKit, GetResponse, MailChimp, Campaign Monitor, ActiveCampaign. Email marketing is worth it and it is still one of the best marketing technique to engage customers and to build a better customer relationship.

Why selecting The Best Email Marketing Service is Important?

Now the point is you have to choose the best email marketing solution. If you select the wrong email marketing service then it will impact your business and you will get disappointed. So don’t worry Here in this article, you will find about the

1. Constant Contact

 

Why selecting The Best Email Marketing Service is Important?

Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the most simple to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.

Constant Contact offers unmatched support with live chat, email, community support, and a vast library of resources.

They also offer online training as well as live seminars in your neighborhood. This allows small business to quickly learn the basics of email marketing and start using it like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses.

Constant Contact has a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.

2. AWeber for Email marketing

AWeber is one of the most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to supervise their email marketing.

Why selecting The Best Email Marketing Service is Important?

You get access to prepared to use email templates, list management, autoresponders, and email tracking with detailed insights.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a 30-day free trial. After that, their pricing starts from $19/month.

3. ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely simple to use and incredibly powerful.

Why selecting The Best Email Marketing Service is Important?ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.

With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This is great for marketing automation.

ConvertKit offers email-based support and has a huge knowledge base with great learning material.

Pricing for ConvertKit plans starts from $29/month with a 30-day refund policy.

4. GetResponse

GetResponse is a hugely popular email marketing solution. It is extremely simple to use and simplifies email marketing for small businesses and absolute beginners.

Why selecting The Best Email Marketing Service is Important?It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With a drag and drop builder, you can creates, campaign segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third-party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts from $15/month.

5. MailChimp

MailChimp is one of the most popular email marketing service providers. They offer a very simple to use interface with great tools and awesome support.

Why selecting The Best Email Marketing Service is Important?It integrates beautifully with WordPress, Magento, Shopify, and many other platforms.

MailChimp also comes with simple email creator, merge tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics. It also allows you to set up delivery times based on user’s timezones and setup segmenting based on geolocation.

Support is offered by email, live chat, and a huge knowledge base with how-tos, videos, and tutorials.

MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. So, Their paid plans start from $10/month.

Because of their free plan, we rate MailChimp the best email marketing software for nonprofits.

6. Campaign Monitor

Campaign Monitor is another popular email marketing solution. Also, It gives you everything you would need to run successful campaigns and then some more.

Why selecting The Best Email Marketing Service is Important?They have a beautiful drag and drop email builder. It allows you to use professionally designed email templates and make them your own. They also offer a drag and drop segmenting tool to create different campaigns for various contacts based on behavior and actions.

You can personalize each message using the rich customer data. So, This makes your emails more personal and gives much better results.

Not to mention their easy to use A/B testing, tracking, optimization, and social sharing tools.

Support is available 24/7 via email and support forums. Premier customers can also avail phone support. However, They have extensive documentation step-by-step how-tos to help you get started and fix things on your own.

Campaign Monitor’s pricing plans start from $9/month.

7. ActiveCampaign

ActiveCampaign combines your email marketing, automation, with CRM and sales. Therefore, It comes with all the tools you will need to create smarter email marketing campaigns.

Why selecting The Best Email Marketing Service is Important?

ActiveCampaign comes with a beautiful email template editor and mobile friendly signup forms. It allows you to segment contacts based on their actions, location, behavior, and social data. It can also fetch additional data about your contacts using only their email address.

Hence, It integrates beautifully with much third-party software including WordPress. You can also send SMS messages to your contacts for follow up on campaigns.

ActiveCampaign’s plans start from $9/month. You can also request a demo with limited features for a test run.

Although the pricing on ActiveCampaign gets quite high, it’s totally worth the money if marketing automation is what you’re looking for.

For more related information about Email marketing, You can check Rccess, Telcob, and Mailcot.

Business, Email Marketing

How Instagram and Email Marketing Helps to Drive Sales for Your Business

April 10, 2019

Are you aware of Instagram Marketing and Email Marketing to grow a strong following of customers who really relate to your brand? According to Neil Patel, Over 800 million monthly users are active on Instagram. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.

But if you think these numbers are just numbers then its a big noooooo….

Then how you can use these large number of people, well here in this article I am going to tell you about everything you should know about the email marketing and Instagram.

Today, email marketing has been overtaken by four things: SEO, marketing technology, content marketing, and social media marketing.

If you are thinking Instagram or email marketing become a lone ranger to drive a sale for your business then you are wrong. Instead, marketers must combine social media with email marketing to win the battle.

I’m going to tell it to you straight: Email Marketing and Instagram Marketing.

Instagram Marketing

Instagram first popped onto the scene back in 2010, it was just like any other social platform: filled with selfies, pets, and pictures of food.

Let’s Understand

What is Instagram?

 

A Walk for the History

Instagram was founded by Kevin Systrom and Mike Krieger. The two Stanford graduates were pivoting from their original location check-in app, Burbn. In Starting, founders decided to focus on photo sharing instead and developed the name Instagram as a portmanteau of “instant camera” and “telegram.” The first version of Instagram launches to the world, and 25,000 people sign up the first day.

After two years of a gap, on February 10, 2012, they launch Instagram v2.1. In this version, they have just improved header and menu buttons and also added new filters.

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Instagram and bring you another way to share your stories.

On April 09, 2012 Instagram has agreed to be acquired by Facebook for $1 billion. In the same year, Instagram switched from its chronological old-to-new newsfeed to an algorithm-based feed.

Instagram users can also use the feature to go live on their Instagram stories, meaning they can post a video that their followers can see at the moment.

How to use Instagram Marketing as a tool?

Identifying Your Goals and Objectives

Instagram is the most engaged social platform, beating the likes of even socially-geared Facebook.

According to research, around 2-7% of followers interact with each post, putting it way ahead of Twitter, which sees less than 0.2% of followers engaging with each post. Users also spend longer on Instagram than any other social media platform, giving you more chance to connect and build relationships with them.

Instagram makes it exceptionally easy to reach new audiences.

When you include a hashtag on your post, it creates a link that leads to every post that has been shared with that hashtag. This is why it’s essential to take advantage of hashtags.

If you’re having trouble deciding on goals for your account, it can help to consider the following questions:

  • Why are you using Instagram?
  • How can Instagram assist you in achieving your overall marketing goals?
  • What is the time or budget can you commit to Instagram?
  • How does Instagram offer you something different to other platforms?

Get your followers involved

If you’re a time-strapped social media marketer (aren’t we all?), you understand the struggle of keeping the content on all of your various social media channels fresh, relevant, and compelling.

The simplest way to do this is to create a designated hashtag and encourage your followers to add their photos and stories.

If you’re still having trouble, another option is to research your competitors. Go to your competitors’ profiles and click on their “Followers.” You’ll be able to see the whole list of users who follow them.

You can also use this strategy to see what hashtags your competitors are using. Instagram hashtags are still one of the best ways of reaching audiences on Instagram, especially now that you can follow Instagram hashtags like you would other users.

Include at least one calls-to-action

It might be obvious to you that you want your Instagram followers to sign up to your email list, but is it obvious to them?

Actively asking people to take the next step and using calls-to-action to encourage them to click, buy, or sign-up might seem like an incredibly simple tactic, but it’s also incredibly effective.

Connect with Instagram Influencers

As mentioned earlier, Instagram has created an entirely new breed of celebrity: the Instagram influencer. These celebrities can be famous food bloggers, contestants from reality TV shows, or even users who have simply built a following by providing relevant and intriguing content that tells their story, and anyone in between.

Becoming an influencer is no easy feat. It’s much more than just posting pictures and hoping for the best. These social media users have unlocked the secret to Instagram and continued to work hard to keep up with their profiles.

Build content themes

The next step to building your Instagram strategy is to create content themes. Simply put, these themes will be topic clusters that guide the content you create. You can brainstorm these based on the objectives you previously determined and the audience you identified.

Use Stories as a Power Booster

Instagram stories, in their simplest form, are Instagram posts that disappear 24 hours after being shared. Unlike a typical Instagram post, Instagram stories don’t appear on your profile grid. Instead, they appear at the top of a users’ feed when they open the app.

While posting stories may sound like just another social media tactic to take up your time. Instagram rolled out the most interactive feature yet – the ability for your audience to ask you a question that you can then respond to on your Instagram story. If your primary objective is to engage with your audience, then the possibilities are endless.

How to Integrate Email Marketing with Instagram Marketing

Optimize your Instagram profile for acquiring email sign-ups

The first step to optimizing your Instagram-email marketing flow is to add a bulletproof sign-up form to your Instagram bio in the space allowed for a URL. These forms can help collect quality leads for your brand.

Make sure your forms have slots to capture information that can help you learn more about your Instagram leads. An in-depth lead study can help you understand key information like behavior and buying patterns.

You also need to provide incentives to entice potential customers to fill in your form. Make sure your incentives are something your customers would want as well as something you are willing to offer. Things like free downloads, promo codes, discounts, contests, and product samples work well.

Nurture your leads with relevant content

Once you capture leads you must understand their preferences. Research on the Instagram what What are the interests and from where the? What are they expecting out of your brand?

Build email lists to drive sales

Once the sign-ups increase, you can start sending offers and deals right to your customers’ inboxes. Since they’ve subscribed to your emails via Instagram, they will likely be expecting interesting and interactive content. So, be sure to give them value, keep them engaged, and, most importantly, understand what’s relevant to them.

Make your profit-boosting flow easy and simple. Sending newsletters and offer emails to your subscribers can lead to conversions.

Newsletters are particularly important in this process, especially if your leads have come through Instagram. Most leads you capture will be from your Instagram posts, but often your posts can be missed or get buried under other posts in the feed. Thus, sending a regular newsletter with your offers and recent posts can really spice up your relationship with your leads.

Upload the list of your subscribers to the social networks.

It’s a good idea to start following your subscribers on Instagram to get a clear idea of their preferences and requirements. Plus, if your social media content is engaging enough; you are sure to attract new followers and get in touch with quality prospects.

Retarget your active email subscribers through Instagram ads

One of the smartest ways to ensure a multichannel marketing strategy is to match the intent and interest of the prospects with targeted ads.

You can use the information about subscribers who have clicked-through your emails and retarget them through social media ads. In doing so, you’re able to specifically reach out to the qualified prospects, which makes your strategy much more cost-effective.

Organize Instagram to build an email list

We all love giveaways and free gifts – and your subscribers are no different. Organizing a contest or giveaway is the perfect method to turn your social media followers into email subscribers.While running contests, you can ask for the participants’ name and email address, as well as their consent to receive promotional emails. Just keep in mind the guidelines stated in GDPR while formulating the contest forms! Otherwise, you’ll land yourself in trouble and end up getting fined rather than growing your business.

Digital Marketing, Email Marketing

Best Email Marketing Tools and Services for Business

April 4, 2019

Are you looking for Best Email Marketing Tools and Services for Business –  Mailcot, Constant Contact, ConvertKit, SendInBlue, GetResponse, MailChimp, Drip. Start with the term Email Marketing Tool or services, is a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool.

Choosing the right email marketing service can have a major impact on the success of your marketing campaign. Good email marketing services allow you to create highly engaging emails. It also allows you to manage your contacts, divide users into groups, and track the performance of your email campaigns.

A  suite of tools that enables a marketer to do all their email marketing end-to-end. Also, tools are tools that marketers use to create, send, test, optimize and report on their email campaigns. 

In this article, we share the best email marketing tools for you.

Best Email Marketing Tools and Services

1. Mailcot

Best Email Marketing Tools, GetResponse, ConvertKit, Constant Contact, MailChimp

MailCot is the Best Free Email Marketing Tools Provider in India. Also, unmatched expertise in email marketing technology, insights, and service. Also, Email Marketing Tools is not a one time service, you might want to consider hiring a MailCot that offer monthly packages with a sufficient volume of emails sent per month. Mailcot sends 50 million emails per day and manages more than 3000 mail servers. You can get mailcot service starting pricing plan in just19$ with 20000 email credits for 3 months.

For the creation of responsive email ads in HTML and CSS, Mailcot code your email using media queries to help you get the best format in all sizes of devices.

2. SendInBlue

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

SendinBlue is the most easy-to-use all-in-one email marketing, SMS, transnational email (SMTP), and marketing automation platform. Also, It provides the best email marketing tools or services. Also, it,s campaign design tools are easy to use and enable us to create emails.

It also has the option of using their AI algorithm to send emails at the best time. SendinBlue offers a completely free email marketing program that lets you send up to 300 emails a day, but all your emails will have their brand. The paid plan starts at $ 25 per month.

3. GetResponse

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

GetResponse is an email marketing platform. So, It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

With its drag and drop generator, you can create campaigns, segment your contacts, and send content designed for a specific group. These tools create an effective campaign for you, to increase your profits. GetResponsecomes with a nice response form, landing page, AB testing, tracking, and autoresponder.

4. MailChimp

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponseMailChimp is a marketing automation platform and Best email marketing tools or services. Also, Automatic Email Solutions, Advanced Testing Tools. Flexible Plans. Re-marketing Ads. Also, it is a marketing platform that has been providing underdogs the tools they need.

It also allows you to pass time-based on the user’s time zone setting, and you can set up segments based on geographic location. You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

MailChimp offers a free, always-on program that allows you to send 12,000 emails and up to 2,000subscribers.

5. Drip

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools , ConvertKit, Constant Contact, MailChimp, GetResponseDrip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Also, It offers a unique trade financing product targeted towards SMEs in developing markets.

It provides seamless integration for all popular website builders including WordPress and WooCommerce. Drip ‘s support options include live chat support, webinars, automated training, detailed courses, free guides, and excellent documentation. We will Drip for several of our business, because it allows us a more intelligent e-commerce marketing automation, connect, touch and connected with each customer on a personal level.

6. Constant Contact

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponseConstant Contact is one of the world’s largest and fastest-growing email marketing services. You can easily manage your email lists, contacts, email templates, marketing calendars, and more. Each account makes it easy to track and report, built-in social media sharing tools, free image libraries, list segmentation, Facebook ad integration, and powerful Shopify store e-commerce integration.

Their email Plus account also has powerful features, such as automated e-mail, surveys and polls, coupons, online donations and the subject line of A / b testing, to maximize your open rates. Constant Contact provides unparalleled support through live chat, phone, email, cell support and a host of useful resource libraries.

7.  ConvertKit

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

ConvertKit is a powerful email marketing platform, for professional bloggers, authors, and marketers. It allows you to easily provide content upgrades and rewards via an email registration form and is equipped with an easy-to-manage automated response process. With ConvertKit, you can easily divide your contacts into interested people and those who have already purchased them.

This helps you increase your conversion rate by feeling personalized, automated email. ConvertKit offers email-based support and has a wealth of knowledge and a wealth of learning materials.

Benefits of  Best Email Marketing Tools and Services

Hence, Email Marketing tools or Services have many benefits-

  • Easy to use
  • Low costs
  • Drive revenue
  • Deliver targeted messages
  • Easy to get started
  • Reach an already engaged audience
  • Low costs
  • Easy to measure
  • Also, helps Reach a global audience.
  • Also, Generated Leads

 

Email Spam

Why Emails are going to Spam | How to Avoid Emails going to Spam

March 28, 2019

Why Emails are going to Spam and How to Avoid Emails going to Spam? Start with a term, Email Spam is also known as Junk Emails. Email Spam is unsolicited or Unwanted Messages sent in bulk emails. Is a subset of digital spam concerning almost identical messages. sent to numerous recipients by means of e-mail the messages may additionally incorporate disguise links that seem like for familiar web sites.

Why Emails are Go to Spamming and How to Get into the InboxWhy Emails are going to Spam

One of the big reasons Because it is getting harder to avoid emails going to spam is that spam filtering has become more rigorous. Some reasons why emails are Go to Spamming-

 IP Address Was Used for Spam

In case you in no way junk mail yourself, your emails to get flagged as spam. So, your IP address utilized by a person else for spam.

You Have Low Mailbox Usage

Why Emails are Go to Spamming and How to Get into the Inbox

In spam filtering algorithms, mailbox providers look at the ratio of active to inactive email accounts on your list. Also, An inactive email account is an account not be used for a long time or rarely used.

 Your Subject Line is Misleading

Most of the time the Subject line is not related to content and also is misleading for the reader. Also, The CAN-SPAM act states, it is actually against the law to intentionally mislead.

Used Spam Trigger Words

Some Spam Trigger Words-

  • special promotion
  • increase sales
  • for only ($)
  • amazing
  • cancel at any time
  • check or money order
  • click here

Did not Get Express Permission to Email

Email Marketing is to get express permission to email first. So, Never buy a list of email addresses, or you risk violating the CAN-SPAM Act and may be subject to penalties of up to $16,000.

Low Open Rates

Why Emails are Go to Spamming and How to Get into the Inbox

Top webmail provider looks at how emails are open. Because, how emails are deleting without open. Also, factor spam filtering decisions.

Large Image with Minimal Text

Hence, you need to be extra diligent about double and even triple-checking each email before sending it out.

How to Avoid Emails going to Spam

Hence, To make sure that messages you receive from a specific person pass through the Google spam filter. Also, create an email filter using the “Never send it to Spam” option: Open Google Mail and click Settings > Filters > Create a new filter. Enter the person’s email address in the From field. Also, make sure that messages you receive from a specific person pass through the Google spam filter, create an email filter using the “Never send it to Spam” option and points How to Avoid Emails going to Spam-

  • Open Google Mail and click Settings > Filters > Create a new filter
  • Enter the person’s email address in the From field
  • Click Create filter with this search
  • SelectNever send it to spam
  • Click Create Filter
Email Campaign

Tips to Create an Engaging Email Marketing Campaign

March 27, 2019

As a marketer, this puts you in a difficult spot. Because you know how important an effective email marketing campaign is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content no one wants to read–which is a waste of time, effort and opportunity.

So how do you create an effective email marketing campaign that people will pay attention to and, actually appreciate?

effective email marketing campaign
Here are five easy to follow tips for executing an effective email marketing campaign.

1. Hook them with an enticing subject line

This is a very basic tip but it’s worth repeating because it’s essential. When it comes to email marketing, you need to convince people that your email is worth opening in the first place.

I’ve found that when it comes to email subject lines, the more straightforward, the better. If the content that you’re promoting has an intriguing title, then you could simply make that the subject line. But this isn’t necessarily the most effective approach.

Let’s say you’re promoting an article you published on your blog. If you make your subject line the title of the article, this means that when they open your email, they’ll be met with the same title in the body of the email, which is repetitive. But if you pull the most shocking statistic or fact from your article and make that the subject line, then readers will be enticed to find out more. Then boom, there’s the equally enticing title of the article. Now they’ve got to click through to your site.

2. Offer real value to your subscribers

It’s not enough to simply say, “Look what we have here!” Every email subscribers receive is telling them to look at something. Who has time to look at everything?

Real value can come in several different forms: it could be something valuable for its exclusiveness like a discount or a free piece of content like an ebook, or through; it could also be valuable information, like an article that walks readers through a process; it could even be emotional value, as an inspirational video that subscribers will want to share with their friends.

3. Keep it short and to the point

While Statista’s emails are like mini reports unto themselves, most marketing campaign emails should be even shorter. This is especially true if you’re promoting an article or a video. Remember, the goal of an effective email marketing is to get subscribers to click through to your site. Offer them only the smallest and juiciest piece of bait that will make them want to learn more.

From my experience, a marketing campaign email shouldn’t be any longer than about three sentences. Just enough to give them a sense of what you are promoting, without giving too much away.

4. Don’t overdo it

While certain companies will use a daily email approach, it’s not advisable for everyone to do it. Often, subscribers will get frustrated by daily emails. Scarcity has something to do with this–while you may think that frequent emails show you are engaged with your subscribers, your subscribers probably don’t want to hear from you that much. Sorry, they’re just not that into you.

The thing is, there’s no hard and fast rule for how often you should email your subscribers. The frequency of emails that subscribers will accept varies depending on the industry and a particular brand. You will have to monitor your metrics over a couple of months to see what your subscribers’ behavior is.

5. Mix it up

In line with not overdoing it, it’s also a good idea to mix up the types of emails that you send. For example, then you may send out an email every time you publish a new article on your brand’s blog, and these emails might follow a similar format of header images, article title, and a short description. But don’t make this the only kind of email you send out.

Successful Marketing Campaign

8 Email Marketing Tactics That Need to Be Part of Your Email Program

March 23, 2019

“Email Marketing Tactics for Better Email Program in 2019“Sometimes the “identical old, same old” can be a good thing. We’re not saying to try new and revolutionary methods to engage your customers, but sometimes the phrase “if it ain’t broke, don’t fix it” has a bit more validity while you need surefire results. Our suggestion is to maintain looking for fresh, new approaches to growth response rates, however, don’t forget the key strategies which have consistently worked for you in the first place.

Email Marketing Tactics for Better Email Program in 2019

Here are 8 Email Marketing Strategies that have to always be included in your email program toolkit:-

Email Marketing Tactics, Email Program, Marketing Tactics, Email Marketing, Tactics for Better Email Program

1. Create Relevant Content:-

You’ve heard this a million times before, but it won’t kill you to hear it once more. content material is king. So, make certain your email is compelling and appeals in your consumer. employ an email preference center to learn more about what content material your subscribers need to obtain from you.

2. Personalize:-

Everybody likes to sense special and you could try this via creatively the usage of client information to capture your consumer’s attention. move beyond simply using their name. Use area, or past purchase behavior to spark their interest.

3. Segment Your List:-

Batch and blast are lifeless, or at least it must be! examine your database and create organizations of users primarily based on demographic or behavioral targeting. search for commonalities amongst existing clients and try and identify interesting tendencies that you can use to target potential clients. We surely created a manual simply on segmentation that you may check out for more thoughts.

4. Integrate:-

E-mail works best while it’s used as part of an entire email marketing tactics. for example, couple a direct mail piece with an email marketing campaign. make sure the email drops the identical day your direct mail is scheduled to arrive. This gives your marketing campaign a dual touch point this is likely to resonate along with your consumer.

5. Use Social Media:-

Social media and email mustn’t compete. alternatively, marry the two via encouraging customers to share email content material over their networks. Make it clean for them via including share hyperlinks in every email, perhaps next to each article.

6. Test and Optimize:-

Unless you have got a 100% open and click on rate, there’s continually an opportunity to make your email work better! try A/B trying out subject lines, content material, and even calls to action to look at which email performs higher. ship to a small portion of your list and send the winning campaign to the rest. you could also check via segmenting as a few messages may work higher with choose goals.

7. Nurture Users:-

Use e-mail to stay in touch frequently with your customers. So that via automating the method with nurturing emails and marketing automation. You may also ensure that your brand is top of mind always. It also offers a high-quality, low-risk way for users to learn greater about your organization.

8. Optimize for Mobile:-

Don’t forget that increasing users are studying their email on their phone and tablet devices. To ensure your emails are optimized for this media via going responsive. So that we’ve currently made the switch here at SendGrid and are super glad we did.

Business, Email Marketing

Why Email Marketing still matters for your business in 2019

March 21, 2019

“Top 5 Reason Why Email Marketing still matters for your business in 2019″ But firstly talk about Email Marketing.

The uses of email to promote products/services and business. It is the use of email to develop relationships with potential customers and clients. Also, Particular groups of customers can be targeted or even individuals. So, Offering individual customers special deals on merchandise and services on the customer.

Top 5 Reason Why Email Marketing Still Matter

Why Email Marketing?

It is a channel you should not be ignoring.so, Some effective reasons for email marketing:-

  • More effective than social media:- social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with the audience. Also, strengthening your personal relationships with them.
  • Economic and Cost Effective:- It’s easy, effective, and inexpensive. Also, It allows business owners to reach a large number of consumers. At a rate of nearly nothing per message.
  • Measurable:- When you use any email marketing software, you can track who opened your email. Hence, which links were clicked, and how many people unsubscribed.
  • Action Oriented:- You realize it or not, everybody is trained to do something.so, An email -reply, forward, click-through, sign-up, or even straight buying.

Top  5 Reasons Why Email Marketing still matters for your business

When the Internet was new to consumers, everyone loved email. Email Marketing is still better Reasons are following-

Top 5 Reason Why Email Marketing Still Matter1 – An easy way to reach mobile customers

It has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Using email is better for mobile marketing than SMS because:

  1. It works on mobile devices other than phones
  2. Emails are free for the consumer, whereas texting may incur a charge
  3. Emails have far more space for content than text messages, allowing for the better marketing piece

2 – Email marketing is inexpensive

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message.  this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

3 – Email coupons drive online and in-store sales

Consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The big brands are already using this tactic for that purpose.

Top 5 Reason Why Email Marketing Still Matter4 – The preferred marketing method

All consumers prefer using e-mail communication to contact brands and businesses, over and above all other forms of communication across the board.

5 – Mobile Marketing

The mobile revolution is providing businesses and marketers alike with extraordinary new opportunities to reach their target audiences.

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