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Vmayo Team

Uncategorized, Email Marketing, Email Marketing Tips

Top 5 Ways to Reactivate Your inactive email subscribers

Whether you’re a brand, company, or publisher presently you’re observed that more and more of your subscribers are actually not responding to your messages. they are no longer opening,  clicking and no longer buying a thing. This reality can’t be neglected that many opportunities and products are constantly suffering to get the attention of your customers and you must find ways to Reactivate Your inactive email subscribers.

Why do subscribers become inactive?

There are lots of motives why people go inactive – their interests may have changed, they’ll have signed up just for an incentive offer, or they simply don’t have time to open your emails.this could sound like a long and hard manner, and I’m not going to say it isn’t. There are but several main reasons why subscribers become inactive?

To help you understand what reasons disengagement, below is a listing of possible motives as to why a subscriber
may have become inactive.

  • Changed Interests
  • Expectations no longer set accurately
  • Customer Frustrated with Too many emails
  •  Now receiving emails about unrelated subjects
  • Deliverability issues
  • Captured an incorrect email address
  • Too busy in Their Life
  • Customer Wants to know new and Optimize Content

5 Ways to Reactivate Your inactive email subscribers

Top 5 Ways to Reactivate Your inactive email subscribers

 Identify Your Inactive Subscribers

firstly find out the inactive email subscribers who stopped opening your emails you should start by defining the specific time length of inactivity that is relevant for you.find reasons why they’re not paying attention.

  • Send a survey asking what they’d like to see from you in the future.
  • If you already have an idea of what kind of content they want, send them related content.
  • You can try sending them a freebie – an eBook, checklist or another electronic download – to remind them of your value.

Plan out the  content material, and format of your emails

The variations right here include:

  • Improve your writing, and the subject line style
  • Unique offers and upcoming trends
  • Access to exclusive content material, an exclusive subscriber group, or incentives
    New content material, videos, cheat sheets, or products
    links and big buttons that make it easy for them to re-interact along with your emails
    Segmentation for increased effectiveness

Do Research on Upcoming Innovation and trends

What is crucial is conversion. Even if your open rates are an important metric, you need to focus on the variety of people who make the right action. Regardless if it’s miles a movement of ordering a product, filling out a survey, touring your internet site, or liking your facebook fan page.

  • Research on your open and also click-through rates along with the number of bounces and spam complaints
  • You must adapt your tone of conversation accordingly and work intensely on your relationship with them to turn them into loyal and happy customers.

 Start an Engagement and Campaign

Engagement campaigns are where your awareness completely on getting your subscribers to interact with you.

  •  you need to do is give you a goal in your campaign.
  • you can decide what type of marketing campaign will be best to get you there
  • Also include some strategies for Promotions, contests, crowdsourcing, and user-generated content material campaigns

Create Strategies turn subscribers into buyers

once you’ve sufficiently engaged your e-mail list segments, it’s time to convert them into clients. Furthermore, your offer must be linked in your premium provide.

  • Be clear in informing all the subscribers about the future steps honestly even while you don’t have to drop the subscribers who don’t rush to re-activate in the right way.
  • Tell them about when the last email word can be sent to them and make sure that it must be precise as you stated, regardless of everything else.

 

 

 

Business, Email Marketing

Importance of A/B testing in Email Marketing

Importance of A/B testing in Email Marketing? Running A/B testing in your Email marketing is an outstanding way to learn how to drive extra traffic to your website and generate more leads from the visits you’re getting. only a few small tweaks to a form or call-to-action may have a huge impact on the number of leads your company attracts.

What is an A/B testing?

 Importance of A/B testing in Email Marketing

A/B testing also called split testing, is a technique of checking out via which marketing variables are compared to each other to identify the one that brings a better response rate. in this context, the element that is being tested is called “control” and the element this is argued to provide a higher result is called “treatment. Allow you to test one variable at a time. It’s used to select the better out of variables.

In any test, you need to maintain a version of the original element you’re testing. while conducting A/B tests, set up your unaltered version as your “control:” the landing web page or email you would typically use. From there, build variations, or “treatments:” pages or emails you’ll test against your control.

Variation A: Control (the unaltered, original version)
 Variation B: Treatment (the optimized version which you expect to perform better)

Set Up A/B testing in Email Marketing?

  • Set up two variations of the one Campaign
  • Send them to a small percentage of your total recipients
  • Half of the test group is sent Version A, while the other half gets Version B
  • Measured by the most opens or clicks, determines the winning version.  Then sent to the remaining subscribers

How does Email A/B testing work On?

 Importance of A/B testing in Email Marketing

 Subject lines

Test two different subject lines against each other to increase your open rates.

 CTA

Testing two calls-to-action will help you determine which version boosts conversions.

Layouts

Making aesthetic changes to your landing pages, emails or display ads can have a huge impact on conversions.

 Colors and fonts

These may seem like minute details, but also changing the colors and fonts you use on your page can help (or
hurt) your conversion rate.

 Navigation

Test different types of navigation to determine how users prefer to interact with your website.

Images

Furthermore, Images can have a direct impact on the way users feel. Testing two completely different images speaking to different emotions could help you determine which image type resonates best with your audience.

Content Length

Sometimes an email that is short and to the point will get users to take the action you are wanting them to take. If your email is lengthy and full of too much content, users may be overwhelmed and Also close the email without finding the CTA. On another hand, sometimes more content is necessary and also helpful to users. However, Testing the length of your email could help determine if a short and sweet email will get better results, or a longer email with detailed information will be more successful.

Importance of A/B testing in Email Marketing

 Importance of A/B testing in Email Marketing

  • Help to identify trends and also common factors that lead to higher open and click-through rates.
  • Precise estimation of your email marketing ROI
  • Increase conversions and revenues.
  • They are fast and Speedwork
  • Advanced analytics can be install and evaluate for each variation (e.g. click tracking )
  • Also can achieve more dramatic conversion rate lift results
  •  Requires less traffic
  • Save time and money

A/B testing is critical for all of us who not only wants to accurately measure their marketing efforts, however also improve their campaigns for increased conversions. in case you’re trying to enhance the power of your A/B testing, you can want to consider adding call tracking.

Reference:-

  • callrail
  • campaignmonitor

 

 

Business

How Google Analytics Predict Gender?

Google Analytics tool is a free web analytics tool which is offered by Google to help you analyze your website traffic and from where visitors are coming and what they are doing at your website.

Even though “web analytics tool” sounds like a very small area of your digital network or you can say presence, the implications of Google Analytics are in fact huge or big.

This is because, for most of the companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

How Google Analytics Predict Gender, Google analytics Tool

 

Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

That’s why over 50 million of websites around the world use Google Analytics Tool.

How does Google Analytics Work?

Simply put, Google Analytics puts several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes such as age, gender, interests, location, etc. of those users.

Google Analytics Demographic Data on Age, Gender

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertise channels and even your overall business model – and it’s readily available.

How Google Analytics Predict Gender, Google analytics Tool

How demographic information is available on Google Analytics?

Google Analytics has a wealth of free information about the different demographics who visit your website.

This data is collected mainly from people who are log in to a Google account and from third-party DoubleClick cookies.

Each Google account has a lot of pre-set personal information, such as age and gender. Google can identify any users who are logged in while they are browsing a website which has Google Analytics running in the background. They can then collectively associate the users’ personal information with their website sessions. Users can be sign into a Google account when using any of the following:

  • Google Chrome Browser
  • YouTube
  • Gmail
  • Chromebook Laptop Devices
  • Android Mobile Devices

What type of demographic information is available in Google Analytics?

1. Age

The ages reported on the google analytics are segmented into seven age ranges: 18-24, 25-34, 35-44, 45-54, 55-64 & 65+. And under 18’s are not part of the age demographic report.

How Google Analytics Predict Gender, Google analytics Tool

2. Gender

The Gender reported on google analytics are Google currently has slightly more data on gender than age.

How Google Analytics Predict Gender, Google analytics Tool

Demographic data is readily available and can influence how you build your website, how you advertise online and even what your target market should be.

It’s easy to find demographic data on Google Analytics or social networks, plus you can quickly use it to your advantage when creating Google AdWords or Facebook ads.

If you are willing to pay, then there are some very accurate demographic services to gather information from, or you can gather statistics from your paid advertising campaigns.

 

Email Marketing

How Email Marketing Helps in Healthcare Industries

How Email Marketing Helps in Healthcare Industries? Email marketing is the foundation of your overall Healthcare Industries strategy. It is an effective way to keep patients informed. This is not something healthcare marketers do just because they can, and it is easy. Email marketing can help you deliver content to patients, whenever it is convenient.

Best Practices for Email Marketing in Healthcare Industries. patients inform themselves about their recent diagnosis helps align your content strategy. Email is the preferred mode of communications for many people at work and at home. Writing an email may be a simple task for most health care marketers, but creating a thoughtful, comprehensive email marketing strategy that achieves business goals can be a challenging endeavor that comes with a different set of considerations compared to a print marketing program.

How Email Marketing Helps in Healthcare Industries

How Email Marketing Helps in Healthcare IndustriesEmail Marketing More than ever, hospitals need effective online tools and techniques for interacting with constituents- donors, patients or anyone else who interact with your hospital and successfully delivering the right message to prompt action such as donating or participating in a fundraising event. It Describes How Email Marketing Helps in Healthcare Industries.  Today’s Healthcare Industries consumers have more choices, greater accountability and a wealth of information at their fingertips.

Services Announcement 

Remind sufferers of your present services and announce while there are new ones. So, maybe specific to every patron, Know them to understand. Also, whilst it’s time to agenda a checkup.

Accompany your email with a hyperlink in which human beings can effortlessly e-book appointments online.

The patient journey to the Content of  Email

expertise the diagnosis, remedy alternatives, and how patients tell themselves approximately their current diagnosis helps align your content material approach. so, you percentage the most relevant content material to the right person at the proper time and location. Therefore longer help to percentage discharge and recovery statistics approximately a surgical procedure process earlier than they even realize what their treatment options are. making sure the content flows with the affected person adventure through a particular prognosis or disorder facilitates sufferers stay knowledgeable and gain appropriate facts whilst wanted.

 Expert Commentary

Expert commentary is more reliable to connect with our patient. Healthcare Industries is helpful to easily communicate with our patient. patients come because they perceive you to be a trusted expert in the field.

your credibility and earn trust by sharing the ultra-modern fitness information and expert advice in a month-to-month or biweekly newsletter.

How Email Marketing Helps in Healthcare IndustriesMost helpful resources to drive consumer self-service

consumers are looking for resources that help them not only select the best plan but also maximize the benefits after enrollment. They want their
health care shopping experience to be like any other retail marketer purchase they make — simple, personalized and convenient — anytime, anywhere.

While a dedicated phone line is vital, self-service is the new norm and transparency is key. To address the needs of savvy health care shoppers, payers must offer tools and resources to help them make decisions and to make managing their health and well-being easier.

Sensitive Content Detail with Email

A first-class exercise, use a gated asset that someone wishes to opt-into for records approximately a specific sickness or prognosis. This manner, you realize for positive they may be interested in receiving additional information about procedures or treatment options.  also share broader statistics about treatment options or fitness and wellness recommendations that help with a disease, not unique medications/treatments or diagnoses that a health practitioner or clinical expert would offer.

reference-

constant contact

 

 

Uncategorized

Tips for Email Marketing India

Every Business Facing the problem spamming. So here in this post, I am going to tell you the best tips for Email Marketing India. In this post, you learn about how to avoid emails that are landing into the spam folder.

Best Tips for Email Marketing India

  1. Avoid embedding important text in images

The first in email marketing is not only does this make your emails more accessible & reliable, but most important part of the emails are — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

  1. Spend some time on your subject line

We all know an enticing subject line that can make or break your open rate. 30% of email recipients are open emails because the subject line included if not included then avoid. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when the email included images. Also, be aware of how different mobile devices or your email customer, users or client truncate subject lines that are otherwise fine for desktop.

  1. Incorporate interactive content

Animated gifs, Images, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, giving feedback, or answering a question like a survey, without ever having to leave the email. Using interactive elements in your email campaigns can help your message stand out from the pack.

  1. Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scalable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

  1. Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree that email is integrated into their overall marketing strategy to archive the goals. Make sure you’re thinking about the subscriber experience beyond the email.

  1. Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but,  your ideal schedules is going to come down to what works for your industry and your audience. A business to the business audience will be most active during working hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test – test – test until you find what works for your unique emails.

The article Tips for Email Marketing India comes to its end hope this tips of email marketing helps you.

Marketing Automation

How Marketing Automation can be helpful in Finance & banking?

Nowadays, There’s a lot of buzz about the importance of marketing automation. But how much of that is correct, and how much is real? The answer largely depends on the sector of your business services which you are providing. In the case of Finance & Banking, marketing automation is becoming a key tool for many successful Organizations. In this Article, I’ll Tell You How Marketing Automation can be helpful in Finance & banking?

Marketing in the financial sector is always being for faster, and for better results, at a reduced cost. And, In that case in many businesses now, the demand for finance & Banking, with detailed metrics, is important. Every marketing must be worth the time and investment, and without the proper tools, they are executing these increasingly complex strategies to reach the goals.

How Marketing Automation can be helpful in Finance & banking, Finance & Banking

What is Marketing Automation?

Marketing automation is the type of automation software that allows companies to effectively target their customers. However, with their automated marketing messages across all over the channels including email, social media to generate sales leads. While utilizing properly, automation helps you manage your business’s communications and marketing, ensuring that qualified leads.  That is being properly directed into the sales that the correct messages are getting to the correct people.

An automated marketing platform can include a triggering system to automatically send out emails. Getting started with marketing automation isn’t easy. However, There are no. of different options and vending out, and many of the programs and software packages available

1.  Banking Industry

The traditional marketing is becoming Unique. Therefore, banks and credit in a union can no longer ignore the essence of creating awareness of the customer journey. The banks will be able to know when and where to market their products to the customers. The best possible time is when there is a trigger for financial services.

It is sad that around 37% of customers believe that their banks are not aware of their needs and preferences. Because of this, many people predict that there might be a tremendous increase in AI-based technologies. These technologies will help the banking industries to automate and analyze vast amounts of data.

2. Financial Industry

How Marketing Automation can be helpful in Finance & banking, Finance & Banking

Here are tons of advertising automation comes all the way down to leveraging purchaser information, which makes it a super healthy for the economic enterprise. In 2019 observe located that 73of Americans stated they’d be willing to offer their bank with greater access to their personal and economic records if it supposed added price like special givesdecrease interest quotes, and monetary recommendation tailor-made to their particular circumstances.

Most significantlythose engagements will certainly be applicable to the client in phrases of in which they’re in life and what their financial requirements are.

A number of approaches that advertising and marketing automation can advantage companies inside the monetary industry:

  • From Search engine optimization (SEO) to advanced concentrated on of online and offline communications, marketing automation allows creating an ongoing float of leads throughout all departments and channels, presenting tips for higher content and concentrated on options.
  • Within the financial world, social media advertising may be a tricky addition to already complex advertising and marketing systems. And automation software program allows you to increase your social media efficiency by adding key equipment to websites and social media systems. In which it turn can help boost up sharing and referral campaigns.
  • Advertising and marketing automation permits you to test all factors of a marketing application, from content to channel, optimizing effectiveness along with the manner.
  • When you have a small team, advertising automation allows you to easily re-implement a program that formerly worked in just minutesrather than months.
  • Triggers set up through advertising and marketing automation permit your enterprise to behave on instant possibilities. Primarily based on a potential patron’s movement which in turn allows you to set up a go with the flow of communications based on that cause.
  • Marketing automation tracks the effectiveness of all advertising communication throughout all touchpoints. This allows deciding who to touch as well as what collection and cadence of communication are the maxima a success.

Marketing automation can help your commercial enterprise cope with a few of the complex demanding situations in modern monetary marketingsupporting to draw and interact with customers. By automating your advertising methodyou may control greater packagesgreater leads, and greater channels, all at the same time. whilst well used, advertising automation can be an invaluable tool and one that could help financial companies prosper.

Email Marketing

Top 5 Email Marketing Trend to Boost Your Business in 2019

Are you looking for Top 5 Email Marketing Trend to Boost Your Business in 2019? Email Marketing is consistently proving its worth by delivering one of the highest return on investments of any marketing channel. As well as driving billions in retail sales. so, It is clear that email is growing into a well-established marketing tool. However, as email marketing technology is trending in today.

Marketers are always reacting, learning, and planning for the future as best they can. Stay nimble, email marketers, because there’s a lot more change on the market. Now the talk about  Top 5 Email Marketing Trend.

Top 5 Email Marketing Trend to Boost Your Business in 2019

The data and processing power required to realize vision are finally at a point that marketers can both listen and respond accordingly. Five trends help email marketers to boost business-

1. Artificial Intelligence

Artificial Intelligence algorithms can provide a leg up to the email marketing strategy by letting marketers know the customer’s online activity, products purchased and browsing history. However, it enhances subscriber engagement and sales by sending personalized product recommendations in real-time. AI is helpful for how technology goes to the current state. also, email marketing tools most likely already work with AI in ways you have. brands’ consumer bases, prefer to communicate business affairs via email.

Top 5 Email Marketing Trend

The biggest gain of AI for email marketing is that when paired with big data. also, it allows you to stay ahead of your competitor as data growth continues to skyrocket.

2. Content Module & Target Models

For the email marketing newly update trends are most important for the growth of our business. Even more, Content module & Target models are one of the most important things.

Top 5 Email Marketing TrendAlso, In this, we include the following terms-

  • The cross channel data
  • machine learning
  • Visibility

3. Marketing Automation

 The potential of Email Marketing Automation helps marketers send effective messages suited to the needs of subscribers in a defined contact or communications strategy like a welcome or nurture sequence.

Top 5 Email Marketing Trend

so, I expect to see much more support within platforms to deliver on the promise of email marketing automation, including:

  • Automation of benchmarking and recommendations
  • segmentation
  • customer lifecycle sequences for the individual
  • reporting
  • creative optimization
  •  Integration

4. Importance of Personalization

This year the email marketing landscape will continue to focus on personalization. So, quality over quantity as well as expanding loyalty programs. Email programs will become even more personalized and more interactive. Even more effective at driving revenue and brand loyalty. It is key to truly connect with your contacts. Hence, is why dynamic content plays an important role for businesses for which email is a core promotional channel.

Top 5 Email Marketing Trend

Electronic mail entrepreneurs to create a customized enjoy for each and each client. customized communication increases engagement, client pleasure, and retention. 1-to-1 customization transforms the relationship between brand and subscriber with the aid of making sure that emails don’t read like junk mail.

5. Interactivity

Interactive emails allow your contact to fully interact with your message in the inbox. And while we mentioned this last year and we’ve seen a few of these already, there’s still a long way to go. However, to provide a seamless experience, it’s key to ensure your email is fully responsive.

Top 5 Email Marketing Trend

You possibly already understand that greater than 50 % of emails are examined on mobile, that is why templates need to be designed with a mobile-first method. And with the style of devices and screen sizes, responsiveness has come to be an increasing number of difficult.

Email Marketing Tips

How to grow your Email List with Subscribers?

You have heard about the expression ” The Money’s in the list”  An email list is the biggest asset for any online business. And it’s True. It’s much easier to build relationships, generate regular returning traffic and make repeat sales to your list subscribers as compared to normal visitors. It is a high priority to know how to grow an email list. It is a high priority to know how to grow an email list or email addresses.

In spite of the emergence of social media and other marketing channels, email marketing is still an extremely effective way of reaching your prospects. Just looking at some of these stats:-

  • email open rate across all industries is 32%.
  • 91% of the consumers check their emails at least once a day.
  • Over 70% of mobile purchasing decisions are influenced by the promotional emails.

So how do you take advantage of this? If your answer is email list building, then you’re partially correct. But with this smart planning and an effective strategy, you can grow your list and keep engagement rates even higher at your own according. It’s easier said than done. Here are some of the following tips will help you to build a high-quality email listing in record time.

1. Craft a more compelling offer

We’ll start off with the biggest and most important element to increase your subscribers—make the offer more appealing. Sure, you can improve small factors on your conversion rate. But if you don’t have an offer that converts, you’re being penny-wise and pound foolish. Instead, focus on what you’re offering prospects in exchange for their email address. Today, we guard our email address carefully. We’ve seen too many companies spam us.

2. Create the Right freebie for the Right subscribers

The most common way to attract our subscribers is to offer a freebie like an eBook, a checklist, a cheat sheet or something else that holds value. Therefore, To attract the right subscribers, the ones who come with a buying intention, you need to create a freebie that actually inducts them into your sales process.

3. Make it as easy as possible to enter an email address

By removing the name field, you’ll grow your email list faster. If you want speed, consider removing everything except the email addresses. In fact, every step you can take to make the form simpler will help you build your audience. The fewer steps between a consumer being interested and them subscribing helps you grow.

4. Converting subscribers into customers

Once you have the right people subscribing to your email list, more than half of your job is already completed. It will be easier for you to generate more email listing from the subscribers. Your subscribers have the buying intention and, hopefully, after seeing your freebie, they know you are an expert and have real value to offer. Your only challenge now is to convert this buying intention into real sales.

5. Encourage people to forward your newsletter

In an email that you expect will get a particularly strong reaction, you can encourage your subscribers to forward an email. But if you’re going to use this method, you need to have a few things in place. Firstly, make sure you have a way for new people to sign up. And secondly, ensure the people who get the forwarded email don’t click the unsubscribe button—they’ll be removing the original recipient from the list. As long as you can include details on both of those factors in the email, asking your loyal existing subscribers to forward the email can be a great way to find like-minded prospects.

If you’re looking to start generating great results with your email list, you need to put in the effort to build a great list. To do that, explore new and creative ways to grow your subscribers. What would you like to receive in exchange for your email addresses? What would be enticing for you?

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